Lincoln Market

What Lincoln Market does

Lincoln Market is a privately held, founder-owned independent grocery chain headquartered in Brooklyn, NY, founded on July 1, 2017 with its first location in Greenpoint. As of 2024 the chain operates eight brick-and-mortar stores across Brooklyn (Clarkson Ave, Greenpoint, Fulton St, Marcy Ave, Prospect Lefferts Gardens), Manhattan (Harlem, Greenwich Village), and Queens (Astoria), with two additional stores — including the first Lower Manhattan location — planned for 2024. Stores carry a mix of organic and conventional grocery items across departments including produce, dairy, meat and seafood, bakery, deli, prepared foods, alcoholic beverages, and general merchandise, with weekly promotional sales released every Friday.

The company's product surface extends beyond physical retail into three digital channels: an online grocery storefront at shop.lincolnmarket.com powered by Instacart (delivery and pickup), a dedicated full-service catering platform at catering.lincolnmarket.com powered by FoodStorm (covering holiday menus, breakfast, platters, sushi combos, and desserts), and a branded mobile app. A digital rewards program via AppCard supports customer retention, and a recipe resource library with categorized selections extends content marketing. Underlying technology is entirely third-party — no proprietary platform, no proprietary data models, and no AI/ML features are disclosed. Marketing channels include Instagram (@lincolnmaketny), a careers page, weekly flyers, and direct customer feedback and product-request forms.

Lincoln Market's business model is fundamentally transactional retail: item-level pricing on groceries (no subscription or tiered pricing disclosed), supplemented by per-order online delivery through Instacart (transaction-fee style economics) and per-event catering revenue. The company serves a horizontal general-consumer segment across its NYC metro footprint with no enterprise contracts, no disclosed institutional investors, no external funding, and no parent company. Accessibility compliance is maintained to WCAG 2.1 Level AA. The company is bootstrapped and organically grown, with all expansion funded internally.

Name

Lincoln Market

Legal name

Lincoln Market

Website

https://lincolnmarket.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Lincoln Market is a privately held, Brooklyn-based independent grocery chain operating eight stores across NYC neighborhoods with online ordering via Instacart, catering via FoodStorm, and a mobile app serving general local consumers.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Hard Discount Neighborhood/Small-Box Formats (CRAEAIAB)

Keywords

• Grocery retail chain
• Neighborhood supermarket
• Organic grocery store
• Event catering service
• Online grocery delivery

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: Physical in-store sales of groceries and household items across 8 retail locations in New York City, including produce, dairy, meat, seafood, bakery, deli, prepared foods, alcoholic beverages, and general merchandise.
2. Online Ordering and Delivery: Online grocery sales and delivery service through shop.lincolnmarket.com powered by Instacart, allowing customers to order for pickup or delivery.
3. Catering Services: Full-service catering for events including holiday menus, breakfast, salads, platters, appetizers, entrees, sushi combos, soups, and desserts. Delivered through dedicated catering platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lincoln Market operates a chain of 8 neighborhood grocery stores across Brooklyn, Manhattan, and Queens in New York City, selling organic and conventional food products (produce, dairy, meat, seafood, bakery, deli, prepared foods) along with alcoholic beverages, household items, and general merchandise. The company complements in-store retail with online grocery ordering and delivery through an Instacart-powered storefront at shop.lincolnmarket.com and provides full-service event catering (holiday menus, platters, sushi combos, appetizers, entrées, desserts) via a FoodStorm-powered catering platform.

Product overview

Lincoln Market is a Brooklyn and New York City-based grocery store chain offering a unified retail ecosystem. The core offering consists of in-store grocery shopping across 8 locations, complemented by an online grocery shopping platform powered by Instacart, and a comprehensive catering service powered by FoodStorm. The product portfolio includes the main grocery retail operations, the online ordering mobile app, a rewards program (AppCard), weekly promotional sales, and extensive recipe resources. The company positions itself on fair pricing, high-quality products, and a mix of organic and conventional items, serving neighborhoods including Prospect Lefferts Gardens, Bed-Stuyvesant, Crown Heights, Harlem, Astoria, and Greenwich Village.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Store Grocery Retail Walk-in grocery shopping across 8 retail storefronts in Brooklyn, Manhattan, and Queens, offering produce, dairy, meat, seafood, bakery, deli, prepared foods, alcoholic beverages, and general household merchandise. Targeted at local NYC households and residents in neighborhoods including Prospect Lefferts Gardens, Bed-Stuyvesant, Crown Heights, Harlem, Astoria, Greenpoint, and Greenwich Village.
• Online Grocery Shopping Online ordering, pickup, and delivery service for grocery and household items, operated through shop.lincolnmarket.com using Instacart's platform infrastructure. Serves NYC consumers who prefer to order from home rather than shop in-store.
• Event Catering Services Full-service event catering offering personalized menus ranging from intimate gatherings to grand celebrations, with categories including Holiday Catering, Breakfast, Green Salads, Platters, Appetizers, Sushi Combos, Cold Salads, Heroes by the Foot, Entrées, Sides, Fresh Soup, and Desserts & Coffee. Targeted at event hosts, party planners, and group/organization buyers in the NYC metro area.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Trader Joe's: Trader Joe's is a national specialty grocery chain with multiple NYC locations. As a much larger and broader player, it competes with Lincoln Market for similar urban grocery customers — particularly in specialty, organic, and prepared food categories — though it operates with very different economics and product strategy.
• Whole Foods Market: Whole Foods Market is a national premium grocery chain owned by Amazon, with multiple NYC locations. As a broad incumbent in the organic and natural grocery space, it competes with Lincoln Market for organic-conscious NYC consumers, though with very different price positioning and scale.

Direct peers

• Key Food Stores: Key Food is a cooperative of independent supermarket operators across the NYC metro area and is the closest direct analog to Lincoln Market in scale, store format, and customer base. Both chains operate small-box neighborhood grocery stores serving similar urban demographics with comparable product assortments.
• Met Foodmarkets: Met Foodmarkets is a NYC supermarket chain operating neighborhood grocery stores with comparable small-box format and customer demographics to Lincoln Market, primarily serving Brooklyn and Manhattan communities.
• Food Bazaar: Food Bazaar is a regional supermarket chain operating in the NY/NJ metro area with locations in similar urban neighborhoods. Comparable to Lincoln Market in product mix, store format, and customer demographic, with a particular emphasis on ethnic and specialty grocery assortments.
• Gristedes: Gristedes is a long-established NYC supermarket chain operating neighborhood grocery stores throughout Manhattan. Directly comparable to Lincoln Market in store format, urban grocery customer base, and competitive positioning within Manhattan and surrounding boroughs.
• D'Agostino Supermarkets: D'Agostino is a NYC supermarket chain (now affiliated with Gristedes/Red Apple Group) operating small-box neighborhood grocery stores in Manhattan with similar positioning, customer demographics, and product mix to Lincoln Market.
• C-Town Supermarkets: C-Town is a banner program within the Key Food cooperative serving NYC-area independent grocers. Stores operate in similar small-box neighborhood formats with comparable product mix, customer demographics, and value-oriented positioning to Lincoln Market.
• Morton Williams: Morton Williams is a family-owned NYC supermarket chain operating multiple Manhattan locations with comparable neighborhood positioning, store format, and full-grocery product assortment to Lincoln Market.
• Western Beef: Western Beef is a regional supermarket chain in the NY/NJ metro area operating larger-format value-oriented grocery stores. Comparable in regional presence, customer demographic, and emphasis on value pricing to Lincoln Market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lincolnmaketny
• Facebookfacebook.com/lincolnmarketnyc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lincoln Market