Hispanic Media Alliance

What Hispanic Media Alliance does

Hispanic Media Alliance (HMA) is a media aggregation platform that operates as an initiative of parent company Influyente, the largest U.S. provider of media and marketing services specializing in Hispanic audiences (35+ years of experience). HMA aggregates Hispanic-owned and Hispanic-targeted media inventory across six channels: print (250+ local and regional publications, 12M+ circulation, 30M impressions), radio (100% coverage in top 10 and 20 DMAs, reaching 77% of the U.S. Hispanic population, or 49 million listeners), podcasts (up to 134 million units reaching 25M+ Hispanics), digital (100+ sites with 29 million unique monthly visitors), OTT/CTV (150+ platforms with 64.3 million average active monthly users), and social influencers (5 million Hispanic influencers with a combined 200M+ global audience).

HMA's core product is the omnichannel media package: brands and marketers seeking to reach U.S. Hispanic consumers can purchase integrated campaigns across multiple channels from a single sales intermediary, rather than negotiating individually with each publisher. The underlying technology is an aggregation and packaging layer — not a programmatic ad server or DSP — combined with audience research from parent-affiliate Refuel's Hispanic Explorer Study.

The business model is dual-sided. On the demand side, HMA generates advertising revenue by selling unified media packages to enterprise brands and marketers, with custom/quoted pricing based on campaign scope, channels, and audience reach. On the supply side, HMA runs a membership program for Hispanic media providers that grants access to national brand advertisers, business insights, the Refuel Hispanic Explorer, and quarterly industry webinars, creating a recurring-revenue layer. The company is privately held, operates from Miami with Influyente offices in Los Angeles, New York, Dallas, and Princeton, and serves the U.S. market exclusively. The legal entity operating the brand is Armed Forces Communications, Inc. (d/b/a Refuel).

Name

Hispanic Media Alliance

Legal name

Armed Forces Communications, Inc.

Website

https://hispanicmediaalliance.com

Company type

Private

Operating status

Operating

Short description

Hispanic Media Alliance is a media aggregation platform that packages Hispanic-targeted inventory across print, radio, podcast, digital, OTT/CTV, and influencer channels for U.S. brands seeking to reach Hispanic consumers. It operates as an initiative of parent company Influyente.

Ownership category

akta.pro rank

Product category

Multicultural Media Advertising

NAICS

Media Buying Agencies (541830), Media Representatives (541840), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Membership Organizations (8600)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Multicultural media advertising
• Hispanic media aggregation
• Omnichannel media buying
• Influencer marketing services
• Multilingual brand campaigns

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Advertising and Media Aggregation Services: HMA generates revenue by aggregating Hispanic media inventory and selling unified media packages to brands and marketers seeking to reach Hispanic consumers. Acts as sales intermediary between publishers and advertisers.
2. Membership Fees: Media providers join the HMA membership to gain access to national brand advertisers, business insights, innovation resources, and community benefits including access to Refuel's Hispanic Explorer and quarterly industry webinars.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Hispanic Media Alliance aggregates thousands of hyper-localized and national Hispanic publishers to offer exclusive omnichannel media packages to brands and marketers. The company sells customized campaigns across print, radio, podcast, digital, OTT/CTV, and social influencer channels, and operates a membership program for Hispanic media providers seeking access to national brand advertisers.

Product overview

Hispanic Media Alliance is a media aggregation platform that offers exclusive, omnichannel media packages to reach Hispanic audiences. The company aggregates thousands of hyper-localized and national publishers to help brands reach Hispanic consumers through multiple channels: Print (250+ publications), Radio (national coverage), Podcast (134 million units), Social Influencers (5 million influencers), Digital (100+ sites), and OTT/CTV (150+ platforms). The platform acts as a centralized sales arm connecting publishers with national brands seeking to reach the influential Hispanic market.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Media Advertising Multilingual advertising through 250+ local and regional Hispanic publications, delivering over 12 million circulation and 30 million impressions for brands seeking to reach Hispanic audiences through print channels.
• Radio Advertising Multilingual radio advertising with 100% coverage in the top 10 and 20 DMAs and 95% coverage across the entire U.S. Hispanic community, reaching 77% of the Hispanic population (49 million listeners).
• Podcast Advertising Hispanic podcast advertising access up to 134 million units, reaching 25+ million Hispanics in the U.S., with 51% of Hispanics using podcasts for consumer category information.
• Social Influencer Marketing Vetted Hispanic influencer partnerships to champion brands, build social proof, and foster genuine connections, leveraging 5 million Hispanic influencers with a combined audience of over 200 million Hispanics and Spanish-speakers globally.
• Digital Advertising Digital advertising across 100+ Hispanic-oriented sites reaching 29 million unique monthly visitors, enabling brands to engage Hispanic audiences online.
• OTT/CTV Advertising Over-the-top and connected TV advertising across 150+ platforms with 64.3 million average active monthly users, providing video reach to Hispanic streaming audiences.
• HMA Membership Program Membership program for Hispanic media providers (publishers, radio stations, podcasts, digital platforms, influencers) granting access to national brand advertisers, business insights, innovation resources, and community benefits including access to Refuel's Hispanic Explorer and quarterly industry webinars.

Quantifiable outcome

• 77% of Hispanic population (49 million listeners) reached through radio
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• InfluyenteflagshipStrategic or Co-development PartnerInfluyente is the parent company and creator of Hispanic Media Alliance. With over 35 years of experience, Influyente is the largest provider of media and marketing services specializing in Hispanic audiences throughout the United States. HMA was born from Hispanic marketing experience spanning hundreds of clients.

Scale indicators14 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• TelevisaUnivision: TelevisaUnivision is the largest Spanish-language media company in the U.S., operating broadcast, cable, radio, digital, and OTT inventory reaching Hispanic consumers; competes as a Hispanic media seller and offers bundled ad solutions across many of the same channels HMA aggregates.
• Havas Media (multicultural practice): Havas Media, part of Havas Creative Group, operates a global media agency network with a multicultural and Hispanic practice; comparable as a broad incumbent offering aggregated multicultural media planning and buying.

Direct peers

• Impremedia: Impremedia is the leading Spanish-language newspaper and digital publisher in the U.S. (La Opinion, La Prensa, etc.), operating a portfolio of Hispanic print and digital outlets that overlap with HMA's 250+ Hispanic print and digital network.
• Alma Advertising: Alma is a U.S. multicultural creative and media agency focused on Hispanic and Latino audiences, providing omnichannel campaign execution similar to HMA's brand-side offering.
• Lopez Negrete Communications: Lopez Negrete is one of the largest independent Hispanic-focused advertising agencies in the U.S., offering full-service Hispanic marketing including media planning and buying; competes with HMA for multicultural brand campaigns.
• Entravision Communications: Entravision is a publicly traded Spanish-language media company operating radio, TV, and digital inventory primarily for Hispanic audiences; it is directly comparable as a seller of aggregated Hispanic media (radio, digital) and competes for the same brand budgets HMA packages.
• D Exposito and Partners: D Exposito & Partners is a Hispanic-focused advertising and media agency with deep multicultural planning expertise; comparable to HMA in offering end-to-end Hispanic media campaigns for brands.
• Refuel Agency: Refuel Agency is the DBA of Armed Forces Communications, Inc. (HMA's legal parent) and operates the same Hispanic-focused media buying and influencer marketing business; HMA appears to be a formalization of Refuel's brand-side aggregation under the HMA brand.

Emerging players

• Cacique Media: Cacique Media is a Hispanic-focused digital media company offering Spanish-language content, programmatic, and influencer marketing; overlapping with HMA's digital and influencer channels.
• PM3 (formerly P3 Media): PM3 is a multicultural advertising and media agency with Hispanic, African American, and Asian American specialty practices, competing for the same multicultural brand budgets that HMA targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hispanic Media Alliance