Global Time Attack
Global Time Attack is a privately held North American motorsport organization that sanctions and operates the longest-running time attack racing series, serving grassroots enthusiasts and professional drivers across multiple vehicle classes at premier U.S. circuits through a three-round annual championship, season passes, sponsorship programs, and merchandise.
- Company typePrivate
- Founded2011
- HeadquartersTorrance, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Global Time Attack does
Global Time Attack (GTA) is a privately held motorsport organization founded in 2011 and headquartered in Torrance, California, that sanctions and operates the longest-running time attack racing series in North America, carrying forward the legacy of the Super Lap Battle series that originated in 2004. The company organizes a three-round annual championship (2026: Thunderhill Raceway Park in May, Speed Summit at Ridge Motorsports Park in August, and Finals at Buttonwillow Raceway Park CW13 in November) across multiple vehicle classes including Unlimited, Limited, Street, Enthusiast, GT-X, Max Effort, and International Unlimited, serving grassroots enthusiasts through professional competitors at premier U.S. circuits. Supporting products include a 2026 Season Pass (MSRP $2,700; discounted to $2,430), regional rivalries such as the SDC vs NorCal Time Attack Battle, the DRVR Club loyalty program with LVRY, the Fast Fords contingency award presented by MMR, an online merchandise store, and a racing simulators (SIM) offering.
Global Time Attack firmographics
Firmographics- Name
- Global Time Attack
- Legal name
- Global Time Attack
- Website
- https://globaltimeattack.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Global Time Attack is a privately held North American motorsport organization that sanctions and operates the longest-running time attack racing series, serving grassroots enthusiasts and professional drivers across multiple vehicle classes at premier U.S. circuits through a three-round annual championship, season passes, sponsorship programs, and merchandise.
- Ownership category
- akta.pro rank
Global Time Attack industry classification
Industry- Product category
- Motorsport Racing Events
- NAICS
- Spectator Sports (71121), Spectator Sports (7112)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)
- akta.pro secondary industries
- Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)
Keywords
Where Global Time Attack is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Global Time Attack business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Registration and Season Passes: Primary revenue from driver registrations for time attack events and season passes. Season passes cover all three 2026 events plus optional Friday practice at Buttonwillow for $2,430 (10% off MSRP of $2,700).
- Spectator Tickets and Merchandise: Revenue from spectator ticket sales and branded merchandise including apparel sold through the online store.
- Sponsorship and Partnership Programs: Sponsorship revenue from automotive performance brands including Garrett, RAYS, MMR, and LVRY. Includes contingency programs like Fast Fords presented by MMR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 2026 Season Pass - All three GTA events plus Friday practice |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Global Time Attack product offering
Product offeringCore offering
Global Time Attack organizes and sanctions a multi-event time attack racing championship at premier U.S. circuits across multiple vehicle classes, accepting driver registrations and selling season passes, spectator tickets, and branded merchandise. The organization also produces live stream coverage, maintains an archive of official track records and season results, and operates supporting programs including a rewards club, regional rivalry competitions, and racing simulator content.
Product overview
Global Time Attack is a motorsport event organization operating a time attack racing series in North America. The core offering is the GTA championship—a competition where drivers attempt to set the fastest lap times on iconic circuits. The 2026 season includes three main events: Thunderhill Raceway Park (May), Speed Summit at Ridge Motorsports Park (August), and the Finals at Buttonwillow Raceway Park (November). Competitors choose from class structures (Unlimited, Limited, Street, Enthusiast, GT-X, Max Effort, International Unlimited) that accommodate various vehicle types and performance levels. Supporting products include the Season Pass for full championship access, DRVR CLUB loyalty program, regional rivalry competitions (SDC vs NorCal), Fast Fords sub-awards, live streaming broadcasts, merchandise store, and a volunteer program. The organization also offers racing simulators content and partners with third-party platforms for registration (KERBZ), live timing (Race-Monitor), and results (SpeedHive).
Differentiator
Problem solved
Functional benefit
Products and services
- Global Time Attack Events Sanctioned time attack racing competition events held at premier U.S. circuits including Thunderhill Raceway Park, Ridge Motorsports Park, Buttonwillow Raceway Park, and Circuit of the Americas. Drivers register and compete across multiple vehicle classes (Unlimited, Limited, Street, Enthusiast, GT-X, Max Effort, International Unlimited) to set the fastest lap times in their class and earn official track record recognition.
- 2026 Season Pass Full championship season pass covering all three 2026 GTA events (GTA Thunderhill Raceway Park on May 30-31, 2026; GTA Speed Summit at Ridge Motorsports Park on August 22-23, 2026; GTA Finals at Buttonwillow Raceway Park CW13 on November 14-15, 2026) plus optional Friday practice at Buttonwillow. Priced at $2,430 with a 10% discount versus the $2,700 MSRP.
- GTA Merchandise Store Official branded merchandise including apparel, accessories, and exclusive items for GTA fans, drivers, and motorsport enthusiasts, sold through shopglobaltimeattack.com.
- Racing Simulators (SIM) Sim racing content and virtual time attack competitions providing access to simulation racing content and community for drivers interested in practicing virtually.
Quantifiable outcome
- Track records set at premier circuits including Buttonwillow CW13, Ridge Motorsports Park, Thunderhill Raceway Park, and Circuit of the Americas
- +1 more outcomes
Companies that use Global Time Attack
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Global Time Attack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Global Time Attack partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Hyper AttackcoreStrategic partnership to expand time attack motorsport to Puerto Rico. Hyper Attack adopts the GTA rulebook as the backbone of its competition structure, creating compatibility between the two series. Includes GTA / Hyper Attack Cross-Border Challenge and Driver Travel Concierge Program.
- LVRYmajorTrack-born motorsport brand partnership for 2026 season. Includes DRVR Club, a participation-based rewards program where drivers earn points ($1 = 1 point) for competing, redeemable toward LVRY gear including racewear and technical equipment.
- Time Attack Tempus Fugit (Time Attack TF)coreCross-border partnership between GTA and Time Attack TF (Mexico) to strengthen time attack competition across the United States and Mexico. Includes GTA / Time Attack TF Cross-Border Challenge, class equivalency guide, and North American Points Challenge. Events hosted at Autodromo Hermanos Rodriguez in Mexico City and Monterrey circuit.
- Garrettmajor2026 season sponsor providing turbocharger technology for GTA events. Featured as presenting sponsor for GTA Thunderhill 2026 RD1.
- RAYSmajor2026 season sponsor providing performance wheels for GTA events. Featured as presenting sponsor for GTA Thunderhill 2026 RD1.
- MMR (Modular Motorsports Racing)major2026 season sponsor and presenter of Fast Fords award at every GTA event. Sponsors the Fast Fords presented by MMR program recognizing top Ford performers regardless of class.
- CSF Radiatorminor2026 season sponsor providing cooling technology for GTA events.
- Link ECUminor2026 season sponsor providing engine management systems for GTA events.
- Standing Startminor2026 season sponsor partner.
- Time Attack NewsminorMedia partner providing coverage and news reporting for the 2026 season.
- SoCal Drivers Club (SDC)minorSDC vs NorCal rivalry battle - Southern California vs Northern California team competition across two events (Thunderhill and Buttonwillow Finals) in Street Class and Limited Class.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Global Time Attack competitors and assessment
Company assessmentRegional players
- Hyper Attack: Puerto Rico-based time attack series that has adopted the GTA rulebook as the backbone of its competition structure. Direct peer offering in a different geography, also a strategic partner enabling cross-border competition.
- Time Attack TF (Tempus Fugit): Mexico-based time attack series that partners with GTA on a cross-border challenge, including a class equivalency guide and North American Points Challenge. Direct peer offering serving a different national market.
- Super Touring Festival Inc. Philippine motorsport event organizer referenced on GTA's site for setting time attack records at Clark International Speedway and Batangas Racing Circuit. Geographic peer in the broader time attack/motorsport space.
Broad incumbents
- USAC (United States Auto Club): Established U.S. motorsport sanctioning body (primarily oval/sprint/dirt) with broader reach into sanctioned racing calendars. Indirect overlap as a sanctioning-body peer rather than a direct time attack competitor.
- SCCA (Sports Car Club of America): Largest U.S. amateur motorsport sanctioning body, running the SCCA Time Trials program and Track Night in America. Overlaps with GTA at the grassroots time-trial/HPDE driver level but operates a much broader portfolio (autocross, road racing, rally).
- NASA (National Auto Sport Association): Major U.S. motorsport sanctioning body running HPDE, time trial, and racing series with regional chapters. Competes for the same grassroots enthusiast driver pool as GTA but on a broader, multi-discipline footprint.
- GT World Challenge America (formerly Pirelli World Challenge): SRO-run professional GT sports car championship with events at premium U.S. circuits. Comparable in venue profile (Buttonwillow-adjacent, Road Atlanta, COTA) and sponsor-driven business model, but at a professional tier well above GTA's grassroots.
Direct peers
- World Time Attack Challenge: The leading international time attack series held at Sydney Motorsport Park, Australia. Directly comparable as a sanctioned time attack championship with international driver fields, premium circuits, and class structures analogous to GTA's Unlimited/Limited/Street framework.
- Formula Drift: U.S. professional drifting championship with a comparable event-driven, sponsor-led, ticketed live motorsport business model. Different driving discipline but highly analogous operating cadence, sponsor mix, and entertainment-product positioning.
- Gridlife: Gridlife runs multi-discipline motorsport festivals in the U.S. that prominently include time attack alongside drift, grip, and grassroots racing. It is the closest U.S. peer to GTA in format (multi-event series), audience (enthusiast/grassroots tuner), and business model (event registration + sponsor + content).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Global Time Attack social profiles
Digital presenceGlobal Time Attack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global Time Attack leadership team
Management profileNumber of profiles
Profiles10 records
Global Time Attack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global Time Attack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global Time Attack
What does Global Time Attack do?
Global Time Attack organizes and sanctions a multi-event time attack racing championship at premier U.S. circuits across multiple vehicle classes, accepting driver registrations and selling season passes, spectator tickets, and branded merchandise. The organization also produces live stream coverage, maintains an archive of official track records and season results, and operates supporting programs including a rewards club, regional rivalry competitions, and racing simulator content.
Is Global Time Attack a public or private company?
Global Time Attack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Global Time Attack founded?
Global Time Attack was founded in 2011. It employs 1 to 10 people.
Where is Global Time Attack based?
Global Time Attack is headquartered in Torrance, United States, in the North America region.
How does Global Time Attack make money?
Three revenue lines are on record. Event Registration and Season Passes are the primary driver. The others are spectator Tickets and Merchandise and sponsorship and Partnership Programs.
Who are Global Time Attack's main competitors?
Regional players on record are Hyper Attack, Time Attack TF (Tempus Fugit) and Super Touring Festival Inc.. Broad incumbents are USAC (United States Auto Club), SCCA (Sports Car Club of America), NASA (National Auto Sport Association) and GT World Challenge America (formerly Pirelli World Challenge). Direct peers are World Time Attack Challenge, Formula Drift and Gridlife.
Does Global Time Attack have an API?
No public API is recorded for Global Time Attack.
What industry is Global Time Attack in?
Global Time Attack's product category is Motorsport Racing Events. Its primary akta.pro industry code is MPAKAGAA, Motorsports Series & Championships (Sanctioned Racing Calendars), with a secondary code of MPAKAGAC, Race Promoters & Event Organizers (Race Weekend Operations). Its NAICS code is 71121 and its SIC code is 7948.