HHM Hotels

What HHM Hotels does

HHM Hotels (legal entity Hersha Hospitality Management) is a privately held hotel management and investment company founded in 1994 and headquartered in Philadelphia, PA. The company operates a portfolio of 240 hotels and over 37,000 keys spanning full-service, select-service, extended-stay, resort, premium-branded, and independent luxury and lifestyle properties across the United States and Canada, with managed revenues exceeding $2 billion. HHM operates branded properties under franchise relationships with Marriott International, Hilton Worldwide, Hyatt Hotels Corporation, and InterContinental Hotels Group (IHG), and manages an Independent Collection of more than 30 properties through its proprietary Echelon Luxury & Lifestyle division. Canadian operations are conducted through the wholly-owned Urgo Hotels Canada subsidiary (acquired in 2022), covering 17+ hotels and approximately 3,000 keys.

The company's offering comprises three core capabilities: hotel management services (revenue generation, cost management, service delivery, and associate development), investment services (sourcing, underwriting, and introducing deals to institutional investment partners through 30+ active joint ventures), and brand positioning services (Forbes Five-Star property openings, global product launches, and corporate rebranding). Underlying technology consists of proprietary data, processes, and business systems developed over 30 years, supplemented by third-party integrations including the Folio financial operations platform, mobile key technology at renovated properties, and the EarthView sustainability program for tracking energy, water, and waste impact.

HHM's business model is a B2B owner-focused shared-fate approach, generating revenue primarily through hotel management fees from property owners and co-investment returns from joint venture partnerships with institutional investors. The go-to-market targets sophisticated and institutional owners of hotel real estate (both public and private), with deal flow sourced through an active in-house investment team, industry relationships, and operational track record. The company maintains offices in Philadelphia, Camp Hill (Harrisburg), New York City, and Montreal.

Name

HHM Hotels

Legal name

Hersha Hospitality Management

Website

https://hhmhotels.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

HHM Hotels is a privately held Philadelphia-based hotel management and investment company operating 240 branded and independent hotels across the US and Canada under Marriott, Hilton, Hyatt, and IHG franchises plus the Echelon Luxury & Lifestyle division, serving institutional hotel real estate owners through management contracts and joint ventures.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Real Estate Property Managers (53131), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Design-Led Boutique Hotels (THAGADAA), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel management services
• Hospitality asset management
• Hotel investment advisory
• Branded hotel operations
• Hotel real estate management

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Management Fees: Third-party hotel management services generating revenue through management fees from property owners. HHM operates branded properties under Marriott, Hilton, Hyatt, and IHG brands as well as independent luxury and lifestyle hotels.
2. Joint Venture Investments: Investment partnerships where HHM co-invests in hotel acquisitions and developments alongside institutional investors and partners

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

HHM Hotels manages and operates a portfolio of 240 branded, lifestyle, resort, and independent hotels across the United States and Canada on behalf of sophisticated and institutional hotel real estate owners. Core services include hotel management (revenue generation, cost management, service delivery, and associate development), investment deal sourcing and underwriting alongside institutional partners, and brand positioning expertise for both franchise brands (Marriott, Hilton, Hyatt, IHG) and independent properties through the Echelon Luxury & Lifestyle division.

Product overview

HHM Hotels is a hotel management, investment, and development company operating a portfolio of 240 branded and independent hotels across the United States and Canada under brands including Marriott, Hilton, Hyatt, and IHG, as well as over 30 independent properties. The company's offering consists of three core services (hotel management, investment, and brand positioning) delivered through two key divisions: Echelon Luxury & Lifestyle (their proprietary luxury and lifestyle hotel collection) and Urgo Hotels Canada (acquired Canadian operations with 17+ hotels). The portfolio spans full-service, select-service, extended-stay, resort, premium branded, and independent luxury/lifestyle properties, with over $2 billion in managed revenues and 37,000+ hotel keys.

Differentiator

Problem solved

Functional benefit

Brands

• Echelon Luxury & Lifestyle: A division focused on curated, independent luxury and lifestyle brand experiences while delivering operational results for owners.
• Urgo Hotels Canada

Products and services

• Hotel Management Services Full-service third-party hotel management covering revenue generation, cost management, service delivery, and associate development and retention across 240 branded, lifestyle, resort, and independent hotels in the United States and Canada.
• Investment Services Active investment team that leverages HHM's operating capabilities and market knowledge to source, underwrite, and introduce hotel acquisition and development deals to industry-leading investment partners, with in-house legal, asset management, and risk management support.
• Brand Positioning Services Expertise in branded and independent hotel brand positioning within local markets to ensure the highest operational profitability, including Forbes Five-Star property openings, global product launches, and corporate rebranding projects.
• Echelon Luxury & Lifestyle A curated collection of independent luxury and lifestyle hotel management using HHM's relationship-first foundation to focus on independent brand experiences while delivering results for owners and investors across more than 30 properties.
• Urgo Hotels Canada Canadian hotel management and development operations managing over 17 hotels and approximately 3,000 keys across Canada, ranging from premium-branded select-service hotels to full-service luxury and lifestyle properties.

Quantifiable outcome

• 240 hotels and over $2BN in managed revenues
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Marriott InternationalcoreChannel Partner/ Reseller/ Distributor · 1 June 2026Marriott franchise relationship where HHM Hotels operates numerous branded properties under Marriott brands including Courtyard, Residence Inn, Fairfield, SpringHill Suites, TownePlace Suites, AC Hotel, Le Meridien, Westin, and others across the portfolio.
• Hilton WorldwidecoreChannel Partner/ Reseller/ DistributorHilton franchise relationship where HHM Hotels operates branded properties under Hilton brands including Hampton, Hilton Garden Inn, Homewood Suites, Embassy Suites, Motto, and others.
• Hyatt Hotels CorporationcoreChannel Partner/ Reseller/ DistributorHyatt franchise relationship where HHM Hotels operates branded properties under Hyatt brands including Park Hyatt, Hyatt Regency, and Hyatt Union Square.
• InterContinental Hotels Group (IHG)coreChannel Partner/ Reseller/ DistributorIHG franchise relationship where HHM Hotels operates branded properties under IHG brands including Holiday Inn, Hotel Indigo, and others.
• Waterboys.orgminorStrategic or Co-development PartnerCharitable partnership providing clean water to communities in East Africa. For each purchase of private-label water bottles at HHM Hotels, $1 is donated to Waterboys.org, which has supported creation of over 115 wells providing water to over 490,000 people since 2015.
• Clean the WorldminorStrategic or Co-development PartnerSustainability partnership where HHM Hotels donates partially used soaps which are sanitized and redistributed by Clean the World to communities in need. Partnership has created over 583,000 new bars of life-saving soap.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Aimbridge Hospitality: Largest third-party hotel management company in North America, operating a multi-brand portfolio across luxury, full-service, select-service, and resort segments. Direct competitor to HHM in branded hotel management for institutional owners.

Direct peers

• Sage Hospitality Group: Hotel management, development, and investment firm operating branded and boutique lifestyle hotels. Comparable in lifestyle/independent segment focus and in development plus investment capabilities.
• Davidson Hotels & Resorts: Operator of full-service, lifestyle, and luxury hotels under major brands. Competes directly with HHM for premium urban and resort management contracts from institutional owners.
• Remington Hotels: Hotel management company operating branded and independent luxury, full-service, and select-service properties across the US. Directly comparable in owner-focused management model and luxury/independent positioning similar to Echelon.
• Crescent Hotels & Resorts: Hotel and resort management company handling branded, luxury, and independent properties for institutional owners. Closely matches HHM's owner-focused, multi-segment third-party management approach.
• Highgate Hotels: Private hotel management, investment, and development company with operations across the US, Caribbean, and Latin America. Closely comparable to HHM in scale, multi-brand management, and JV/investment activity for institutional owners.
• White Lodging: Owner and operator of branded hotels focused on select-service and full-service assets in urban and resort markets. Comparable multi-brand third-party management plus ownership model.
• HEI Hotels & Resorts: Operator of luxury, upper-upscale, and select-service hotels under major brands with integrated asset management and ownership capabilities. Mirrors HHM's blend of third-party management and JV equity exposure.

Others

• Pebblebrook Hotel Trust: Public REIT that owns urban and resort hotels and engages third-party operators like HHM. Relevant as a potential institutional customer and as a benchmark for owner-side economics that flow through to management fee contracts.
• Hyatt Hotels Corporation: Major hotel brand company and franchisor for properties HHM manages (Park Hyatt, Hyatt Regency). Represents a key customer/channel partner relationship as well as a brand-side counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hhm-hotels

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HHM Hotels