Cherish Home Health Care

What Cherish Home Health Care does

Cherish Home Health Care is a privately held, for-profit home health care agency headquartered in Fairfax, Virginia, founded in 2019 and operating as an LLC. The company provides non-medical in-home care services to two principal segments: elderly individuals seeking to live independently at home, and children with developmental or physical special needs. Its core service portfolio includes personal care (bathing, dressing, hygiene, meal preparation, medication reminders, mobility assistance, toileting), companionship, respite care for family caregivers, and light housekeeping/transportation. Care delivery relies on a multicultural, multilingual caregiver workforce trained under the firm's "Ultimate Caretaker Program," which layers in-service training (OSHA, Bloodborne Pathogens, safety, cultural diversity, ethics, patient rights) with background, competency, and reference screening.

The business is licensed, bonded, and insured in Virginia and holds Medicaid certification, allowing it to serve CCC Plus waiver recipients. Revenue is generated through three payment streams: private pay (credit card or check), Medicaid Waiver CCC Plus plans (Aetna, Anthem HealthKeepers Plus, Sentara, and Molina Healthcare), and long-term care insurance. Pricing is quote-based and not publicly disclosed, with services offered on flexible schedules ranging from a few hours per week to 24/7 care. The go-to-market model is direct-to-consumer, with the company website (cherishhhc.com, hosted via GoDaddy) serving as the primary marketing surface and phone/email as the conversion channel. Distribution is direct in-home service delivery across 10 Northern Virginia jurisdictions (Arlington County, Alexandria, Falls Church, Fairfax City/County, Loudoun County, Manassas City/Park, Prince William County, Stafford County). The only technology element noted is use of telehealth for remote consultations where appropriate. There is no parent company, no disclosed investors, no funding rounds, no public management team, and no M&A activity in the record.

Name

Cherish Home Health Care

Legal name

Cherish Home Health Care, LLC

Website

https://cherishhhc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cherish Home Health Care is a Virginia-licensed, Medicaid-certified home health agency in Fairfax that delivers personal care, companionship, respite, and light housekeeping services to elderly individuals and children with special needs across ten Northern Virginia jurisdictions.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Respite In-Home Care (Short-Term Relief) (HLADAGAH)

akta.pro secondary industries

Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Overnight Respite Care (HSABAGAB)

Keywords

• Home health care services
• Personal care assistance
• Respite care services
• Elder care services
• In-home caregiving

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Private Pay: Direct payment from clients via credit card or check for home health care services.
2. Medicaid Waiver CCC Plus: State government program providing health insurance and medical assistance for eligible individuals. The agency accepts Medicaid Waiver and CCC Plus Health Plans including Aetna, Anthem HealthKeepers Plus, Sentara, and Molina Healthcare.
3. Long-term Care Insurance: Insurance coverage through long-term care insurance policies that may cover personal care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cherish Home Health Care is a Virginia-licensed home health agency that provides in-home personal care, companionship, respite, and homemaker services to elderly individuals and children with special needs. Caregivers deliver customized support across ten Northern Virginia counties and cities on flexible schedules ranging from a few hours per week to 24/7 assistance, with payment accepted via private pay, Medicaid Waiver CCC Plus, and long-term care insurance.

Product overview

Cherish Home Health Care is a unified in-home care service provider offering personalized elder care and services for children with special needs. The company provides a coordinated portfolio of services including Personal Care Services (assistance with activities of daily living and mobility), Companionship, Respite Care, and Light Housekeeping/Home Maker Services. The 'Ultimate Caretaker Program' represents the company's caregiver training, screening, and credentialing framework that underpins all service delivery, ensuring consistent quality across their multicultural, multilingual care team.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Services Assistance with activities of daily living including bathing, dressing, personal hygiene, meal preparation, medication reminders, feeding, toileting, continence care, transferring, and lifting, plus mobility assistance covering range of motion exercises, walking assistance, and turning/positioning in bed. Targeted at elderly individuals and clients with special needs who wish to remain at home.
• Companionship Services Provides gentle, caring, kind, and trusting companionship through social activities, hobbies, body and mind stimulation, encouragement of independence, and active listening. Targeted at older adults and other clients at risk of social isolation.
• Respite Care Temporary care services that allow primary caretakers to take a break and recharge, with coverage for events such as a night out, work functions, exercise, or personal time. Targeted at family caregivers of elderly individuals and children with special needs.
• Light Housekeeping and Home Maker Services Home maintenance services including linens, laundry, light housekeeping, shopping and errands, and accompanying clients to and from appointments. Targeted at elderly clients and individuals needing household support to remain safely at home.
• Ultimate Caretaker Program Caregiver training and credentialing program featuring mandatory in-service training (OSHA, Bloodborne Pathogens, Safety, Emergency/Disaster, Cultural Diversity, Ethics, Patient Rights) and rigorous background checks (criminal, license, certification, reference). Supports the agency's quality assurance framework rather than a separately purchased client offering.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Interim HealthCare: National home health and personal care provider offering skilled nursing, therapy, and non-medical home care. Comparable in service breadth (medical and non-medical) and Medicaid contract relationships, with broader scale than Cherish.
• BrightStar Care: National home care franchise providing personal care, skilled nursing, and respite services to seniors and individuals with disabilities. Directly comparable to Cherish in service mix, payer relationships (including Medicaid), and target customer segments, but operates at franchise scale across the U.S.
• Home Instead: Large home care franchise specializing in personal care, companionship, and respite services for older adults. Comparable service portfolio (ADL assistance, medication reminders, meal prep, transportation) and similar target persona to Cherish, with broad Northern Virginia franchise presence.
• Senior Helpers: National home care franchise offering personal care, companionship, and specialized Alzheimer's/dementia and Parkinson's care for elderly clients. Directly comparable in target customer (seniors needing ADL assistance) and service offerings.
• Maxim Healthcare Services: National home health, personal care, and respite services provider serving elderly, special needs, and pediatric populations. Directly comparable in providing in-home respite and personal care to Medicaid-eligible populations, though at significantly larger scale.
• Comfort Keepers: International home care franchise providing personal care, companionship, and respite services for seniors. Closely aligned service portfolio and customer base with Cherish, including Interactive Caregiving model and broad Medicaid acceptance.
• Visiting Angels: National home care franchise offering personal care, respite, and companionship for elderly clients and persons with disabilities. Directly comparable operating model, service scope, and Medicaid/private pay acceptance to Cherish, with multiple Northern Virginia locations.

Broad incumbents

• Encompass Health: Large publicly-traded provider of post-acute care, home health, and hospice services. Operates in an adjacent space to Cherish, serving patients recovering at home, but at substantially greater scale and with a clinical/skilled care emphasis rather than personal care.
• Bayada Home Health Care: Large nonprofit home health provider offering skilled nursing, therapy, and personal care services. Comparable core offering (home-based care to elderly and special needs populations) but operates at much broader scale across multiple states with deeper clinical capabilities.
• Aveanna Healthcare: Public home health and private duty nursing provider with strong pediatric and adult home care offerings. Comparable in serving children with special needs and adults requiring personal care, but operates at national scale across 30+ states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cherishhomehc
• Facebookfacebook.com/cherishhhc
• LinkedInlinkedin.com/company/cherish-home-health-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherish Home Health Care