World of Coffee
- Company typePrivate
- Founded1977
- HeadquartersStirling, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What World of Coffee does
World of Coffee is a family-owned and veteran-owned specialty coffee roaster headquartered in Stirling, New Jersey, operating continuously since its 1977 incorporation, with earlier origins in a 1970 spice business. The company roasts specialty coffee and serves three commercial customer segments: foodservice operators, private-label and licensed-brand partners, and equipment buyers. Its flagship brand is World of Coffee®, supplemented by the proprietary ÒGGI CAFFÈ® sub-brand and two licensed SKUs — Jack Daniel's® Coffee and I Love NY® Coffee. Operations are anchored by owner, President, CEO, and Roastmaster Charlie Newman, joined in 2015 by Vice President Jackie Newman as second-generation leadership.
The company's core capability is small-batch specialty roasting, supported by a team of Q-graders and a set of food-safety and dietary certifications including SQF Food Safety, OK Kosher, gluten-free, allergen-free, and organic. These credentials enable the roaster to serve regulated retail, foodservice, and private-label accounts that require documented compliance. The business has accumulated national press recognition, including New York Times "Best espresso in NYC", Wall Street Journal "Best coffee in the country", and Harper's Bazaar "Best iced coffee in NYC".
The business model is wholesale B2B: revenue is generated through roasted-bean sales to foodservice operators, contract manufacturing under licensed and private-label brands (Jack Daniel's, I Love NY), and complementary equipment sales to operator accounts. There is no disclosed direct-to-consumer e-commerce or subscription channel in the supplied information, and the company is privately held with no disclosed funding events.
World of Coffee firmographics
Firmographics- Name
- World of Coffee
- Legal name
- World of Coffee, Inc.
- Website
- https://worldofcoffeeinc.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
World of Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee Blending & Flavoring (AFAFADAC), Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where World of Coffee is headquartered
LocationHeadquarters
- HQ city
- Stirling
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
World of Coffee business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Specialty Coffee Roasting: Custom specialty coffee roasting services for foodservice operators and businesses requiring high-end coffee products.
- Private Label & Licensed Products: Private label coffee development, production, and packaging services where World of Coffee provides the coffee product under the customer's brand. This includes co-branded products like Jack Daniel's Coffee and I Love NY Coffee.
- Foodservice Distribution: Sale of coffee, equipment, service, and accessories to foodservice operators serving cupped coffee.
- Equipment Sales: Sale of coffee brewers, espresso machines, water filtration systems, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom B2B pricing based on volume and specifications |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
World of Coffee product offering
Product offeringCore offering
World of Coffee is a custom specialty coffee roaster that sources beans from around the world and applies proprietary roasting methods to produce high-end gourmet coffee. The company supplies coffee, equipment, service, and accessories to foodservice operators, and offers private label and licensed-brand coffee development, production, and packaging under customer brands.
Product overview
World of Coffee is a premier specialty coffee roasting company offering a portfolio of products and services built around custom high-end gourmet coffee. The core offering centers on specialty roasting services using proprietary methods, supplemented by foodservice solutions and private label development. The company operates under multiple brands including its primary World of Coffee® brand, Italian-style ÒGGI CAFFÈ® for food service, licensed Jack Daniel's® Coffee (infused with authentic whiskey), and regional I Love NY® Coffee. Additionally, the company sells coffee equipment including brewers, espresso machines, and water filtration systems.
Differentiator
Problem solved
Functional benefit
Brands
- ÒGGI CAFFÈ®: Today's coffee honoring the birthplace of espresso and cafe culture, Italy. Prepared in especially convenient packaging for food service, including pre-ground, pre-measured frac packs and soft-filter espresso pods.
- JACK DANIEL'S® COFFEE
- I LOVE NY® COFFEE
Products and services
- Specialty Roasting
Quantifiable outcome
- Multiple press accolades including 'Best espresso in NYC' (The New York Times), 'Best coffee in the country' (The Wall Street Journal), 'Best iced coffee in NYC' (Harper's Bazaar)
Companies that use World of Coffee
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
World of Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
World of Coffee partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Jack Daniel'scoreWorld of Coffee produces Jack Daniel's Coffee, a unique blend of gourmet coffee that is 100% Arabica, infused with authentic Jack Daniel's Tennessee Whiskey, and roasted medium to provide a full-bodied rich flavor. The distinct caramel and vanilla notes of Jack Daniel's Old No. 7 Tennessee Whiskey are evident in each sip. This is a licensed product arrangement where World of Coffee provides the coffee product and Jack Daniel's provides the brand.
- I Love NY (New York State)coreWorld of Coffee produces I Love NY Coffee under licensing agreement with the New York State branded products program. Each bean is carefully selected and roasted using their signature process, ensuring a rich, bold flavor in every cup. The product embodies the quality, character, and spirit of New York.
- Specialty Food AssociationminorWorld of Coffee is a member of the Specialty Food Association, which provides industry credibility, networking opportunities, and access to the specialty food industry ecosystem.
- Specialty Coffee Association (SCA)minorWorld of Coffee is a member of the Specialty Coffee Association, the leading trade organization for the specialty coffee industry worldwide.
- National Coffee AssociationminorWorld of Coffee is a member of the National Coffee Association, the U.S. coffee industry's primary trade organization.
Scale indicators2 records
Recent moves6 records
Expansion highlights1 record
World of Coffee competitors and assessment
Company assessmentDirect peers
- Stumptown Coffee Roasters: Iconic Portland-based specialty roaster supplying cafes, wholesale foodservice, and grocery with branded and private label coffee. Comparable as a premium specialty roaster operating across wholesale and branded retail channels, with deeper scale and DTC reach.
- Royal Cup Coffee: Family-owned B2B coffee roaster (since 1956) specializing in private label, foodservice, and office coffee service for operators and brands. Highly comparable as a private, multi-generational roaster focused on private label coffee development and turnkey foodservice solutions.
- Irving Farm Coffee Roasters: New York/Hudson Valley specialty roaster serving wholesale accounts and cafes in the Northeast with an emphasis on quality and relationships. Comparable as a regional specialty roaster with strong foodservice/wholesale focus and East Coast proximity.
- Counter Culture Coffee: Independent specialty coffee roaster with a strong direct-to-trade and foodservice presence, sustainability focus, and SCA-aligned training programs. Directly comparable to World of Coffee as a B2B specialty roaster serving cafes and wholesale accounts with an emphasis on quality and education.
- Intelligentsia Coffee: Chicago-based specialty roaster long recognized for direct-trade sourcing and wholesale barista training programs. Closely comparable in its premium positioning, foodservice orientation, and emphasis on proprietary roast development.
- La Colombe Coffee Roasters: Philadelphia-based specialty roaster operating a network of cafes plus wholesale and DTC distribution of coffee and RTD draft lattes. Comparable as an East Coast specialty roaster combining branded retail, foodservice wholesale, and licensed/adjacent coffee products.
Emerging players
- Cafe Britt: Specialty coffee roaster known for premium gift, retail, and licensed/private label coffee programs, including branded partnerships with destination marketing organizations. Comparable in private label/brand-licensing model and emphasis on gourmet positioning.
Others
- Bunn-O-Matic Corporation: Major manufacturer of commercial coffee brewing equipment, water filtration, and related foodservice accessories. Comparable as an adjacent B2B supplier selling brewers, espresso equipment, and water filtration to the same foodservice operator customer base that World of Coffee serves through its equipment line.
Broad incumbents
- S&D Coffee & Tea: Large private-label coffee and tea manufacturer serving foodservice, convenience, and grocery channels with custom roast/blend development. Directly comparable as a contract/private label coffee manufacturer, but operating at substantially greater scale.
- Farmer Brothers Coffee: Public B2B coffee roaster and distributor supplying restaurants, convenience stores, and foodservice operators across the US with coffee, tea, and equipment. Comparable as a broad-line incumbent in the same B2B coffee/foodservice distribution space, though at significantly larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
World of Coffee social profiles
Digital presenceWorld of Coffee compliance and trust
Trust signalCompliance4 records
World of Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
World of Coffee leadership team
Management profileNumber of profiles
Profiles2 records
World of Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
World of Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about World of Coffee
What does World of Coffee do?
World of Coffee is a custom specialty coffee roaster that sources beans from around the world and applies proprietary roasting methods to produce high-end gourmet coffee. The company supplies coffee, equipment, service, and accessories to foodservice operators, and offers private label and licensed-brand coffee development, production, and packaging under customer brands.
Is World of Coffee a public or private company?
World of Coffee is a private company. It is classified as family owned and is currently operating.
When was World of Coffee founded?
World of Coffee was founded in 1977. It employs 1 to 10 people.
Where is World of Coffee based?
World of Coffee is headquartered in Stirling, United States, in the North America region.
How does World of Coffee make money?
Four revenue lines are on record. Specialty Coffee Roasting is the primary driver. The others are private Label & Licensed Products, foodservice Distribution and equipment Sales.
Who are World of Coffee's main competitors?
Direct peers on record are Stumptown Coffee Roasters, Royal Cup Coffee, Irving Farm Coffee Roasters, Counter Culture Coffee, Intelligentsia Coffee and La Colombe Coffee Roasters. Cafe Britt is listed as an emerging player. Bunn-O-Matic Corporation is listed as an others. Broad incumbents are S&D Coffee & Tea and Farmer Brothers Coffee.
Does World of Coffee have an API?
No public API is recorded for World of Coffee.
What industry is World of Coffee in?
World of Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of AFAFADAC, Coffee Blending & Flavoring. Its NAICS code is 31192 and its SIC code is 2080.