The Marc Hotel
The Marc Hotel is an independent 175-room hotel in downtown Milwaukee operated under Marcus Hotels & Resorts, featuring a direct skywalk to the Baird Center convention center, integrated meeting space, and serving business, convention, group, and leisure travelers.
- Company typePrivate
- Founded2026
- HeadquartersMilwaukee, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The Marc Hotel does
The Marc Hotel is an independent, 175-room hotel located at 640 N. 6th Street in downtown Milwaukee, Wisconsin, operated and managed under the Marcus Hotels & Resorts portfolio. The property's core commercial anchor is a direct, climate-controlled skywalk connection to the Baird Center, Milwaukee's premier convention center, complemented by integration with adjacent Hilton Milwaukee meeting space totaling over 30,000 sq ft across 17 meeting rooms. Accommodations include Standard King, Standard Double, King Studio, and King Executive Suite configurations, plus accessible variants with roll-in showers and accessible bathrooms, and 12 suites in total. In-room amenities include flat-panel HDTVs, mini-fridges, coffee makers, large workstations, marble countertops, and complimentary high-speed Wi-Fi; pet-friendly rooms accommodate up to two pets (75 lb limit) for a non-refundable $100 fee, and a connected self-parking garage with EV charging is available at $40 per night plus tax.
The hotel operates a direct-to-consumer go-to-market model powered by the WindsurferCRS booking engine on its official website, supplemented by a phone reservations line, a dedicated group sales team reachable via [email protected], and cross-promotion through the Marcus Hotels & Resorts corporate site. Primary customer segments are business travelers and convention/conference attendees (both marked primary), with corporate groups, wedding and social-event groups, and leisure tourists as secondary segments. The company's technology stack is conventional hospitality infrastructure (booking engine, digital keys, electronic locks, Wi-Fi) without disclosed proprietary AI/ML capabilities. Revenue is generated through per-night room rentals, meeting and event space rental, parking, and pet fees, with a stated 17.9% state and local tax pass-through and seasonal Sculpture Milwaukee assessments.
The Marc Hotel firmographics
Firmographics- Name
- The Marc Hotel
- Legal name
- The Marc Hotel
- Website
- https://marchotelmilwaukee.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Short description
- The Marc Hotel is an independent 175-room hotel in downtown Milwaukee operated under Marcus Hotels & Resorts, featuring a direct skywalk to the Baird Center convention center, integrated meeting space, and serving business, convention, group, and leisure travelers.
- Ownership category
- akta.pro rank
The Marc Hotel industry classification
Industry- Product category
- Hotel Accommodations
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- City/Urban Convention Hotels (THAGALAA)
- akta.pro secondary industry
- Convention Center–Adjacent/Connected Hotels (THAGALAD)
Keywords
Where The Marc Hotel is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Marc Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hotel Room Accommodations: Primary revenue stream from nightly hotel room rentals across 175 guest rooms including 12 suites. Revenue is generated on a per-night, per-room basis with standard rates for up to two adults, plus additional fees for rollaway beds.
- Meeting & Event Space Rental: Revenue from renting over 30,000 sq ft of adjacent meeting space and 17 different meeting rooms for conventions, corporate meetings, weddings, and events.
- Parking Services: Self-parking garage at $40 per night plus tax, with EV charging available on-site.
- Pet Accommodation: Non-refundable pet fee of $100 per reservation for guests traveling with dogs or cats (maximum 2 pets, 75 lbs weight limit).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard guest rooms with king or double beds |
| Unit Pricing | Pay-as-you-go | Self-Parking Garage |
| One time/ perpetual license | Pay-as-you-go | Pet-Friendly Rooms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
The Marc Hotel product offering
Product offeringCore offering
The Marc Hotel is an independent 175-room downtown Milwaukee hotel offering guest room and suite accommodations, over 30,000 sq. ft. of adjacent meeting and event space across 17 meeting rooms, on-site parking with EV charging, and pet-friendly room options. The property features a direct climate-controlled skywalk connection to the Baird Center convention center and is operated under the Marcus Hotels & Resorts brand.
Product overview
The Marc Hotel is an independent downtown Milwaukee hotel offering a single-property portfolio of 175 guest rooms and suites, including 12 suites. The hotel operates as a unified hospitality offering with rooms and suites as the core accommodation products, supplemented by meeting and event space services (30,000+ sq. ft.), on-site parking with EV charging, and pet-friendly accommodations. Room types include Standard King, Standard Double, King Studio, and King Executive Suite, with accessible room variants featuring roll-in showers and accessible bathrooms. The hotel provides direct skywalk access to the adjacent Baird Center convention center and is managed by Marcus Hotels & Resorts.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard King Room Spacious room featuring a king bed with 250-thread-count linens, large workstation, HDTV, complimentary Wi-Fi, marble countertops, mini-fridge, coffee maker, ironing amenities, in-room safe, and luxurious bathroom finishes with mirrors with built-in lighting. Sleeps up to 3 guests.
- Standard Double Room Comfortable room featuring two double beds with 250-thread-count linens, large workstation, HDTV, complimentary Wi-Fi, marble countertops, mini-fridge, coffee maker, ironing amenities, in-room safe, and luxurious bathroom finishes. Sleeps up to 4 guests.
- King Studio Oversized studio featuring corner views with additional windows for natural light, a king bed, seating area with sofa sleeper, throw blankets, HDTV, complimentary Wi-Fi, and luxurious bathroom finishes.
- King Executive Suite Large suite featuring a private sleeping area with a king bed, separate seating area with large workstation, coffee table, and sofa bed. Includes two 55-inch HDTVs, microwave, complimentary Wi-Fi, and luxurious bathroom finishes. Sleeps up to 5 guests.
- Meeting & Event Space Over 30,000 sq. ft. of adjacent meeting space with 17 different meeting rooms connected via skywalk to Hilton Milwaukee. Offers flexible group room blocks, event planning services, and direct skywalk access to the Baird Center convention center. Suitable for conventions, company meetings, weddings, and team travel.
- On-Site Parking with EV Charging Connected self-parking garage available at $40 per night plus tax, with on-site EV charging facilities for electric vehicles.
- Pet-Friendly Accommodations Pet-friendly rooms allowing a maximum of 2 pets (dogs or cats) per room with a weight limit of 75 lbs. A non-refundable pet fee of $100 per reservation applies. Service animals allowed with no fee.
Quantifiable outcome
- Steps from Baird Center via skywalk
- +2 more outcomes
Companies that use The Marc Hotel
Customer profileSegments5 records
Ideal customer profiles5 records
The Marc Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Marc Hotel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Baird CentercoreThe Marc Hotel features a direct climate-controlled skywalk connection to the Baird Center, Milwaukee's premier convention center. This partnership provides hotel guests with seamless indoor access to conferences, conventions, and events without stepping outdoors, making the hotel a preferred choice for convention attendees.
- Hilton Milwaukee (Meeting & Event Space)coreThe hotel is connected to meeting and event space at Hilton Milwaukee, providing access to over 30,000 sq ft of meeting space and 17 different meeting rooms for conventions, corporate meetings, weddings, and events.
- Marcus Hotels & ResortsflagshipThe Marc Hotel is operated and managed by Marcus Hotels & Resorts, an established hospitality management company that owns and operates hotels and resorts across the United States. The hotel is branded as part of the Marcus Hotels portfolio.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Marc Hotel competitors and assessment
Company assessmentDirect peers
- The Pfister Hotel: Historic upscale downtown Milwaukee full-service hotel serving business, convention, and leisure segments. Comparable full-service positioning and downtown Milwaukee market overlap with The Marc.
- Hilton Milwaukee City Center: Connected meeting/event space partner to The Marc Hotel. Same downtown Milwaukee footprint with substantial convention-oriented meeting space and proximity to the Baird Center, directly comparable in target market and product.
- Marriott Milwaukee Downtown: Branded full-service downtown Milwaukee hotel serving corporate and convention demand with loyalty distribution. Comparable room count range, location, and target segments to The Marc.
- Hyatt Regency Milwaukee: Convention-focused downtown Milwaukee hotel in the same competitive set as The Marc, serving business travelers and convention attendees with comparable room counts and event infrastructure.
- Saint Kate - The Arts Hotel: Independent upscale lifestyle hotel in downtown Milwaukee targeting business and leisure travelers with differentiated design. Comparable independent positioning and downtown Milwaukee market.
- The Iron Horse Hotel: Boutique independent hotel in downtown Milwaukee serving upscale leisure and corporate demand with distinctive positioning. Comparable independent upscale product and downtown Milwaukee market.
- Ambassador Hotel Milwaukee: Independent boutique hotel in downtown Milwaukee targeting business and leisure travelers with meeting/event space. Comparable independent upscale positioning and downtown Milwaukee market overlap.
- SpringHill Suites by Marriott Milwaukee Downtown: Select-service hotel in downtown Milwaukee targeting business travelers and groups. Comparable location and business-traveler segment overlap, though smaller key count and less event space than The Marc.
Regional players
- Hampton Inn & Suites Milwaukee Downtown: Limited-service branded hotel in downtown Milwaukee competing for value-oriented business and leisure travelers. Comparable location with overlapping target segments but lower-tier positioning than The Marc.
Broad incumbents
- Marcus Hotels & Resorts (parent portfolio): Parent company and operating brand running a portfolio of hotels and resorts across the Midwest. Directly comparable as the management/operational context for The Marc, with shared brand standards, distribution, and sales infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Marc Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Marc Hotel leadership team
Management profileNumber of profiles
The Marc Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Marc Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Marc Hotel
What does The Marc Hotel do?
The Marc Hotel is an independent 175-room downtown Milwaukee hotel offering guest room and suite accommodations, over 30,000 sq. ft. of adjacent meeting and event space across 17 meeting rooms, on-site parking with EV charging, and pet-friendly room options. The property features a direct climate-controlled skywalk connection to the Baird Center convention center and is operated under the Marcus Hotels & Resorts brand.
Is The Marc Hotel a public or private company?
The Marc Hotel is a private company. It is classified as corporate owned and is currently operating.
When was The Marc Hotel founded?
The Marc Hotel was founded in 2026.
Where is The Marc Hotel based?
The Marc Hotel is headquartered in Milwaukee, United States, in the North America region.
How does The Marc Hotel make money?
Four revenue lines are on record. Hotel Room Accommodations are the primary driver. The others are meeting & Event Space Rental, parking Services and pet Accommodation.
Who are The Marc Hotel's main competitors?
Direct peers on record are The Pfister Hotel, Hilton Milwaukee City Center, Marriott Milwaukee Downtown, Hyatt Regency Milwaukee, Saint Kate - The Arts Hotel, The Iron Horse Hotel, Ambassador Hotel Milwaukee and SpringHill Suites by Marriott Milwaukee Downtown. Hampton Inn & Suites Milwaukee Downtown is listed as a regional player. Marcus Hotels & Resorts (parent portfolio) is listed as a broad incumbent.
Does The Marc Hotel have an API?
No public API is recorded for The Marc Hotel.
What industry is The Marc Hotel in?
The Marc Hotel's product category is Hotel Accommodations. Its primary akta.pro industry code is THAGALAA, City/Urban Convention Hotels, with a secondary code of THAGALAD, Convention Center–Adjacent/Connected Hotels. Its NAICS code is 721110 and its SIC code is 7011.