Bob Mills Mitsubishi
Bob Mills Mitsubishi Myrtle Beach is a privately held, single-location authorized Mitsubishi dealership in Myrtle Beach, SC, selling new and used vehicles, service, parts, financing, and the Lift Lab customization service to local retail consumers and military buyers.
- Company typePrivate
- Founded-
- HeadquartersCarolina, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bob Mills Mitsubishi does
Bob Mills Mitsubishi Myrtle Beach is a privately held, single-rooftop authorized Mitsubishi dealership located at 431 Hospitality Lane, Myrtle Beach, South Carolina. The dealership serves retail car buyers in the Myrtle Beach and Florence, SC trade area, including surrounding communities such as Conway, Little River, Georgetown, Loris, Carolina Forest, and Murrells Inlet.
The company sells new Mitsubishi vehicles (Outlander, Outlander Plug-in Hybrid, Outlander Sport, Eclipse Cross, and Mirage G4) alongside pre-owned cars, trucks, and SUVs. The core technology stack is a standard automotive retail platform: a DealerOn-powered website with inventory search, an integrated Kelley Blue Book Instant Cash Offer trade-in tool, online financing pre-approval, CARFAX vehicle history reporting, Google Analytics and remarketing, and online service scheduling. The dealership also operates a service center open six days a week that uses genuine Mitsubishi parts and offers a Parts Price Match Guarantee, plus a "Lift Lab" sub-brand for lifted truck customization.
Revenue is generated through five primary streams: new vehicle sales, used vehicle sales, service and parts, financing arrangements with lender partners, and the We Buy Cars program that purchases vehicles from consumers regardless of whether they buy from the dealership. Pricing on new vehicles includes manufacturer incentives (e.g., 0% APR, $4,500 customer cash on select trims, $500 military rebate) plus a $655.36 dealer administrative fee and a $2,995 Mitsubishi destination fee. Service pricing is unit-based, with published specials such as $89.95 full synthetic oil change and $99.99 four-wheel alignment. The company is independently operated with no disclosed parent, subsidiaries, or institutional ownership.
Bob Mills Mitsubishi firmographics
Firmographics- Name
- Bob Mills Mitsubishi
- Legal name
- Bob Mills Mitsubishi Myrtle Beach
- Website
- https://bobmillsmitsubishimb.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bob Mills Mitsubishi Myrtle Beach is a privately held, single-location authorized Mitsubishi dealership in Myrtle Beach, SC, selling new and used vehicles, service, parts, financing, and the Lift Lab customization service to local retail consumers and military buyers.
- Ownership category
- akta.pro rank
Where Bob Mills Mitsubishi is headquartered
LocationHeadquarters
- HQ city
- Carolina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bob Mills Mitsubishi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new Mitsubishi vehicles including Eclipse Cross, Outlander, Outlander Plug-in Hybrid, and Outlander Sport. Primary revenue stream with manufacturer incentives and special financing offers (0% APR, customer cash rebates).
- Used Vehicle Sales: Sales of pre-owned vehicles including trade-ins and purchased vehicles. Large selection of cars, trucks, and SUVs inspected by certified mechanics. Includes certified pre-owned program and CarFax 1-owner vehicles.
- Service and Parts: Routine maintenance and repair services using genuine Mitsubishi parts. Services include oil changes, tire rotations, alignments, battery services, wiper blade replacement. Service center open six days a week.
- Financing Services: Arrangement of vehicle financing through lender partnerships. Pre-approval available online. Trade-in value assessments.
- We Buy Cars Program: Direct purchase of vehicles from customers regardless of whether they are purchasing a vehicle from the dealership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Mitsubishi Vehicles |
| Unit Pricing | Pay-as-you-go | Wiper Blades Service |
| Unit Pricing | Pay-as-you-go | Tire Rotation Service |
| Unit Pricing | Pay-as-you-go | Four Wheel Alignment Service |
| Unit Pricing | Pay-as-you-go | Oil & Filter Change (General) |
| Unit Pricing | Pay-as-you-go | Oil & Filter Change (Mitsubishi Mirage) |
| One time/ perpetual license | Pay-as-you-go | 1992 Chevrolet C/K 1500 Used Vehicle |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Bob Mills Mitsubishi product offering
Product offeringCore offering
Bob Mills Mitsubishi is an authorized Mitsubishi dealership in Myrtle Beach, South Carolina that sells new Mitsubishi vehicles (Outlander, Eclipse Cross, Outlander Sport, Outlander Plug-in Hybrid, Mirage) and pre-owned cars, trucks, and SUVs. The dealership also offers vehicle financing arrangements, trade-in appraisals via KBB Instant Cash Offer, routine maintenance and repair services using genuine Mitsubishi parts, and a Lift Lab truck customization service.
Product overview
Bob Mills Mitsubishi Myrtle Beach is a Mitsubishi automobile dealership offering new and pre-owned vehicle sales, automotive financing, and service/maintenance. The core offerings include new Mitsubishi vehicles (Outlander, Eclipse Cross, Outlander Sport, Outlander Plug-in Hybrid, Mirage) and used vehicles from various manufacturers. Additional services encompass vehicle financing, trade-in appraisals, certified pre-owned programs, military pricing incentives, and a Lift Lab customization service for lifted trucks.
Differentiator
Problem solved
Functional benefit
Brands
- Lift Lab: A lift kit and truck customization service offered at the dealership, featuring lifted trucks and various lift lab levels for vehicle modifications.
- Bob Mills Mitsubishi Military Pricing
- Bob's Warranty
Products and services
- New Mitsubishi Vehicles Sale of new Mitsubishi automobiles including crossovers, SUVs, and cars. Models include Outlander, Eclipse Cross, Outlander Sport, Outlander Plug-in Hybrid, and Mirage. Available with manufacturer incentives such as 0% APR and customer cash rebates.
- Pre-Owned Vehicles Pre-owned vehicle sales including cars, trucks, and SUVs from various manufacturers. All used vehicles are inspected by certified mechanics prior to sale. Includes certified pre-owned Mitsubishi vehicles and CarFax 1-owner vehicles.
- Service & Parts Automotive service center providing routine maintenance, repairs, and genuine Mitsubishi parts. Services include oil changes, tire rotations, alignments, battery services, wiper blade replacement, and brake replacements. Includes Parts Price Match Guarantee.
- Vehicle Financing Arrangement of automotive financing through lender partnerships with online pre-approval, payment calculator, and trade-in value assessments.
- We Buy Cars Direct vehicle purchase service allowing customers to sell their vehicles to the dealership regardless of make, model, or whether they are purchasing from the dealership.
- Lift Lab Vehicle modification service offering lift kit installations for trucks and SUVs, providing customized lifted truck options for inventory and customer vehicles.
Quantifiable outcome
- Service center open 6 days per week for customer convenience
- +1 more outcomes
Companies that use Bob Mills Mitsubishi
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Bob Mills Mitsubishi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Bob Mills Mitsubishi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mitsubishi MotorscoreAuthorized Mitsubishi dealership representing the Mitsubishi Motors brand. Access to new Mitsubishi vehicle inventory, manufacturer incentives and rebates, Mitsubishi Motors Confidence program, certified pre-owned program, and factory warranty support. Exclusive rights to sell new Mitsubishi vehicles in the Myrtle Beach market area.
- Kelley Blue BookcoreIntegrated KBB Instant Cash Offer tool on website enabling customers to receive instant cash offers for their trade-in vehicles. Provides fair and accurate cash offer valuations.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Bob Mills Mitsubishi competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest US franchised automotive dealer with ~300+ stores across many brands; comparable as a multi-franchise retail new and used vehicle operator with service, parts, and F&I revenue streams, though at materially larger scale and broader OEM portfolio than Bob Mills Mitsubishi.
- Group 1 Automotive: Public franchised dealer group operating ~200 dealerships in the US and UK; directly comparable in selling new and used vehicles with associated F&I and service/parts operations across multiple OEM brands.
- Lithia Motors: Large US franchised dealer group with hundreds of stores selling new and used vehicles across multiple OEMs plus Driveway digital channel; broadly comparable business model to a franchised dealership at significant scale.
- Sonic Automotive: Public franchised dealer group with ~140 US stores; operates franchised dealerships plus the EchoPark used-vehicle standalone stores — comparable across both new and used vehicle segments that overlap with Bob Mills Mitsubishi's offerings.
Peers
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bob Mills Mitsubishi social profiles
Digital presenceBob Mills Mitsubishi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bob Mills Mitsubishi leadership team
Management profileNumber of profiles
Bob Mills Mitsubishi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bob Mills Mitsubishi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bob Mills Mitsubishi
What does Bob Mills Mitsubishi do?
Bob Mills Mitsubishi is an authorized Mitsubishi dealership in Myrtle Beach, South Carolina that sells new Mitsubishi vehicles (Outlander, Eclipse Cross, Outlander Sport, Outlander Plug-in Hybrid, Mirage) and pre-owned cars, trucks, and SUVs. The dealership also offers vehicle financing arrangements, trade-in appraisals via KBB Instant Cash Offer, routine maintenance and repair services using genuine Mitsubishi parts, and a Lift Lab truck customization service.
Is Bob Mills Mitsubishi a public or private company?
Bob Mills Mitsubishi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bob Mills Mitsubishi founded?
Bob Mills Mitsubishi was founded in -1. It employs 11 to 50 people.
Where is Bob Mills Mitsubishi based?
Bob Mills Mitsubishi is headquartered in Carolina, United States, in the North America region.
How does Bob Mills Mitsubishi make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Parts, financing Services and we Buy Cars Program.
Who are Bob Mills Mitsubishi's main competitors?
Broad incumbents on record are AutoNation, Group 1 Automotive, Lithia Motors and Sonic Automotive. Asbury Automotive Group is listed as a peer.
Does Bob Mills Mitsubishi have an API?
No public API is recorded for Bob Mills Mitsubishi.