What Revel Surf does

Revel Surf is a privately held surf park and beach destination venue located within the 37-acre Cannon Beach mixed-use development at 4503 S. Power Rd., Mesa, Arizona. Founded in 2021 by Cole Cannon, Matthew Gunn, and John Bushey in collaboration with X Games gold medalist Shane Beschen, the park opened to the public in Spring 2024. Its core technical differentiator is the co-location of two distinct wave systems: a 1.89-2 acre Swell MFG traveling wave lagoon with modular hydraulic-press chambers that allow adjustable wave selection and customizable 'surfing playlists,' and a 33-foot-wide UNIT Surf Pool stationary deepwater standing wave for continuous riding. The park also offers a River Wave beginner/intermediate/advanced progression system, beach amenities (Florida sand, skate park, cliff jumping at 6-25 feet, tide pool), 14 VIP cabanas, a Revel Bar and Grill full-service restaurant, a surf academy, JR Lifeguard camps, and event hosting facilities. The park operates 7 days per week (Mon 10am-8pm, Tue-Sun 10am-9pm) as a cashless facility.

The company monetizes through a diversified mix of usage-based and recurring revenue streams: hourly surf sessions ($89-$139 for lagoon; $45-$60 for river wave), beach day passes with seasonal pricing, food and beverage, equipment rentals ($15-$30 surfboards from Lost Surfboards; $30 wetsuits from Vissla), private facility rentals ($2,500-$3,000/hr for surf lagoon; $800-$1,000/hr for river wave), surf coaching/academy programs, and subscription memberships including River League at $295/month for unlimited River Wave access. Distribution is direct-to-consumer through on-site sales and self-serve online booking via FareHarbor, with additional channels including ESA ClassWallet integration for education-funded customers and PerfectVenue for private event bookings. The primary customer segments are Arizona residents and families, surfing enthusiasts across all skill levels, youth aged 5-16 in lifeguard programs, group/private event bookings, and ESA-funded families using Arizona Empowerment Scholarship Accounts.

Name

Revel Surf

Legal name

Revel Surf

Website

https://revelsurf.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Revel Surf operates a surf park and beach destination in Mesa, Arizona featuring dual-wave technology (Swell MFG traveling lagoon and UNIT Surf Pool standing wave), serving Arizona residents, tourists, surfers of all skill levels, families, youth programs, and private events with sessions, memberships, dining, cabanas, and event rentals.

Ownership category

akta.pro rank

Product category

Surf park and beach recreation venue

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)

akta.pro secondary industries

Surf Schools & Surf Camps (THAAAKAC), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Surf, Kitesurf & Wind Sports Adventures (THAJABAK)

Keywords

• Surf park
• Artificial wave lagoon
• Standing wave surfing
• Beach recreation venue
• Surf coaching

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Surf Sessions: Hourly surf sessions in Surf Lagoon and River Wave with varying wave types and difficulty levels. Includes beach pass for surfer. Revenue from per-session booking fees.
2. Beach Passes: Day passes for beach access including Florida sand beach, volleyball, diving lagoon, skate park, cliff jumping, and tide pool swimming. Seasonal pricing.
3. Membership Subscriptions: Monthly membership with unlimited beach access and discounted surf session rates. A-la-carte surf session credits. Auto-renews monthly with 30-day cancellation notice.
4. River League Membership: Unlimited surfing membership for River Wave access at $295/month. 30-day passes with auto-renewal.
5. Food and Beverage: Revel Bar and Grill with full-service dining, craft beers, wines, cocktails, and mocktails. Walk-up self-service window. Scratch kitchen with coastal-inspired cuisine.
6. Cabana Rentals: VIP cabana rentals at $500 including 6 beach passes, shaded lounge, misters, TV, mini-fridge, and dedicated server. Also available as 4-hour and 8-hour rentals at seasonal rates.
7. Equipment Rentals: Surfboard rentals from Lost Surfboards, wetsuit rentals from Vissla. Performance boards and soft-top boards available. Rental rates $15-$30 per board, $30 per wetsuit.
8. Facility and Event Rentals: Private event bookings including cabana decks, surf lagoon rental, river wave rental, volleyball courts, and corporate events. Pricing varies by season and duration.
9. Surf Coaching and Academy: Surf lessons for all levels including learn-to-surf packages, progressive coaching, and multi-session surf academy programs with video review.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Revel Surf is a destination surf park and beach entertainment venue in Mesa, Arizona that sells year-round surf sessions in a 2-acre Swell MFG traveling wave lagoon and a 33-foot UNIT Surf Pool standing wave, alongside daily beach passes, VIP cabanas, full-service restaurant dining, surf coaching/academy, youth lifeguard camps, equipment rentals, memberships, and private event rentals. The core experience serves individual surfers from first-time beginners to advanced barrel riders, plus families and corporate/private event clients, in a cashless 37-acre inland beach environment.

Product overview

Revel Surf is a surf park and beach destination in Mesa, Arizona offering a dual-wave surfing system combining the Swell MFG Traveling Wave Lagoon (2-acre A-frame) and UNIT Surf Pool stationary rapid wave technology. The core products include the Surf Lagoon with multiple wave sessions (Learn to Surf/Whitewater, San O, Malibu M1/M2, Trestles T1/T2, V Land, Combo Swell, and Private sessions) and the River Wave with three difficulty levels. Supporting products and services include Revel Bar and Grill restaurant, VIP Cabanas, Beach Passes, Revel Rocks cliff jumping, Revel Skate park, Surf Coaching/Academy programs, JR Lifeguard camps, Membership subscriptions, Event Hosting, and Surf Shop rentals. The experience is designed for all skill levels from first-time surfers to professional athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Surf Lagoon Year-round 2-acre A-frame wave lagoon built by Swell Manufacturing providing ocean-style waves for all skill levels, from first-time riders to advanced barrel surfers, with multiple wave types including lefts, rights, and barrels.
• River Wave 33-foot wide continuous stationary standing wave surf pool using UNIT Surf Pool deepwater technology, allowing use of regular surfboards without paddling, with Level I (First Time/Novice), Level II (Intermediate), and Level III (High Performance) sessions.
• River League Subscription membership offering $295/month unlimited River Wave surfing via 30-day auto-renewing passes, providing members with unlimited booking into any River Wave session throughout the season.
• Learn to Surf (Whitewater) Beginner surf session in the lagoon including 20 minutes of pre-surf fundamentals coaching plus 1 hour of soft rolling whitewater, open to participants aged 7 and older.
• Trestles T1 Session Clean, lippy shoulder-high wave breaking off the peak designed for high-performance surfing, with approximately 10-second rides and 10-12 waves per session.
• Trestles T2 Session Wide-open-face wave that grows as it pushes down the line, designed for performance surfing with advanced maneuvers while staying accessible to casual surfers; more forgiving off the take-off.
• V Land Session Advanced barrel wave that builds from outside, wedges and explodes over the reef, with strong paddle and quick pop-up required. Approximately 3-4 seconds in the tube and 10-12 waves per session; expert level only.
• Combo Swell Session Advanced/expert-level combined session offering 40 minutes of Trestles T1 wave followed by 20 minutes of V Land barrels, yielding approximately 8 turns and 4 barrels per session.
• Private Surf Session Full-pool reservation for a customized surf session including access to public session waves plus private-only powerful right-only and left-only waves. Minimum 1 hour, with half-day and full-day options.
• Revel Bar and Grill Coastal-inspired surfside restaurant serving made-to-order modern American cuisine including hand-rolled sushi, shrimp plates, fish tacos, flatbreads and burgers, plus craft beers, wines, cocktails and mocktails. Free beachside patio access open first-come, first-served.
• Beach Pass Day pass for beach access including white sand beach zone, Florida sand beach, volleyball, diving lagoon, skate park, Revel Rocks cliff jumping, tide pool swim, and boogie board sessions; children 4 and under enter free.
• VIP Cabana Shaded private cabana rental at $500 with 6 included beach passes, dedicated server, misters, seasonal heaters, flat-screen TV and mini-fridge; 14 cabanas available daily.
• Revel Rocks (Cliff Jumping) Cliff jump zone with platforms ranging from 6 to 25 feet for diving and jumping, included with any beach or surf pass.
• Revel Skate (Skate Park) On-site skate park with bowls and grinds designed for all skill levels, included with beach pass; boards available to borrow or guests can bring their own.
• Surf Coaching / Academy Surf coaching programs spanning beginner to advanced, including Learn to Surf packages, progressive coaching pathways, and multi-session Surf Academy training with video review via the Flowstate integration.
• Membership Recurring membership providing unlimited beach, restaurant, Revel Rocks, tide pool and skate park access, plus discounted surf session rates, priority booking, 10% off coaching, lessons and cabanas, and ability to add family members. Auto-renews monthly with 30-day cancellation notice.
• JR Lifeguard Programs Summer camp-style youth lifeguard training across three tiers — Guppy Guards (ages 5-9), Mini Guards (ages 10-13) and Jr. Lifeguard (ages 12-16) — teaching beach safety, water confidence, and rescue skills over a 5-day curriculum.
• Surf Shop and Gear Rentals On-site surf shop with rental surfboards from Lost Surfboards (performance and soft-top boards at $15-$30 per board) and wetsuit rentals from Vissla ($30 per wetsuit), plus retail goods for beach and surf sessions.
• Event Hosting Private facility and event rental for birthday parties, bachelor/bachelorette parties, corporate events and large-scale events. Includes cabana rentals, volleyball court, river wave, surf lagoon and Revel Rocks rental options with catering available; pricing varies by season and duration.

Quantifiable outcome

• 10-12 waves per surf session, 8-12 surfers per session
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Shane BeschencoreStrategic or Co-development Partner · 13 July 2023Former pro surfer and X Games gold medalist collaborating on wave technology and vision for the surf park. Provided insider info and endorsement of wave technology.
• UNIT Surf PoolcoreTechnology or Integration · 30 March 2021Stationary rapid surf wave technology provider. Largest and most energy-efficient standing wave on market. Offers world's first floating surf pool with zero water consumption. Launched in Germany in 2018, brought to North America by Waves & Water.
• Waves & Water (Tony Finn, Jessica O'Leary)coreTechnology or Integration · 30 March 2021Brought UNIT Surf Pool technology to North America in 2020. Expert team with experience in action sports production, development, and event management. Tony Finn is inventor of wakeboarding sport.
• Swell ManufacturingcoreTechnology or Integration · 27 March 2019Phoenix-based wave technology company providing the traveling wave lagoon system for Revel Surf. Technology uses modular wave chambers with hydraulic presses allowing adjustable wave selection. Co-founded by Matt Gunn, John Bushey, with consultation from pro surfer Shane Beschen.
• Scripps Institution of OceanographyminorStrategic or Co-development PartnerSwell MFG initially worked with Scripps studying coastal erosion problems before entering wave pool manufacturing.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Surf Lakes: Australian wave-pool technology provider running demonstration and commercial facilities. Operates destination surf parks similar to Revel, using a multi-break stationary wave system.
• Alaïa Bay: Switzerland-based inland surf park operating Wavegarden Cove technology in Sion. Destination venue combining surf, F&B, retail, and accommodation — closely mirrors Revel Surf's 37-acre mixed-use positioning.
• Kelly Slater Wave Company: Operator of the Surf Ranch in Lemoore, California, using Kelly Slater's proprietary standing-wave technology. Competes for premium surf-park demand and shapes industry technology standards that affect Revel Surf's competitive positioning.
• The Wave: Bristol, UK inland surf lake destination using Wavegarden technology. Operates a similar mixed-use venue with lessons, memberships, surf therapy, and events serving a landlocked population that otherwise has limited ocean access.
• Wavegarden: Spanish wave-pool technology company and operator that licenses its Cove and Lagoon systems globally. Direct peer as the principal wave technology provider and operator of destination surf parks worldwide.
• URBNSURF: Australia's largest surf park operator, running destination wave-pool facilities in Melbourne and Sydney using Wavegarden Cove technology. Closest direct comparable in destination surf park business model, multi-revenue streams, and membership pricing.
• Snowdonia Adventure Park / Surf Snowdonia: Welsh inland surf park originally built on Surf Snowdonia's lagoon technology. Comparable destination positioning serving a population without ocean access, focused on lessons, memberships, and adventure tourism.
• Praia da Grama: Brazil's first private inland surf lake using Wavegarden technology. Operates a destination venue with lessons, sessions, F&B, and events for a landlocked Brazilian high-net-worth audience — strong comp for premium pricing power.

Others

• Lost Surfboards: Performance surfboard brand and rental partner at Revel Surf. Adjacent ecosystem player supplying equipment; not a direct competitor but a key commercial partner for surf-school operations.

Broad incumbents

• FlowRider (WhiteWater West): Established stationary-wave ride installed at hundreds of water parks, cruise ships, and resorts globally. Competes for share-of-wallet in stationary-wave surfing experiences, though typically installed as part of broader water-park portfolios rather than destination venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubem.youtube.com/channel/UCE-RRVjP4FuytrHMMq7pwkQ
• Instagraminstagram.com/revelsurfparks
• Xx.com/Revelsurf
• Facebookfacebook.com/revelsurf
• LinkedInlinkedin.com/company/revel-surf-parks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revel Surf