WithCoverage
WithCoverage is an AI-powered risk management and insurance brokerage platform that replaces traditional commission-based brokers with a flat-fee subscription model. Founded in 2023, it serves 700+ fast-growing businesses across Technology, CPG, Hospitality, Defense, and Construction verticals with a digital platform and in-house expert and attorney teams.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What WithCoverage does
WithCoverage is a venture-backed risk management and insurance brokerage platform founded in 2023 by Max Brenner (former Compound founding team member) and JD Ross (former Opendoor co-founder), headquartered in New York with additional offices in Austin, San Francisco, Chicago, Philadelphia, and Salt Lake City. The company replaces traditional commission-based insurance brokers with a flat-fee subscription model under which it provides a dedicated team of insurance experts, in-house attorneys, risk advisors, and claims specialists to mid-market and enterprise growth-stage businesses. Its primary product is an AI-powered digital platform that centralizes policy management, certificates of insurance (COIs), claims tracking, digital applications, billing, payments, and proposals in a single dashboard, with AI features applied to automated data entry, policy analysis, policy comparison, industry benchmarking, and contract review.
The business model is anchored on transparent flat-fee annual subscriptions that align incentives between WithCoverage and its clients, in contrast to commission-based broker compensation. As of January 2026 the company reported more than 700 client engagements (some sources cite 550+) spanning Technology, CPG/Consumer Brands, Hospitality, Defense, and Construction verticals, with named customers including GoPuff, Eight Sleep, Blank Street, Hungryroot, Chomps, Salt & Straw, Bombas, Thirty Madison, and Caraway. The go-to-market is sales-led, combining direct enterprise outreach (BDR/SDR and risk advisor teams), a strong client referral engine supported by 50+ named testimonials with documented savings figures, and a nascent channel partnerships motion. The company has raised a $42 million Series B co-led by Sequoia Capital and Khosla Ventures, with stated use of funds including vertical expansion into Construction and Aerospace, product enhancement, and the addition of 75+ employees across product engineering, business development, and risk management in 2026.
WithCoverage firmographics
Firmographics- Name
- WithCoverage
- Legal name
- With Coverage Inc.
- Website
- https://withcoverage.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WithCoverage is an AI-powered risk management and insurance brokerage platform that replaces traditional commission-based brokers with a flat-fee subscription model. Founded in 2023, it serves 700+ fast-growing businesses across Technology, CPG, Hospitality, Defense, and Construction verticals with a digital platform and in-house expert and attorney teams.
- Ownership category
- akta.pro rank
WithCoverage industry classification
Industry- Product category
- Insurance Brokerage and Risk Management Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where WithCoverage is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
WithCoverage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Flat-Fee Risk Management Subscription: Replaces traditional commission-based insurance brokers with a flat-fee model. Clients pay a transparent flat fee for access to a dedicated risk management team, AI-powered platform, and claims handling services. This aligns incentives between the company and clients (saving clients money means the company succeeds).
- Risk Management Advisory Services: Expert risk advisors and claims specialists (including attorneys) provide ongoing risk management advisory, policy analysis, and claims handling as part of the service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flat-fee risk management platform replacing commission-based brokers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
WithCoverage product offering
Product offeringCore offering
WithCoverage provides an AI-powered risk management and insurance broking service for fast-growing businesses, replacing traditional commission-based brokers. The offering combines a dedicated human risk management team (including insurance experts and attorneys) with a digital platform that centralizes policy management, certificates of insurance, claims tracking, digital applications, billing, and proposals. Clients pay a transparent flat fee for ongoing risk advisory, policy analysis, and end-to-end claims handling rather than commissions.
Product overview
WithCoverage offers a unified risk management platform combining an AI-powered digital platform with expert human teams. The core product is the Digital Platform (policy management, COIs, claims tracking, digital applications, billing, and proposals), which is paired with an AI-empowered Risk Management Team of insurance experts and attorneys who analyze policies, compare coverage, and provide recommendations. A dedicated Claims Management Service handles the full claims lifecycle. Together these components replace traditional commission-based insurance brokers with transparent flat-fee pricing and proactive risk protection for growing businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- WithCoverage Digital Platform A cloud-based risk management platform that centralizes policy management, certificates of insurance (COIs), claims tracking, digital applications, billing and payments, and proposals in a single dashboard for fast-growing business clients.
- AI-Powered Risk Management Team An outsourced team of insurance experts, attorneys, and specialists empowered by AI technology to analyze business risks, assess policies, compare coverage options, and provide tailored insurance recommendations on a flat-fee basis.
- Claims Management Service A full-service claims team including attorneys that manages the entire claims lifecycle from submission through resolution, proactively implementing solutions to prevent future claims for business clients.
Quantifiable outcome
- Clients save 30-40% annually on insurance costs
- +4 more outcomes
Companies that use WithCoverage
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
WithCoverage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WithCoverage partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
WithCoverage competitors and assessment
Company assessmentDirect peers
- Vouch Insurance: Vouch is a digital insurance provider focused on startups and high-growth technology companies, offering both brokerage and proprietary coverage products. Its technology-led, vertical-focused approach is closely analogous to WithCoverage's fast-growth business focus.
- Newfront Insurance: Newfront is a tech-enabled commercial insurance brokerage that combines modern technology with advisory services, very similar in product offering and GTM motion to WithCoverage. Both target fast-growing businesses and emphasize transparency over traditional commission-based brokerage.
- Embroker: Embroker is a digital commercial insurance brokerage built specifically for growing businesses, bundling proprietary technology with broker expertise. It directly competes with WithCoverage in serving venture-backed and high-growth clients with curated coverage and digital policy management.
- Coverwallet (an Aon company): Coverwallet provides an online platform for small and mid-market businesses to compare, purchase, and manage insurance, blending digital UX with broker support. Now owned by Aon, it competes with WithCoverage in the tech-enabled business insurance category.
Broad incumbents
- M Marsh McLennan: Marsh McLennan is the world's largest insurance broker and risk advisor, operating across all major commercial lines and geographies. It represents the legacy incumbent model that WithCoverage is attempting to displace with an AI-native, flat-fee alternative.
- Aon: Aon is a global professional services firm offering risk, retirement, and health solutions, including one of the world's largest insurance brokerage operations. Its acquisition of Coverwallet signals incumbents' response to insurtech disruption, making it a key strategic counterparty to WithCoverage.
Emerging players
- Pie Insurance: Pie Insurance is a tech-enabled workers' compensation insurer focused on small businesses. While more niche and carrier-focused than WithCoverage, both companies share the thesis that AI and data can lower costs in commercial insurance lines.
- Next Insurance: Next Insurance is a digital insurer targeting small businesses with embedded, AI-driven policy issuance, more carrier-like than brokerage. It overlaps with WithCoverage in targeting fast-growing businesses but operates a different go-to-market as a direct carrier.
- Boost Insurance: Boost Insurance provides embedded insurance infrastructure that enables companies to offer their own branded insurance products. It sits adjacent to WithCoverage as an enabling technology layer for insurance distribution.
Others
- Applied Systems: Applied Systems is a leading technology provider for insurance agencies, offering agency management platforms like Applied Epic. It is an ecosystem enabler rather than a direct competitor, but relevant as a potential infrastructure partner or competitive tech stack for WithCoverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
WithCoverage social profiles
Digital presenceWithCoverage financial estimates
Financial estimateRevenue estimate
Valuation estimate
WithCoverage leadership team
Management profileNumber of profiles
Profiles8 records
WithCoverage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WithCoverage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WithCoverage
What does WithCoverage do?
WithCoverage provides an AI-powered risk management and insurance broking service for fast-growing businesses, replacing traditional commission-based brokers. The offering combines a dedicated human risk management team (including insurance experts and attorneys) with a digital platform that centralizes policy management, certificates of insurance, claims tracking, digital applications, billing, and proposals. Clients pay a transparent flat fee for ongoing risk advisory, policy analysis, and end-to-end claims handling rather than commissions.
Is WithCoverage a public or private company?
WithCoverage is a private company. It is classified as venture growth investor backed and is currently operating.
When was WithCoverage founded?
WithCoverage was founded in 2023. It employs 51 to 100 people.
Where is WithCoverage based?
WithCoverage is headquartered in New York, United States, in the North America region.
How does WithCoverage make money?
Two revenue lines are on record. Flat-Fee Risk Management Subscription is the primary driver. The others are risk Management Advisory Services.
Who are WithCoverage's main competitors?
Direct peers on record are Vouch Insurance, Newfront Insurance, Embroker and Coverwallet (an Aon company). Broad incumbents are M Marsh McLennan and Aon. Emerging players are Pie Insurance, Next Insurance and Boost Insurance. Applied Systems is listed as an others.
Does WithCoverage have an API?
No public API is recorded for WithCoverage.
What industry is WithCoverage in?
WithCoverage's product category is Insurance Brokerage and Risk Management Services. Its primary akta.pro industry code is FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 524210 and its SIC code is 6411.