CleanR Grupa

What CleanR Grupa does

CleanR Grupa is a Latvian environmental services conglomerate (AS, 100% Latvian capital) providing full-cycle waste management, recycling, urban maintenance, commercial cleaning, and producer responsibility services across Latvia. Originating from the 1944 Riga City Cleaning Trust, the group operates through specialized wholly-owned subsidiaries: CleanR (household waste collection), CleanR Verso (industrial and construction waste, operating the Nomales sorting center), CleanR Industry (plastic granule production at a Ķekava facility and waste-to-fuel NAIK production), Lautus (medical and hazardous waste), Zaļā josta (extended producer responsibility system), Vizii (commercial cleaning with a 120+ cleaning robot fleet), Vizii Urban (urban maintenance across multiple Latvian municipalities), Vizii Domus (residential building management), and Ķilupe (regional waste management in Ogre and Aizkraukle districts). The group operates modern automated sorting and recycling infrastructure including Latvia's first fully automated sorted waste collection site (opened March 2025), 100 underground container sites with 395 containers in Riga and Jūrmala, a fleet of more than 200 vehicles (42% EV in light fleet as of 2023), and a self-service customer platform (MANAI VIDEI).

Revenue is generated through a mix of subscription/multi-year municipal contracts won via public procurement, transactional B2B industrial and healthcare waste services, EPR compliance fees, and material sales of recycled plastic granules and waste-derived fuel. Primary customers are Latvian municipalities and local authorities (50,000+ customers served, 500,000+ residents covered daily), supplemented by healthcare facilities, industrial/construction firms, producers, and commercial property owners. Distribution is dominated by competitive public tenders across all Latvian regions, with B2B direct sales and a digital self-service channel for SMB/residential customers.

In 2025, the group reported consolidated revenue of EUR 144.5 million (+19% YoY) and EBITDA of EUR 32.2 million (22% margin), funded in part through a EUR 15 million public bond issuance on Nasdaq Riga (November 2025) within a EUR 50 million programme, alongside continued organic capex of EUR 13.2 million and inorganic expansion via the completed acquisition of SIA Ķilupe (March 2026). Corporate governance is recognized with a 91/100 Nasdaq Riga/Prudentia TOP101 score and ESG Transparency Awards excellence-level status.

Name

CleanR Grupa

Legal name

AS CleanR Grupa

Website

https://cleanrgrupa.lv

Company type

Public

Founded year

1944

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CleanR Grupa is a Latvian environmental services conglomerate providing full-cycle waste collection, sorting, recycling, urban maintenance, commercial cleaning, and producer responsibility services across Latvia, serving more than 50,000 customers and 500,000+ residents daily.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Treatment and Disposal (5622), Materials Recovery Facilities (56292), Waste Management and Remediation Services (562)

SIC

Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)

akta.pro primary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

akta.pro secondary industries

Street & Public Space Litter Collection (Municipal Cleaning) (BPALAAAE), Commercial Junk Removal & Hauling (HSAKALAB), Chemical Tank Cleaning, Decontamination & Turnaround Waste Services (BPALAHAH)

Keywords

• Waste management services
• Recycling services
• Urban maintenance
• Municipal waste collection
• Environmental services

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Municipal waste management services: Core revenue from waste collection, sorting, recycling, and disposal for municipalities and residential customers. Contracts won through public procurement with multi-year terms (e.g., 7-year contracts). Includes household waste, bulky waste, construction waste, and hazardous waste management.
2. Environmental services (Vizii, Vizii Urban): Urban maintenance services including street cleaning, green area maintenance, winter services, beach cleaning, road maintenance. Revenue from municipal and government service contracts.
3. Industrial waste and construction debris management (CleanR Verso): Industrial waste and construction debris collection, sorting, and recycling. Services provided to industrial clients and construction companies.
4. Producer responsibility systems (Zaļā josta): Extended producer responsibility (EPR) system managing packaging waste, plastic products, batteries, solar panels, and akumulatoru apsaimniekošana. Revenue from producer compliance fees.
5. Waste recycling and material recovery (CleanR Industry): Plastic granule production and waste-to-fuel (NAIK) production from recovered materials. Products sold to industrial buyers domestically and for export.
6. Commercial cleaning services (Vizii): Commercial space cleaning services using robotic and digital solutions for office and commercial properties.
7. Healthcare and hazardous waste management (Lautus): Medical and hazardous waste collection and disposal for healthcare facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CleanR Grupa provides full-cycle waste management and environmental services across Latvia, including household, industrial, construction, and hazardous waste collection/sorting/recycling; urban maintenance (street cleaning, green area management, winter services, beach cleaning); commercial property cleaning using a 120+ autonomous cleaning robot fleet; producer responsibility system management through Zaļā josta; and downstream material recovery producing plastic granules and waste-to-fuel (NAIK) at the Baltics' most modern recycling facilities. Services are delivered to municipalities via multi-year public procurement contracts and to industrial, healthcare, and commercial clients through direct B2B sales, supported by the MANAI VIDEI digital self-service platform.

Product overview

CleanR Grupa is a Latvian environmental services conglomerate providing comprehensive waste management and environmental services through multiple specialized subsidiaries. The company operates in two main business segments: waste management (CleanR for household waste, CleanR Verso for industrial/construction waste, CleanR Industry for recycling, Lautus for medical/hazardous waste, and regional operator Ķilupe) and environmental services (Vizii for commercial cleaning, Vizii Urban for urban maintenance, Vizii Domus for building management). The group also operates supporting digital platforms including MANAI VIDEI self-service portal and the environmental education initiative ŠŪNA. The company serves over 500,000 Latvian residents through more than 50,000 customers, offering full-cycle waste collection, sorting, recycling, and urban maintenance services across Latvia.

Differentiator

Problem solved

Functional benefit

Brands

• ŠŪNA: Environmental education concept venue established in 2024 as CleanR's gift to Latvian society for its 80th anniversary; provides unique experiences to promote environmental awareness, climate change understanding, and circular economy principles
• MANAI VIDEI
• Vizii Domus
• Nomales
• Pietura

Products and services

• CleanR (Household Waste Management) Household waste collection, sorted waste collection, and recycling services for municipalities and residential customers across Latvia. Includes underground container infrastructure, bulky waste removal, and small construction waste booking.
• CleanR Verso (Industrial & Construction Waste) Industrial waste and construction debris collection, sorting, secondary material recovery, and recycling services for industrial clients and construction companies. Operates the Nomales sorting and recycling center and an automated route planning system for waste logistics.
• CleanR Industry (Recycling & Material Recovery) Plastic granule production and waste-to-fuel (NAIK) production from recovered materials at the Baltics' most modern recycling facility in Ķekava. Plastic granule output up to 1,000 tonnes per month, nearly 100% exported. Products sold to industrial buyers domestically and abroad.
• Lautus (Medical & Hazardous Waste) Medical and hazardous waste collection, transport, and disposal for healthcare facilities and hazardous-waste-generating industries. Includes regulatory documentation and disposal certification.
• Zaļā josta (Producer Responsibility System) Extended Producer Responsibility (EPR) system management on behalf of manufacturers and importers placing packaging, plastic products, batteries, solar panels, and accumulators on the Latvian market. Handles compliance reporting and producer fees.
• Vizii (Commercial Cleaning) Commercial space cleaning services for office and commercial properties using autonomous cleaning robots (120+ units) and digital solutions, supported by automated route planning and digital training systems.
• Vizii Urban (Urban Maintenance) City street cleaning, green area maintenance, winter services, beach cleaning, road maintenance and dust removal for municipalities. Serves all major Latvian regions through multi-year municipal contracts (typically 4-year terms).
• Vizii Domus (Residential Property Management) Multi-apartment building management and residential property maintenance services for residential buildings and housing complexes.
• MANAI VIDEI (Digital Self-Service Platform) Customer-facing self-service digital portal and mobile application for ordering waste management services, making payments, managing accounts, and booking bulky waste and small construction waste removal.

Quantifiable outcome

• Landfill diversion through recycling and waste-to-fuel: plastic granule production increased 54% and NAIK production increased 74% in 2025
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Liepaja — European Capital of Culture 2027coreStrategic or Co-development Partner · 25 February 2026CleanR Grupa became the main environmental education and sustainability partner for Liepaja — European Capital of Culture 2027. Supports the city's cultural programming with environmental education and sustainability initiatives, including the 'Pietura' public space at Lielais Dzintars concert hall. Represents significant cultural and civic engagement partnership.
• Rīgas Enerģētikas aģentūra (REA)coreStrategic or Co-development Partner · 5 November 2025CleanR Grupa co-organizes the Latvijas Aprites ekonomikas forums (Latvian Circular Economy Forum) with REA. The forum was held November 5, 2025 at VEF Kultūras pils in Riga, bringing together policymakers, entrepreneurs, researchers, and creative industry representatives. The forum is organized under the EU INTERREG Baltic Sea Region Programme project 'CCC' (Creative and Circular Cities).
• Cēsu novada pašvaldībacoreStrategic or Co-development PartnerCleanR Grupa cooperated with Cēsu novada pašvaldība to host the ŠŪNA environmental education concept venue as the central event set of the 'Environment and Climate Change' thematic pillar of Cēsis 2025 — Latvia's Cultural Capital. ŠŪNA operated from May to July 2025 at Rožu laukums in Cēsis.
• TV3 '900 sekundes'minorGTM or Marketing PartnerCleanR Grupa partnered with TV3 program '900 sekundes' to produce the 'Aprite darbībā' (Circularity in Action) series, broadcasting every Wednesday to popularize circular economy topics through practical examples.
• Junior Achievement Latvia (JAL)minorGTM or Marketing PartnerCleanR Grupa cooperates with Junior Achievement Latvia Līderu programma to challenge Latvia's most motivated youth to create solutions for environmental protection. The youth environmental education campaign 'Tīrai Latvijai' expanded cooperation with the 'Čē Čē Čempionāts' school competition.
• European Climate Pact AmbassadorsminorStrategic or Co-development PartnerŠŪNA venue hosted weekly European Climate Pact Ambassador breakfast discussions featuring experts from various fields discussing sustainability, circular economy, climate change impact, and participation culture. Agita Baltbārde serves as European Climate Pact Ambassador for Latvia.
• Eversheds Sutherland BitānsminorImplementation/ SI/ Consulting PartnerEversheds Sutherland Bitāns provided legal counsel for CleanR Grupa's EUR 15 million bond issuance in 2025.
• Vidzemes Augstskola, Latvijas Universitāte, Rīgas Stradiņa universitāte, LBTU, RTU, Ekonomikas un kultūras augstskolaminorStrategic or Co-development PartnerAcademics and researchers from six Latvian universities participated in the scientists' meeting to launch the second Latvian Circular Economy Index in January 2026. Scientists included Prof. Dr. oec. Dzintra Atstāja as lead researcher and Dr. sc. soc. Andris Saulītis from LU. Also included experts from Latvijas Pašvaldību savienība, Latvijas Zinātņu akadēmija, and Viduslatvijas atkritumu apsaimniekošanas reģionālais centrs.
• SIA Laflora and SIA NP PropertiesminorGTM or Marketing PartnerSIA Laflora (leading peat extraction and processing company in Latvia) and SIA NP Properties (industrial park developer) supported the Latvijas Aprites ekonomikas forums 2025 as event sponsors.

Scale indicators24 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Ragn-Sells: Nordic and Baltic waste management group with operations across Estonia, Latvia, and Lithuania. Comparable business model (waste collection, recycling, hazardous waste) but operates in multiple Baltic/Nordic geographies rather than being concentrated in Latvia alone.
• Eesti Keskkonnateenused: Estonian waste management and environmental services company providing collection, recycling, and treatment. Closely comparable in service mix and Baltic regional profile, but operates primarily in Estonia rather than Latvia.
• Atliekų tvarkymo centras (ATC): Lithuanian state-affiliated waste management company providing municipal collection, sorting, and disposal services in Vilnius and other Lithuanian regions. Comparable in service portfolio and Baltic geographic positioning, though primarily Lithuania-focused.

Broad incumbents

• Renewi plc: Western European waste-to-product company operating across the Netherlands, Belgium, and UK. Comparable in focus on recycling and secondary material recovery with similar business model of turning waste into sellable commodities.
• Veolia Environnement: Global environmental services leader operating across waste management, water, and energy services in Central and Eastern Europe. Overlapping capabilities but at vastly greater scale and geographic breadth; serves as a benchmark for industry valuation and competitive threat.
• FCC Environment CEE: Circular economy and waste management operator with significant Central and Eastern European footprint (Austria, Czechia, Slovakia, Hungary, Romania). Comparable vertically integrated service model including municipal collection, sorting, and material recovery.
• Remondis: Germany-based family-owned environmental services group with broad European footprint in waste collection, recycling, and water services. Comparable full-service portfolio but much larger and more internationally diversified than CleanR's domestic Latvian focus.
• Biffa plc: UK-listed waste management company providing collection, recycling, and treatment services. Comparable in waste services focus and listed-debt capital structure but operates at materially larger scale in the UK market.

Direct peers

• Eco Baltia: Latvian/Baltic environmental services group providing waste collection, recycling, and circular economy solutions. Most direct local competitor, with overlapping segments in waste management, secondary raw materials, and recycling — comparable size and customer base (municipalities, producers).
• Getliņi EKO: Riga's primary municipal solid waste landfill operator and waste management company. Directly comparable to CleanR's core household waste business serving Riga residents, operating adjacent in the same value chain (collection → landfill/treatment).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cleanrgrupa
• LinkedInlinkedin.com/company/cleanr-grupa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CleanR Grupa