Good + West Residential

What Good + West Residential does

Good + West Residential is a privately held real estate development firm headquartered in Austin, Texas, that develops Class A multifamily and build-to-rent (BTR) rental housing across major Texas markets including Austin, Dallas, Fort Worth, and Denton. The firm operates two product lines: core urban multifamily developments branded under Good + West (notably The Langford in Dallas, The Copeland in Austin, and 4600 Ross in Dallas) and a distinct BTR sub-brand called Perch (Perch Denton, plus planned Perch Chisholm Trail and Perch Manor Downs), which targets renters seeking single-family-style housing with private outdoor space and refined architectural finishes.

The firm has cumulatively completed more than 1,100 multifamily and BTR units, with an additional 1,000+ units in its current development pipeline. Good + West generates revenue through a combination of development fees, equity participation, and asset management on institutional-grade multifamily projects developed in partnership with capital providers — primarily Cypress Real Estate Advisors — alongside recurring rental income from owned and operated Perch BTR communities. Completed projects have been monetized through institutional sales (e.g., 4600 Ross sold in 2021) and stabilized for ongoing operation.

The firm is led by partners Elizabeth Good and David West, who bring 18 and 17 years of multifamily development experience respectively (including prior senior roles at Cypress Real Estate Advisors, Related Capital, Centro Development, and Credit Suisse First Boston), and VP of Development Jena Stude, who joined in 2021 from Texas-focused real estate private equity. Operating geography is concentrated in Texas, with the firm's stated differentiator being a design-driven approach — informed by Elizabeth Good's and David West's New York City urban-residential backgrounds — married to disciplined budget management. No proprietary technology platform, AI capabilities, patents, or disclosed outside equity capital were identified.

Name

Good + West Residential

Legal name

Good + West Residential

Website

https://goodandwest.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Good + West Residential is an Austin-based real estate developer focused on Class A multifamily and build-to-rent rental housing across major Texas markets, having completed over 1,100 units with another 1,000+ in the pipeline under its core brand and Perch BTR sub-brand.

Ownership category

akta.pro rank

Product category

Multifamily Real Estate Development

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Building Construction (23611), Residential Building Construction (2361)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Multifamily real estate development
• Build-to-rent housing
• Residential property development
• Design-driven architecture
• Texas real estate development

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development and Sales: Good + West develops multifamily and build-to-rent properties in Texas markets. Revenue is generated through property development and sales (e.g., The Langford completed 2021, 4600 Ross sold 2021, The Copeland sold Fall 2019).
2. Build-to-Rent Rental Income: The Perch build-to-rent brand generates recurring rental income from tenants in properties like Perch Denton (195 units, complete) and Perch Chisholm Trail (319 units, in design).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Good + West Residential is a real estate development firm that develops Class A multifamily and build-to-rent (BTR) residential communities in major Texas markets (Austin and Dallas-Fort Worth). The firm combines interior design and architectural expertise with disciplined budget management to deliver design-forward urban multifamily and single-family-style rental housing, partnering with institutional capital partners (such as Cypress Real Estate Advisors) on multifamily projects and operating the Perch BTR brand for direct-to-tenant rentals.

Product overview

Good + West Residential operates as a real estate development firm offering a portfolio of multifamily and build-to-rent products across Texas markets. The company maintains two distinct product lines: its core multifamily developments (The Langford, The Copeland, 4600 Ross) and the Perch build-to-rent sub-brand featuring single-family rental homes. The Perch line targets residents seeking space and privacy compared to traditional apartment living, offering one-to-three bedroom homes with private outdoor spaces. Developments are located in Austin, Dallas, Fort Worth, and Denton, TX.

Differentiator

Problem solved

Functional benefit

Brands

• Perch: Build-to-rent brand offering exquisitely designed rental homes ranging from one to three bedrooms, each with their own outdoor spaces. Properties include Perch Denton (195 units, complete), Perch Chisholm Trail (319 units, in design), and Perch Manor Downs (352 units, in design).

Products and services

• The Langford Mixed-use multifamily development at the gateway to West Dallas featuring 315 apartments and 12,700 square feet of single-story freestanding retail/restaurant space, with unobstructed downtown views from the west side of the Commerce bridge.
• The Copeland 328-unit multifamily development located at 2511 W. Braker Lane in Austin, TX, near The Domain and adjacent to Austin's Q2 stadium, with an average unit size of 747 SF.
• 4600 Ross 289-unit multifamily development with five townhomes located on Ross Avenue in East Dallas, with an average unit size of 800 SF on a 3.83-acre site.
• Perch Build-to-Rent Homes Perch is a build-to-rent product line offering exquisitely designed rental homes ranging from one to three bedrooms, each with their own outdoor spaces and no upstairs neighbors, marketed as a step up from traditional apartment living with refined architecture and modern finishes.

Quantifiable outcome

• Completed over 1,100 multifamily and BTR units
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Greystar Real Estate Partners: Greystar is the largest multifamily developer, manager, and operator globally. While much larger, it competes for institutional capital and development opportunities in Austin and DFW, and its build-to-rent expansion makes it a relevant incumbent comparable.
• Invitation Homes: Invitation Homes is the largest publicly traded single-family rental operator with a national footprint. While it operates primarily through acquisition rather than ground-up development, its BTR-adjacent product and renter base overlap directly with the Perch BTR offering.
• Camden Property Trust: Camden is a publicly traded multifamily REIT headquartered in Houston with significant Sun Belt exposure including Austin and Dallas. While it operates at much greater scale, it competes for similar renter demographics in the same Texas submarkets as Good + West's multifamily product.
• Lincoln Property Company: Lincoln Property Company is a top-tier multifamily developer and third-party manager with significant Texas presence. It develops Class A multifamily product in the same Austin and DFW submarkets where Good + West operates.

Direct peers

• Tricon Residential: Tricon is a pure-play single-family rental developer and operator with significant Texas exposure. Its BTR development pipeline and tenant-facing brand strategy closely parallel the Perch sub-brand's positioning.
• American Homes 4 Rent: AMH is one of the largest publicly traded build-to-rent operators and developers, focused on single-family rental homes. Like Good + West's Perch brand, AMH develops, leases, and manages BTR communities with similar unit-level features (private outdoor space, modern finishes), making it the closest pure-play comparable.

Regional players

• Trammell Crow Company: Trammell Crow is a major commercial and multifamily developer with a strong Dallas headquarters presence and active Austin pipeline. It is a comparable ground-up multifamily developer in the same Texas metros.
• JPI: JPI is a Dallas-based multifamily developer with deep Texas multifamily development experience. Like Good + West, JPI develops Class A urban multifamily communities in DFW and other Texas markets, making it a comparable ground-up multifamily peer.
• Hanover Company: Hanover is a Houston-based multifamily developer with active Class A projects in Austin and DFW. Its focus on urban Class A product and design-led positioning closely mirrors Good + West's approach.
• StreetLights Residential: StreetLights Residential is a Dallas-based luxury multifamily developer active in Austin, Dallas, and other Texas metros. Its design-forward, Class A urban product and Texas-centric pipeline make it a direct regional comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/good-west-residential

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good + West Residential