American Trucks

What American Trucks does

AmericanTrucks is a direct-to-consumer e-commerce retailer specializing in aftermarket parts, accessories, and modifications for pickup trucks, operated under parent company Turn 5, Inc. The platform sells third-party components from brands such as Flowmaster, Magnaflow, Fox, K&N, AFE, and Borla across categories that include suspension lift kits (1-2 inch, 3-5 inch, and 6-8 inch), leveling kits, cold air intakes, exhaust systems, tuners, superchargers/turbochargers, lighting, bed covers, bumpers, fender flares, wheels and tires, winches, and interior accessories. Its covered vehicles include Ford F-150/F-250/F-350, Ranger, and Maverick; Chevrolet Silverado 1500/2500/3500; GMC Sierra and Yukon; and Dodge Ram. The site features a vehicle-specific fitment engine that filters products by make, model, and year to ensure parts compatibility.

Revenue is generated primarily through one-time product transactions on americantrucks.com, supported by an in-house Sales Tech team providing fitment verification and product recommendations via phone (1-610-990-4561) and live chat across extended hours (Monday-Friday 8:30A-11P ET, Saturday-Sunday 8:30A-9P ET). Pricing is unit-based, ranging from under $20 for apparel items to hundreds of dollars for lift and forced-induction kits; free standard shipping is offered on orders over $149 to the continental US, and financing is available through Affirm for qualified purchasers. Distribution leverages two warehouse nodes: 1 Lee Blvd, Malvern, PA and 17790 College Blvd, Lenexa, KS, which together enable local pickup and shorter cross-country transit. The company uniquely ships to Canada via UPS with all brokerage and tax fees prepaid, differentiating on cross-border friction.

AmericanTrucks operates as one of four specialty vehicle brands under Turn 5, Inc., alongside AmericanMuscle (muscle cars), ExtremeTerrain (Jeep/4x4), and Ecklers (classic cars). The business targets individual truck enthusiasts as the primary customer, with secondary segments including B2B dealers and installers and verified military, medical, and first-responder personnel eligible for the AT Cash Rewards discount program. The company is private, founded in 1979, headquartered in Malvern, Pennsylvania, and bootstrapped or self-funded, with no disclosed venture or institutional funding rounds.

Name

American Trucks

Legal name

Turn 5, Inc.

Website

https://americantrucks.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

AmericanTrucks, operated by Turn 5, Inc., is a direct-to-consumer e-commerce retailer of aftermarket parts and accessories for pickup trucks, including lift kits, exhaust systems, lighting, bed covers, and performance upgrades. It serves individual truck enthusiasts across the US and Canada through a vehicle-specific fitment catalog, expert Sales Tech support, and expedited shipping, with warehouse operations in Pennsylvania and Kansas.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industry

Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA)

Keywords

• Aftermarket truck parts
• Truck accessories
• Automotive e-commerce
• Suspension lift kits
• Performance upgrades

Headquarters

HQ city

Paoli

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: AmericanTrucks generates revenue through direct sales of aftermarket truck parts and accessories. Customers purchase products through one-time transactions on the e-commerce website. The company offers various shipping options including free standard shipping on orders over $149, expedited delivery, and local pickup from Pennsylvania and Kansas locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

American Trucks is a direct-to-consumer e-commerce retailer that sells aftermarket truck parts and accessories curated from third-party brands. It offers a broad catalog spanning suspension, performance, lighting, exterior, wheels/tires, interior, recovery equipment, and lifestyle merchandise, with vehicle-specific fitment search and enthusiast-staffed sales support.

Product overview

AmericanTrucks is a consumer-facing e-commerce platform specializing in aftermarket truck parts, accessories, and modifications. The company operates as a curated marketplace offering a comprehensive catalog of third-party aftermarket products across multiple categories including suspension (lift kits ranging from 1-2 inch to 6-8 inch, leveling kits, shocks, coilovers, control arms), performance (cold air intakes, exhaust systems, tuners, superchargers, turbochargers), lighting (headlights, tail lights, LED light bars), exterior (bed covers, bumpers, fender flares, grilles), wheels and tires, interior accessories, recovery equipment (winches), and lifestyle merchandise. The platform supports Ford F-150/F-250/F-350, Ford Ranger, Ford Maverick, Chevrolet Silverado 1500/2500/3500, GMC Sierra, GMC Yukon, Dodge Ram, and other truck models. AmericanTrucks is part of the Turn5 retail portfolio alongside sister sites AmericanMuscle (muscle cars), ExtremeTerrain (Jeep), and Ecklers (classic cars). The company does not manufacture proprietary products but curates and sells third-party aftermarket brands including Flowmaster, Magnaflow, Fox, K&N, AFE, Borla, and numerous others.

Differentiator

Problem solved

Functional benefit

Products and services

• Lift Kits (1-2 Inch) Aftermarket lift kits that raise truck suspension by 1 to 2 inches for improved ground clearance and off-road capability, aimed at truck owners.
• Lift Kits (3-5 Inch) Aftermarket lift kits raising truck suspension by 3 to 5 inches for enhanced off-road performance and aggressive styling.
• Lift Kits (6-8 Inch) Aftermarket lift kits raising truck suspension by 6 to 8 inches for maximum ground clearance and dramatic appearance.
• Leveling Kits Leveling kits that raise the front of the truck to match the rear height, correcting factory rake.
• Cold Air Intakes Performance cold air intake systems designed to increase engine airflow and improve horsepower.
• Exhaust Systems Cat-back and full exhaust systems for improved performance, sound, and appearance.
• Tuners and Performance Chips Engine tuning devices and programmers that optimize engine performance parameters.
• Supercharger and Turbocharger Kits Forced induction upgrade kits including superchargers and turbochargers for significant horsepower gains.
• Headlights and Tail Lights Aftermarket lighting including LED, HID, and halogen headlights plus taillight assemblies.
• LED Light Bars Off-road LED light bars and pods for enhanced visibility in challenging conditions.
• Bed Covers and Tonneau Covers Truck bed covers that protect cargo and improve fuel efficiency through reduced wind drag.
• Bumpers (Front and Rear) Aftermarket front and rear bumpers, including off-road designs with winch mounts and accessory mounting points.
• Fender Flares Exterior fender flares that extend wheel well coverage for a custom look and paint protection.
• Wheels and Tires Aftermarket wheels, rims, and tire packages for trucks.
• Suspension Components (Shocks, Control Arms, Coilovers) Performance suspension components including shock absorbers, strut assemblies, control arms, and coilover kits.
• Winches and Recovery Equipment Off-road recovery equipment including electric winches, recovery boards, and towing accessories.
• Interior Accessories (Floor Mats, Seat Covers, Gauges) Interior truck accessories including floor mats, seat covers, gauges, and storage solutions.
• Truck Bed Accessories (Storage, Tents, Camping Gear) Bed storage solutions, bed tents, and camping gear designed for truck overlanding and outdoor activities.
• Backup Camera Systems Aftermarket backup camera and camera systems for trucks.
• Truck Apparel and Lifestyle Merchandise Branded truck lifestyle merchandise including apparel, hats, and collectibles.
• Air Horns and Onboard Air Systems Aftermarket air horn systems and onboard air compressor installations.
• Tool Boxes and Specialty Tools Truck tool boxes, specialty tools, and maintenance equipment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Turn 5, Inc.coreOthersAmericanTrucks is operated by Turn 5, Inc., its parent company. Turn5 also operates sister brands AmericanMuscle (muscle cars), ExtremeTerrain (Jeep), and Ecklers (Chevy/GMC/Ford classic cars), forming a portfolio of vehicle aftermarket parts e-commerce companies.
• AffirmminorOthersAffirm provides financing options for customers, allowing eligible purchasers to pay for orders in installments.
• UPScoreOthersUPS handles shipping to Canada with all brokerage fees and taxes prepaid, a unique differentiator for AmericanTrucks enabling seamless cross-border sales.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NAPA Auto Parts: Nationwide network of auto parts stores and online storefront distributing OE-replacement parts, fluids, and accessories. Broadly comparable category footprint to AmericanTrucks but skewed toward maintenance rather than enthusiast modification.
• AutoZone: Largest US specialty retailer of automotive parts and accessories. Competes with AmericanTrucks on commodity replacement SKUs (brakes, filters, batteries, lighting) but is structurally focused on DIY maintenance rather than enthusiast modification.
• Advance Auto Parts: Major US auto parts retailer (online plus thousands of stores) carrying OE-replacement and performance SKUs across all vehicle types. Broadly overlapping catalog but lacks AmericanTrucks' enthusiast and vehicle-specific curation depth.

Direct peers

• 4WheelParts: Specialty retailer (online plus brick-and-mortar) of off-road and truck accessories including lift kits, wheels, bumpers, and recovery gear. Competes head-to-head with AmericanTrucks across most product categories and shares the enthusiast-support-driven sales motion.
• Summit Racing Equipment: Long-standing direct-to-consumer aftermarket retailer specializing in performance and OE-replacement parts across trucks, muscle cars, and off-road vehicles. Overlaps directly with AmericanTrucks on suspension, exhaust, drivetrain, and engine-performance categories.
• CARiD: Online aftermarket auto parts and accessories retailer with a broad multi-brand catalog covering trucks, SUVs, and passenger vehicles. Direct overlap with AmericanTrucks on exterior, interior, lighting, and performance categories via the same fitment-engine shopping model.
• ExtremeTerrain: Sister brand under Turn 5, Inc. (AmericanTrucks' parent), focused on Jeep and off-road aftermarket parts. Operates with the same e-commerce, fitment, and Sales Tech playbook as AmericanTrucks, making it the closest structural peer despite serving a different vehicle niche.
• RealTruck: Largest US online retailer of truck and Jeep accessories. Same direct-to-consumer aftermarket model, similar vehicle-specific fitment platform, and same category mix (lift kits, bed covers, lighting, bumpers). Operates a portfolio of enthusiast-vehicle brands under Truck Hero / RealTruck Holdings.

Emerging players

• Stage 3 Motorsports: Specialty e-commerce retailer focused on GM truck (Silverado/Sierra) aftermarket parts and styling upgrades. Directly overlaps AmericanTrucks' GM-truck tail and competes on fitment expertise and content-driven customer engagement.
• Thoroughbred Diesel: Online specialist in Ford and Dodge/Ram diesel performance and replacement parts. Adjacent niche peer that overlaps with AmericanTrucks on heavy-duty pickup categories, particularly forced induction, exhaust, and tuning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmericanTrucksCom
• Instagraminstagram.com/americantruckssilverado
• LinkedInlinkedin.com/company/americantrucks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Trucks