Haya Karima
Haya Karima Foundation is an Egyptian non-profit (est. 2019) coordinating the presidential Decent Life initiative. It operates the country's largest volunteer network (45,000) across 27 governorates, delivering food assistance, healthcare, education, economic empowerment, and housing programs to millions of underserved families through donations, ministry partnerships, and physical and digital distribution channels.
- Company typePrivate
- Founded2019
- HeadquartersCairo, Egypt
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Haya Karima does
Haya Karima Foundation (مؤسسة حياة كريمة) is an Egyptian non-profit foundation established on October 22, 2019 under Ministry of Solidarity registration No. 902 of 2019, created to serve as the official umbrella organization for the presidential Haya Karima (Decent Life) initiative launched by President Abdel Fattah El-Sisi. The foundation coordinates volunteer-led poverty alleviation across all 27 Egyptian governorates, addressing extreme poverty, food insecurity, healthcare access, educational deprivation, unemployment, and inadequate housing in rural villages, informal urban settlements, and unsafe slum areas.
Its core offerings span six verticals — food assistance (food boxes, Ramadan boxes, iftar meals, meat distribution), healthcare (medical convoys, surgeries, assistive devices, treatment funding), education (school supplies, digital education labs in 300 schools, high-school revision materials including accessible versions for visually impaired students), economic empowerment (vocational training, microenterprise, craft workshops, sewing machines, tricycles), humanitarian relief (urgent cases, Gaza relief via 762 trucks through Palestinian Red Crescent), and housing/engineering (Dignified Housing project targeting 80,000+ homes). Named programs include Technology Ambassadors (IC3SPARK certification), Craft Secrets (سر الصنعة) with Azza Fahmy Foundation, Sugar Houses (سكر البيوت), STARS university entrepreneurship, and Electronic Marketing Training.
The technology backbone is a digital donation platform accepting payments via Fawry, Paymob, bank transfers, e-wallets (Meeza, Aman, Insta, Mega), and credit cards, complemented by an Islamic zaka calculator, a beneficiary database for targeting aid, and an educational content management system. Distribution combines 11 retail donation points at major malls, 25+ meat distribution outlets, generosity kitchens across regions, and mobile medical/development convoys. The foundation operates the largest volunteer network in Egyptian civil society (45,000 volunteers) and partners with 20+ government ministries, 23 civil society organizations, UNFPA, Vodafone Egypt, Misr Al-Kheir, Rotary Clubs, Egyptian universities, and major Egyptian banks.
The business model is donation-based: revenue is generated entirely through individual, corporate, and international donations channeled through online platforms, mobile, e-wallets, bank accounts, and physical points of sale. Donations range from EGP 20 (free bread share) to EGP 2,500,000 (advanced medical equipment), with tiered food boxes, medical shares, education packs, winter warmth bundles, and housing sponsorship options. Beneficiaries reported include 46M+ economic empowerment recipients, 32.5M+ social empowerment recipients, 3M+ humanitarian intervention recipients, 2.8M+ direct service recipients, 170,000+ medical sector recipients, and 88,000+ food security recipients. Leadership includes Nabila Makram as President of the Technical Secretariat of the National Alliance for Civil Development Work.
Haya Karima firmographics
Firmographics- Name
- Haya Karima
- Legal name
- مؤسسة حياة كريمة (Haya Karima Foundation)
- Website
- https://hayakarima.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Haya Karima Foundation is an Egyptian non-profit (est. 2019) coordinating the presidential Decent Life initiative. It operates the country's largest volunteer network (45,000) across 27 governorates, delivering food assistance, healthcare, education, economic empowerment, and housing programs to millions of underserved families through donations, ministry partnerships, and physical and digital distribution channels.
- Ownership category
- akta.pro rank
Haya Karima industry classification
Industry- Product category
- Charitable Services and Humanitarian Aid
- NAICS
- Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Rural Livelihoods & Economic Empowerment (BPAGABAA)
Keywords
Where Haya Karima is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices12 records
Markets served
Haya Karima business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Donations and Charitable Contributions: The foundation generates revenue entirely through donations from individuals, corporations, and international donors. Donation categories include food assistance, medical support, education, economic empowerment, social empowerment, engineering/housing support, and seasonal campaigns (Ramadan boxes, winter warmth).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Food boxes (كراتين طعام) - 4 sizes available |
| Unit Pricing | One time | Medical assistance donations |
| Unit Pricing | One time | Education support |
| Unit Pricing | One time | Winter warmth (كرمك دفا) |
| Unit Pricing | One time | Dignified Bite initiative (لقمة كريمة) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Haya Karima product offering
Product offeringCore offering
Haya Karima Foundation is a non-profit umbrella organization coordinating volunteer-driven poverty alleviation and rural development across Egypt. It collects and distributes charitable donations across twelve program categories covering food assistance, healthcare, education, economic empowerment, social empowerment, engineering/housing, international humanitarian relief, and urgent humanitarian cases. Operations span all 27 Egyptian governorates through 45,000 active volunteers, mobile medical convoys, generosity kitchens, meat distribution outlets, and physical donation points at major retail locations.
Product overview
Haya Karima Foundation operates as a comprehensive charitable and development organization offering multiple interconnected programs rather than a unified product platform. The core offerings include food assistance (food boxes, Ramadan boxes, iftar meals, meat distribution), healthcare services (medical convoys, assistive devices, treatment support), education support (school supplies, digital education labs, high school revision materials for students with visual impairments), economic empowerment (vocational training, business support, craft workshops), humanitarian relief (urgent cases, international aid for Gaza), social empowerment programs (awareness campaigns, volunteer programs), and housing support (roof construction, water/electricity connections, dignified housing project). Key named initiatives include the Technology Ambassadors Program (IC3SPARK certification), Craft Secrets Initiative (traditional crafts training), Sugar Houses (sweet making for women), STARS Program (university entrepreneurship), and the Digital Education initiative. The foundation also operates Generosity Kitchens and Meat Sales Outlets across Egyptian governorates, with donation options ranging from specific items like meat, clothing, blankets to larger project sponsorship.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Boxes (كراتين طعام)
Quantifiable outcome
- 46 million+ economic empowerment beneficiaries
- +6 more outcomes
Companies that use Haya Karima
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Haya Karima technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Haya Karima partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- 20+ Egyptian Ministries and Government AuthoritiescoreFormal partnerships with over 20 ministries and government bodies to coordinate development efforts under the Decent Life initiative. Includes Ministry of Social Solidarity, Ministry of Local Development, Ministry of Health, Ministry of Education, Ministry of Communications, Ministry of Youth and Sports, Ministry of Culture, and others for integrated rural development.
- 23 Civil Society OrganizationscorePartnership with 23 civil society organizations for collaborative implementation of development projects across Egypt's underserved communities.
- United Nations Population Fund (UNFPA)corePartnership with UNFPA for gender-based violence prevention project across 8 governorates in Egypt. The foundation serves as implementing entity with UNFPA as donor and technical partner.
- Magdi Yacoub Foundation for the Heart (مؤسسة مجدي يعقوب العالمية للقلب)majorStrategic cooperation protocol signed to support heart disease treatment projects and improve health services for underserved populations.
- Azza Fahmy Foundation (مؤسسة عزة فهمي)majorPartnership to launch new phase of 'Ser El-Sanaa' (Craft Secret) program for empowering women and training them in copper jewelry making.
- National Alliance for Civilizational Work (التحالف الوطني للعمل الأهلي التنموي)coreFounding member and active participant in the National Alliance for Civilizational Work, coordinating with Ambassador Nabila Makram and alliance members for volunteer and development initiatives.
- Palestinian Red Crescent SocietymajorCoordination for distribution of humanitarian aid inside Gaza, with foundation escorting trucks to Rafah crossing and handing over to Palestinian Red Crescent.
- Ministry of Youth and SportscorePartnership for You Are Life initiative (أنت الحياة) launched August 2022, including medical convoys, awareness sessions, craft workshops, and literacy classes.
- General Authority for Literacy Al-Omar (الهئية العامة لمحو الأمية)majorPartner in You Are Life initiative providing literacy classes for underserved communities.
- Addict Combat and Treatment Fund (صندوق مكافةحة وعلاج الإدمان)minorPartner in You Are Life awareness initiative addressing addiction prevention.
- National Council for Childhood and Motherhood (المجلس القومى للطفولة والأمومة)majorPartner in You Are Life initiative for childhood and mother welfare programs.
- Egyptian UniversitiesmajorPartnerships with Egyptian universities including Nile University, New Egypt University, Ain Shams University, Arab Academy for Science Technology and Maritime Transport, and Borg El-Arab Technological University for development programs.
- 100 Million Health Initiative (100 مليون صحة)majorCollaboration on breast cancer early detection campaign (حكاية وردة) with the Presidential initiative supporting women's health.
- Misr Al-Kheir Foundation (مؤسسة مصر الخير)corePartner in You Are Life initiative and other development projects across Egypt.
- Vodafone EgyptmajorCorporate partner and supporter of Haya Karima initiatives, listed among success partners on official website.
- Rotary Clubs of EgyptmajorPartnership with Rotary clubs across Egypt for digital trucks initiative (Tech on the Road) bringing digital skills to villages in collaboration with Ministry of Communications.
- Ministry of Communications and Information TechnologycorePartnership for Technology Ambassadors program (سفراء التكنولوجيا) providing free digital skills training and IC3SPARK international certification for Phase 1 Haya Karima villages.
- Ministry of EducationcorePartnership for digital education initiative equipping school computer labs with devices and internet connectivity in Egyptian villages.
- General Petroleum CompanymajorPartnership for healthcare facility development including renovation of Seifat Health Unit in Hurghada, Red Sea governorate.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Haya Karima competitors and assessment
Company assessmentBroad incumbents
- UNFPA Egypt: United Nations sexual and reproductive health agency. Currently partners with Haya Karima as donor and technical partner on the gender-based violence prevention project across 8 governorates — comparable international donor/program partner with overlapping health-and-women target segments.
- Mercy Corps: Global humanitarian and development organization with significant MENA operations. Comparable in its integrated emergency-relief-plus-economic-empowerment model and would be a natural peer if Haya Karima expands its Gaza and regional humanitarian work into a sustained international footprint.
- UNICEF Egypt: UN children's agency operating major programs in Egypt on child poverty, education and protection. Comparable large-scale donor and implementing-partner role in the Egyptian development ecosystem, and a potential institutional partner given Haya Karima's education and women-empowerment programs.
Direct peers
- Egyptian Food Bank: Egyptian non-profit focused on food security and nutrition through food collection, Ramadan iftar programs, and food box distribution. Directly comparable to Haya Karima's food assistance pillar (food boxes, Ramadan boxes, Iftar for Fasting, Dignified Bite) and competes for the same food-security donor wallet.
- Resala Charity Organization: Large Egyptian NGO operating community development, education, healthcare convoys and orphan sponsorship programs nationwide. Closely comparable volunteer-based operating model, multi-vertical program structure, and Egyptian grassroots footprint to Haya Karima.
- Caritas Egypt: Egyptian arm of the international Caritas federation, providing social services, refugee support, healthcare and education. Comparable multi-vertical social service model and Egyptian footprint, though with a more faith-based and refugee-focused lens.
- Orman Charity Society: One of Egypt's oldest and largest charitable organizations, providing direct assistance (food, medical, education, housing) to low-income Egyptians. Comparable nationwide reach, integrated service model and donor base to Haya Karima.
- Misr Al-Kheir Foundation: One of Egypt's largest charitable foundations, operating across poverty alleviation, healthcare, education and economic empowerment. Explicitly listed as a partner of Haya Karima in the 'You Are Life' initiative, making it the closest direct peer in scope, geography and target donor base.
- Magdi Yacoub Heart Foundation: Egyptian foundation focused on cardiac care for underserved populations. Listed as a formal strategic partner of Haya Karima and operates in the same medical-convoy / treatment-funding vertical as Haya Karima's Health Services program, serving similar medically underserved beneficiaries.
Emerging players
- Azza Fahmy Foundation: Egyptian foundation running the 'Craft Secret' women-empowerment program in traditional crafts. Direct partner with Haya Karima and a peer in the economic-empowerment-of-women vertical, though narrower in scope (crafts only) than Haya Karima's full economic-empowerment stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Haya Karima social profiles
Digital presenceHaya Karima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haya Karima leadership team
Management profileNumber of profiles
Haya Karima funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haya Karima M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haya Karima
What does Haya Karima do?
Haya Karima Foundation is a non-profit umbrella organization coordinating volunteer-driven poverty alleviation and rural development across Egypt. It collects and distributes charitable donations across twelve program categories covering food assistance, healthcare, education, economic empowerment, social empowerment, engineering/housing, international humanitarian relief, and urgent humanitarian cases. Operations span all 27 Egyptian governorates through 45,000 active volunteers, mobile medical convoys, generosity kitchens, meat distribution outlets, and physical donation points at major retail locations.
Is Haya Karima a public or private company?
Haya Karima is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Haya Karima founded?
Haya Karima was founded in 2019. It employs 251 to 500 people.
Where is Haya Karima based?
Haya Karima is headquartered in Cairo, Egypt, in the Africa region.
How does Haya Karima make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Haya Karima's main competitors?
Broad incumbents on record are UNFPA Egypt, Mercy Corps and UNICEF Egypt. Direct peers are Egyptian Food Bank, Resala Charity Organization, Caritas Egypt, Orman Charity Society, Misr Al-Kheir Foundation and Magdi Yacoub Heart Foundation. Azza Fahmy Foundation is listed as an emerging player.
Does Haya Karima have an API?
No public API is recorded for Haya Karima.
What industry is Haya Karima in?
Haya Karima's product category is Charitable Services and Humanitarian Aid. Its primary akta.pro industry code is BPAGABAA, Rural Livelihoods & Economic Empowerment. Its NAICS code is 81321 and its SIC code is 8300.