Great White Restaurant

What Great White Restaurant does

Great White Restaurant is a privately held, all-day cafe and community dining concept founded in 2014 in Venice Beach, California. It operates five dine-in locations across the Los Angeles metro — Venice, Larchmont, West Hollywood/Melrose, Brentwood, and Studio City — each serving breakfast through dinner (8am–10pm), with walk-ins during daytime hours and reservations managed via Resy from 4pm onward. The offering centers on a seasonal, inclusive menu spanning coffee, smoothies, salads, bowls, tacos, share plates, mains (including seafood and steak frites), pizza, natural wine by the glass or bottle, craft cocktails, and a dedicated beer program, with vegan and gluten-free options throughout.

The concept's core differentiator is a curated cultural and design layer wrapped around the F&B operation. Each location features commissioned installations from a roster of resident artists (Alli Conrad, Tony Camaro, Emma Ortiz, Rafael Uriegas, Michael Wall, Danny Gretscher, Michael Harnish, Randy Perez), and selected artists have co-designed signature natural wine labels that extend the brand into limited-edition beverage SKUs. The interior design and architecture were recognized with an HD Design Award in 2023. There is no proprietary technology platform; the underlying stack is Squarespace for web presence and Resy for reservations, with no delivery, takeout, or third-party distribution.

The business model is straightforward on-premise F&B sales — pay-as-you-go unit pricing across food, coffee, cocktails, and wine — supplemented by a formal events and private dining channel and limited branded merchandise (e.g., artist-collaborated hats). Customer acquisition is driven by organic brand presence, neighborhood foot traffic, and visual/cultural programming rather than paid acquisition. The target customer is the LA local diner and visitor seeking a design-forward, community-anchored all-day dining experience.

Name

Great White Restaurant

Legal name

Great White

Website

https://greatwhite.cafe

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Great White Restaurant is a privately held, all-day cafe concept operating five dine-in locations across Los Angeles (Venice, Larchmont, Brentwood, West Hollywood/Melrose, Studio City). It serves seasonal, design-forward breakfast-through-dinner menus, natural wine, and craft cocktails to local diners, differentiated by an award-winning interior design program and a curated resident-artist initiative that extends into collaborative wine labels and merchandise.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• All-day cafe dining
• Casual restaurant service
• Natural wine bar
• Specialty coffee shop
• Neighborhood cafe concept

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Food and Beverage Sales: The restaurant generates revenue through on-premise dining, selling breakfast, lunch, dinner items, cocktails, wine, coffee, and specialty beverages. The menu features natural wine, craft cocktails, and seasonal/local menu options. Prices are displayed on the menu indicating dine-in service model.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Great White Restaurant operates five all-day cafe locations across Los Angeles (Venice, Larchmont, West Hollywood/Melrose, Brentwood, and Studio City) serving breakfast through dinner from 8am to 10pm. The offering includes a seasonal food menu with vegan and gluten-free options, all-day coffee and beverages, craft cocktails, and a rotating natural wine program. Each location features a curated resident artist installation, and the concept functions as both a neighborhood cafe and a community hub.

Product overview

Great White is an all-day cafe restaurant chain operating five locations in Los Angeles (Venice, Larchmont, West Hollywood/Melrose, Brentwood, and Studio City). The offering is a unified restaurant service built around seasonal, inclusive dining with a comprehensive food menu (breakfast, salads, bowls, tacos, sandwiches, mains, pizza, desserts), all-day coffee and beverages, a full cocktail and natural wine program. The restaurant differentiates through its Art Program, which features rotating resident artist collaborations and limited-edition wine labels.

Differentiator

Problem solved

Functional benefit

Products and services

• Great White All-Day Cafe An all-day cafe restaurant offering seasonal, inclusive dine-in service with breakfast, lunch, dinner, and full bar program across five Los Angeles neighborhoods. Targets local residents and visitors seeking community-oriented dining from 8am-10pm.
• Food Menu Full food menu featuring breakfast (8am-3pm), salads, bowls, tacos, sandwiches, share plates, mains, pizza, and desserts. Includes vegan and gluten-free options and seasonal/local sourcing. Available for dine-in across all five Great White locations.
• Coffee and Beverage Program All-day coffee program including filtered coffee, cold brew, espresso drinks, teas, smoothies, juices, and specialty drinks such as matcha lattes and chai lattes. Available at all Great White locations.
• Cocktail and Bar Program Full cocktail menu featuring specialty cocktails (Pretty Pink Drink, Pisco Passion, Hugo Spritz, Gin & Tonic, Bloody Mary, Margaritas, Martinis), spirits, beer (Great Light Lager), and brunch punch served across all locations.
• Natural Wine Selection Rotating selection of natural wines available by the glass or bottle at all locations. Includes collaborative wine projects with resident artists (Alli Conrad orange wine, Tony Camaro BLOOM wine, Emma Ortiz Jazzmine wine).
• Resident Art Program A standing cultural program featuring rotating art installations and collaborations across all Great White locations, with artists including Randy Perez, Tony Camaro, Emma Ortiz, Rafael Uriegas, Michael Wall, Danny Gretscher, Michael Harnish, and Alli Conrad. Each location features unique commissioned artwork and artist-designed wine labels.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Alli ConradminorStrategic or Co-development PartnerArtist collaboration for signature orange wine label design. Alli Conrad is a wine connoisseur and artist who created artwork inspired by the winemakers partnered with on this project. Her work blends personal and imagined realities using fabric, pattern and quiet vignettes.
• Michael HarnishminorStrategic or Co-development PartnerLos Angeles-based artist commissioned for large-scale artwork at Great White Brentwood location. The work adorns the far wall and serves as a focal point of the dining room, featuring collage-turned-painting from botanical books, fashion magazines, and commercial signage.
• Emma OrtizminorStrategic or Co-development PartnerThird resident artist - Miami-based oil painter who collaborated on the Jazzmine wine project. Created rosette-style artwork for the wine label through a process of cutting and rearranging canvas pieces.
• Rafael UriegasminorStrategic or Co-development PartnerMexican-based painter and muralist commissioned for Larchmont Village installation. Uses traditional fresco painting techniques combining pigment and wall plaster to create large-scale murals referencing Latin American art traditions, myths, religion, and natural world motifs.
• Tony CamarominorStrategic or Co-development PartnerSecond resident artist - Los Angeles native with multidisciplinary output including art, fashion design and creative direction. Created BLOOM wine label artwork and additional works for the partnership with themes of community, passion and world peace.
• Randy PerezminorStrategic or Co-development PartnerFirst resident artist - multimedia artist merging cultural influences from urban cowboys, horses, graphic design and apparel. Used cafe elements (pizza boxes, parchment paper, menus) as canvases for collage, pattern and artwork. Also produced limited edition Great White hats through his apparel brand 'Uuuntitled' in Los Angeles.
• Danny GretscherminorStrategic or Co-development PartnerArtist commissioned for Great White Melrose location. Known for vivid, fractured paintings with figurative forms dissolving into geometric shapes, created using spray paint, acrylic, pencil. Style draws on graffiti origins and expressionism reminiscent of Basquiat, Philip Guston, and Francis Bacon.
• Michael WallminorStrategic or Co-development PartnerFirst artist worked with - London-based artist for Great White Venice location. Work playfully addresses scale, form and colour, inspired by geometric abstraction of the 1980s, exploring themes of conformity, preconceptions, individualism, and everyday commonalities.
• ResycoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform used for booking at all Great White locations. Handles online reservation management across Venice, Larchmont, West Hollywood, Brentwood, and Studio City locations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sqirl: Iconic LA all-day cafe-restaurant known for its design-forward interior, brunch program, and influencer appeal. Closely mirrors Great White's positioning as a design-led, content-driven LA cafe with premium pricing and walk-in morning traffic.
• The Butcher's Daughter: Multi-city cafe-restaurant concept known for plant-forward menu, juice, and all-day dining in design-driven spaces. Comparable to Great White in its inclusive dietary positioning, all-day format, and lifestyle-brand-driven marketing.
• Eggslut: Multi-unit LA-born breakfast/lunch concept with cult following and premium positioning. Comparable as an LA-originated, design-conscious, casual-to-premium cafe chain that has scaled beyond a single location.
• Urth Caffe: LA-born all-day cafe chain serving coffee, breakfast, lunch, and dinner with strong design identity. Most directly comparable to Great White in concept (all-day cafe), geography (LA origin), and customer base (style-conscious locals and visitors).
• Tartine Bakery: Iconic bakery-cafe concept with multi-location presence offering all-day food, coffee, and wine in design-driven interiors. Comparable to Great White in all-day cafe format, premium positioning, and lifestyle brand orientation.
• Café Réveille: LA-based all-day cafe chain serving coffee, brunch, and cocktails in design-led spaces. Operates multiple neighborhood locations in LA, mirroring Great White's all-day cafe model and neighborhood rollout strategy.

Regional players

• Gjusta Bakery: Highly regarded LA bakery-cafe in Venice serving all-day coffee, breakfast, and lunch in a design-forward space. Concept-adjacent peer sharing Great White's Venice Beach neighborhood and overlapping daypart/coffee positioning.
• République: LA destination restaurant (full-service) operating in a historically significant space with strong design and wine program. Comparable as an LA premium dining concept with strong design credentials and a similar curated beverage program.

Emerging players

• Verve Coffee Roasters: Specialty coffee roaster with multi-location cafe concept offering all-day food and beverage. Comparable as an all-day cafe chain with a strong brand identity and design-led retail experience, though with a more coffee-anchored menu.

Broad incumbents

• Blue Bottle Coffee: Large, established specialty coffee and cafe operator with multiple US locations. Broader incumbent competitor offering all-day cafe service in design-conscious spaces, competing for the same design-led, premium-cafe consumer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great White Restaurant