GBM Group

What GBM Group does

GBM Group (trading as George Bacon Media LTD) is a UK-based, London-headquartered social-first creative agency that operates a network of 13 owned youth-community pages across Instagram and Facebook, aggregating over 15 million followers and reaching more than 120 million people per month. The company monetizes this owned-audience inventory plus its in-house creative team through three service lines: branded content campaigns (memes, voxpops, UGC videos, giveaways, cultural posts), channel management for brand social accounts, and amplification services that distribute brand campaigns across GBM's owned pages at CPMs below traditional media buys.

The underlying platform is a portfolio of branded community pages — including Great British Memes, Secondary School Problems, That Girl Page, The Inbetweeniez, That Student Page, Great Londoner Memes, Great Manchester Memes, Great Brummie Memes, GBM Foods, That Sport Page, GCSE Memes, A Level Memes, and Primary School Problems — combined with a small in-house creative team using standard production tools (Canva, CapCut). No proprietary technology stack, API, or AI tooling is disclosed. Distribution is UK-domestic only and operates exclusively on Meta-owned surfaces (Instagram and Facebook), explicitly excluding TikTok and Snapchat.

The go-to-market is sales-led: direct pitches and partnership proposals to enterprise consumer-brand clients, demonstrated by win of accounts including Uber Eats, Warburtons, Persil, Bumble, M&S Food, Sprite, JD, Unilever Comfort, McVitie's Jaffa Cakes, AU Vodka, and Winter Wonderland. Revenue is generated as professional/managed services and advertising spend on owned inventory. The business is founder-owned and bootstrapped with no disclosed funding rounds, parent company, or institutional investors.

Name

GBM Group

Legal name

George Bacon Media LTD

Website

https://gbmgroup.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

GBM Group is a London-based social-first creative agency operating 13 owned UK youth-community pages with 15M+ followers, delivering meme-led branded content, channel management, and amplification services to enterprise consumer-brand clients including Uber Eats, Bumble, and M&S Food.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (541810)

akta.pro primary industry

Search Engine Marketing (SEM) Media Buying (MPAAABAC)

Keywords

• Social media marketing
• Influencer marketing services
• Content creation agency
• Brand amplification services
• Meme marketing agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Branded Content Campaigns: Creating and amplifying branded content including memes, voxpops, UGC videos, giveaways, and cultural posts for brand clients. Delivered across owned social pages and brand channels.
2. Channel Management: Managing social media accounts for brands to grow communities, hit engagement/reach targets, and express brand tone of voice.
3. Amplification Services: Reaching highly-engaged youth audiences for existing brand campaigns using owned page network, at CPM often lower than traditional media buy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GBM Group is a London-based social media marketing agency that plans and executes meme marketing, content creation, channel management, and amplification campaigns for brands targeting youth audiences. The agency also owns and operates a proprietary network of 13+ Instagram and Facebook pages with 15M+ combined followers, which it leverages as a distribution channel for client campaigns reaching 120M+ people per month.

Product overview

GBM Group (George Bacon Media) is a UK-based social-first media company operating a network of 13 highly-engaged youth communities across Instagram and Facebook with over 15M followers reaching 120M+ people monthly. The portfolio includes branded community pages (Secondary School Problems, That Girl Page, Great British Memes, The InbeTweeniez, That Student Page, Great Londoner Memes, Great Manchester Memes, Great Brummie Memes, GBM Foods, That Sport Page, GCSE Memes, A Level Memes, Primary School Problems) complemented by a suite of seven agency services: Content Creation for brand channels, Memes & Culture Posts, Voxpops, UGC & Reactive Videos, Giveaways, Live Social, Channel Management, and Amplification. The company specializes in meme marketing and culturally relevant content for Gen Z audiences, serving major brand clients including Uber Eats, M&S Food, Bumble, Warburtons, Persil, Sprite, JD, and Unilever.

Differentiator

Problem solved

Functional benefit

Brands

• Secondary School Problems: One of the original pages created back in 2014 with the aim to showcase the most nostalgic, relatable and funny secondary school student memes.
• That Girl Page
• Great British Memes
• The InbeTweeniez
• That Student Page
• Great Londoner Memes
• Great Manchester Memes
• Great Brummie Memes
• GBM Foods
• That Sport Page
• GCSE Memes
• A Level Memes
• Primary School Problems

Products and services

• Meme Marketing A social-first creative service in which GBM Group ideates, produces, and distributes meme content on behalf of brands targeting youth audiences on Instagram and Facebook, leveraging the agency's owned page network of 13+ channels with 15M+ combined followers.

Quantifiable outcome

• 120M+ people reached monthly
• +6 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VCCP: Large London advertising agency network and parent of Goat Agency. Competes with GBM for the same brand social-marketing budgets at the network level, but operates across the full advertising stack rather than specialising in meme-led youth content.
• Dentsu Creative: Global creative agency network with significant social media and influencer offerings. Targets many of the same enterprise FMCG and consumer brand clients as GBM but with broader service lines and significantly larger scale.

Direct peers

• Billion Dollar Boy: UK influencer and creator marketing agency with its own creator network, working with consumer brands on social-led campaigns. Comparable offering and client base to GBM, though operating more via paid creator partnerships than owned pages.
• Whalar Group: Global creator marketing agency with a curated network of creators and brand-partnership business. Operates in the same youth/Gen Z social marketing space as GBM, with comparable service mix and enterprise brand clients.
• LADbible Group: UK digital media company operating a network of owned youth-focused social pages (LADbible, UniLad, etc.) with tens of millions of followers and a brand-partnership / advertising business targeting the same Gen Z demographic as GBM.
• Goat Agency: London-based social-first creative agency part of the VCCP network, producing meme, influencer and culturally-relevant content for major brands. Comparable in service mix, client profile and Gen Z creative focus to GBM.
• Fanbytes: London-based Gen Z and TikTok-first social media marketing agency (acquired by Brave Bison). Directly comparable to GBM in targeting youth audiences with meme-led and short-form social campaigns for major consumer brands.
• Social Chain (Brave Bison): UK-based social media agency that built and operated its own portfolio of large social media communities before merging into Brave Bison. Closest analogue to GBM's owned-audience-plus-agency model serving major consumer brands with social-led campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/greatbritish.memes
• Xx.com/gbmmediagroup
• LinkedInlinkedin.com/company/george-bacon-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GBM Group