Automob
Automob S.A. (B3: AMOB3) is Brazil's largest and most diversified automotive dealership group, operating 200+ locations representing 38 brands across new and used vehicles, trucks, motorcycles, agricultural and construction equipment, armored vehicles, financial services, and after-sales support.
- Company typePublic
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Automob does
Automob S.A. (B3: AMOB3) is the largest and most diversified automotive dealership group in Brazil, operating as a holding company that consolidates 200+ physical dealership showrooms representing 38 vehicle, motorcycle, and equipment brands across the country. Structured as a holding in 2021 and listed on the B3 stock exchange in 2024 in the first dealership-network IPO in Brazil, Automob is controlled by Grupo Simpar (Simpar S.A.), a diversified Brazilian mobility and logistics conglomerate whose origins date to 1956 (Transportadora Júlio Simões). The group employs more than 5,000 people and operates from its corporate headquarters in Mogi das Cruzes, São Paulo, with retail locations extending across São Paulo, Mato Grosso, Mato Grosso do Sul, Goiás, Paraná, Rio Grande do Sul, Tocantins, and Maranhão. Subsidiaries include Original Autos, A.R. Motors, Autostar, Euro Import, Quality, T-Drive, HPoint, RPoint, Sonnervig, Green, Alta, Transrio, Tietê Caminhões e Ônibus, MAQMOB, AGROMOB, CRA, SBR Blindados, AUTOMOB Blindados, SeuCarro, HM Empilhadeiras, and Toyota Empilhadeiras.
The company organizes its offering into nine business segments: new automobiles (BMW, BYD, Chery, Chevrolet, Fiat, Ford, Honda, Jeep, Toyota, Volkswagen and others); trucks and buses (Volkswagen/MAN); Linha Agro / agricultural machinery (Valtra, Fendt via AGROMOB); Linha Amarela / construction and mining equipment (Komatsu, Bomag, Manitou via MAQMOB); motorcycles (Harley-Davidson, BMW Motorrad, Triumph, Yamaha); Seminovos (certified pre-owned vehicles); Blindados (vehicle armor through SBR Blindados — the only BMW-homologated armor company in Brazil); financial services (financing, insurance, consórcio, extended warranties); and after-sales (maintenance, parts, accessories). The underlying technology stack is standard dealership-management software supplemented by an autofeed.com.br online inventory portal and Komtrax, a Komatsu OEM-provided remote monitoring system for heavy-equipment fleet tracking; no proprietary platform is disclosed.
Revenue mechanics are transactional: vehicle margins (new and used), heavy-equipment sales margins, after-sales service fees, and financial-services commissions through partner institutions. Distribution is overwhelmingly physical — direct sales through company-owned showrooms — supplemented by a digital inventory portal, a 0800 customer experience line, and lead-capture website forms. Pricing is quote-based, varies by brand, model, and configuration, and is not publicly disclosed. Customer segments span individual vehicle buyers, commercial fleet operators, agricultural producers, construction and mining companies, and high-value individuals requiring armored vehicles. Revenue figures are not disclosed in the source data; the company carries ISO 9001:2015 certification (Tietê Veículos), the Selo Empresa Limpa from Instituto Ethos, UN Global Compact signatory status, and LGPD compliance.
Automob firmographics
Firmographics- Name
- Automob
- Legal name
- AUTOMOB S.A.
- Website
- https://automob.com.br
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Automob S.A. (B3: AMOB3) is Brazil's largest and most diversified automotive dealership group, operating 200+ locations representing 38 brands across new and used vehicles, trucks, motorcycles, agricultural and construction equipment, armored vehicles, financial services, and after-sales support.
- Ownership category
- akta.pro rank
Automob industry classification
Industry- Product category
- Automotive Retail Dealerships
- NAICS
- Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)
- akta.pro secondary industries
- Non-Owned Auto Liability (Employee/Contractor Use) (TLABANAC), Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB), Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where Automob is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices15 records
Markets served
Automob business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Vehicle Sales (New and Used): Primary revenue stream from sales of new vehicles (0km), semiovos (used/pre-owned vehicles), motorcycles, and heavy vehicles (trucks, buses). Sells across multiple brands including Fiat, Volkswagen, BMW, Honda, Toyota, and agricultural equipment brands.
- After-Sales Services: Revenue from maintenance, repairs, parts, tires, accessories, and post-sale support services across the dealership network.
- Financial Services: Financing, insurance, consortium (consórcio), and extended warranty services offered through partnerships with financial institutions.
- Armor/Blindagem Services: Vehicle armor/blindage services through SBR Blindados, including aramid blanket armor and laminated glass for impacts. Also offers armored vehicles ready for delivery.
- Agricultural and Construction Equipment Sales: Sales and distribution of agricultural machinery (Valtra, Fendt) and construction equipment (Komatsu, Bomag, Manitou) through MAQMOB and AGROMOB divisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | No public pricing tiers available |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Automob product offering
Product offeringCore offering
Automob is Brazil's largest and most diversified automotive dealership holding company, operating 200+ physical showrooms that sell new and used vehicles, motorcycles, heavy trucks, agricultural machinery, and construction equipment across 38 brands. Beyond vehicle sales, it provides after-sales maintenance and repair services, vehicle armoring through SBR Blindados, and financing/insurance/consortium solutions through financial partners.
Product overview
Automob is Brazil's largest and most diversified automotive dealership group, operating as a holding company that consolidated multiple dealership networks including Original Autos, UAB Motors, Sagamar, Valtra network, Autostar, and Green Automóveis. The company offers a unified multi-brand portfolio organized into nine distinct business segments: Automobiles (new vehicles from 25+ brands including BMW, BYD, Fiat, Ford, Honda, Jeep, Toyota, Volkswagen), Trucks and Buses (Volkswagen commercial vehicles), Linha Agro (Valtra and Fendt agricultural machinery via AGROMOB), Linha Amarela/MAQMOB (Komatsu, Bomag, and Manitou construction equipment), Motorcycles (Harley-Davidson, BMW Motorrad, Triumph, Yamaha), Seminovos (certified pre-owned vehicles), Blindados (vehicle armoring through SBR Blindados and AUTOMOB Blindados), Financial Services (financing, insurance, consortium, extended warranties), and After-Sales Service (maintenance, repairs, parts). The group operates over 200 units across Brazil representing 38 brands, with a focus on integrated solutions for mobility, logistics, operational efficiency, and sustainability.
Differentiator
Problem solved
Functional benefit
Brands
- AUTOMOB Blindados: Armored vehicle services and ready-to-deliver armored vehicles with ballistic protection
- MAQMOB
- AGROMOB
Products and services
- Automobiles (New Vehicles) Sale of new 0km vehicles across multiple brands including BMW, BYD, Chery, Chevrolet, Fiat, Ford, Honda, Jeep, Toyota, Volkswagen, and others, representing the largest and most diversified brand portfolio in Brazil. Targeted at individual consumers and corporate buyers.
- Trucks and Buses Sale of Volkswagen commercial trucks and buses for cargo transport and passenger transportation, equipped with advanced safety and connectivity technologies. Targeted at fleet operators and logistics companies.
- Linha Agro (Agricultural Equipment) Agricultural machinery sales through AGROMOB representing Valtra and Fendt brands, offering high-performance equipment for soil preparation through harvest with comprehensive after-sales support. Targeted at farmers and agricultural producers.
- MAQMOB (Linha Amarela / Construction Equipment) Heavy equipment and construction machinery distribution through MAQMOB, official distributor of Komatsu, Bomag, and Manitou in Mato Grosso, Mato Grosso do Sul, and Rio Grande do Sul, including excavators, compactors, telehandlers, and asphalt plants. Targeted at construction and mining companies.
- Motorcycles Sale of motorcycles from Harley-Davidson, Motorrad (BMW), Triumph, and Yamaha, offering sport models to imported bikes with focus on design innovation, superior performance, and reliability. Targeted at individual consumers.
- Seminovos (Certified Used Vehicles) Sale of certified pre-owned vehicles passing rigorous evaluation for safety, performance, and reliability, offering quality, confidence, and excellent value across different lifestyles and needs.
- Automob Blindados (Vehicle Armoring) Vehicle armoring services through SBR Blindados (the only BMW-homologated armor company in Brazil) and AUTOMOB Blindados, offering aramid blanket armor and laminated glass for ballistic protection with ready-to-deliver armored vehicles. Targeted at high-value vehicle owners and security-conscious individuals/entities.
- Financial Services Personalized financial solutions including financing, insurance, and consortium (group savings plans) for vehicle, machinery, and armor acquisition, with extended warranty options up to double the original coverage.
- After-Sales Service (Pós-Venda) Comprehensive post-sale support including personalized service, continuous assistance, quality maintenance, and rapid solutions across all AUTOMOB dealerships, ensuring customer satisfaction and safety throughout vehicle ownership.
Companies that use Automob
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Automob technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Automob partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- BYDcoreStrategic alliance with BYD for sales of electric vehicles through Automob dealerships. BYD is a leading Chinese electric vehicle manufacturer, and the partnership enables Automob to offer EV options to customers as part of sustainability initiatives.
- Great Wall Motors (GWM)corePartnership with Chinese automaker Great Wall Motors for electric and hybrid vehicle sales through Automob dealership network. Supports Automob's commitment to sustainable mobility and EV adoption.
- KomatsucoreOfficial distributor of Komatsu heavy equipment (excavators, bulldozers, wheel loaders, motor graders) in Mato Grosso, Mato Grosso do Sul, and Rio Grande do Sul through MAQMOB division.
- BomagcoreAuthorized distributor of Bomag construction equipment including soil compactors, cold milling machines, recyclers, asphalt pavers, and asphalt plants in Brazil's agricultural frontier states.
- ManitoucoreOfficial distributor of Manitou material handling equipment including telescopic handlers, mini loaders, and backhoe loaders through MAQMOB network.
- ValtracoreLargest Valtra tractor and agricultural equipment dealership network in Brazil, serving Center-West and Southern agricultural regions through AGROMOB Valtra division.
- FendtcoreOfficial Fendt agricultural equipment dealer in Center-West Brazil and Paraná, offering high-technology tractors, harvesters, and precision farming equipment through AGROMOB Fendt.
- SBR BlindadoscoreSBR Blindados is a BMW homologated armor company and certified partner for Jaguar Land Rover, providing ballistic protection services for luxury vehicles within the Automob network.
- MAN LatinAméricacorePartnership with Volkswagen truck and bus manufacturer MAN LatinAmérica, with Transrio and Tietê operating as authorized Volkswagen commercial vehicle dealers.
- Grupo SimparflagshipParent company holding Automob as a subsidiary. Grupo Simpar is a diversified mobility and logistics group with origins dating to 1956 (Transportadora Júlio Simões). Controls Automob and other subsidiaries including JSL, Vamos, and Movida.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Automob competitors and assessment
Company assessmentDirect peers
- Conauto: Conauto is a Brazilian automotive dealership group representing multiple brands. It competes with Automob in light-vehicle retail and after-sales service in overlapping Brazilian geographies.
- Grupo Vempro: Grupo Vempro is a Brazilian multi-brand automotive dealership group with operations across light vehicles, trucks, and motorcycles. It is a relevant competitor in the same fragmented dealership category where Automob is the largest player.
- Áurea: Áurea (AUREA3) is a publicly listed Brazilian automotive dealership group operating multi-brand showrooms across the country. It is the most structurally comparable Brazilian peer, competing head-to-head with Automob in light-vehicle retail across overlapping geographies.
- J Mendes Automóveis: J Mendes is a Brazilian automotive dealership group with multi-brand operations. It is a comparable multi-brand dealer competing in the same Brazilian new-vehicle retail market.
Regional players
- Pendragon plc: Pendragon is a UK automotive retailer with multi-brand dealerships and used-car operations. It is a regional comparable for the multi-brand dealership operating model outside Brazil.
- AutoCanada: AutoCanada is a Canadian multi-brand automotive dealership group with both new and used vehicle operations. It is a regional comparable for the multi-brand dealership and used-car retail model.
Broad incumbents
- Localiza: Localiza (RENT3) is Brazil's largest car rental company and a major fleet operator. It competes for the same fleet and corporate customers Automob serves through its commercial vehicle and after-sales business.
- Movida: Movida (MOVI3) is a sibling company under Grupo Simpar focused on car rental and fleet management. It operates in the broader Brazilian mobility space with overlapping customer relationships in fleet and corporate sales.
- Inchcape: Inchcape is a global automotive distributor and retailer with multi-brand operations in emerging markets. It is comparable in distribution scale and multi-brand retail model, though global rather than Brazil-focused.
- CarMax: CarMax is the largest US used-vehicle retailer, comparable to Automob's Seminovos division. It represents a benchmark for scaled, brand-controlled used-car retail with associated financing and warranty attach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Automob social profiles
Digital presenceAutomob financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automob leadership team
Management profileNumber of profiles
Profiles2 records
Automob subsidiaries and ownership
Company hierarchySubsidiaries23 records
Automob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automob
What does Automob do?
Automob is Brazil's largest and most diversified automotive dealership holding company, operating 200+ physical showrooms that sell new and used vehicles, motorcycles, heavy trucks, agricultural machinery, and construction equipment across 38 brands. Beyond vehicle sales, it provides after-sales maintenance and repair services, vehicle armoring through SBR Blindados, and financing/insurance/consortium solutions through financial partners.
Is Automob a public or private company?
Automob is a public company. It is classified as public and is currently operating.
When was Automob founded?
Automob was founded in 2021. It employs 5,001 to 10,000 people.
Where is Automob based?
Automob is headquartered in São Paulo, Brazil, in the Latin America region.
How does Automob make money?
Five revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are after-Sales Services, financial Services, armor/Blindagem Services and agricultural and Construction Equipment Sales.
Who are Automob's main competitors?
Direct peers on record are Conauto, Grupo Vempro, Áurea and J Mendes Automóveis. Regional players are Pendragon plc and AutoCanada. Broad incumbents are Localiza, Movida, Inchcape and CarMax.
Does Automob have an API?
No public API is recorded for Automob.
What industry is Automob in?
Automob's product category is Automotive Retail Dealerships. Its primary akta.pro industry code is FSAJABAF, Garage Liability & Dealers (Auto Dealers, Repair Shops), with a secondary code of TLABANAC, Non-Owned Auto Liability (Employee/Contractor Use). Its NAICS code is 441 and its SIC code is 5500.