PFX Group

What PFX Group does

PFX Group (legally Recochem Corporation), rebranded in May 2025 from Recochem to Performance Fluid Experts Group, is a vertically integrated global manufacturer and distributor of industrial and mobility fluid technologies. The company develops and sells coolants, antifreeze, diesel exhaust fluid (DEF), thermal management fluids, fuel additives, protective coatings, vehicle appearance products, and household cleaning solutions under a portfolio of category-leading brands including Prestone, Rain-X, Adam's Polishes, Holts, Simoniz, Diggers, Engine Ice, POR-15, Solvable, HD Expert, H2Blu, KOST USA, AutoChem, Ultra Clear, and SOLUTHERM. Operations span 17 manufacturing facilities and 4 R&D centers, with distribution and brand presence in over 40 countries. Customers include heavy-duty commercial fleet operators, HVAC and data center cooling buyers, industrial and commercial enterprises, and retail consumers purchasing vehicle maintenance and appearance products through retail, industrial, eCommerce, and distributor channels such as Advance Auto Parts and the company's own Blue Network in Canada.

The business model is built on physical product sales through diversified channels, monetized via one-time transactions across branded SKUs. PFX Group employs approximately 501–1,000 people and is privately held by CapVest Partners, which acquired the company from H.I.G. Capital in 2023. The vertically integrated operating model — covering formulation R&D, manufacturing, and worldwide distribution — is the central structural feature of the business, supporting both consumer aftermarket brands (e.g., Prestone, Rain-X, Adam's Polishes) and B2B heavy-duty and industrial lines (e.g., Prestone Command, HD Expert, H2Blu DEF, SOLUTHERM). Recent commercial activity has emphasized two adjacent growth vectors: thermal management fluids for HVAC and data center cooling (marketed at AHR Expo 2026) and uptime-focused heavy-duty coolants for diesel, mixed, and electrified fleets (marketed at HDAW 2026). The company is headquartered in Montréal-nord, Canada, with operations globally and a multilingual corporate presence in English, French, and Spanish.

Revenue is generated primarily through wholesale and retail sale of branded fluid products rather than subscriptions, licensing, or services. Pricing is transaction-based through retail, industrial, and distributor channels and is not publicly disclosed. The company pursues an event- and channel-driven go-to-market approach, exhibiting at major industry trade shows (AHR Expo, HDAW) and activating branded campaigns with retail partners such as Advance Auto Parts. Geographic revenue mix is distributed across North America, Europe (Holts, Simoniz), Australia (Diggers), and other markets served by regional brand portfolios.

Name

PFX Group

Legal name

Recochem Corporation

Website

https://pfxgroup.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PFX Group (Performance Fluid Experts Group) is a vertically integrated global manufacturer and distributor of industrial and mobility fluid technologies — including coolants, antifreeze, DEF, thermal management fluids, vehicle appearance products, and protective coatings — sold under category-leading brands such as Prestone, Rain-X, Adam's Polishes, HD Expert, and SOLUTHERM to heavy-duty fleets, HVAC and data center operators, industrial enterprises, and retail consumers in 40+ countries.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Fluids

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Miscellaneous Chemical Products (2890), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Automotive Refrigerant Lines, Hoses & Thermal Plumbing (IMACALAG)

akta.pro secondary industry

Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL)

Keywords

• Industrial fluid manufacturing
• Thermal management fluids
• Automotive aftermarket chemicals
• Heavy-duty coolant products
• Diesel exhaust fluids

Headquarters

HQ city

Montréal-nord

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fluid Product Sales: Revenue generated from sale of automotive and industrial fluid products including coolants, antifreeze, thermal management fluids, emissions control products, and appearance/maintenance products through multiple channels.
2. Brand Portfolio Revenue: Income from diverse portfolio of iconic brands including Prestone, Adam's Polishes, Rain-X, Holts, Diggers, OEM, Engine Ice, POR-15, Solvable, and Solutherm sold through retail, industrial, eCommerce, and distributor channels.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

PFX Group is a vertically integrated global manufacturer and distributor of industrial and mobility fluid technologies, including thermal management fluids, heavy-duty coolants and antifreeze, diesel exhaust fluids, vehicle appearance products, protective coatings, fuel additives, and household cleaning solutions. The company sells under a portfolio of iconic brands (Prestone, Adam's Polishes, Rain-X, HD Expert, H2Blu, SOLUTHERM, POR-15, Holts, Simoniz, Engine Ice, Redex, Solvable, and others) through retail, industrial, eCommerce, and distributor channels worldwide. Its products serve automotive aftermarket, heavy-duty fleet, industrial, HVAC, and data center cooling markets across 40+ countries.

Product overview

PFX Group (Performance Fluid Experts Group) is a global manufacturer and distributor of industrial and mobility fluid technologies with a vertically integrated operating model. The company operates 17 global manufacturing facilities and 4 R&D facilities, serving customers in over 40 countries. The product portfolio consists of a diverse set of brands unified under the PFX Group name since May 2025, organized around core fluid categories: thermal management fluids (SOLUTHERM for HVAC and data center cooling), heavy-duty coolants and antifreeze (Prestone Command®, HD Expert™), diesel exhaust fluids (H2Blu™), automotive appearance products (Adam's Polishes®, Rain-X®, Simoniz®, Holts®), protective coatings (POR-15®), fuel additives (Redex®), household cleaning (Turbo Power®, Solvable®), and distribution networks (Blue Network®). The company sells through retail, industrial, eCommerce, and distributor channels, serving automotive, heavy-duty fleet, industrial, and consumer markets. Notable operating companies include Recochem (core operations), KOST USA (thermal management), and AutoChem.

Differentiator

Problem solved

Functional benefit

Brands

• Prestone: Automotive coolant and antifreeze products
• Adam's Polishes
• Rain-X
• Solvable
• OEM
• Turbo Power
• Engine Ice
• Redex
• H2Blu
• Simoniz
• Diggers
• Winterproof
• HD Expert
• SOLUTHERM
• BlueNetwork
• Holts
• Starbrite

Products and services

• SOLUTHERM Thermal Management Fluids Thermal management fluid brand engineered for HVAC systems and data center cooling applications, addressing high-density environment heat management and sustainability requirements.
• Prestone Command Heavy-Duty Coolant Advanced coolant and antifreeze solution engineered for on-road, off-road, diesel, mixed fleets, and electrified heavy-duty vehicles to improve uptime and reduce maintenance costs.
• HD Expert Heavy-Duty Fluids Heavy-duty coolant and fluid solutions designed to maximize fleet uptime for commercial and industrial applications.
• H2Blu Diesel Exhaust Fluid (DEF) Diesel exhaust fluid (DEF) solution for selective catalytic reduction (SCR) systems in diesel engines, supporting emissions compliance in heavy-duty diesel applications.
• Prestone Automotive Coolant and Antifreeze Iconic automotive coolant, antifreeze, and related fluid brand serving the automotive aftermarket through retail and eCommerce channels.
• Adam's Polishes Vehicle Appearance Products Premium vehicle appearance and polishing products for automotive care and detailing sold through retail and eCommerce.
• Rain-X Windshield and Visibility Products Automotive appearance products including windshield water-repellent treatments and cleaning solutions. Rain-X is a trademark of Illinois Tool Works Inc. used under license.
• Holts Automotive Products Automotive cleaning and appearance products brand serving the European market through retail channels.
• OEM Fluid Products Fluid products brand for original equipment manufacturer applications.
• Engine Ice Performance Coolants Performance coolant products for automotive and powersports applications.
• POR-15 Protective Coatings Rust prevention and protective coating products for automotive and industrial applications.
• Redex Fuel Additives Fuel system additives and treatments for improved engine performance and fuel economy.
• Simoniz Automotive Appearance Products Automotive appearance and cleaning products serving the UK market through retail channels.
• Solvable Household Cleaning Products Household cleaning and cleaning solution products sold through retail channels.
• Turbo Power Household Cleaning Products Household cleaning products brand for consumer applications.
• Winterproof Winter Automotive Products Winter protection products for automotive applications in Canadian markets.
• Ultra Clear Windshield Wiper Fluids Automotive windshield wiper fluids and related products for the Canadian market.
• Diggers Consumer and Industrial Fluids Consumer and industrial fluid products brand serving the Australian market.
• Starbrite Marine and Automotive Care Products Marine and automotive care products including cleaning, maintenance, and appearance solutions.
• KOST USA Thermal Management Fluids Operating company specializing in thermal management fluids and coolant solutions.

Quantifiable outcome

• Fleet owners re-evaluating fluid performance as key lever for equipment reliability
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Stop Soldier SuicidecoreStrategic or Co-development Partner · 22 May 2026Prestone and Adam's Polishes brands under PFX Group partnered with Stop Soldier Suicide to support veteran mental health and suicide prevention services. From May 24 through July 18, 2026, a portion of qualifying purchases from Advance Auto Parts will be donated to Stop Soldier Suicide's ROGER Wellness Service, with commitments up to $50,000. In 2025, ROGER served 4,287 veterans and service members, providing more than 10,000 clinical hours of support.
• Advance Auto PartscoreChannel Partner/ Reseller/ Distributor · 22 May 2026Advance Auto Parts serves as the retail distribution partner for the Stop Soldier Suicide charitable campaign. Qualifying purchases from Advance Auto Parts during the campaign period (May 24 - July 18, 2026) generate donations to Stop Soldier Suicide's ROGER Wellness Service.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• CRC Industries: Specialty chemical manufacturer of maintenance, repair, and overhaul (MRO) products including cleaners, lubricants, and corrosion inhibitors. Comparable niche industrial/automotive chemical portfolio overlapping PFX's AutoChem and POR-15 segments.

Broad incumbents

• BASF: Global chemical major with a significant automotive and industrial fluid chemicals business, including engine coolants and thermal management additives. Competes with PFX at the B2B/ingredient level for thermal management fluids.
• Fuchs Petrolub: Germany-based global lubricants and specialty fluids company serving automotive, industrial, and food-grade applications. Competes with PFX in industrial and heavy-duty fluid categories, particularly in EMEA.
• Castrol (BP): BP-owned lubricant brand competing across automotive and heavy-duty fluid categories. Overlaps with PFX in coolants, antifreeze, and industrial fluid segments globally.
• Shell (Shell Rotella, Pennzoil): Global energy major with heavy-duty and consumer fluid brands (Shell Rotella for heavy-duty fleets, Pennzoil for consumer automotive). Competes with PFX in heavy-duty coolants and lubricants via brand and global distribution scale.
• Valvoline: U.S.-based lubricant and automotive chemicals company with both consumer products and service center business. Competes with PFX's Prestone and Adam's Polishes brands across retail automotive aftermarket channels.
• Chevron (Havoline, Delo, Techron): Major integrated oil company with Delo heavy-duty and Havoline consumer coolant/antifreeze brands. Direct overlap with Prestone and HD Expert in heavy-duty fleet fluids and consumer antifreeze categories.

Direct peers

• Old World Industries: Closest direct competitor in North American antifreeze and DEF (BlueDEF) markets, also private-equity-backed (One Rock Capital). Operates Peak Antifreeze and BlueDEF brands in the same fluid categories as PFX's Prestone and H2Blu.
• Clorox (Armor All): Owns Armor All, a flagship automotive appearance brand directly competing with PFX's Adam's Polishes, Simoniz, and Holts brands in vehicle appearance and detailing products at retail.
• Zep Inc. Manufacturer and distributor of industrial and institutional cleaning/maintenance chemicals. Overlaps with PFX's industrial fluid and household cleaning (Solvable, Turbo Power) segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pfx-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PFX Group