Savoy

What Savoy does

The Savoy is a historic luxury five-star hotel located on the Strand in central London, operating continuously since 1889. The property is owned by The Savoy Hotel Group Limited and managed by Fairmont Hotels & Resorts, part of Accor. Its core offering comprises rooms and suites (many with Thames or city skyline views), supported by seven F&B venues including three Gordon Ramsay-operated restaurants (Savoy Grill, the Michelin-starred Restaurant 1890, and River Restaurant), the American Bar (London's oldest cocktail bar), the Beaufort Bar, Gallery, Afternoon Tea served since 1889, and Scoff pastry shop. The hotel generates revenue across five streams: accommodation, food and beverage, events and celebrations (weddings, corporate events, and banqueting in venues such as the Lancaster Ballroom), wellness (a Beauty & Fitness centre with pool, spa, sauna, and gym), and ancillary services including valet parking, chauffeur-driven transfers, floristry, and a branded online shop. Distribution is anchored by direct website booking, an in-house reservations and concierge team, a dedicated Groups and Events desk, and the Accor/Fairmont global loyalty and distribution network. The customer base spans high-net-worth international leisure travelers, corporate and business travelers, and event and celebration clients, served from a single London location. Notable recent strategic activity includes the upcoming February 2026 reopening of Simpson's restaurant under Jeremy King Restaurants, the 2025 launch of Scoff, and a brand-licensing partnership with AFA Real Estate for the Savoy Residence branded residences project in Portugal (279 apartments).

Name

Savoy

Legal name

The Savoy Hotel Group Limited

Website

https://thesavoylondon.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Savoy is a historic five-star luxury hotel in central London offering premium rooms and suites, seven F&B venues (including three Gordon Ramsay restaurants), wellness facilities, and event spaces, serving high-net-worth leisure travelers, corporate clients, and celebration guests under Fairmont/Accor management.

Ownership category

akta.pro rank

Product category

Luxury Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Special Occasion & Destination Restaurants (THAFACAK), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Event venue hire
• Wellness spa services
• Hotel concierge services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Room and Suite Bookings: Revenue from overnight accommodation including rooms, suites, and signature suites with varying price points based on room category and season. The hotel offers various room types with Thames or city skyline views.
2. Food and Beverage: Revenue from multiple dining venues including Gallery restaurant, American Bar, Beaufort Bar, Savoy Grill, Restaurant 1890 by Gordon Ramsay, River Restaurant by Gordon Ramsay, and Afternoon Tea service. The hotel also offers In-Room Dining.
3. Events and Celebrations: Revenue from hosting weddings, parties, corporate events, and celebrations in venues including the Lancaster Ballroom, Abraham Lincoln Room, and River Room. Includes custom menu planning and floral arrangements.
4. Wellness and Beauty Services: Revenue from spa treatments, Beauty & Fitness centre access including pool, sauna, steam room, gym facilities, and personal training sessions.
5. Retail and Online Shop: Revenue from The Savoy Shop offering merchandise including the Florist at The Savoy for bespoke flower arrangements.
6. Parking and Transportation Services: Valet parking services starting at £22.50 for 2 hours, private chauffeur service using luxury vehicles including Rolls-Royce, and airport transfer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Savoy operates a luxury five-star hotel on the Strand in central London, selling overnight accommodation in rooms, suites, and signature suites; multiple food and beverage outlets including restaurants, cocktail bars, and Afternoon Tea; wellness and beauty services through its Beauty & Fitness centre; event hosting and weddings in dedicated ballrooms and rooms; bespoke floral arrangements; and branded merchandise via an online shop.

Product overview

The Savoy Hotel in London is a luxury 5-star hotel offering a comprehensive hospitality portfolio. The core offerings include Rooms & Suites (luxury accommodation with Thames or city views) and an award-winning collection of restaurants and bars including Gallery (all-day dining), American Bar (world-renowned cocktail bar, London's oldest), Beaufort Bar (champagne and martini bar), Restaurant 1890 by Gordon Ramsay (Michelin-starred), Savoy Grill (British and French cuisine), The River Restaurant by Gordon Ramsay (seasonal dining), and the iconic Afternoon Tea service since 1889. Additional services include Beauty & Fitness wellness centre (pool, gym, treatments), Events & Celebrations venue hire and wedding planning, Florist at The Savoy, and The Savoy Online Shop for merchandise. A notable upcoming reopening is Simpson's Restaurant in February 2026 under Jeremy King Restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Suites Luxury overnight accommodation featuring beautifully designed rooms, suites, and signature suites in the heart of London, many with sweeping Thames or city skyline views, complemented by polished, intuitive service. Targeted at luxury travelers, business visitors, and celebrants.
• Gallery Restaurant All-day dining restaurant bringing British heritage, modern style and warm service together from breakfast through to late-night cocktails. Available to hotel guests and outside diners.
• American Bar The original cocktail bar in London and one of the most renowned in the world, serving classic cocktails with a twist and new and vintage creations. Open to hotel guests and the public.
• Beaufort Bar

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AccorHotels / FairmontcoreStrategic or Co-development PartnerThe Savoy is A Fairmont Managed Hotel, operated under the AccorHotels portfolio. AccorHotels, through its Fairmont brand, manages the hotel's day-to-day operations. The Savoy Hotel Group Limited imposes strict contractual obligations on their hotel manager to comply with all applicable laws, including labor and employment practices. AccorHotels has comprehensive measures in place regarding modern slavery and human trafficking compliance.
• Gordon Ramsay Restaurant GroupcoreStrategic or Co-development PartnerGordon Ramsay Restaurant Group oversees three dining venues within The Savoy: Savoy Grill, Restaurant 1890 (Michelin-starred), and The River Restaurant. These restaurants feature Gordon Ramsay's signature British and French-inspired cuisine with exceptional wine lists in Art Deco and elegant settings.
• Jeremy King RestaurantscoreStrategic or Co-development PartnerJeremy King Restaurants will oversee Simpson's restaurant, scheduled to re-open in February 2026. This represents a partnership for a signature dining venue within the hotel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Berkeley: Knightsbridge luxury hotel under the Maybourne group. Competes directly with The Savoy on luxury suites, destination dining, and rooftop/celebrity venues.
• The Connaught: Maybourne-operated Mayfair luxury hotel with multiple bars, restaurants, and event venues. Comparable tier, service culture, and pricing power to The Savoy.
• The Lanesborough: Oetker Collection luxury hotel in Knightsbridge with strong F&B and event offering. Comparable tier, pricing, and prestige to The Savoy with overlapping guest profiles.
• Four Seasons Hotel London at Park Lane: Luxury five-star hotel competing for ultra-high-net-worth London guests. Comparable in pricing tier, service intensity, and event/catering capability.
• Mandarin Oriental Hyde Park, London: Five-star luxury hotel overlooking Hyde Park with multiple dining venues and event spaces. Directly competes for London luxury leisure, royal, and corporate group bookings at similar ADR.
• Brown's Hotel (Rocco Forte Hotels): Mayfair boutique luxury hotel (est. 1837) under Rocco Forte. Heritage-focused competitor operating in central London, comparable on pricing, heritage narrative, and boutique F&B.
• The Dorchester: Mayfair luxury five-star hotel under the Dorchester Collection. Direct rival for the same HNW leisure, royal, and corporate-event demand with comparable F&B and banquet venues.
• Corinthia Hotel London: Large luxury hotel near Trafalgar Square with major ballroom, spa, and F&B venues. Closely comparable on event and banqueting capacity, competing for corporate group revenue.
• The Ritz London: Historic London luxury hotel on Piccadilly with Afternoon Tea, Michelin dining, and ballrooms. Overlaps The Savoy on heritage positioning, luxury F&B, central London trading area, and event hosting.
• Claridge's: Iconic London luxury five-star hotel in Mayfair. Closest direct peer to The Savoy given comparable heritage, pricing tier, Forbes Five-Star/Michelin pedigree, and clientele of HNW travellers, royalty, and corporate groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FairmontSavoy
• Instagraminstagram.com/thesavoylondon
• TikToktiktok.com/@thesavoylondon
• Xx.com/TheSavoyLondon
• LinkedInlinkedin.com/company/thesavoy

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savoy