What NetProve does

NetProve BV (formerly Presearch) is a privately held Dutch research agency founded in 2012 by Barry Pietersen, headquartered in Amsterdam and operating exclusively in the Netherlands. The company specializes in employee and customer satisfaction research, serving more than 500 employers cumulatively and over 400 active clients across at least eight verticals including healthcare (Cordaan, Erasmus MC, LUMC, Antoni van Leeuwenhoek), government (Gemeente Medemblik, Gemeente Voorschoten), entertainment (Center Parcs, Sky Radio), energy (Siemens Energy), events (RAI Amsterdam), security (Securitas), and nonprofit (Leger des Heils). Its core methodology is Medewerkersonderzoek, a research framework for measuring employee engagement and eNPS, complemented by MTO employee satisfaction surveys, KTO customer satisfaction surveys, PSA psychosocial workload research, and exit surveys.

The underlying technology comprises custom survey platforms and analytics dashboards with eNPS calculation tools, real-time feedback mechanisms, and sector/company-size benchmark comparisons. Free public tools — the eNPS Calculator and eNPS Impact Calculator — drive top-of-funnel lead generation. A proprietary platform called NetProve Survey is announced for launch in 2026, signaling a strategic shift from pure consulting toward technology-enabled research delivery. The methodology incorporates cultural adjustments for the 'Dutch effect' in eNPS scoring. The company is small, currently hiring junior consultants, project managers, and interns, and plans to relocate from Amsterdam to the Hoorn region in September 2027.

NetProve generates revenue entirely through professional services engagements — consulting projects covering questionnaire design, data collection, analysis, and dashboard delivery — priced on a quote basis tied to organization size and survey scope, typically under multi-year contracts. Go-to-market is sales-led and consultative: 30-minute demo consultations drive conversion, supported by content marketing (blog articles on eNPS and survey best practices), a LinkedIn presence, and email newsletters. Reported customer outcomes include an average 14.3% eNPS increase among clients, with approximately two-thirds of employers experiencing ambassador growth, and an MTO implementation timeline of approximately one month from initial contact. The firm is founder-led with no disclosed institutional investment, no subsidiaries, and no M&A activity.

Name

NetProve

Legal name

NetProve BV

Website

https://netprove.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

NetProve BV is a Dutch employee and customer satisfaction research agency serving over 400 Dutch employers across healthcare, government, and private sectors with survey-based consulting, eNPS measurement, and benchmarking analytics.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employee Survey Services (MTO): Employee satisfaction and engagement surveys delivered as consulting projects, including questionnaire design, data collection, analysis, and dashboard delivery
2. Customer Satisfaction Research (KTO): Customer satisfaction surveys helping organizations align services/products with customer expectations
3. Outflow/Exit Research: Exit surveys identifying reasons employees leave organizations with trend analysis
4. PSA Research: Psychosocial workload research measuring work pressure, stress, and undesirable behaviour
5. Training Services: Training courses teaching organizations how to translate survey results into clear reports and actionable improvements

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

NetProve is a Dutch research agency that delivers employee and customer satisfaction research projects to employers. Services include Medewerkersonderzoek/MTO (employee satisfaction surveys), Klanttevredenheidsonderzoek/KTO (customer satisfaction surveys), Uitstroomonderzoek (exit/outflow surveys), and PSA onderzoek (psychosocial workload research), delivered as consulting engagements with questionnaire design, data collection, analysis, and dashboard delivery. Free eNPS calculator tools and upcoming NetProve Survey platform support the service.

Product overview

NetProve operates as a research agency offering a suite of employee and customer satisfaction research services. The core offering consists of Medewerkersonderzoek (Employee Survey) as the primary product, complemented by Medewerkerstevredenheidsonderzoek (MTO), Klanttevredenheidsonderzoek (KTO), PSA Onderzoek, and Uitstroomonderzoek. Supporting tools include the eNPS Calculator and eNPS Impact Calculator for measuring employee loyalty and financial impact. Training courses help organizations maximize the value of research results. The upcoming NetProve Survey platform represents their proprietary survey platform launching in 2026. The company emphasizes its smart, accessible research methodology combined with technology and personal approach to help employers grow.

Differentiator

Problem solved

Functional benefit

Products and services

• Medewerkersonderzoek (Employee Survey) Employee research methodology that delivers substantiated, relevant employee feedback to support fact-based organizational development decisions for Dutch employers.
• Medewerkerstevredenheidsonderzoek (MTO - Employee Satisfaction Survey) Employee satisfaction survey that measures how satisfied employees are with their organization and identifies drivers for organizational success.
• Klanttevredenheidsonderzoek (KTO - Customer Satisfaction Survey) Customer satisfaction research that helps organizations align their services or products with customer expectations based on substantiated data.
• PSA Onderzoek (Psychosocial Workload Research) Research on psychosocial workload covering work pressure, stress, and undesirable behavior such as bullying and harassment, helping organizations identify risks and create a safe, healthy working environment.
• Uitstroomonderzoek (Outflow/Exit Survey) Exit research identifying the reasons employees leave the organization, with insight into departure themes to support retention improvements.
• Trainingen (Training Courses) Training courses that teach organizations how to translate employee survey results into clear reports and meaningful actions that improve the work environment.

Quantifiable outcome

• Average 14.3% eNPS increase among customers
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Qualtrics: Qualtrics is an experience management platform offering employee and customer experience surveys, analytics, and dashboards. It competes with NetProve on the technology layer (survey platform, analytics dashboards, eNPS-style tools) but sells enterprise SaaS rather than Dutch-market consulting engagements.
• Culture Amp: Culture Amp is a global employee experience platform offering engagement surveys, performance, and development tools on a SaaS basis. Compared with NetProve, it competes on engagement measurement but delivers via a self-serve SaaS platform rather than consulting, and serves a broader international customer base.
• SurveyMonkey: SurveyMonkey is a global online survey platform used by HR teams for employee and customer feedback collection. It competes with NetProve's technology layer (the upcoming NetProve Survey platform and existing eNPS calculators) but does not offer the Dutch-specific consulting or benchmark dataset.
• Gallup: Gallup is a global analytics and advisory firm whose Q12 employee engagement framework underpins much of the industry, including eNPS-adjacent methodologies. It competes with NetProve in employee engagement research and benchmarking, but at a much larger scale and with a broader portfolio beyond HR research.
• Kantar (TNS NIPO): Kantar (including the legacy TNS NIPO brand) is a global market research firm with deep roots in Dutch consumer and employee research. It is comparable to NetProve on the research, survey design, and benchmark analytics capabilities, but at vastly greater scale and across many more sectors and geographies.

Direct peers

• Effectory: Effectory is a Dutch-headquartered employee listening and engagement research firm that runs MTO, KTO, and benchmarked employee surveys for European employers. It is the closest direct competitor to NetProve in the Dutch market, offering overlapping services, similar benchmark methodology, and an overlapping customer base of large Dutch employers.
• Great Place to Work Netherlands: Great Place to Work operates a globally recognized employee survey and certification program, with an active Netherlands operation. It competes with NetProve on employee research and certification-driven employer branding, including use of eNPS-equivalent culture metrics for Dutch employers.
• Medewerkertevredenheid.nl: Medewerkertevredenheid.nl is a Dutch specialist in MTO (employee satisfaction survey) offerings for Dutch employers. It directly competes with NetProve's core MTO service in the same geography and similar mid-market and enterprise buyer segments.

Emerging players

• Peakon (Workday): Peakon, now part of Workday, is an employee engagement platform using eNPS-style scoring and real-time feedback mechanisms — features that directly parallel NetProve's eNPS calculators and real-time feedback system. It competes at the technology layer but is delivered as enterprise SaaS integrated with HRIS systems.

Others

• Talentsoft / Cegid HR: Talentsoft (now part of Cegid) is a European HR suite that includes engagement and survey capabilities alongside core HR, payroll, and learning modules. It is an adjacent ecosystem player rather than a direct research competitor, but represents the kind of integrated HR-tech stack that could absorb or bundle employee research offerings that NetProve currently delivers standalone.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/netprove

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetProve