What Kartenliebe does

Kartenliebe GmbH is a German direct-to-consumer e-commerce platform that sells personalized printed cards and stationery for life events and seasonal occasions, complemented by photo products. The company operates owned storefronts under country-specific domains for Germany (kartenliebe.de), Austria (kartenliebe.at), and Switzerland (kartenliebe.ch), with shipping extended to France, Italy, Belgium, the Netherlands, Spain, Luxembourg, and Liechtenstein. Kartenliebe is a wholly-owned subsidiary of myposter Group, a German printing specialist, and produces orders in its own German facility.

The core product is a browser-based online design configurator that lets customers personalize templates or fully blank cards with photos, text, cliparts, layouts, and premium finishing options (gold, silver, rose-gold foil, and relief varnish), supported by nine paper types including Hahnemühle FineArt, Gmund, and pearl-gloss paper. The configurator integrates QR-code generation for invitation cards and supports mail-merge and address upload for envelope printing. The catalog covers weddings, birthdays, birth announcements, baptisms, school enrollment, funerals, seasonal greetings, and additional occasions (Disney, UNICEF, communion, confirmation, youth dedication), plus photo products (photo books, calendars, wall art, image boxes, prints, frames) and a free Musterkarten sampling program (up to 3 free sample cards per year per occasion).

Kartenliebe generates revenue primarily through one-time per-unit purchases of customized cards and papeterie, with supplementary revenue from photo products, accessories, and gift vouchers. Distribution is exclusively through its own digital storefront with no retail or marketplace presence, and acquisition is product-led via the free sample service, content marketing through the Kartenliebe Magazin, SEO, organic social (Pinterest, Instagram, Facebook), email newsletter, and a free digital Eventportal that drives card orders via integrated QR-code RSVP functionality. The company is not publicly listed and has not disclosed revenue, funding, or headcount.

Name

Kartenliebe

Legal name

Kartenliebe GmbH

Website

https://kartenliebe.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kartenliebe is a German direct-to-consumer e-commerce platform selling personalized printed cards and stationery for weddings, birthdays, births, baptisms, and seasonal occasions, plus photo products, via its own browser-based design configurator.

Ownership category

akta.pro rank

Product category

Custom Printed Cards and Stationery

NAICS

Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Greeting Cards (2771), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Party Invitations, Stationery & Guest Management (HSACACAK)

akta.pro secondary industries

Guest Management (Invitations, RSVPs, Seating, Check-in) (HSACAAAJ), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Custom printed cards
• Personalized stationery
• Wedding invitations
• Photo printing products
• Greeting card design

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Printed Cards and Papeterie: One-time purchase of individually designed and printed cards (wedding, birthday, birth, baptism, funeral, Christmas, etc.) with a wide range of paper types, formats, and premium finishing options. Customers design online and pay per unit. This is the primary revenue stream.
2. Photo and Print Products: Photobooks, photo calendars, photo prints, canvas prints, wall pictures, collage prints, picture boxes, photo holders, notebooks and planners, and other personalized print products sold through the same e-commerce platform.
3. Accessories and Consumables: Envelopes (white, colored, printed, craft, transparent), adhesive seals, stickers, address labels, ribbons, pens, stamp pads, gift bags, card stands, and other complementary products bundled with card orders.
4. Gift Vouchers: Digital gift vouchers (PDF) available for purchase, valid across the entire product range. Sold as one-time prepaid instruments.
5. Eventportal (Free with Card Upsell): The digital event management platform is offered free of charge; it functions as a marketing and conversion tool to drive card orders by integrating QR codes into printed invitations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Kartenliebe is an online direct-to-consumer print-on-demand platform that lets customers design and order customizable greeting cards, stationery, and photo products for life events (weddings, births, birthdays, baptisms, funerals, school enrollment) and seasonal occasions via a browser-based design configurator. Orders are produced in the company's own German production facility and shipped across the DACH region and selected Western European countries. The offering is complemented by a free digital Eventportal for guest management and RSVP, and free sample cards (up to 3 per year per occasion) to trial paper quality and finishing before bulk ordering.

Product overview

Kartenliebe is an online consumer-facing print-on-demand platform for customizable greeting cards, stationery, and photo products. The offering is organized around two main pillars: (1) occasion-based card stationery covering weddings, birthdays, birth announcements, baptisms, school enrollment, mourning/sympathy, and other occasions, each with sub-product lines for invitations, thank-you cards, menu cards, table cards, envelopes, stickers, seals, and decorative accessories; and (2) photo products including photo books, photo calendars, wall art and photo collages, image boxes, photo prints, and photo frames. The platform provides a browser-based online configurator (Design-Tool) as the core technology enabling customers to personalize templates or blank cards with photos, text, clipart, and finishing options (gold/silver/rose-gold foil, relief varnish). Complementary services include a free sample card service (up to 3 free sample cards), a free digital event management portal with QR codes and guest list tools, and gift vouchers. The company is a subsidiary of the myposter Group and produces all orders in its own German production facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Hochzeitskarten (Wedding Cards) Customizable wedding stationery covering the full suite of wedding papeterie items (invitations, thank-you cards, save-the-date, menu cards, table cards, church booklets, seating plans, guest books, gift boxes, signage, response cards, change-the-date cards) personalized via the online configurator with photos, text, and premium finishing options (gold, silver, rose gold foil, relief varnish).
• Geburtstagskarten (Birthday Cards) Individually designed birthday cards and invitations for all ages, including milestone birthdays (18th through 90th), party invitations, thank-you cards, children's birthday cards, and matching envelope and sticker options. Personalized via the online design tool with photo uploads and text editing.
• Geburtskarten (Birth Announcement Cards) Birth announcement cards for newborns, available in designs for girls, boys, twins, and gender-neutral options. Includes thank-you cards, baby shower invitations, milestone card sets, and matching envelopes and stickers. Personalized with photos and text via the online configurator.
• Trauerkarten (Sympathy/Mourning Cards) Dignified sympathy and mourning cards including funeral announcements, memorial cards, thank-you cards, portrait cards for funeral services, church booklets, condolence books, menu cards, table cards, and wind-light cards. Designs use muted, respectful colors and motifs such as nature elements, candles, doves, and religious symbols.
• Taufkarten (Baptism/Christening Cards) Baptism invitation and thank-you cards with matching decorative items including envelopes, stickers, church booklets, seating plans, fingerprint canvases, wind-light cards, table decorations, menu cards, and photo products.
• Einschulungskarten (School Enrollment Cards) Cards and stationery for the first day of school, including invitation cards, thank-you cards, envelopes, seal stickers, gift stickers, table cards, gift tags, name stickers, ABC posters, friendship books, wall pictures, photo books, notebooks, bookmarks, and door signs.
• Weitere Anlasskarten (Other Occasion Cards) Cards for additional occasions including communion, confirmation, firmung, summer party invitations, dinner party invitations, Valentine's Day, baby showers, anniversaries, Easter, business Christmas cards, Christmas party invitations, Christmas cards, New Year's cards, Father's Day, and graduation newspaper cards.
• Blanko Design (Blank Card Templates) Blank white card templates allowing customers to create fully custom designs from scratch using the online configurator. Supports multiple file formats (JPG, PNG, PDF and more) and all personalization options including photo uploads, text editing, decorative elements, and finishing touches such as foil embossing.
• Zubehör (Accessories) Complete range of complementary stationery accessories including envelopes (white, colored, printed, craft, transparent), address and seal stickers, self-adhesive seals, table cards, menu cards, gift stickers, napkin bands, bottle labels, gift boxes, wind-light cards, guest books, ribbons and bows, pens, stamp pads, gift bags, card stands, and photo frames.
• Fotobücher (Photo Books) Customizable photo books in various formats and sizes, including wedding photo books, baby/family photo books, and graduation newspapers. Customers can choose from design templates or create their own layouts using the online configurator.
• Fotokalender (Photo Calendars) Personalized photo calendars available in wall calendar formats, customizable with photos and text for any occasion.
• Wandbilder & Fotocollagen (Wall Art & Photo Collages) Wall decorations and photo collages including seating plans, welcome signs, fingerprint canvases, and general photo collages. Available in multiple formats for various occasions such as weddings, birthdays, and baby rooms.
• Bilderboxen (Photo Boxes) Photo box products for displaying and gifting printed photos, available in occasion-specific designs including wedding, baby, and baptism themes.
• Fotoabzüge (Photo Prints) High-quality photo print products including photo strips and individual photo prints, available in various sizes.
• Fotorahmen (Photo Frames) Customizable photo frames and picture frames in various styles and materials for displaying printed photos.
• Bücher & Planer (Books & Planners) Books and planners including notebooks, friendship books, and new linen-finish book covers with premium tactile texture that gives books a timeless frame.
• Geschenkgutscheine (Gift Vouchers) Gift vouchers available in customizable values and designs. Customers receive a PDF immediately after ordering to print and give as a gift. Valid for the entire product range.
• Musterkarten (Free Sample Cards) Free sample card service allowing customers to order up to 3 free sample cards (including shipping) to test designs, paper types, formats, and finishing options before placing a full order.
• Papierauswahl (Paper Selection) Nine distinct paper types including Feinstpapier matt in white and cream, Büttenpapier in cream, Ökopapier, Fotopapier seidenmatt, Hahnemühle FineArt paper, Gmund premium paper, Perlmuttpapier glänzend, and Transparentpapier. All papers are available with finishing options including gold, silver, rose gold foil, and relief varnish.
• Eventportal (Digital Event Management Portal) Free digital event management platform for organizing events and guest lists. Features include a personalized event website with QR code generation, custom registration forms, real-time RSVP tracking, guest list management with Excel export, and integration with invitation cards via QR code printing. Available without ordering cards but optimized when combined with printed invitation cards.

Quantifiable outcome

• TrustScore 4.6 out of 5 on Trustpilot based on 9,364 reviews — indicating high customer satisfaction with product quality, design experience, and delivery performance.

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• myposter Group (myposter-Gruppe)coreOthersKartenliebe is a wholly-owned subsidiary of myposter Group, a specialist in large-format printing, photobooks, and photo prints. This corporate relationship provides Kartenliebe with shared production infrastructure, cross-selling synergies, and operational scale benefits. The parent company's expertise in photo printing underpins Kartenliebe's photo-card and photobook product lines. Kartenliebe is positioned as the papeterie/card-design brand within the myposter Group portfolio, which also includes direct-to-consumer large-format print products.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• myposter (parent brand): myposter is the German parent group of Kartenliebe, specializing in large-format printing, photo books, canvas prints, and wall art for direct-to-consumer European customers. It is highly comparable as it shares production infrastructure with Kartenliebe and overlaps on photo-product categories sold through Kartenliebe's site (photobooks, calendars, canvases).

Emerging players

• Greenvelope: Greenvelope is an online digital invitation platform focused on stylish, animated e-invitations with RSVP tracking and event management features. It overlaps with Kartenliebe's Eventportal on digital RSVP and event management but competes from a digital-only (non-print) position rather than physical cards.
• Etsy (custom stationery sellers): Etsy is a global marketplace hosting thousands of independent designers selling custom wedding invitations, birth announcements, and personalized stationery. It competes with Kartenliebe on the wedding and life-event stationery use case but via a marketplace model rather than a single owned-brand configurator platform.

Direct peers

• Minted: Minted is a US-based online retailer of premium, artist-designed stationery, wedding invitations, and personalized print products with a strong direct-to-consumer e-commerce model. It is the most direct comparable to Kartenliebe in positioning around premium paper, customizable occasion-driven designs, and artist-collaborative templates, differing mainly by US focus versus Kartenliebe's DACH orientation.
• Basic Invite: Basic Invite is a US-based online stationery and invitation platform with a customizable design tool offering unlimited color options and a wide paper/finish range. It is comparable to Kartenliebe as a direct competitor in online-customizable wedding and event invitations with premium finishing options, differing mainly by market geography.
• Paperless Post: Paperless Post offers both digital and printable premium invitations with a strong online design tool for weddings, parties, and life events. It is comparable to Kartenliebe on the design-configurator and occasion-driven invitation use case, and uniquely overlaps on the digital RSVP/event-management functionality embedded in Kartenliebe's Eventportal.
• Withjoy: Withjoy is an online wedding planning platform featuring digital invitations, RSVP management, and guest list tools integrated with printable options. It is highly comparable to Kartenliebe specifically on the Eventportal-style free event management plus invitation workflow, although Withjoy leans more digital-first.

Broad incumbents

• CEWE: CEWE is one of Europe's largest photo printing and gift companies, best known for CEWE Photobooks, with strong DACH retail and direct-to-consumer presence. It is comparable to Kartenliebe as a DACH-based D2C personalized print competitor with overlapping categories (photobooks, calendars, greeting cards) and superior scale in retail/distribution.
• Vistaprint (Cimpress): Vistaprint is the largest global online printing platform offering customizable invitations, business cards, and marketing materials for consumers and small businesses. It competes directly with Kartenliebe in the customizable online invitation/stationery category but serves a much broader product portfolio and global footprint rather than specializing in premium life-event stationery.

Regional players

• PosterXXL: PosterXXL is a German direct-to-consumer printing platform for photo products, posters, canvases, and personalized gifts, competing in the German online printing market. It is comparable to Kartenliebe through overlap on photo prints, canvases, and personalized gift products sold on the same DACH e-commerce landscape, but does not focus on greeting card stationery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kartenliebe
• LinkedInlinkedin.com/company/kartenliebe-gmbh
• Instagraminstagram.com/Kartenliebe.de
• Pinterestpinterest.de/kartenliebe_de
• Xx.com/Kartenliebe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kartenliebe