Liberty Live Church

What Liberty Live Church does

Liberty Live Church is a multisite, multiethnic, and multigenerational Christian church headquartered at 1021 Big Bethel Road in Hampton, Virginia, operating across the Hampton Roads region under Senior Pastor Dr. Grant Ethridge (in role since 2006). The church delivers weekly worship services, biblical teaching, baptism, small groups, and lifecycle programming through seven physical campuses (Hampton, The Chapel, Gloucester, Greenbrier, Harbour View, Smithfield, York River) with an eighth campus in Fairview Heights (Portsmouth) actively launching, plus a bilingual Liberty Live En Español campus and the LibertyLive.Online interactive online campus (launched 2017). Sub-brands span the full age and engagement spectrum: Liberty Kids (birth–5th grade), Liberty Students (6th–12th grade), Liberty Young Adults, Senior Adults ministries, Small Groups, Liberty Sports recreation leagues, the School of Ministry, the Liberty Leadership Institute, the Legacy Team major-gift program, and a correctional facility ministry.

The platform architecture combines physical campus distribution, online streaming (watch.libertylive.church), podcast distribution (It's Life Podcast on Spotify, Apple Podcasts, YouTube), and worship music distribution (Liberty Live Worship albums on streaming platforms). Technology integrations are standard nonprofit SaaS: Pushpay for digital giving, RightNow Media for small-group video content, and mobile apps on Apple and Android. The technology profile is conventional operational tooling rather than proprietary platforms, with the core 'product' being in-person and online communal worship experiences.

Revenue is generated almost entirely through voluntary tithes and offerings from congregants, supplemented by designated giving (Lottie Moon international missions, General Missions, Angel Army), event fees (mission trips such as $900 for the July 2026 New York trip, $289-$329 for LS Camp), Legacy Team major gifts, and merchandise sales via store.libertylive.church. Go-to-market is community-led and event-driven: new visitors are funneled through campus visits, Life Track orientation classes, Small Groups, and volunteer service via the Life Team. Customer segments are horizontal — general public/seekers, families, students, young adults, and senior adults — with no enterprise or institutional customers and no disclosed revenue figures. The organization has been recognized among the Top 100 Fastest Growing/Largest Churches in the U.S. and has recorded over 9,775 baptisms since 2006 under Dr. Ethridge's leadership.

Name

Liberty Live Church

Legal name

Liberty Live Church

Website

https://libertylive.church

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Liberty Live Church is a multisite, multiethnic Christian church in Hampton Roads, Virginia operating seven physical campuses plus an online campus, serving congregants across all age groups through worship services, lifecycle ministries, small groups, and missions programs under Senior Pastor Dr. Grant Ethridge.

Ownership category

akta.pro rank

Product category

Religious Services / House of Worship

NAICS

Religious Organizations (8131), Religious Organizations (813110), Civic and Social Organizations (813410)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Religious worship services
• Multisite church programs
• Biblical teaching ministry
• Youth ministry programs
• Community outreach missions

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tithes and Offerings: Voluntary financial contributions from congregants during worship services and through online giving platforms (Pushpay integration). Congregants give to support church operations, missions, and community programs.
2. Donations and Offerings: Designated giving for specific causes including General Missions, mission trips, Lottie Moon (international missions), and special funds. One-time and recurring donation options available.
3. Legacy Team Giving: Major gift program for members with the spiritual gift of giving who contribute above and beyond the tithe to fund Kingdom-building projects including School of Ministry, local, national, and global missions.
4. Event Fees: Fees charged for specific events and programs such as mission trips (e.g., New York Mission Trip at $900, Israel 2026 trip), LS Camp ($289-$329), and leadership workshops.
5. Online Store: Merchandise sales through store.libertylive.church including church apparel and materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels14 records

Core offering

Liberty Live Church delivers weekly Christian worship services and discipleship programs across seven physical campuses and an interactive online campus serving the Hampton Roads region of Virginia. Its ministries span the full congregational lifecycle, including children's ministry (Liberty Kids), student ministry (Liberty Students), young adult ministry (LYA), senior adult fellowship, small groups, baptism and membership classes (Life Track), worship music production, missions programs (local and international trips), ministry training (School of Ministry, Liberty Leadership Institute), and a podcast (It's Life Podcast).

Product overview

Liberty Live Church operates as a multisite church with a platform-plus-modules architecture, offering in-person worship across 9 physical campuses (Hampton, Greenbrier, Harbour View, Smithfield, York River, Gloucester, The Chapel, Español, and Fairview Heights) plus an online campus (LibertyLive.Online). The church's ministry portfolio spans age-specific programs (Liberty Kids, Liberty Students, Liberty Young Adults, Senior Adults), community formation (Small Groups), worship (Liberty Live Worship with recorded albums), membership development (Life Track, Baptism), theological training (School of Ministry, Liberty Leadership Institute), global and local missions, the It's Life Podcast, recreation sports, and correctional facility ministry.

Differentiator

Problem solved

Functional benefit

Brands

• Liberty Kids: Children's ministry for birth through 5th grade
• Liberty Students
• Liberty Young Adults (LYA)
• Liberty Live Worship
• Liberty Sports
• Liberty Leadership Institute
• School of Ministry
• Liberty Live En Español

Quantifiable outcome

• Over 9,775 baptisms since 2006
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Signature ToursminorStrategic or Co-development Partner · 1 January 2026Travel partner for Israel 2026 pilgrimage trip. Provides Holy Land tours including visits to Bethlehem, Jericho, Sea of Galilee, Jerusalem, Dead Sea, Masada, and Valley of Armageddon.
• Ministries in Long Island City, NYminorStrategic or Co-development Partner · 1 January 2026Partnership with ministries in Long Island City, NY for July 2026 mission trip serving diverse ethnicities, workers, and homeless populations in one of the most secular places in the U.S.
• Operation Christmas Child (Samaritan's Purse)minorStrategic or Co-development PartnerChurch participates in packing shoebox gifts for children globally through Franklin Graham's Samaritan's Purse program. Senior adults (Angel Army) help pack boxes February-November.
• Langley SpeedwayminorStrategic or Co-development PartnerCommunity partnership where Liberty serves at Saturday races, praying for drivers and race fans, and sharing the love of Jesus practically. May-October racing season.
• Local Community PartnerscoreStrategic or Co-development PartnerPartnerships with organizations serving widows, orphans, hungry, homeless, incarcerated, foster children, elderly, and single moms in Hampton Roads community.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• McLean Bible Church: Large multi-site evangelical church in the Mid-Atlantic with multiple physical campuses, online streaming, and comprehensive age-based programming—directly comparable in model, scale, and regional footprint to Liberty Live Church.
• North Point Community Church: Andy Stanley-led multi-site church in Atlanta with multiple campuses, strategic teaching content, and leadership development pipeline—comparable scale and operating philosophy.
• Gateway Church: Large Texas-based multi-site church with multiple physical campuses, online streaming, and global missions programming—comparable in scope, multi-site strategy, and faith-based community outreach.
• Summit Church: Multi-site church in the Research Triangle of North Carolina led by J.D. Greear, recognized for sending/missions strategy—comparable regional multi-site footprint and missional emphasis.
• Life.Church: One of the largest multi-site churches in the U.S., with a pioneering online campus, free digital Bible app, and extensive small-group programming—directly comparable to Liberty Live's online worship and lifecycle ministries.
• Elevation Church: Multi-site evangelical church known for online reach, music production, and Steven Furtick leadership—comparable to Liberty Live in multi-site expansion, worship-as-content strategy, and Top 100 size profile.
• Church of the Highlands: One of the largest multi-site churches in the U.S., based in Alabama, with extensive online presence and comprehensive lifecycle ministries—a closely comparable operating model to Liberty Live Church.

Others

• RightNow Media: Christian video streaming platform partnered with Liberty Live for small-group resources—an enabling technology provider in the church ecosystem that supports similar ministry models.
• Pushpay: Digital giving platform used by Liberty Live Church; comparable to other church tech vendors serving large multi-site ministries with integrated donation and engagement tools.

Broad incumbents

• Saddleback Church: Historically one of the largest churches in the U.S. with global church-planting networks and comprehensive discipleship programming—comparable in lifecycle programming and leadership development pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MyLibertyLive
• YouTubeyoutube.com/@MyLibertyLive
• Facebookfacebook.com/MyLibertyLive
• Instagraminstagram.com/MyLibertyLive
• LinkedInlinkedin.com/company/libertylivechurch

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Live Church