What Agusta does

Agusta is the luxury VIP helicopter brand of Leonardo S.p.A., the Italian aerospace and defense conglomerate publicly traded on the Milan Stock Exchange (BIT: LDO). The brand traces its heritage to 1907 and was repositioned under the Leonardo umbrella following the formation of Leonardo S.p.A. in 2016; AgustaWestland was folded into Leonardo and the Agusta name retained as the premium VIP and executive configuration brand. The brand operates from its headquarters at Cascina Costa di Samarate, Italy (Via Giovanni Agusta, 520), with regional offices in Rome, Tokyo, São Paulo, Paris-Le Bourget, and London Elstree. Agusta offers a portfolio of seven rotorcraft platforms spanning the light single-engine segment (AW09), light twins (AW109 Trekker, AW109 GrandNew), light-intermediate (AW169), intermediate (AW139), super-medium (AW189), and the revolutionary AW609 TiltRotor convertiplane. Technical differentiators include Garmin G3000H glass cockpit avionics, five-blade composite rotor systems, bird-strike resistant certification, class-exclusive cabin management systems with dual-zone climate control and APU mode, and the AW609's pressurized cabin enabling flight at 25,000 feet service ceiling with 500 nautical miles of range.

Name

Agusta

Legal name

Leonardo S.p.A.

Website

https://agusta.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Agusta is the luxury VIP helicopter brand of Italian aerospace conglomerate Leonardo S.p.A., offering seven bespoke-configured helicopter models plus the AW609 TiltRotor. The brand serves high-net-worth individuals, corporations, yacht owners, and EMS operators through a global network of authorized regional distributors.

Ownership category

akta.pro rank

Product category

VIP and Corporate Helicopters

NAICS

Aircraft Manufacturing (336411), Other Aircraft Parts and Auxiliary Equipment Manufacturing (336413)

SIC

Aircraft (3721), Aircraft & Parts (3720)

akta.pro primary industry

Military/Defense Helicopter Manufacturing (IMABABAB)

akta.pro secondary industry

Tiltrotor & Compound Rotorcraft Manufacturing (IMABABAC)

Keywords

• Luxury helicopters
• VIP helicopters
• Helicopter manufacturing
• Corporate aviation
• Tiltrotor aircraft

Headquarters

HQ city

Cascina Costa

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Helicopter Sales: Sale of complete helicopters including AW09 single-engine, AW109 Trekker/GrandNew light twins, AW169 light-intermediate, AW139 intermediate, AW189 super-medium, and AW609 TiltRotor
2. Bespoke Customization Services: Tailor-made interior and exterior customization including materials selection (leathers, woods, metals), color schemes inspired by global cities (Firenze, London, New York, Tokyo, Fortaleza), and VIP configurations
3. Maintenance and Support Services: Extensive network of service centers providing maintenance, spare parts delivery, flight planning, and data analysis services. AgustaForYou 5-year service plan covering scheduled and unscheduled maintenance for airframe and avionics
4. Training Services: Integrated training services delivered at academies or virtually, including type conversion, operational capability, and full mission scenarios

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Agusta designs, manufactures, and sells luxury VIP and corporate helicopters across seven platforms spanning single-engine light to super-medium twin categories plus the AW609 TiltRotor convertiplane. The company complements aircraft sales with bespoke interior customization (Firenze, London, New York, Tokyo, Fortaleza moodboards), the AgustaForYou 5-year scheduled and unscheduled maintenance service plan, and integrated pilot/crew training programs delivered at academies or virtually.

Product overview

Agusta is a luxury helicopter brand under Leonardo S.p.A. offering a portfolio of seven helicopter models ranging from single-engine light (AW09) to super intermediate (AW189) categories, plus the revolutionary AW609 TiltRotor. The product lineup includes the AW09 single-engine, AW109 Trekker and AW109 GrandNew light twins, AW169 light-intermediate twin, AW139 intermediate twin, AW189 super intermediate twin, and AW609 TiltRotor convertiplane. Beyond aircraft, Agusta provides bespoke VIP customization services with themed interior collections (Firenze, London, New York, Tokyo, Fortaleza), comprehensive maintenance and support through the AgustaForYou service plan, and integrated pilot and crew training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• AW09 Next-generation single-engine helicopter setting a new benchmark in the light segment with advanced technology, flexibility, comfort and excellent visibility. Features Garmin G3000H glass cockpit, five-blade composite rotor system, and largest cabin volume in its category with seating for up to 8 passengers. Targeted at VIP/corporate transport.
• AW109 Trekker Latest multi-role light twin-engine helicopter with exceptional performance, payload and cabin space. Features Genesys Aerosystems glass cockpit, skid landing gear, impact-resistant design, and flexible cabin accommodating up to 6 passengers. Targeted at VIP and multi-role missions.
• AW109 GrandNew Stylish twin-engine helicopter with streamlined design, unrivalled interior finishes and advanced avionics. Equipped with four-axis digital autopilot glass cockpit, Category A Performance Class 1 certification, and cabin configurations from 4 to 6 seats. Targeted at VIP/corporate transport.
• AW169 Light-intermediate twin-engine helicopter characterized by elegance, style, comfort and sophistication. Features exclusive cabin management system unique in its class, dual-zone air conditioning, soundproofing and anti-vibration system, accommodating up to 8 passengers. Targeted at VIP/corporate, charter and EMS operators.
• AW139 Market-leading intermediate twin-engine helicopter incorporating distinctive elegance, style and sophistication. Surpasses all other intermediate helicopters in capability, speed and ride quality, with a large unobstructed cabin accommodating up to 10 passengers. Targeted at VIP/corporate transport and EMS operators.
• AW189 Industry benchmark for luxury transport with dazzling interior designs offering comfort, style and attention to detail. Features the largest cabin in its class, class-leading speed, low vibration and noise, accommodating up to 14 passengers. Targeted at VIP/corporate transport and superyacht operators.
• AW609 TiltRotor Revolutionary tiltrotor aircraft combining speed, range and altitude of fixed-wing turboprop with vertical takeoff and landing versatility of a helicopter. Features pressurized cabin, capability to fly at 25,000 feet, and up to 8 VIP passengers with a maximum range of 500 nautical miles. Targeted at VIP point-to-point transport.
• AgustaForYou Service Plan Comprehensive 5-year service package providing clear and dedicated solutions for Agusta helicopters. Covers both scheduled and unscheduled maintenance for airframe and avionics, delivered when and where needed across the global service center network.
• Bespoke Customization Tailor-made helicopter customization service allowing customers to personalize interiors in every detail. Includes five moodboard collections — Firenze (Timeless Elegance), London (Contemporary Spirit), New York (Vibrant Energy), Tokyo (Neon Heartbeat), and Fortaleza (Tropical Essence) — covering materials, leathers, woods, metals and color schemes.
• Training Services Integrated pilot and crew training delivered at academies or virtually, offering courses from type conversion through to full mission operational capability for Agusta helicopter operators.

Quantifiable outcome

• 500 nautical miles point-to-point transport in fastest time available
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, flagship and strategic.

• Universal Vulkaan Aviation Pte Limited (UVA)coreChannel Partner/ Reseller/ Distributor · 1 May 2025Leonardo's authorized distributor for Indian civil helicopter market. Contract signed at EBACE 2025 for two AW169 light-intermediate twin-engine helicopters configured for VIP/Corporate transport. Expanding AW169 footprint in India.
• Leman AviationcoreChannel Partner/ Reseller/ Distributor · 1 May 2024Appointed as distributor for France at EBACE 2024. AW09 mock-up showcased at Leonardo Part145 facility at Paris-Le Bourget airport. Leman Aviation positioned as key partner for single-engine segment in French market.
• Sloane HelicopterscoreChannel Partner/ Reseller/ Distributor · 1 May 2024Leonardo's long-established regional helicopter distributor for UK and Ireland. Managing Director Mr. George leads the operation. Growing orderbook including 3 AW109 Trekker (VIP-configured, delivery 2027) plus 5 AW109 GrandNews ordered March 2024. Distributor for AW09 in UK market.
• Riva (Ferretti Group)flagshipStrategic or Co-development PartnerJoint event at Monaco Yacht Show 2024 celebrating the synergy between air and sea luxury travel. Riva is renowned for Italian nautical craftsmanship excellence. The partnership showcases Agusta helicopters as ideal companions for superyacht operations.
• The Helicopter Company (THC)strategicChannel Partner/ Reseller/ DistributorReinforcing collaboration in civil helicopter operations in Saudi Arabia with introduction of 16 AW139 intermediate twin engine aircraft for corporate transport and EMS capabilities.
• Garmin InternationalcoreTechnology or IntegrationTechnology partnership for Garmin G3000H integrated flight deck in AW09 helicopters. Garmin provides advanced avionics including situational awareness systems and connected features.
• Safran Aircraft EnginescoreTechnology or IntegrationSafran Arriel 2k Dual FADEC Turbine Engine powering AW09 single-engine helicopter. Technology partnership for propulsion systems.
• Pratt & Whitney CanadacoreTechnology or IntegrationMultiple engine partnerships: PT6C-67A for AW609, PT6C-67C for AW139, PW210A1 for AW169, PW207C for AW109 GrandNew. Comprehensive propulsion system supplier.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Hindustan Aeronautics Limited (HAL): Indian state-owned aerospace manufacturer (Dhruv, LUH, Light Utility Helicopter) producing rotorcraft for Indian domestic and regional markets; potential future competitor for Agusta's expanding India footprint alongside UVA distribution.
• Russian Helicopters: State-owned helicopter OEM (Mi-8/17, Ansat, Ka-62) primarily serving CIS, Middle East, and Asian markets; partial overlap with Agusta in EMS and VIP-configured intermediate helicopters in geographies where Agusta has limited direct presence.

Direct peers

• Sikorsky (Lockheed Martin): Manufacturer of the S-76 and S-92 helicopters, with the S-76 directly overlapping Agusta's AW139 in the intermediate VIP/executive transport category. Long-standing competitor for corporate shuttle and offshore/VIP fleet contracts.
• Airbus Helicopters: The world's largest civilian helicopter manufacturer (H125/H130/H135/H145/H155/H160/H175/H215), directly competing with Agusta across every VIP segment from light single-engine to super-medium. Overlaps on VIP/corporate, EMS, and charter operator customer bases.
• Bell (Textron): Major helicopter OEM (Bell 505 Jet Ranger X, 407, 429, 525) competing head-to-head with Agusta's AW109/AW169/AW139 in the light twin and intermediate VIP segments, particularly in North American and corporate shuttle markets.
• Robinson Helicopter: Dominant single-engine light helicopter OEM (R44, R66) that represents the primary incumbent competitor for Agusta's newly-launched AW09 in the entry-VIP and private owner segment.

Emerging players

• MD Helicopters: Niche helicopter manufacturer (MD 500, MD 600, MD 902) focused on light single/twin helicopters; competes with Agusta's AW109 Trekker in light utility and law enforcement/EMS missions, though with a smaller commercial footprint.

Broad incumbents

• Gulfstream Aerospace: Business jet manufacturer whose ultra-long-range and large-cabin jets (G650, G700) compete with the AW609 TiltRotor's point-to-point VIP mission for high-net-worth travel between city pairs where helicopters fall short on range.
• Dassault Aviation: Falcon-series business jet OEM serving the same ultra-high-net-worth customer base as Agusta, particularly for transcontinental and intercontinental VIP travel where helicopters and tiltrotors are not yet viable.
• Leonardo Helicopters (parent brand): Agusta's sister brand under Leonardo Helicopters, offering the same airframes in non-VIP configurations across commercial, parapublic, and defense markets; shares platforms but addresses different customer segments than the Agusta VIP brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/agusta_helicopters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agusta