A. Marshall Hospitality
A. Marshall Hospitality is a Franklin, Tennessee-based, family-owned restaurant group operating 10 establishments across Tennessee and Alabama under the Puckett's, Deacon's New South, and Scout's Pub brands, supplemented by catering, a branded e-commerce store, and stadium and airport concessions.
- Company typePrivate
- Founded1998
- HeadquartersFranklin, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What A. Marshall Hospitality does
A. Marshall Hospitality is a Franklin, Tennessee-based, family-owned restaurant and hospitality group founded in 1998 by Andy Marshall, operating 10 restaurants and hospitality businesses across Tennessee and Alabama. The portfolio is anchored by three core concepts: Puckett's Restaurant, a Southern BBQ and comfort food format with live music; Deacon's New South, an elevated Southern cuisine concept; and Scout's Pub, a modern Southern pub. The group also operates Hattie Jane's Ice Creamery, the Puckett's Trolley food truck, Puckett's Catering & Events, a branded e-commerce merchandise store, and stadium and arena concession stands at major Nashville venues including Bridgestone Arena and Nissan Stadium, plus a Puckett's location in Nashville International Airport Concourse D.
The business makes money across four distinct revenue streams: dine-in restaurant sales across the multi-brand portfolio, catering and private events, merchandise through a direct-to-consumer e-commerce store, and high-volume concession operations at sports and entertainment venues plus airport terminals. The go-to-market is multi-brand and multi-channel rather than technology-led; the operating model is a traditional full-service restaurant group with venue-based concessions treated as a separate vertical. The customer base spans individual diners, group and event customers, sports and concert attendees, and air travelers, with catering providing a B2B overlay.
Senior leadership was refreshed with the appointment of Nick Guidry as Culinary Director and the return of Claire Crowell as President, signaling organizational investment in support of further unit expansion. The company has been recognized on the Inc. 5000 list for five consecutive years, named a Top 50 Restaurant Company, and has received multiple Best In Business awards, indicating sustained revenue growth and brand visibility relative to independent peers.
A. Marshall Hospitality firmographics
Firmographics- Name
- A. Marshall Hospitality
- Legal name
- A. Marshall Hospitality
- Website
- https://amarshallhospitality.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- A. Marshall Hospitality is a Franklin, Tennessee-based, family-owned restaurant group operating 10 establishments across Tennessee and Alabama under the Puckett's, Deacon's New South, and Scout's Pub brands, supplemented by catering, a branded e-commerce store, and stadium and airport concessions.
- Ownership category
- akta.pro rank
A. Marshall Hospitality industry classification
Industry- Product category
- Restaurant Hospitality Services
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225), Caterers (722320), Mobile Food Services (72233)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Fine Dining Restaurants (THAFACAA), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where A. Marshall Hospitality is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
A. Marshall Hospitality business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Traditional dine-in service across 10 family-owned-and-operated restaurants and hospitality businesses. Revenue is generated through food and beverage sales at individual restaurant locations.
- Catering and Events: Full-service catering and private dining/event spaces offered across all restaurant brands. Includes pickup, drop-off delivery, set-up, and full-service catering with on-site staff. Deacon's New South offers private dining accommodating 15-200 people, with full restaurant buyouts up to 160 guests.
- E-commerce / Merchandise: Online store selling signature sauces, rubs, coffee, mugs, and other branded merchandise from the restaurant family.
- Venue Concessions and Game-Day Catering: Concession stand operations at major sports venues and arenas (Bridgestone Arena, Nissan Stadium, Vanderbilt Stadium, First Tennessee Park, Floyd Stadium, Finley Stadium, Memorial Gymnasium). Provides food service at stadium events as official BBQ partner.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
A. Marshall Hospitality product offering
Product offeringCore offering
A. Marshall Hospitality operates a family-owned portfolio of 10 Southern dining concepts across Tennessee and Alabama, centered on three core restaurant brands (Puckett's Restaurant for BBQ and comfort food with live music, Deacon's New South for elevated modern Southern cuisine, and Scout's Pub for a modern neighborhood pub experience). The group also runs Puckett's Trolley food truck, full-service catering and private events across all brands, and an e-commerce storefront selling signature sauces, rubs, coffee, and branded merchandise.
Product overview
A. Marshall Hospitality is a family-owned restaurant group operating a portfolio of distinct dining concepts across Tennessee and Alabama. The core offerings center on three restaurant brands: Puckett's Restaurant (Southern BBQ and comfort food, originally a 1950s grocery store), Deacon's New South (elevated modern Southern cuisine and steaks in Nashville), and Scout's Pub (modern Southern pub in Franklin). Supporting the restaurant brands are ancillary services including Puckett's Trolley (mobile food truck), Puckett's Catering and Events (full-service catering), and an e-commerce platform (A. Marshall Online Store) selling branded merchandise including sauces, rubs, coffee, and gifts. The company operates 10 family-owned-and-operated establishments total.
Differentiator
Problem solved
Functional benefit
Products and services
- Puckett's Restaurant Flagship Southern BBQ and comfort food restaurant brand originating from a 1950s grocery store in Leiper's Fork, Tennessee, featuring live music, home-cooked meals, and multiple locations across Tennessee and Alabama (including Nashville, Franklin, Columbia, Murfreesboro, Chattanooga, Pigeon Forge, and Cullman, AL).
- Deacon's New South Modern Southern culinary restaurant located in the historic L&C Tower in downtown Nashville, offering an elevated, creative take on regional traditional cuisine with premium steakhouse offerings, including private dining for 15-200 guests.
- Scout's Pub Modern Southern pub located in Franklin, TN featuring hand-crafted cocktails and crave-worthy food in a neighborhood atmosphere, with catering capabilities for private events.
- Puckett's Trolley Mobile food venue and food truck service operating under the Puckett's brand, including the named vehicle 'Miss Trolley Parton' that serves at Nissan Stadium and other event venues.
- Puckett's Catering and Events Full-service catering division offering pickup, drop-off delivery, set-up, and on-site staffing for office parties, family reunions, and events across all Puckett's locations.
- A. Marshall Online Store E-commerce platform selling signature sauces, rubs, coffee, gifts, and homeware merchandise from the family of restaurants, including Puckett's Spicy BBQ Sauce, Puckett's Signature Coffee, and diner mugs.
- Deacon's Private Dining Private dining and event spaces within Deacon's New South accommodating 15-200 people, available as private or semi-private rooms, with full restaurant buyouts hosting up to 160 guests and partial buy-outs hosting up to 85 guests.
Quantifiable outcome
- Inc. 5000 recognition for 5 consecutive years (2014–2018)
- +3 more outcomes
Companies that use A. Marshall Hospitality
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
A. Marshall Hospitality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A. Marshall Hospitality partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and strategic.
- Nashville Predators / Bridgestone ArenacorePuckett's is the Official BBQ of Bridgestone Arena, home of the NHL's Nashville Predators. Puckett's operates concession stands in sections 103, 112, and 301, serving fans at Preds games and arena concerts.
- Nashville Soccer Club / First Tennessee ParkcorePuckett's is the Official BBQ of First Tennessee Park, serving its brand at Nashville Soccer Club matches.
- Middle Tennessee State University / Floyd StadiumcorePuckett's is the Official BBQ of Floyd Stadium, serving MTSU football games with Puckett's classics.
- University of Tennessee at Chattanooga / Finley StadiumminorPuckett's serves UTC football games, soccer games, and Chattanooga FC games at Finley Stadium.
- Tennessee Titans / Nissan StadiumcorePuckett's Trolley food truck (Miss Trolley Parton) serves Tennessee Titans games and other events at Nissan Stadium.
- Vanderbilt University AthleticscorePuckett's serves Vanderbilt Stadium during football games and Memorial Gymnasium during basketball games.
- Nashville International AirportstrategicPuckett's is slated to open a location in the all-new Concourse D at Nashville International Airport as part of the airport's expansion plan, set to open in the coming years.
- Boys & Girls Clubs of Middle TennesseeminorAndy Marshall serves on the Boys & Girls Clubs of Middle Tennessee board. Puckett's provides venue and food for the Great Futures Luncheon. Andy Marshall was honored with the 7th Ed Moody Award of Excellence by BGCMT in 2019.
- Blood AssuranceminorPuckett's sponsors Blood Assurance's annual 'Lifesaver Challenge' blood drive competition between local civic groups.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
A. Marshall Hospitality competitors and assessment
Company assessmentDirect peers
- Cracker Barrel Old Country Store: Tennessee-based family-style restaurant chain with comparable Southern comfort food, gift/merchandise retail, and regional brand presence. Most directly comparable to AMH's Puckett's brand in menu, hometown heritage, and gift-store adjacent retail.
- Sonny's BBQ: Specialty BBQ restaurant chain with full-service casual dining and catering operations. Directly comparable to Puckett's in BBQ specialization, catering capabilities, and Southern comfort food positioning.
- Shoney's: Tennessee-based family dining chain with deep regional roots in Southern comfort food. Peer to AMH's Puckett's given shared Nashville heritage, full-service family-style format, and lunch/dinner daypart focus.
- Texas Roadhouse: National casual-dining chain anchored by steakhouse and BBQ-adjacent fare with a strong regional operator footprint. Comparable to AMH in casual full-service dining format, expanded menu, and emphasis on high-volume, family-friendly dining experiences.
- O'Charley's: Nashville-headquartered casual dining chain serving American comfort food in a full-service setting. Directly comparable to AMH in geographic base, casual dining format, and family-style Southern-leaning menu.
- Logan's Roadhouse: Casual dining chain known for steaks, BBQ, and Southern-leaning fare, headquartered in Tennessee. Comparable to AMH's Deacon's New South and Puckett's in casual full-service dining and BBQ/steakhouse menu overlap.
- Jim 'N Nick's Bar-B-Q: Southern BBQ and comfort food chain with catering operations and multiple locations across the Southeast. Comparable to AMH's Puckett's brand in authentic BBQ specialty, catering, and community-oriented dining experience.
Broad incumbents
- Darden Restaurants: Large multi-brand full-service restaurant operator (Olive Garden, LongHorn, Capital Grille, etc.). Comparable to AMH as a multi-brand full-service restaurant operator, though at substantially greater scale and public-company scope.
- Bloomin' Brands: Multi-brand full-service restaurant operator (Outback, Carrabba's, Bonefish, Fleming's). Comparable to AMH as a portfolio operator of distinct full-service dining concepts, though at significantly broader national scale.
Emerging players
- First Watch Restaurant Group: Daytime-focused full-service restaurant chain serving breakfast, brunch, and lunch. Comparable to AMH in single-segment full-service dining execution and franchise/expansion model, though differentiated by daypart focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
A. Marshall Hospitality social profiles
Digital presenceA. Marshall Hospitality financial estimates
Financial estimateRevenue estimate
Valuation estimate
A. Marshall Hospitality leadership team
Management profileNumber of profiles
Profiles4 records
A. Marshall Hospitality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A. Marshall Hospitality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A. Marshall Hospitality
What does A. Marshall Hospitality do?
A. Marshall Hospitality operates a family-owned portfolio of 10 Southern dining concepts across Tennessee and Alabama, centered on three core restaurant brands (Puckett's Restaurant for BBQ and comfort food with live music, Deacon's New South for elevated modern Southern cuisine, and Scout's Pub for a modern neighborhood pub experience). The group also runs Puckett's Trolley food truck, full-service catering and private events across all brands, and an e-commerce storefront selling signature sauces, rubs, coffee, and branded merchandise.
Is A. Marshall Hospitality a public or private company?
A. Marshall Hospitality is a private company. It is classified as family owned and is currently operating.
When was A. Marshall Hospitality founded?
A. Marshall Hospitality was founded in 1998. It employs 501 to 1,000 people.
Where is A. Marshall Hospitality based?
A. Marshall Hospitality is headquartered in Franklin, United States, in the North America region.
How does A. Marshall Hospitality make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are catering and Events, E-commerce / Merchandise and venue Concessions and Game-Day Catering.
Who are A. Marshall Hospitality's main competitors?
Direct peers on record are Cracker Barrel Old Country Store, Sonny's BBQ, Shoney's, Texas Roadhouse, O'Charley's, Logan's Roadhouse and Jim 'N Nick's Bar-B-Q. Broad incumbents are Darden Restaurants and Bloomin' Brands. First Watch Restaurant Group is listed as an emerging player.
Does A. Marshall Hospitality have an API?
No public API is recorded for A. Marshall Hospitality.
What industry is A. Marshall Hospitality in?
A. Marshall Hospitality's product category is Restaurant Hospitality Services. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.