Hotel Iroquois

What Hotel Iroquois does

Hotel Iroquois is a privately held, boutique luxury hotel located directly on the Straits of Mackinac at 7485 Main Street, Mackinac Island, Michigan. The property has operated continuously since 1904 and comprises 45 individually decorated guest rooms and suites, ranging from standard rooms ($480/night) to premium waterfront suites such as the Lighthouse Suite and Tower Suite ($980-$3,150/night). The hotel is a member of Historic Hotels of America and operates seasonally from early May through late October, capitalizing on the tourism window of Mackinac Island, a car-free destination accessed primarily by ferry or air.

The property's revenue model is anchored by room rentals, supplemented by The Carriage House, an award-winning waterfront restaurant operated by Chef Greg Murphy that is open to the public and reserves via OpenTable, and by a layered ancillary revenue stack including stay enhancement packages (Celebration Packages at $195/$295, flowers, champagne), concierge-arranged island activities (golf at Wawashkamo and Jewel courses, carriage tours, kayak tours), the Hinckley Picnic Boat 37 private cruise, seasonal events (Afternoon Tea, Bouquet Soirée), and gift cards ($50-$1,000). Underlying technology is a conventional hospitality stack: Windsurfer CRS for booking, StayCast for in-room streaming, and Givex for gift cards.

The hotel is owned by the legal entity Iroquois on the Beach Hotel INC and managed by Hotel Investment Services, Inc. as part of the Cotton Collection, a curated portfolio of boutique Northern Michigan properties. The guest base is overwhelmingly U.S. leisure travelers, with primary segments of couples and romance seekers and family vacationers, and secondary segments of active leisure and shoulder-season visitors. Distribution is direct-to-consumer via the official website and phone, with third-party presence on TripAdvisor and OpenTable for the restaurant. The corporate structure is private, with 11-50 employees, no disclosed funding rounds, and no public financials.

Name

Hotel Iroquois

Legal name

Iroquois on the Beach Hotel INC

Website

https://iroquoishotel.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Iroquois is a privately held, 45-room boutique luxury hotel on Mackinac Island, Michigan, operating seasonally since 1904 with waterfront dining, individually decorated suites, and curated island experiences for leisure travelers.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel accommodation
• Waterfront hotel lodging
• Fine dining restaurant
• Historic hospitality services
• Concierge travel services

Headquarters

HQ city

Mackinac Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodations: Room and suite rentals generating primary revenue, with 45 individually decorated guest rooms and suites ranging from standard rooms to premium waterfront suites. Rates vary by season, room type, and availability, with nightly rates from $480 for standard rooms up to $3,150 for premium suites.
2. Food & Beverage - Carriage House Restaurant: Award-winning waterfront dining at The Carriage House under Chef Greg Murphy. Restaurant opens for brunch (11am) from May 23 – September 7, 2026 and dinner (5pm) from May 13 – October 18, 2026. Guests receive $50 dining credit per reservation night with certain packages.
3. Stay Enhancements: Premium add-on packages including Celebration Package ($195), Deluxe Celebration Package ($295), champagne and wine service, fresh flower arrangements, and curated activities like Hinckley Picnic Boat tours.
4. Gift Cards: Hotel Iroquois gift cards available in denominations from $50 to $1,000, redeemable toward accommodations, dining at The Carriage House, and other hotel services.
5. Hinckley Picnic Boat Experience: 90-minute private cruise aboard a Hinckley Picnic Boat 37 departing from the hotel's private dock, accommodating up to six guests with optional catering and beverage service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hotel Iroquois is a historic, seasonally operated (May–October) boutique luxury hotel offering 45 individually decorated guest rooms and suites on the waterfront of Mackinac Island. The property provides nightly accommodations ranging from standard rooms ($480/night) to premium waterfront suites ($3,150/night), complemented by award-winning waterfront dining at The Carriage House under Chef Greg Murphy, complimentary continental breakfast, and curated add-on experiences such as Hinckley Picnic Boat cruises and seasonal events. The hotel targets premium leisure travelers with concierge-arranged island activities and luxury in-room amenities including Frette linens and L'Occitane bath products.

Product overview

Hotel Iroquois is a boutique luxury hotel offering 45 individually decorated guest rooms and suites as its core product, supplemented by The Carriage House Dining Room, seasonal events, and curated island activity arrangements. The property operates as a single unified hospitality offering rather than a platform-plus-modules architecture. Accommodations are categorized into three tiers: Waterfront Deluxe Suites (Lighthouse Suite, Tower Suite, Mackinac Suite, Biddle Point Suite, Corner Suite, Round Island Junior Suite, Cottage Suite), Waterfront Deluxe Rooms (Marina View Deluxe King, Waterfront Deluxe King with and without balconies, Waterfront Deluxe Queen, Waterfront Deluxe 2 Queens), and Standard Rooms (Standard King with Balcony, Standard Queen with Porch, Standard King, Standard Queen). All guests receive complimentary continental breakfast. Add-on services include the Hinckley Picnic Boat cruise experience, Bouquet Soirée and Afternoon Tea events, stay enhancement packages (celebration packages, flowers, wine), and concierge-arranged island activities. The Carriage House Dining Room operated by Chef Greg Murphy provides on-site dining. Gift cards in denominations from $50 to $1,000 are also available.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hotel Investment Services, Inc.coreOthersThe property is managed by Hotel Investment Services, Inc. (HIS Hotels), a hospitality management company that also operates the Cotton Collection group of boutique hotels including The Harbour View Inn, Pier Harbor Springs, Pointer Boat, Weathervane Restaurant, The Perry Hotel, Bayview Inn, and Carriage House.
• Shepler's FerrycoreChannel Partner/ Reseller/ DistributorShepler's provides ferry service from Mackinaw City and St. Ignace to Mackinac Island. The dock is located one block from Hotel Iroquois, with hotel porters meeting arriving guests. Shepler's is the recommended ferry service for reaching the property.
• Cotton CollectioncoreGTM or Marketing PartnerCotton Collection is a curated group of boutique hotels under Hotel Investment Services, including Hotel Iroquois, The Harbour View Inn, Pier Harbor Springs, Pointer Boat, Weathervane Restaurant, The Perry Hotel, Bayview Inn, and Carriage House. Joint marketing and cross-promotion across properties.
• Mackinac Island Carriage ToursminorGTM or Marketing PartnerHorse-drawn carriage tours pickup and drop-off approximately 1.5 blocks from the hotel. The hotel can arrange private carriage tours for guests with advance notice.
• Great Turtle Kayak ToursminorGTM or Marketing PartnerGuided kayak tours available for hotel guests, with two-minute walking distance from the property. The hotel arranges kayak expedition experiences for guests.
• Wawashkamo Golf CourseminorGTM or Marketing PartnerHistoric nine-hole links-style golf course dating to 1898, Michigan's longest continually operated golf course. Located 1.7 miles from the hotel. The front desk arranges tee times with 48 hours advance notice.
• Jewel Golf CourseminorGTM or Marketing PartnerRecipient of a Golf Digest Editor's Choice Award, featuring unique horse-drawn carriage rides between nines. Located 10 minutes walking from the hotel. Front desk arranges tee times with 48 hours advance notice.
• North Country AviationminorChannel Partner/ Reseller/ DistributorCharter flight service to Mackinac Island Airport from mainland airports. Contact (800) 959-1829 for charter arrangements. From MCD airport, guests take horse-drawn taxi to the hotel.
• Mackinac ShuttleminorChannel Partner/ Reseller/ DistributorGround transportation service from Pellston Regional Airport to ferry docks. Contact (888) 349-8294 or (231) 539-7005. Reservations recommended.
• Fresh Air AviationminorChannel Partner/ Reseller/ DistributorAir taxi service between Pellston Regional Airport and Mackinac Island Airport available 24 hours a day. Contact (906) 285-6727.
• Hinckley Picnic BoatcoreStrategic or Co-development PartnerClassic Hinckley Picnic Boat 37 cruise experience departing from Hotel Iroquois' private dock. 90-minute private cruise across the Straits of Mackinac accommodating up to six guests with dedicated captain and optional catering. Coordinated through Cotton Collection.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Hinckley Yacht Services: Operator of the Hinckley Picnic Boat cruise experience offered through Hotel Iroquois. Not a direct hotel competitor, but a strategic excursion partner whose brand and product co-mingle with the Hotel Iroquois luxury experience.

Direct peers

• Grand Hotel: Iconic luxury resort on Mackinac Island operating since 1887, the same heritage-luxury island market as Hotel Iroquois. Comparable in seasonal operation, premium ADR, historic pedigree, and waterfront positioning, though Grand Hotel is much larger and offers broader resort amenities.
• Inn at Bay Harbor: Luxury lakefront resort on Lake Michigan near Petoskey. Comparable on Northern Michigan luxury-leisure positioning, premium ADR, and waterfront experiential offering, with broader resort amenities (spa, golf) than Hotel Iroquois.
• Mission Point Resort: Full-service waterfront resort on Mackinac Island with multiple dining venues, spa, and family-friendly amenities. Directly comparable on geography, seasonality, and the Mackinac luxury/leisure guest demographic, though positioned slightly below Hotel Iroquois on the luxury tier.
• The Island House Hotel: Historic boutique hotel on Mackinac Island operating since 1852. Closely comparable to Hotel Iroquois on size, heritage positioning, and the same island luxury-leisure guest segment.
• Harbour View Inn: Boutique waterfront inn in the Cotton Collection portfolio managed alongside Hotel Iroquois. Comparable on guest segment (romantic leisure, Mackinac heritage travelers) and operational structure, serving as the closest sister-property peer.

Broad incumbents

• Grand Traverse Resort: Larger Northern Michigan resort with extensive amenities (golf, spa, multiple F&B). Comparable on regional luxury leisure market but operates at materially larger scale and year-round, contrasting with Hotel Iroquois' boutique/seasonal model.
• The Pfister Hotel: Historic Victorian-era luxury hotel in Milwaukee and member of Historic Hotels of America. Comparable on heritage-driven luxury positioning, Victorian aesthetic, and individually decorated rooms, though located in a major urban market rather than a resort destination.
• The Perry Hotel: Cotton Collection boutique hotel in Petoskey, Michigan. Operated by the same parent (Hotel Investment Services, Inc.), it serves a similar Northern Michigan leisure guest but in a different geography (harbor town vs. island) and is somewhat larger, providing portfolio diversification insight.

Emerging players

• Hotel Walloon: Boutique lakefront hotel in Northern Michigan with comparable scale, premium ADR, and historic-luxury positioning. Appeals to a similar affluent leisure traveler exploring Michigan's resort destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HotelIroquois
• Instagraminstagram.com/hoteliroquoisonthebeach
• LinkedInlinkedin.com/company/hotel-iroquois

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Iroquois