Addict II Athlete

What Addict II Athlete does

Addict II Athlete (AIIA) is a Utah-incorporated 501(c)(3) nonprofit Recovery Community Organization founded in 2011 in Orem by Blu Robinson (Clinical Mental Health Counselor and Substance Use Disorder Counselor) and Marissa Robinson (Certified Therapeutic Recreation Specialist). The organization delivers community-based addiction and mental health recovery support through free peer-led support group meetings followed by group workouts, applying an 'Erase and Replace' methodology grounded in Bandura's Self-Efficacy Theory, Motivational Interviewing, and the Leisure Ability Model. AIIA serves individuals with substance use disorders, their families, teens (via the Minor League program), and broader community allies, operating 9 chapters across Utah and Arizona (including chapters on the Ute & Ouray Reservation and the Tohono O'odham San Lucy District) with additional reach into Colorado and Nevada, and a dedicated chapter embedded in Utah State Prison's Con-Quest program.

The product portfolio centers on free in-person and virtual support groups, the weekly Addict II Athlete Podcast (120+ episodes across multiple platforms), community races (Annual 5K and Team Half Marathon), the multi-month Endurance Challenge, the Minor League youth program, and charitable initiatives like Project Elf. Adjacent paid offerings include the $2,500 AIIA Certified Recovery Coach Training program (enabling chapter replication), $150 substance abuse screenings, the $25 NextPlay mobile app, and personal training delivered by certified peer mentors. Content is distributed through a multi-channel stack: podcast networks (Spotify, Apple, iHeart, etc.), YouTube, Facebook (including closed support groups), the Skool online classroom, Strava, Patreon, and an Axomo-powered e-commerce storefront.

The business model is donation-and-grant-driven, with revenue diversified across tax-deductible contributions (Donorbox, Facebook, direct mail), state grant funding (notably Utah's HEAR Program, part of a $4M / four-year pool across seven organizations), event registrations, training and certification fees, screening services, merchandise sales, and recurring Patreon subscriptions. Core support services remain free to remove participation barriers, with an estimated 306 individuals served monthly across 232 annual recovery-focused community events and 26 certified peer recovery coaches supporting the network.

Name

Addict II Athlete

Legal name

Addict II Athlete

Website

https://addicttoathlete.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Addict II Athlete is a 501(c)(3) Recovery Community Organization offering free, peer-led addiction and mental health recovery support through support groups, athletic activities, and certified coaching across chapters in Utah, Arizona, Colorado, and Nevada.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Fitness and Recreational Sports Centers (71394)

SIC

Services-Social Services (8300)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction recovery support
• Peer recovery coaching
• Community support groups
• Substance use counseling
• Mental health services

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations and Contributions: Tax-deductible charitable donations from individuals, families, and supporters to support the nonprofit's mission. Accepts donations via Donorbox, Facebook, and direct mail.
2. Event Registrations: Fees from annual 5K races ($10 individual, $15 virtual), Endurance Challenge ($35), and other athletic events. Serves as both revenue and community engagement.
3. Training and Certification Programs: AIIA Certified Recovery Coach Training at $2,500 provides skills and certification to help those struggling with addiction and enables establishing local chapters.
4. Professional Services: Substance Abuse Screening and Assessment ($150) and mental health counseling services through Blu Robinson Counseling LLC.
5. Merchandise Sales: Team store selling team apparel, merchandise, and gear through their online Axomo storefront.
6. Patreon Support: Monthly subscription tiers through Patreon providing bonus content, exclusive podcasts, and exclusive gear to supporters.
7. Government and Foundation Grants: State grant funding through Utah's Health, Exercise, and Addiction Recovery (HEAR) Program. $4 million distributed to seven organizations including Addict II Athlete.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Addict II Athlete delivers free, non-anonymous, community-based peer-led recovery support groups that combine group discussion with structured exercise and recreation. It supplements these core groups with paid services such as AIIA Certified Recovery Coach Training, individual substance abuse screening and assessment, personal training, the Addict II Athlete Podcast, the NextPlay app, and recurring athletic events including an Annual 5K Race, Endurance Challenge, and Team Half Marathon.

Product overview

Addict II Athlete is a nonprofit Recovery Community Organization (RCO) offering a portfolio of interconnected recovery support services built around the 'Erase and Replace' philosophy. The core offerings include free community support groups (peer-led meetings with workouts), podcast content, race events (5K and half marathon), and the Minor League youth program. Additional services include certified recovery coach training, personal training, substance abuse assessments, an online classroom platform (Skool), and charitable initiatives like Project Elf. The organization operates across 9 chapters in Utah and Arizona, serving individuals, families, and communities affected by addiction and mental health issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Support Groups Free, non-anonymous, peer-led recovery support meetings that combine group discussion with exercise and recreation, offered in-person and virtually for individuals in recovery and their families.
• AIIA Certified Recovery Coach Training Paid training and certification program for individuals seeking to become recovery coaches, structured around the proprietary AIIA Recovery Playbook.
• Substance Abuse Screening and Assessment Paid individual substance abuse screening and assessment service used by individuals, courts, and employers seeking formal evaluation.
• Personal Training One-on-one fitness coaching integrated with the organization's recovery framework, delivered to individuals in or seeking recovery.
• Addict II Athlete Podcast Ongoing podcast featuring recovery stories, expert interviews, and educational content on addiction and recovery, distributed through major podcast platforms.
• NextPlay App

Quantifiable outcome

• 83% of team members indicate improvements in utilizing positive coping skills
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Skydive the WasatchminorStrategic or Co-development PartnerAnnual skydiving event partner with the Uintah Basin chapter. Hosts all-day Addict II Athlete skydiving events for recovering addicts and their families. Owner Leon Roullard and team provide premier skydiving location at Mount Nebo.
• USARA (Utah Support and Recovery Awareness)coreStrategic or Co-development PartnerCommunity recovery connection organization providing resources, training, and support. Works to help people find recovery services and training in Utah communities. Partner in recovery ecosystem with shared mission.
• Odyssey HouseminorStrategic or Co-development PartnerRecovery treatment organization. Addict II Athlete participates in panel discussions at University of Utah with Odyssey House representatives discussing addiction recovery in Utah communities.
• Lions Gate RecoveryminorStrategic or Co-development PartnerRecovery treatment center in Toquerville, Utah. Employs AIIA program graduates and serves as referral partner for ongoing support services.
• Good Time GolfminorStrategic or Co-development PartnerNon-profit amateur golf league helping individuals in recovery find purpose through golf. Interviewed on AIIA podcast as aligned recovery organization.
• Steps RecoveryminorStrategic or Co-development PartnerTreatment center in Payson where AIIA program graduate Judy Berrocal interned during her studies to become a substance abuse counselor.
• Utah State PrisoncoreStrategic or Co-development PartnerIncorporated into prison's Con-Quest substance abuse treatment program. AIIA chapter operates within the facility with inmates participating in 5K runs and recovery programming. Up to 300 offenders have participated.
• Utah County Health DepartmentcoreStrategic or Co-development PartnerProvided Naloxone training at AIIA open house events. Partner in harm reduction and overdose prevention efforts. Promotes awareness of Good Samaritan Laws and Naloxone access.
• 1% FitnessminorStrategic or Co-development PartnerFitness company providing meal prep and health challenges. CEO Rob Molling interviewed on AIIA podcast about using fitness for recovery.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• SMART Recovery: Established science-based addiction recovery support program offering an alternative to 12-step approaches, with self-empowering tools and meetings. Comparable to AIIA as a non-12-step recovery community but operating at much larger national scale and with a secular/cognitive-behavioral orientation rather than fitness-based.
• Shatterproof: Large national nonprofit focused on ending the addiction crisis through prevention, treatment, and recovery support, with a strong advocacy and employer-program component. Comparable as a mission-aligned addiction nonprofit but operates at significantly greater scale and scope.

Emerging players

• Sober Grid: App-based sober social network connecting people in recovery with meetings, events, and peer support. Comparable to AIIA's community-connection thesis but delivered through a mobile platform rather than physical chapters and events.
• Tempest: Modern, digitally-delivered sobriety platform offering programs, community, and content for people questioning or leaving alcohol. Comparable to AIIA as a non-12-step recovery community, but differentiated by its online-first model and primary focus on alcohol rather than broader substance use.

Direct peers

• The Phoenix: National sober-active nonprofit that builds community through CrossFit, climbing, yoga, and other group fitness for people in recovery. Closest direct peer to Addict II Athlete — same 'movement as recovery' thesis, free group-based model, and emphasis on peer support rather than clinical treatment.
• Athletes for Care: Nonprofit advocating for and supporting athletes around health, wellness, and recovery from injury, addiction, and mental health challenges. Comparable to AIIA's athletic-identity-driven recovery model, though focused on professional/elite athletes rather than community participants.

Regional players

• Odyssey House: Utah-based recovery treatment organization that AIIA partners with on University of Utah panel discussions. Comparable as a regional addiction services provider in the same Utah market, though focused on clinical treatment rather than peer-based fitness recovery.
• Steps Recovery: Utah-based treatment organization where AIIA graduate Judy Berrocal interned. Comparable as a regional addiction services provider in Utah, but oriented toward residential/inpatient treatment rather than community peer support.
• Lions Gate Recovery: Treatment center in Toquerville, Utah that employs AIIA program graduates and serves as a referral partner. Comparable as a Utah-based addiction services organization, but structured as a clinical treatment provider rather than community-based nonprofit.

Others

• Good Time Golf: Nonprofit amateur golf league helping individuals in recovery find purpose through sport. Directly comparable activity-recovery thesis to AIIA's 'Erase and Replace' model, but uses golf as the recovery vehicle rather than running/fitness; interviewed on AIIA's podcast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_nE7IkIurSAtrcYdEfq-IQ
• Facebookfacebook.com/AddictToAthlete
• Instagraminstagram.com/addicttoathlete
• LinkedInlinkedin.com/company/addict-ii-athlete

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addict II Athlete