Desa
Desa is a Spanish manufacturer and distributor of professional fastening solutions — anchors, screws, clamps, staples, and tools — serving construction, industrial, agricultural, and DIY markets across 70+ countries via direct sales, subsidiaries, and distributors.
- Company typePublic
- Founded1950
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Desa does
Desa (legal name GRUPODESA FASTENERS, S.A.U.) is a Spanish manufacturer and distributor of fastening and fixing solutions headquartered in Valls, Tarragona, with 101-250 employees and a catalog of more than 6,000 SKUs. The company operates across five vertical markets — construction and drywall, installation, industry, agriculture, and DIY/wood — through a portfolio of five sub-brands (Desa for professional anchors and fixings, Agrifast/Simet for agricultural and wood fastening, Interplak for interior finishing, and Salki for tools). Manufacturing is anchored at an 8,500 m² plant in Elcano, Navarra producing hot melt adhesives, staples, and rings, with the balance of the catalog sourced and distributed through a fully automated 8,000 m² logistics center in Valls that processes approximately 400,000 packages per year and delivers to any point in Spain and Portugal within 48-72 hours.
The company generates revenue primarily through B2B hardware sales via three go-to-market motions: a direct sales force covering Iberia, wholly-owned subsidiaries in Portugal and France, and an international distributor network active in 70+ countries. Secondary revenue streams include agricultural products (vineyard tying, greenhouse tutoring, irrigation staples, pruning tools) and professional services such as technical assistance, after-sales support, and tool repair. Customer segments are diversified across 8,000+ buyers, with anchor products spanning metal and chemical anchors (e.g., Tork ULTRA CH, Chem VSF-H Tropical), screws, clamps, installation systems, battery and pneumatic tools, and specialized consumables. The firm has been publicly listed on the Spanish stock exchange since 2007, holds ISO 9001 certification, and operates a proprietary anchor calculation software and in-house R&D department.
Commercially, Desa sells through quote-based B2B pricing to professional and industrial customers, supplemented by a direct-to-consumer e-commerce storefront at desa.es and a LinkedIn/YouTube digital presence. International expansion is executed via regional subsidiaries and third-party distributors across all continents, with no M&A or external funding rounds disclosed. The company rebranded from Grupodesa to Desa in 2023 to consolidate its multi-brand portfolio under a single identity.
Desa firmographics
Firmographics- Name
- Desa
- Legal name
- GRUPODESA FASTENERS, S.A.U.
- Website
- https://desa.es
- Company type
- Public
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Desa is a Spanish manufacturer and distributor of professional fastening solutions — anchors, screws, clamps, staples, and tools — serving construction, industrial, agricultural, and DIY markets across 70+ countries via direct sales, subsidiaries, and distributors.
- Ownership category
- akta.pro rank
Desa industry classification
Industry- Product category
- Industrial Fasteners and Fixings
- NAICS
- Construction Machinery Manufacturing (333120)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Durable Goods, Nec (5099)
- akta.pro primary industry
- Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)
Keywords
Where Desa is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
Desa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Fasteners and Fixings: Desa generates revenue through the manufacture and sale of fastening products including anchors (metal, chemical, plastic), screws, staples, clips, tapes, and installation systems. Products are sold through direct sales, distributors, and e-commerce channels.
- Agricultural Products: Revenue from agricultural fastening products including tying systems, pruning tools, irrigation staples, tensioners, and agricultural accessories for greenhouse and field applications.
- Tools and Equipment Sales: Sale of fastening tools including manual tools, pneumatic tools, battery-powered tools, welding equipment, and associated accessories and spare parts.
- Professional Services: Technical assistance, after-sales service, and repair/maintenance services for tools, including dedicated technical support for product selection and applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B professional pricing through distributors |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Desa product offering
Product offeringCore offering
Desa manufactures and distributes fastening solutions for construction, installation, industrial, agricultural, and DIY applications, including metal and chemical anchors, screws, plastic fixings, staples, clips, rings, installation systems, agricultural fixings, and the tools used to apply them. The company operates its own manufacturing plant in Elcano, Navarra, an automated warehouse in Valls, and sells through direct sales, distributors, and its e-commerce site across Spain, Portugal, France, and 70+ countries.
Product overview
Desa is a comprehensive fasteners and tools company that operates as a multi-brand portfolio. The company offers four main brands: Desa (core brand for professional anchors and fixings), Agrifast (agricultural fastening solutions), Simet (wood fastening and processing solutions), and Salki (tools for DIY and professionals). The product portfolio spans metal and chemical anchors (Tork ULTRA CH, Chem VSF-H Tropical), agricultural installations including clips, staples, and irrigation fixings (EasyClip, HydroTool series, Tomsystem, Bindsystem), battery-powered pruning tools (BladeForce, BladeSaw, BladeXtensor), manual pruning shears (BladeCut series), tools and accessories (M1 Turbo, Cutter PRO-CUT, SewTool, Agritensor, AgriMesh). The offerings are organized across anchoring and fixing products, screws and fasteners, installation systems, tools and consumables, and agricultural products, providing complete fastening solutions for construction, industry, and agriculture sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Desa: Líder en anclajes y fijaciones para la industria y la construcción. Marca líder en anclajes y fijaciones para la industria y la construcción. Offers the widest range of fixings for professional use: metallic anchors, chemical anchors, plastic anchors, installation and assembly elements, specialized chemical solutions and construction accessories.
- Agrimad
- Interplak
- Agrifast
- Salki
Products and services
- Desa brand anchors and fixings Professional-grade anchors and fixings for construction and industry, including metal anchors, chemical anchors, plastic fixings, installation systems, specialized chemical solutions, and construction accessories.
- Agrifast agricultural fastening solutions World-leading manufacturer of agricultural fixings for tutoring in fields and greenhouses, including fixings for vines, olives and fruit trees, and greenhouse training products.
- Salki tools Tools for DIY enthusiasts and professionals, including gluing products, manual and pneumatic nailing and stapling tools, riveting, diverse DIY tools, and workshop equipment.
- Simet wood fastening solutions Complete fastening solutions for the wood sector, including nails for packaging and wood construction, industrial staples, pins and brads for interior finishes, rings for industry and automotive, rings for fences, and hot melt adhesives for packaging and wood construction.
- Metal anchors product line Certified metal anchors for heavy-duty load fastening applications in construction and industrial installation.
- Chemical anchors product line Chemical anchors including bicomponent Vinylester-based formulations without styrene and with slow setting cure for certified fastening applications.
- Welding and hot air tools product line Professional welding and hot air tools, including disposable gas torches compatible with American-type DSGAS-PRO connection bottles.
- Agricultural installations product line Agricultural fastening and installation products including plastic clips, galvanized irrigation staples, manual and battery staplers, tensioners, ratchet tensioners, and anti-weed meshes for crop support, irrigation, and greenhouse work.
- Battery and electric tying systems product line Battery and electric tools and consumables for agricultural tying and tutoring, including battery annular staplers (Tomsystem AG235), battery tiers (Bindsystem), annular staples, tape staples, batteries, chargers, belts, and extension cables.
- Battery-powered pruning tools product line Battery-powered pruning equipment for vineyards, fruit trees, and gardens, including compact and maximum-power battery pruners (BladeForce 32 and 37), a 6-inch battery chainsaw (BladeSaw 6"), a telescopic pole (BladeXtensor), and compatible batteries, chargers, replacement blades, and chains.
- Manual pruning and harvesting shears product line Professional manual pruning and harvesting shears for gardening and viticulture, including standard, heavy-duty, ergonomic, and rotating-handle models with Japanese stainless steel blades.
- Anchor calculation program Proprietary downloadable calculation tool for certified metal and chemical anchors, helping customers select appropriate products for their construction applications.
- Technical assistance and after-sales service Technical assistance service for distributors and end consumers, providing product application advice and solutions for projects, together with own repair and maintenance service for tools.
Quantifiable outcome
- Serve over 8,000 customers across 70+ countries
- +3 more outcomes
Companies that use Desa
Customer profileSegments6 records
Ideal customer profiles4 records
Desa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Desa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupodesa PortugalcoreSubsidiary company serving the Portuguese market as part of the group's international expansion strategy, operating as a direct commercial presence in Portugal.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Desa competitors and assessment
Company assessmentDirect peers
- Fischer Group: Fischer is a German family-owned specialist in fastening systems, most notably metal and chemical anchors for construction. Closely comparable to Desa's core anchor business, with similar focus on certified European-quality anchor products and a global distribution footprint.
- Bossard Group: Bossard is a Swiss-based global specialist in fastening solutions and assembly technology, serving industrial customers. Highly comparable to Desa's industrial fastening segment, with similar product breadth (screws, anchors, fasteners) and B2B distribution model.
- Felco: Felco is a Swiss manufacturer of professional pruning tools and replacement blades, including manual and electric pruners. Comparable to Desa's BladeCut pruning shears and BladeForce battery pruner lines, serving the same vineyard, orchard, and agricultural professional customers.
- RAWL (Rawlplug): Rawlplug is a European manufacturer of construction fasteners and fixings, specializing in mechanical and chemical anchors. Closely comparable to Desa's core anchor business with similar focus on certified fastening solutions for construction professionals.
Broad incumbents
- Stanley Black & Decker: Stanley Black & Decker is a major global tool and fastening company, with brands like DEWALT, Stanley, and Powers Fasteners. Comparable to Desa's tool and fastener categories, including construction anchors and pneumatic tools, but at much greater scale and broader product portfolio.
- Würth Group: Würth is the global market leader in fastening and assembly materials, serving construction, trades, and industry through direct sales and a massive distribution network. Highly comparable to Desa's fastening product portfolio across metal/chemical anchors, screws, and fixings, but operates at vastly greater scale and breadth.
- SIMPSON Strong-Tie: Simpson Strong-Tie is a US-based manufacturer of structural connectors, anchors, and fastening systems for construction. Comparable to Desa's construction fastener and installation categories, with similar emphasis on engineered, code-compliant products.
- Hilti: Hilti is a premium Liechtenstein-based manufacturer of tools, anchors, and fastening systems for the construction industry. Comparable to Desa in construction anchors and installation tools, but operates at much higher price points and direct-to-customer sales model with stronger brand equity.
Regional players
- Cellpack (Bettermann): OBO Bettermann is a German manufacturer of cable management, installation, and fastening systems. Comparable to Desa's installation product segment (cable ties, brackets, support systems) though focused more on electrical installation use cases.
- Celtex (Industrial Texpol): Celtex is a Spanish manufacturer of construction fixings and fastening solutions. Comparable to Desa as a regional Iberian competitor in anchors, screws, and construction fasteners, though smaller in scale and less internationally diversified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Desa social profiles
Digital presenceDesa compliance and trust
Trust signalCompliance1 record
Desa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Desa leadership team
Management profileNumber of profiles
Desa subsidiaries and ownership
Company hierarchySubsidiaries2 records
Desa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Desa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Desa
What does Desa do?
Desa manufactures and distributes fastening solutions for construction, installation, industrial, agricultural, and DIY applications, including metal and chemical anchors, screws, plastic fixings, staples, clips, rings, installation systems, agricultural fixings, and the tools used to apply them. The company operates its own manufacturing plant in Elcano, Navarra, an automated warehouse in Valls, and sells through direct sales, distributors, and its e-commerce site across Spain, Portugal, France, and 70+ countries.
Is Desa a public or private company?
Desa is a public company. It is classified as public and is currently operating.
When was Desa founded?
Desa was founded in 1950. It employs 101 to 250 people.
Where is Desa based?
Desa is headquartered in Barcelona, Spain, in the Europe region.
How does Desa make money?
Four revenue lines are on record. Product Sales - Fasteners and Fixings are the primary driver. The others are agricultural Products, tools and Equipment Sales and professional Services.
Who are Desa's main competitors?
Direct peers on record are Fischer Group, Bossard Group, Felco and RAWL (Rawlplug). Broad incumbents are Stanley Black & Decker, Würth Group, SIMPSON Strong-Tie and Hilti. Regional players are Cellpack (Bettermann) and Celtex (Industrial Texpol).
Does Desa have an API?
No public API is recorded for Desa.
What industry is Desa in?
Desa's product category is Industrial Fasteners and Fixings. Its primary akta.pro industry code is CRAIAEAK, Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks). Its NAICS code is 333120 and its SIC code is 5040.