ThisisFINLAND

Name

ThisisFINLAND

Legal name

Finland Promotion Board (produced by Ministry for Foreign Affairs, Department for Communications)

Website

https://finland.fi

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Government Communications and Country Branding

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

SIC

International Affairs (9721), Foreign Governments (8888), Services-Advertising Agencies (7311)

akta.pro primary industry

Tourism Trade & Services Exports Development (BPADAMAO)

akta.pro secondary industry

Visa, Immigration Liaison & Travel Document Policy (Foreign Affairs) (BPAIAIAL)

Keywords

• Country branding
• Government communications
• Cultural promotion
• Investment promotion
• Destination marketing

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

ThisisFINLAND operates finland.fi, a free, multilingual official country branding and information portal published by the Finland Promotion Board and produced within Finland's Ministry for Foreign Affairs, Department for Communications. The website publishes articles, guides, news, and statistics about Finnish culture, society, business and innovation, education, and tourism for international audiences. It is not a commercial product; it is a public information service.

Product overview

ThisisFINLAND (thisisFINLAND.fi) is a content and news portal operated by Finland's Ministry for Foreign Affairs and the Finland Promotion Board. The platform provides informational content about Finland organized into categories including Life & society, Business & innovation, Arts & culture, Newsroom, and Facts, stats and info. The site features articles, guides, and resources about Finnish culture, business opportunities, education, and society rather than a software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• ThisisFINLAND website (finland.fi) Free, multilingual official country branding and information portal published by the Finland Promotion Board and produced by Finland's Ministry for Foreign Affairs, Department for Communications. Provides articles, guides, news, and statistics about Finnish culture, society, business and innovation, arts and culture, and tourism for international audiences.
• Finland Toolbox (toolbox.finland.fi) Supplementary resource platform providing materials and resources for Finland promotion, targeting users seeking deeper or curated promotional assets about Finland.
• ThisisFINLAND newsletter Email newsletter subscription service delivering updates on the latest articles and Finland news to international audiences.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Business FinlandcoreStrategic or Co-development PartnerBusiness Finland connects international buyers with contacts and assists investors and companies with investment opportunities in Finland. It covers areas from food to technological excellence and is referenced as a key resource for business information on ThisisFINLAND.
• Invest in FinlandcoreStrategic or Co-development PartnerOfficial investment promotion agency for Finland, connecting international businesses to opportunities and helping them succeed. Site offers comprehensive, confidential, and complimentary information about Finland as a business location.
• Finland Toolbox (toolbox.finland.fi)coreStrategic or Co-development PartnerA resource platform linked from ThisisFINLAND providing additional materials and resources for those interested in Finland. Serves as a supplementary information hub for Finland promotion.
• Study in FinlandcoreChannel Partner/ Reseller/ DistributorStarting point for prospective university students interested in English-taught degree studies in Finland. Referenced as a key resource for study information.
• Education FinlandcoreChannel Partner/ Reseller/ DistributorNational education export programme offering Finnish educational know-how and learning solutions globally. Linked as a resource for education in Finland.
• Work in FinlandcoreChannel Partner/ Reseller/ DistributorBusiness Finland's platform targeting talented professionals interested in careers in the world's most innovative country.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Switzerland Tourism (MySwitzerland.com): Switzerland's national tourism marketing organization, closely tied to the Swiss government. A broader incumbent destination marketing organization with deeper commercial budgets, comparable thematic focus on lifestyle, innovation, education, and multilingual (German, French, Italian, English, plus market-specific versions) international promotion.
• Tourism Australia: Australia's national tourism marketing organization, an Australian government entity. Functionally comparable as a state-funded country-branding and destination marketing platform, but operating at much larger scale and budget across global markets.
• Tourism New Zealand ("100% Pure NZ"): New Zealand's government-funded national tourism organization, recognized globally for category-defining destination branding (the "100% Pure" campaign). Comparable as a small-population, government-backed country brand builder emphasizing lifestyle and nature narratives to drive inbound tourism, study, and investment.
• VisitBritain / GREAT Britain Campaign: The UK's government-backed tourism and soft-power brand program run by the British Council and VisitBritain. Functionally comparable as a state-funded country-branding and promotion platform, though larger in scope and budget than ThisisFINLAND.
• Germany.info / Germany.travel (Deutsche Zentrale für Tourismus): Germany's national tourism board plus federal government information portal. Similar in promoting Germany's innovation, culture, business, and education internationally via multilingual content; broader commercial scale but same core function.

Direct peers

• Visit Norway / Norge.no: Norway's official destination and country-branding platforms run by Innovation Norway and the Norwegian government. Comparable to ThisisFINLAND for promoting Nordic lifestyle, business opportunities, education, and tourism to international audiences through multilingual content.
• Iceland.is: Iceland's official government portal combining country branding, tourism promotion, business and investment information. Directly comparable as a small-Northern-European government-run multilingual platform focused on attracting visitors, students, and investors.
• Denmark.dk (This is Denmark): Denmark's official multilingual country-branding portal operated under the Ministry of Foreign Affairs. Directly comparable to ThisisFINLAND in structure, ownership (state-led), multilingual content (English, German, French, Spanish, Chinese, etc.), and promotion of Danish society, business, and lifestyle to international audiences.
• Sweden.se: Sweden's official country-branding site maintained by the Swedish Institute, a government agency under the Ministry for Foreign Affairs. Closely comparable to ThisisFINLAND as a state-run, multilingual platform promoting Swedish innovation, culture, education, and business to global audiences.

Regional players

• Netherlands Foreign Investment Agency / Holland.com: The Netherlands' official investment promotion and country-branding channels under the Ministry of Economic Affairs. Comparable to ThisisFINLAND as a small European government's international investment, study, and tourism platform; peer rather than direct competitor given geographic split.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thisisfinland
• YouTubeyoutube.com/user/thisisFINLANDtube
• Facebookfacebook.com/thisisfinlandFB
• LinkedInlinkedin.com/shareArticle?mini=true&url=https://finland.fi
• Instagraminstagram.com/thisisfinlandofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThisisFINLAND