YoLink
YoLink (YoSmart) is a Lake Forest, California smart home hardware maker selling a LoRa-based ecosystem of 80+ sensors, smart water valves, locks, and controllers direct-to-consumer through shop.yosmart.com and Amazon, serving DIY homeowners, landlords, and small commercial buyers with no subscription fees.
- Company typePrivate
- Founded2016
- HeadquartersLake Forest, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What YoLink does
YoLink is a Lake Forest, California-based smart home electronics manufacturer and direct-to-consumer retailer operating under the YoSmart parent brand. Founded in 2016 with 11-50 employees, the company designs, distributes, and supports a LoRa-based (Long Range/Low Power) hub-centric smart home ecosystem of more than 80 devices spanning water leak and level sensors, smart water valves and FlowSmart ultrasonic meters, environmental temperature/humidity sensors, smart thermostats, security sensors (motion, door, vibration), smart locks, smart plugs, switches, sirens, garage door controllers, and a Trapeezee smart mouse trap. Its technical differentiator is LoRa wireless — providing up to 1/4 mile open-air range and wall/steel/concrete penetration — combined with a patented Control-D2D (device-to-device) pairing layer that allows paired actions to execute during internet and power outages, a capability most WiFi/Zigbee/Z-Wave competitors lack. The FlowSmart line carries NSF/ANSI 61 certification for potable drinking water contact, and the broader portfolio integrates with Amazon Alexa, Google Home, IFTTT, Home Assistant, and select Amazon Sidewalk gateways.
YoLink generates revenue almost exclusively through one-time hardware sales — there are no subscriptions, no professional installation fees, and no recurring contracts. Pricing spans roughly $16.99 for a basic Door/Window sensor up to $1,000+ for a complete FlowSmart commercial water system, with volume packs (1, 3, 10) and starter kit bundles to drive attach. Distribution is anchored on a Shopify storefront at shop.yosmart.com (multi-language, ships to 100+ countries) and a parallel Amazon marketplace presence, supplemented by YouTube product education, organic social (Facebook, Instagram), solution bulletins targeted at insurance-discount and OSHA-compliance buyers, and earned media placements in Wired, This Old House, Best Reviews, and TurboFuture.
Customer segments are predominantly horizontal and residential: DIY homeowners, landlords and property managers, RV owners, and smart-home enthusiasts are the primary end users, with a smaller but growing commercial/industrial buyer cohort (warehouses, facilities managers) addressed via commercial-grade valves, the FlowSmart line, and predictive-maintenance-oriented content. The GTM motion is product-led growth, leveraging price-as-differentiation (no subscription), customer reviews (2,000+ on shop.yosmart.com), and YouTube-driven demo content. The company has not disclosed external institutional funding, M&A activity, or revenue.
YoLink firmographics
Firmographics- Name
- YoLink
- Legal name
- YoLink
- Website
- https://shop.yosmart.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YoLink (YoSmart) is a Lake Forest, California smart home hardware maker selling a LoRa-based ecosystem of 80+ sensors, smart water valves, locks, and controllers direct-to-consumer through shop.yosmart.com and Amazon, serving DIY homeowners, landlords, and small commercial buyers with no subscription fees.
- Ownership category
- akta.pro rank
YoLink industry classification
Industry- Product category
- Smart Home Electronics
- NAICS
- Electronics and Appliance Retailers (44921), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Other Communications Equipment Manufacturing (33429), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Computer Communications Equipment (3576), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves) (HSAPAQAH)
- akta.pro secondary industries
- Smart Plugs, Outlets & Energy Monitoring Retail (CRAIAMAJ), Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI), Smart Networking & Connectivity (Mesh Wi‑Fi, Routers, Bridges) Retail (CRACAGAH), Smart Home Hubs & Home Gateways (IoT Edge) (HDAFAIAL), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
Keywords
Where YoLink is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YoLink business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Hardware Sales: YoLink generates revenue primarily through the sale of smart home devices and sensors. All products are sold as one-time purchases with no subscriptions or ongoing fees required. Products include hubs, sensors (water leak, temperature, humidity, motion, door/window), smart locks, garage controllers, valves, and accessories. Pricing ranges from approximately $16.99 for basic sensors to over $1,000 for commercial water control systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level hubs starting at $23.59 |
| Unit Pricing | Pay-as-you-go | Water leak sensors from $16.99-$31.99 |
| Unit Pricing | Pay-as-you-go | Smart water valves and controllers from $129.99-$299.95 |
| Unit Pricing | Pay-as-you-go | Starter kits bundle multiple products at reduced prices |
| Unit Pricing | Pay-as-you-go | Environmental sensors from $21.99-$49.99 |
| Unit Pricing | Pay-as-you-go | Security and access products from $16.99-$129.99 |
| Unit Pricing | Pay-as-you-go | Power and lighting control from $20.99-$44.59 |
| Unit Pricing | Pay-as-you-go | Life safety products from $28.59-$89.99 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
YoLink product offering
Product offeringCore offering
YoLink manufactures and sells LoRa-based long-range wireless smart home devices including hubs, water leak sensors, smart water valves and meters, environmental sensors, security sensors, smart locks, plugs, switches, thermostats, sirens, and DIY starter kits. Products are sold as one-time hardware purchases (no subscriptions) via direct e-commerce and Amazon, targeting residential homeowners and small commercial facilities.
Product overview
YoLink is a smart home ecosystem centered around LoRa-based (Long Range/Low-Power) wireless technology that enables devices to communicate up to 1/4 mile range without WiFi dependency. The system is hub-centric: YoLink devices communicate with hubs (YoLink Hub, SpeakerHub, or YoLink Hub 3) which connect to the network, enabling app control and notifications. The product portfolio spans multiple smart home categories including: Hubs (YoLink Hub, SpeakerHub, YoLink Hub 3, Local Hub); Smart Water Solutions (FlowSmart All-in-One water meters, Valve Controller 2, EVO Valve Operator, Bulldog Valve Robot, Commercial Motorized Valves, Smart Sprinkler Controller); Water Leak Sensors (Sensors 1-4 with puck, rope, and probe variants, Water Level/Depth Sensors); Environmental Sensors (Temperature & Humidity Sensors, X3 series, Weatherproof variants, Pool Thermometer); Smart Thermostats (Thermostat, Thermostat 2); Life Safety (Photoelectric Smoke Alarm); Security (Motion Sensors - indoor/outdoor, Door Sensors, Outdoor Contact Sensors, Garage Door Sensors, Vibration Sensors, Smart Locks M1/M3/Deadbolt series); Power & Lighting (Dimmer Switch, In-Wall Switch 2, FlexSwitch, Smart Plugs including Plug Mini, Power Monitoring Plug, Energy Plug 15A, In-Wall Outlet, Power Strip, Outdoor Plug); Relays & Controllers (Smart Relay, Outdoor Relay & Alarm Controller, X3 Commercial Grade Outdoor Alarm Controller); Remote Controls (DimmerFob, FlexFob, AlarmFob, On/OffFob, SirenFob, Mini FlexFob, Mini On/Off Fob); Alarms & Sirens (Indoor Siren, Outdoor Alarm Controllers with 110dB/130dB sirens); Garage Control (Garage Door Controller 1, YoLink Finger); Smart Garage Kits; and Accessories. Key differentiating features include patented Device-to-Device (D2D) pairing for operation without internet/power, 2-10+ year battery life, compatibility with Alexa, Google Home, IFTTT, and Home Assistant, and no subscription fees. The ecosystem supports commercial/industrial applications and includes starter kits for various use cases including water leak detection, environmental monitoring, security, and garage automation.
Differentiator
Problem solved
Functional benefit
Products and services
- YoLink Hub Central hub that connects to network and internet, enabling YoLink LoRa devices to communicate with the app and send notifications. Required for full functionality.
- SpeakerHub Wi-Fi (2.4 GHz) and LoRa-powered audio hub with speaker that plays sounds and custom text-to-speech messages, with 1/4 mile LoRa range.
- YoLink Hub 3 Third-generation YoLink hub with enhanced connectivity features.
- YoLink Local Hub Local hub version enabling local control of YoLink devices without cloud dependency.
- Water Leak Sensor 1 Basic puck-style water leak sensor that alerts via mobile app when water contacts it directly; IP68 waterproof, 5 years battery life.
- Water Leak Sensor 2 (Rope) Water leak sensor with 3.93 ft rope/cable for detecting water in confined spaces such as under refrigerators or dishwashers.
- Water Leak Sensor 3 (Probe) Water leak sensor with 4 ft probe cable for precise location detection; can detect clogs/backups in washing machine drain pipes.
- Water Leak Sensor 4 Water leak sensor with low-temperature sensing that warns before pipes freeze; includes built-in 105dB siren and 5 years battery life.
- Water Level Monitoring Sensor with Float Switch Sensor with float switch for monitoring high or low water levels and alerting on water level conditions.
- Water Depth Sensor Outdoor-rated water depth sensor available in 16 ft (5 m) and 32 ft (10 m) lengths, displaying water depth in the app.
- FlowSmart All-in-One Smart Water Meter NSF/ANSI 61 certified ultrasonic smart water meter with automated valve control and water shutoff for leak detection response.
- Valve Controller 2 Smart valve controller for automated water shutoff; works with motorized ball valves for leak detection response.
- EVO Valve Operator Valve operator that replaces ball valve handles directly with integrated ultrasonic water meter; economical DIY install without a plumber.
- Bulldog Valve Robot Bolt-on valve robot for automating existing ball valves; works with the YoLink Valve Controller.
- Commercial Grade Smart Motorized Valves Stainless steel or brass motorized ball valves in 1/2 to 2 inch sizes with built-in smart controller for commercial-grade applications.
- Smart Sprinkler Controller Smart sprinkler controller for lawn irrigation with up to 6 zones and 1 master valve; LoRa 1/4 mile range and ECO mode for rainy days.
- Temperature and Humidity Sensor Indoor temperature and humidity sensor for monitoring air conditions, including fridge/freezer and indoor spaces.
- X3 Smart Temperature and Humidity Sensor Enhanced accuracy temperature and humidity sensor as part of the X3 product line.
- X3 Outdoor Temperature and Humidity Sensor Weatherproof outdoor temperature and humidity sensor for exterior environments.
- X3 Outdoor Temperature Sensor Outdoor temperature sensor without humidity sensing for simpler outdoor monitoring applications.
- Weatherproof Temperature and Humidity Sensor Weatherproof temperature and humidity sensor designed for outdoor environments.
- Weatherproof Temperature Sensor with Probe Weatherproof temperature sensor with external probe for measuring temperature of water and other liquids.
- YoLink Smart Pool Floating Thermometer Floating thermometer for pools, hot tubs, and fish tanks; 1/4 mile range and 5+ years battery life.
- Thermostat (Heat Pump Compatible) Smart thermostat compatible with heat pump systems, with remote monitoring and control via the YoLink app.
- Thermostat 2 Smart thermostat with dual-stage heating and cooling support for advanced HVAC systems.
- Photoelectric Smoke Alarm Photoelectric smoke detector with smart monitoring, self-testing, and supervised 24/7 operation.
- Indoor Motion Sensor Indoor motion sensor for detecting movement within homes as part of the security and automation system.
- Outdoor Motion Sensor Outdoor-rated weather-resistant motion sensor for perimeter security applications.
- Door Sensor Indoor door and window sensor using 3M mounting tape with QR-code scanner setup via the app.
- Outdoor Contact Sensor Indoor/outdoor universal dry-contact sensor for gates, lids, and large gaps; can serve as universal input sensor.
- Garage Door Sensor Sensor designed specifically for garage doors with peel-and-stick installation and no wiring required.
- YoLink Smart Vibration Sensor Vibration, shock, and glass break sensor for protecting windows, doors, drawers, vehicles, and as smart mouse trap component.
- YoLink Smart Lock M1 Deadbolt-style smart lock with multiple unlock methods including app, key, and integration control.
- YoLink Smart Lever Lock M3 Lever handle smart lock with built-in auto-lock feature.
- YoLink Smart Deadbolt Lock (YS7616) Smart deadbolt with fingerprint, keypad, IC card, YoLink fob, and app control; works with Alexa, Google, IFTTT, and Home Assistant.
- YoLink Smart Deadbolt Lock (YS7618) Smart deadbolt with keypad, fob, and app control for keyless entry.
- Dimmer Switch Smart dimmer switch for controlling lighting; requires neutral wire installation.
- In-Wall Switch 2 Smart in-wall switch that replaces standard wall switches for controlling lights and other devices.
- FlexSwitch Wireless battery-powered single-pole switch with no neutral wire required; easy DIY installation.
- Plug Mini Smart Plug Compact smart plug for basic on/off control of devices; economical and portable.
- Smart Plug with Power Monitoring Smart plug with real-time energy monitoring that tracks power usage with graphical data.
- YoLink Smart Energy Plug 15A High-power 15A smart plug with cycle scheduling, real-time energy monitoring, overload protection, and alerts.
- Smart Power Strip Power strip with multiple smart outlets for controlling multiple devices with individual scheduling.
- YoLink Smart Relay Smart relay for controlling low-voltage and high-voltage circuits; 5-30VDC powered with normally-open contacts.
- YoLink Power Fail Alarm Power fail alarm that monitors USB or 120VAC power and notifies when power is removed; includes battery backup.
- Siren Alarm (Indoor) Indoor siren alarm with battery backup that operates during brief power outages.
- Outdoor Alarm Controller and Siren Kit Outdoor alarm controller with integrated siren for exterior security notifications.
- Outdoor Alarm Controller 2 with 110dB Siren Outdoor alarm controller with 110dB siren and approximately 5 years between battery changes on 4 C cell batteries.
- Outdoor Alarm Controller 2 with 130dB Siren Outdoor alarm controller with 130dB siren and 12VDC power supply for high-output alerting.
- FlexFob Smart Fob Programmable smart fob for controlling YoLink devices; supports Alexa routines and IFTTT applets; 2nd generation with wall-mount/visor bracket.
- AlarmFob Smart KeyFob Smart keyfob with pre-programmed security buttons (arm, disarm, panic) plus custom functions via short/long press.
- Mini FlexFob Compact 2-button rechargeable smart fob (Type C) that controls up to 128 YoLink devices.
- Garage Door Controller 1 Relay-style garage door controller connected via contact-closure signal; 5 VDC power required.
- YoLink Finger Universal Garage Door Controller Motorized button actuator for garage doors with no-tool, no-wiring installation; AA batteries and 3M mounting tape included.
- Trapeezee Smart Mouse Snap Trap Kit Smart mouse snap trap kit with hub included as part of the YoLink animal solutions ecosystem.
- YoLink Home Security Starter Kit Complete DIY wireless burglar alarm kit including motion sensors, door sensors, siren, and hub.
- Smart Garage Door Kit 1 Starter kit with garage door controller, garage door sensor, and YoLink hub for complete garage automation.
- Smart Garage Door Kit 2 Starter kit with YoLink Finger garage door controller, garage door sensor, and YoLink hub for complete garage automation.
Quantifiable outcome
- 400% longer range than standard WiFi, Zigbee and Z-Wave protocols
- +3 more outcomes
Companies that use YoLink
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
YoLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
YoLink partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Insurance CompaniesminorYoLink has developed solution bulletins for homeowners to earn insurance discounts through installation of monitored water leak detection and security systems. Published 'Earned Insurance Discount Solution 2024' guide.
- Amazon AlexacoreMost YoLink products are compatible with Amazon Alexa for voice control. Users can control devices and trigger routines via Alexa voice commands. Integration enables opening/closing garage doors via voice command.
- Google Home/Google AssistantcoreYoLink products integrate with Google Home ecosystem for voice control and smart home integration. Compatible with Google Assistant for voice commands and automation.
- IFTTTcoreYoLink products support IFTTT integration enabling custom applets and automation with thousands of connected services. FlexFob can trigger Alexa routines and IFTTT applets.
- Home AssistantcoreYoLink products integrate with Home Assistant open-source home automation platform for advanced users seeking local control and custom configurations.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
YoLink competitors and assessment
Company assessmentDirect peers
- Aqara: Smart home sensor and hub specialist with a broad portfolio of leak, motion, door, temperature, and valve devices. Directly comparable to YoLink in product mix, hub-based architecture, and DIY homeowner target customer, though Aqara leans on Zigbee/Wi-Fi rather than LoRa.
- Phyn: Smart water monitor with automatic shutoff focused on leak detection and consumption analytics. Comparable to YoLink's FlowSmart and Valve Controller products in the water management category for homeowners.
- SimpliSafe: DIY home security system offering sensors, sirens, and entry detectors sold as a starter kit. Overlaps with YoLink's security starter kits and DIY positioning for homeowners, though SimpliSafe is security-focused and subscription-driven.
- Flo by Moen: Smart water monitoring and automatic shutoff system for residential and light commercial use. Directly comparable to YoLink's FlowSmart meter and motorized valve lineup, both targeting leak-driven water damage prevention with smartphone alerts and shutoff.
Regional players
- Eve Systems: Smart home sensor and energy monitoring brand with strong Matter/Thread alignment primarily in Europe. Comparable to YoLink's environmental sensors and energy plug, but with a different protocol stack and geographic mix.
Emerging players
- SwitchBot: Smart home retrofit device maker offering leak sensors, door sensors, switches, and curtain controllers. Comparable breadth of small-ticket sensors and DIY homeowner focus, though SwitchBot focuses on retrofit/button-pusher form factors rather than LoRa.
- Rachio: Smart sprinkler controller for residential irrigation. Overlaps with YoLink's Smart Sprinkler Controller in the connected outdoor water management category for homeowners.
- Wyze: Low-priced smart home brand offering cameras, sensors, plugs, and leak detectors sold direct to consumers. Comparable price-point and product-led growth motion to YoLink, but Wyze relies on Wi-Fi-connected devices rather than a hub-based LoRa architecture.
Broad incumbents
- Nest (Google): Google's smart home brand spanning thermostats, cameras, doorbells, and leak sensors. Directly competitive with YoLink's thermostat and security sensors as part of a much larger smart home ecosystem.
- Ring (Amazon): Amazon-owned smart home security and monitoring brand with motion sensors, contact sensors, sirens, and flood sensors. Overlaps with YoLink's security and leak detection lineup, with much broader distribution and ecosystem reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
YoLink social profiles
Digital presenceYoLink compliance and trust
Trust signalCompliance1 record
YoLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
YoLink leadership team
Management profileNumber of profiles
Profiles1 record
YoLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YoLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YoLink
What does YoLink do?
YoLink manufactures and sells LoRa-based long-range wireless smart home devices including hubs, water leak sensors, smart water valves and meters, environmental sensors, security sensors, smart locks, plugs, switches, thermostats, sirens, and DIY starter kits. Products are sold as one-time hardware purchases (no subscriptions) via direct e-commerce and Amazon, targeting residential homeowners and small commercial facilities.
Is YoLink a public or private company?
YoLink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YoLink founded?
YoLink was founded in 2016. It employs 11 to 50 people.
Where is YoLink based?
YoLink is headquartered in Lake Forest, United States, in the North America region.
How does YoLink make money?
One revenue line is on record: hardware Sales.
Who are YoLink's main competitors?
Direct peers on record are Aqara, Phyn, SimpliSafe and Flo by Moen. Eve Systems is listed as a regional player. Emerging players are SwitchBot, Rachio and Wyze. Broad incumbents are Nest (Google) and Ring (Amazon).
Does YoLink have an API?
No public API is recorded for YoLink.
What industry is YoLink in?
YoLink's product category is Smart Home Electronics. Its primary akta.pro industry code is HSAPAQAH, Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves), with a secondary code of CRAIAMAJ, Smart Plugs, Outlets & Energy Monitoring Retail. Its NAICS code is 44921 and its SIC code is 3576.