What Time Attack Championship does

Time Attack Championship operates a UK-based motorsport championship organisation (Time Attack Ltd) founded in 2006 and owned by brothers Andy Barnes (Managing Director) and Rob Barnes (Data Protection Officer). The core product is the Time Attack Championship, a non-contact timed-lap motorsport series for modified production-based cars, running seven rounds across five UK circuits per season under Motorsport UK permits. The organisation has expanded its portfolio to include the Racing Hondas Championship (launched 2023) and Drift Pro All Stars (relaunched 2026), and owns five major national automotive shows — Tunerfest North and South, JDM JAM, Go Japan!, Modified Live, and Obsession Car Show — which are co-located with championship rounds to deliver integrated spectator experiences.

The technology stack is intentionally lean: industry-standard official timing infrastructure at leading UK circuits with a live timing system that streams second-by-second results to spectators via the website and social media, supplemented by a driver portal for competitor management and a WooCommerce-style e-commerce storefront for merchandise. No public API, SDK, or proprietary software product is offered — the live timing capability is a spectator experience layer rather than a developer-facing product.

The revenue model is event-driven and blends three streams: (1) championship entry fees, with full-season entries priced at £2,180–£2,625 and single-round entries available on a pay-as-you-go basis; (2) sponsorship and partnership revenue, anchored by a control tyre deal with Yokohama, an official lubricants partnership with FUCHS, and a tier of supporting partners (Probite, Tegiwa, Motegi, Hardrace, Kleerfreight, ADG Transport, Kent Models, TyreSafe); and (3) merchandise and parts sales through an online shop, with items ranging from £4.16 decal sheets to a £150 limited-edition 20th Anniversary Hiper Watch. Go-to-market is event-driven: drivers self-register through the driver portal, and the championship is promoted through live events, social media (44,000 Facebook, 14,000 Instagram followers), and on-site presence at the parent organisation's own car shows. Reported audience reach is 75,000+ spectators per season, with close to one million social posts using #TimeAttack.

Name

Time Attack Championship

Legal name

Time Attack Ltd

Website

https://timeattack.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Time Attack Championship is a UK motorsport organisation that runs a seven-round timed-lap championship for modified production cars, alongside three sub-brands and five national car shows, serving amateur and professional tuners, trackday drivers, and performance-parts sponsors.

Ownership category

akta.pro rank

Product category

Motorsport Competition Events

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• Motorsport championship
• Time attack racing
• Circuit racing series
• Automotive car shows
• Modified car events

Headquarters

HQ city

Sheerness

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Championship Entry Fees: Drivers pay to compete either as Single Round Entry (SRE) or full season registration. Season entries range from £2,180 to £2,625 for the Time Attack Championship.
2. Sponsorship & Partnerships: Partnership with tyre manufacturers (Yokohama as control tyre), performance parts brands, logistics companies, and automotive event promoters who sponsor the championship.
3. Merchandise & Products: Online shop selling Time Attack merchandise, parts, and accessories including apparel, safety equipment, decals, and limited edition watches.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Time Attack Championship operates a UK motorsport championship series where modified car drivers compete to set the fastest lap times in individually timed sessions across seven annual rounds at major UK circuits. The portfolio extends to the Racing Hondas Championship, Drift Pro All Stars, and national car shows (Tunerfest, Modified Live, JDM JAM, Go Japan, Obsession), plus an online shop for merchandise and a live timing platform for spectators.

Product overview

Time Attack Organisation operates a portfolio of motorsport properties including the Time Attack Championship (core timed-lap racing), Racing Hondas Championship (Honda-specific series), and Drift Pro All Stars (drifting), alongside seven major automotive show events: Tunerfest North/South, JDM JAM, Go Japan!, Modified Live, and Obsession Car Show. The organisation provides a live timing system for real-time event tracking, a driver portal for competitor management, and an online merchandise shop. Competitors progress through multiple car classes from entry-level Clubman to the unlimited Invitation class, with events held at major UK circuits under Motorsport UK permits.

Differentiator

Problem solved

Functional benefit

Products and services

• Time Attack Championship The primary UK timed-lap motorsport championship where drivers compete to set the fastest lap times in modified production-based cars across multiple classes from Clubman to Invitation.
• Racing Hondas Championship A dedicated Honda-only racing championship within the Time Attack Organisation portfolio, launched in 2023.
• Drift Pro All Stars Elite drifting exhibitions and competition platform run nationwide within the Time Attack event network.
• Tunerfest North and Tunerfest South Annual national car shows held at major UK race circuits, owned and operated by the Time Attack Organisation, with North and South editions.
• JDM JAM Annual national car show focused on Japanese domestic market (JDM) vehicles, held at major UK race circuits and owned by the Time Attack Organisation.
• Go Japan! Annual national car show celebrating Japanese automotive culture and performance vehicles, owned and operated by the Time Attack Organisation.
• Modified Live Major annual automotive show featuring modified and performance vehicles at UK race circuits, owned and operated by the Time Attack Organisation.
• Obsession Car Show Annual national car show event organised by the Time Attack Organisation.
• Time Attack Online Shop E-commerce storefront selling Time Attack merchandise including apparel, the 20th Anniversary Hiper Watch limited edition, motorsport safety parts, decals, stickers, and event accessories.

Quantifiable outcome

• Events headlined at major automotive shows attracting tens of thousands of spectators per season
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and supporting.

• Yokohama TyrescoreStrategic or Co-development Partner · 4 March 2026Official control tyre partner providing Yokohama A052 semi-slicks for club classes and slick/wet racing tyres for Pro and Invitation classes. Has long tradition and commitment to motorsport supporting numerous championships globally.
• FUCHS LubricantscoreStrategic or Co-development Partner · 1 March 2026Official partner and lubricant supplier. Products widely used by racing teams in the paddock. Partnership covers all TAORG championships and national events.
• Probite Performance BrakessupportingGTM or Marketing PartnerPerformance brake manufacturer sponsoring the championship.
• TegiwasupportingGTM or Marketing PartnerEuropean distributor for global performance parts brands including Skunk2 Racing, Yellow Speed Racing, K-Tuned, MFactory and Apex Race Parts. 22-person strong team involved in motorsport.
• Motegi WheelssupportingGTM or Marketing PartnerPerformance wheel manufacturer focused on over-engineered styles with industry leading strength and lightest weights possible.
• HardracesupportingGTM or Marketing PartnerChassis components supplier for performance vehicles.
• Kent ModelssupportingGTM or Marketing PartnerModel maker and online retailer based in Sheerness, Kent offering modelling kits and accessories including Tamiya, AirFix, Aoshima, Scalextric and Hornby.
• KleerfreightsupportingGTM or Marketing PartnerUK customs and freight broker with 30+ years experience in import/export customs brokerage at all UK ports, container transport and consultancy.
• ADG TransportsupportingGTM or Marketing PartnerTransport and logistics services partner.
• Modified LivecoreGTM or Marketing PartnerMajor annual national car show event owned and operated by Time Attack Organisation, held at major race circuits.
• TunerfestcoreGTM or Marketing PartnerMajor annual national car show owned by Time Attack Organisation, with North and South editions at major UK circuits.
• JDM JAMcoreGTM or Marketing PartnerMajor annual national car show owned by Time Attack Organisation focused on Japanese domestic market vehicles.
• Go Japan!coreGTM or Marketing PartnerMajor annual national car show owned by Time Attack Organisation celebrating Japanese automotive culture.
• Obsession Car ShowcoreGTM or Marketing PartnerMajor annual national car show owned by Time Attack Organisation.
• TyreSafesupportingStrategic or Co-development PartnerUK-based tyre safety organisation partnering with Time Attack and Yokohama to develop tyre safety messaging delivered at events throughout the summer season, reaching motorsport enthusiasts on importance of legal, safe tyres.
• Motorsport UKcoreStrategic or Co-development PartnerGoverning body for motorsport in the UK. Club Time Attack is a Motorsport UK affiliated operation running events covered by MSUK permits.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Goodwood Road & Racing: UK organiser of high-profile motorsport and car-culture events including the Festival of Speed and Goodwood Revival. Comparable as a promoter of premium motorsport experiences and automotive enthusiast events targeting similar affluent sponsor categories.
• TOCA / British Touring Car Championship (BTCC): Premier UK four-wheeled motorsport championship, running at circuits including Brands Hatch and Donington that Time Attack also uses. Comparable as a competing motorsport property for sponsor mindshare and live-spectator attention in the UK.
• British Superbike Championship (BSB): Major UK two-wheeled motorsport championship promoted by MotorSport Vision. Comparable as an established UK motorsport championship at circuits Time Attack also uses, competing for spectator attendance, sponsorship spend, and broadcast attention.

Emerging players

• Drift Cup UK: UK-based drifting competition series overlapping with Time Attack's Drift Pro All Stars property. Comparable as an organiser of alternative-format motorsport competitions targeting modified-car enthusiasts in the UK.
• Caterham Motorsport: UK-based one-make motorsport championship and trackday operator. Comparable as a promoter of structured, accessible UK motorsport competitions using production-based vehicles and running at similar UK circuits.
• Castle Combe Circuit: UK motorsport venue and event organiser running race meetings, car shows, and trackdays. Comparable as a UK circuit-based organiser of motorsport competitions and car-culture events for similar enthusiast demographics.

Direct peers

• 750 Motor Club (750MC): UK-based club-level motorsport organiser running multiple championships (including Club Enduro, which Tegiwa also sponsors). Highly comparable to Time Attack as a competitor for amateur/professional modified-car drivers and motorsport sponsorship inventory at UK circuits.
• Global Time Attack: US-based time-attack championship series operating at circuits in North America. Directly comparable to Time Attack Championship on competition format (timed laps, modified production cars, multiple classes) and enthusiast target market.
• BRSCC (British Racing and Sports Car Club): One of the largest UK motor racing clubs, organising championships at circuits across Britain. Comparable to Time Attack as a UK club-level motorsport championship promoter targeting amateur drivers and pursuing sponsorship deals with performance brands.
• MSVR (MotorSport Vision Racing): UK motorsport event organiser that runs racing series and car shows at MotorSport Vision circuits including Brands Hatch, which Time Attack also uses. Comparable as a promoter of spectator motorsport and car-culture events at the same venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UKTimeAttack
• Instagraminstagram.com/timeattack_uk
• LinkedInlinkedin.com/company/time-attack-championship

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Time Attack Championship