Counselmeds
Counselmeds is a St. Louis-based digital health company that pairs licensed pharmacists with AI-powered phone agents to deliver post-discharge medication management and care coordination to high-risk Medicare and Medicaid patients with chronic conditions.
- Company typePrivate
- Founded2024
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Counselmeds does
Counselmeds (operating as COUNSELMEDS) is a St. Louis-based digital health company that delivers pharmacist-led medication management and care coordination to high-risk Medicare and Medicaid patients with chronic conditions. The company combines state-licensed pharmacists with AI-powered phone agents to deliver post-discharge follow-up, medication reminders, adherence tracking, symptom monitoring, and culturally adaptive communication. The core clinical protocol is a 48-hour initial pharmacist intervention followed by 29 days of AI-driven medication management and care coordination, designed to reduce avoidable hospital readmissions and produce cost savings for partner health systems.
The platform is distributed across multiple channels: enterprise partnerships with health systems and Federally Qualified Health Centers (including BJC Health System), a community channel through St. Louis Public Schools targeting 5,000+ students with chronic conditions, in-person home visits at residential settings (Operation Pathways, LIV Recovery), and a delivery partnership with GreaterHealth Pharmacy & Wellness for free home prescription fulfillment. Services are reimbursed through Medicare, Medicaid, and major commercial payers (Aetna, Humana, CVS Caremark, UnitedHealthCare, Anthem BlueCross BlueShield, Express Scripts, Essence, Cigna) and via value-based arrangements with health systems.
Founded in 2024, Counselmeds operates with 1–10 employees from a single headquarters at 5503 Delmar Boulevard, St. Louis, MO 63112. The company is led by CEO Marcus Howard, Ph.D., alongside Kenneth Powell Jr. Pharm.D. (Head of Counselmeds), Brandon Cole Pharm.D. (Head of Pharmacy Operations), and Shelia Scott Pharm.D. (Head of Medication Support Services). To date, the company has secured a $100,000 non-dilutive Growth Grant from Arch Grants (January 2026) and engaged with Missouri Technology Corporation (April 2026). All named customers and partners are regional, community-based organizations, and no revenue figure has been disclosed.
Counselmeds firmographics
Firmographics- Name
- Counselmeds
- Legal name
- Counselmeds
- Website
- https://counselmedshealth.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Counselmeds is a St. Louis-based digital health company that pairs licensed pharmacists with AI-powered phone agents to deliver post-discharge medication management and care coordination to high-risk Medicare and Medicaid patients with chronic conditions.
- Ownership category
- akta.pro rank
Counselmeds industry classification
Industry- Product category
- Telepharmacy and Medication Management Services
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)
- SIC
- Services-Home Health Care Services (8082), Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Provider/Health-System Telehealth + In-House/Owned Pharmacy Integration (HLALAIAB)
- akta.pro secondary industries
- Medication Reconciliation & Transitions-of-Care Pharmacy Services (HLAFALAK), Mail-Order & Home Delivery Pharmacies (HLAFALAD)
Keywords
Where Counselmeds is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Counselmeds business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Healthcare Services Reimbursement: Pharmacist-led telemedicine and care coordination services billed to Medicare, Medicaid, and other health insurers. Services are covered under health insurance for eligible patients.
- Health System Partnerships: Value-based arrangements with health systems to reduce readmissions and achieve cost savings, with services integrated into existing health system workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-covered pharmacy care services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Counselmeds product offering
Product offeringCore offering
Counselmeds delivers telepharmacy and medication management services by integrating licensed pharmacists with AI-powered phone agents into existing health system workflows. Within 48 hours of referral, patients receive an initial call from a licensed pharmacist followed by 29 days of AI-driven medication management and care coordination to prevent avoidable hospitalizations and readmissions. The company also operates a pharmacy offering prescription transfers, refills, customized pill packaging, medication counseling, and care coordination, with home delivery fulfilled through its GreaterHealth Pharmacy & Wellness partnership.
Product overview
COUNSELMEDS operates as a hybrid medication management platform combining licensed pharmacists with AI-powered phone agents. The core offering consists of Personalized Medication Support Services integrated with Pharmacy Care operations, delivering pharmacist-led telemedicine to high-risk Medicare and Medicaid patients. Services include pill packaging, medication counseling, care coordination, and home delivery partnered with GreaterHealth Pharmacy & Wellness. For health systems, the company provides post-discharge follow-up and after-visit care through phone, video, or home visits to reduce readmissions and improve cost savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Medication Support Services Hybrid licensed-pharmacist + AI-powered phone agent service connecting at-risk patients with medication management and care coordination. Within 48 hours of referral, patients receive an initial call from a licensed pharmacist followed by 29 days of AI-powered follow-up care designed to prevent avoidable hospitalizations and readmissions.
- Pharmacy Care Full pharmacy services including prescription transfers, refills, free home delivery, customized pill packaging, medication counseling, and care coordination with prescribing providers, operationalized through a partnership with GreaterHealth Pharmacy & Wellness.
- Telemedicine Services for Health Systems Telepharmacy service sold to health systems (FQHCs, hospital systems, primary care organizations, home health care organizations, and payors) that delivers post-discharge and after-visit care through phone, video, or home visits with weekly check-ins, aimed at reducing readmissions and achieving cost savings.
Quantifiable outcome
- 5,000+ students expected to be served through St. Louis Public Schools partnership
- +3 more outcomes
Companies that use Counselmeds
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Counselmeds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Counselmeds partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- GreaterHealth Pharmacy & WellnesscoreGreaterHealth Pharmacy & Wellness is a St. Louis-based pharmacy offering culturally responsive care and free home delivery services. COUNSELMEDS partners with GreaterHealth to operationalize medication delivery, enabling patients to receive prescriptions conveniently and affordably through the integrated care model.
- BJC Health SystemcoreCOUNSELMEDS partners with BJC Health System to provide accessible, affordable, and specialized post-discharge medication support for high-risk patients with serious chronic conditions. The partnership aims to reduce hospital admissions and readmissions through pharmacist-led care coordination.
- LIV Recovery Sober LivingsecondaryCOUNSELMEDS provides personalized medication support services to LIV Recovery residents, helping them understand the role of medication in sobriety and navigate chronic conditions alongside their recovery efforts.
- Operation PathwayssecondaryCOUNSELMEDS partners with Operation Pathways by having pharmacists visit residential apartment buildings to provide in-person specialized medication support services for patients with chronic and complex conditions, eliminating transportation barriers.
- St. Louis Public SchoolssecondarySt. Louis Public Schools partnered with COUNSELMEDS for the school year to provide students with chronic health conditions free virtual access to licensed pharmacists for counseling, care coordination, and medication management. The program includes free prescription home delivery and assigns each family a dedicated pharmacist.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Counselmeds competitors and assessment
Company assessmentDirect peers
- Pack4U (Medipense): Pack4U offers connected pill packaging combined with pharmacist-led remote monitoring and adherence support, mirroring Counselmeds' combination of human pharmacist oversight and tech-enabled daily follow-up.
- Avita Pharmacy: Avita is a specialty pharmacy serving patients with complex chronic conditions (HIV, oncology, behavioral health) through health system partnerships and patient support programs, comparable to Counselmeds' health-system-embedded chronic care model.
- AdhereHealth: AdhereHealth is a medication adherence and pharmacy benefit management company focused on Medicare, Medicaid, and dual-eligible populations — closely aligned with Counselmeds' high-risk chronic-condition target segment and value-based care model.
- Cureatr: Cureatr delivers clinical pharmacist-led medication management services to high-risk patients to reduce readmissions and total cost of care, closely paralleling Counselmeds' value-based telepharmacy model.
- ExactCare Pharmacy: ExactCare provides medication management, multi-dose pill packaging, and home delivery for patients with chronic and complex conditions, including through health system and payor partnerships — a direct operational analog to Counselmeds' service offering.
Broad incumbents
- Capsule Pharmacy: Capsule is a digital-first pharmacy offering same-day delivery and pharmacist chat — a broader retail-pharmacy analog to Counselmeds' pharmacy + telepharmacy services, focused on urban commercial populations.
- Tabula Rasa HealthCare (now CareVention): Tabula Rasa provides medication risk mitigation and MTM services to PACE, Medicare, and dual-eligible populations — a broader incumbent in the high-risk medication management segment where Counselmeds operates.
- Alto Pharmacy: Alto is a tech-enabled mail-order and home delivery pharmacy with a strong app-based patient experience. It is comparable to the GreaterHealth/Counselmeds delivery layer, though it targets a different (largely commercially insured) demographic.
Emerging players
- Vivify Health: Vivify provides remote patient monitoring and chronic care management, including post-discharge follow-up, and overlaps with Counselmeds' AI phone agent and care coordination use cases for high-risk populations.
Others
- GreaterHealth Pharmacy & Wellness: GreaterHealth is Counselmeds' existing St. Louis-based pharmacy and home delivery partner, and is included as an ecosystem participant that supplies the fulfillment layer of the integrated care model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Counselmeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Counselmeds leadership team
Management profileNumber of profiles
Profiles4 records
Counselmeds funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Counselmeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Counselmeds
What does Counselmeds do?
Counselmeds delivers telepharmacy and medication management services by integrating licensed pharmacists with AI-powered phone agents into existing health system workflows. Within 48 hours of referral, patients receive an initial call from a licensed pharmacist followed by 29 days of AI-driven medication management and care coordination to prevent avoidable hospitalizations and readmissions. The company also operates a pharmacy offering prescription transfers, refills, customized pill packaging, medication counseling, and care coordination, with home delivery fulfilled through its GreaterHealth Pharmacy & Wellness partnership.
Is Counselmeds a public or private company?
Counselmeds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Counselmeds founded?
Counselmeds was founded in 2024. It employs 1 to 10 people.
Where is Counselmeds based?
Counselmeds is headquartered in St Louis, United States, in the North America region.
How does Counselmeds make money?
Two revenue lines are on record. Healthcare Services Reimbursement is the primary driver. The others are health System Partnerships.
Who are Counselmeds's main competitors?
Direct peers on record are Pack4U (Medipense), Avita Pharmacy, AdhereHealth, Cureatr and ExactCare Pharmacy. Broad incumbents are Capsule Pharmacy, Tabula Rasa HealthCare (now CareVention) and Alto Pharmacy. Vivify Health is listed as an emerging player. GreaterHealth Pharmacy & Wellness is listed as an others.
Does Counselmeds have an API?
No public API is recorded for Counselmeds.
What industry is Counselmeds in?
Counselmeds's product category is Telepharmacy and Medication Management Services. Its primary akta.pro industry code is HLALAIAB, Provider/Health-System Telehealth + In-House/Owned Pharmacy Integration, with a secondary code of HLAFALAK, Medication Reconciliation & Transitions-of-Care Pharmacy Services. Its NAICS code is 456110 and its SIC code is 8082.