Cotton

What Cotton does

Cotton S.r.l. is an Italian, family-owned apparel company headquartered in Castano Primo (Milan metropolitan area), founded in 1994 by Marco Fermi and Raffaella Galazzi and operated as a private limited company with €3,250,000 of stated share capital and 51-100 employees. The company originally operated in apparel manufacturing and, in 2011, launched the Nenette womenswear brand, which has since become its primary commercial identity.

Nenette is a direct-to-consumer women's fashion brand targeting Italian women aged 30-50. The assortments spans 246+ SKUs across jumpsuits, jackets, coats, shirts, knitwear, dresses, denim and accessories, with retail price points running from approximately €8 (accessories) to €399 (outerwear and occasion pieces). The company runs an omnichannel go-to-market: a Shopify D2C storefront at nenette.it, three owned physical boutiques in Monza, Bergamo and Salò, plus seasonal preview events and pop-ups at third-party venues such as ERIS Milano and Bicchierino Bar. A WhatsApp-based Smart Shopping concierge service and the tiered NENETTE L loyalty program (Bronze/Silver/Gold) are the most recent additions to the customer-engagement stack.

The business generates revenue through full-price retail across owned channels, supported by editorial-style seasonal drops (most recently the SS26 "A Cosa Pensa La Luna?" collection with sub-capsules including NENETTE BLUE denim, SPECIAL OCCASION, SUITS and PRINTS) and capsule collaborations such as Lady Oscar. There is no evidence of meaningful wholesale, licensing, or international distribution; the company has remained self-funded with no disclosed external capital.

Name

Cotton

Legal name

Cotton S.r.l.

Website

https://nenette.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Cotton S.r.l. is a family-owned Italian apparel company founded in 1994 that designs and sells the Nenette womenswear brand through its own Shopify e-commerce site, three boutiques in Monza, Bergamo and Salò, and seasonal pop-up events, targeting Italian women aged 30-50.

Ownership category

akta.pro rank

Product category

Women's Ready-to-Wear Fashion

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Women's fashion apparel
• Made in Italy clothing
• Direct-to-consumer fashion
• Capsule collection apparel
• Fashion accessories retail

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct online sales via nenette.it e-commerce platform, selling fashion apparel and accessories to end consumers. Prices range from €8 (socks) to €399 (trench coats), with standard retail markups across product categories including dresses, jackets, blazers, tops, knitwear, trousers, denim, skirts, and accessories.
2. Physical Retail / Smart Shopping: Revenue through physical store network in Monza, Bergamo, and Salò. The Smart Shopping service allows customers to inquire about availability in physical stores and complete purchases via WhatsApp consultation with boutique staff.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Cotton S.r.l. designs, produces, and distributes the NENETTE women's ready-to-wear fashion line, including dresses, jumpsuits, jackets, coats, shirts, knitwear, t-shirts, pants, denim, skirts, and accessories such as bags, hats, and socks. Products are sold through a Shopify e-commerce storefront and a small network of Italian boutiques, with capsule collaborations and seasonal drops (e.g., SS26 'A Cosa Pensa la Luna?').

Product overview

NENETTE is a women's fashion brand created in 2011 by Cotton Srl, targeting women aged 30-50. The offering is organized as a platform of core clothing categories (Dresses/ABITI, Jackets/GIACCHE, Blazers/BLAZER, Tops & Shirts/TOP & CAMICIE, Knitwear/MAGLIERIA, T-Shirts, Pants/PANTALONI, Denim/DENIM, Skirts/GONNE, and Accessories/ACCESSORI) supplemented by capsule collections and special drops. Capsule lines include NENETTE BLUE (denim-focused sub-brand), SPECIAL OCCASION (ceremony/formal wear), SUITS (jacket and pant sets), PRINTS (SS26 ethnic/Greek motif prints), and LOVE NENETTE (brand merchandise). The SS26 (Spring Summer 2026) collection is the primary active offering, featuring the A COSA PENSA LA LUNA? drop with hand-painted and embroidered pieces. The brand operates a Shopify e-commerce platform with a loyalty program (NENETTE L Program), a Smart Shopping in-store availability service, and hosts regular brand events and collaborations including Lady Oscar, Tassoni, Eva Kant, Anna Dello Russo, and Fondazione IEO-MONZINO.

Differentiator

Problem solved

Functional benefit

Products and services

• ABITI (Dresses & Jumpsuits) Core women's dress and jumpsuit collection offered by NENETTE, available in short, long, knit, denim, and jumpsuit variants and sold through nenette.it and Italian boutiques.
• GIACCHE & CAPPOTTI (Jackets & Coats) Women's jacket and coat collection featuring bombers, field jackets, denim jackets, eco-leather and eco-suede jackets, and trench coats.
• BLAZER Women's blazer collection including standard blazers, kimono-style jackets, and vests, featured in suits and special-occasion collections.
• TOP & CAMICIE (Tops & Shirts) Women's tops and shirts collection including blouses, bodies, shirts, denim shirts, basic tops, and bustier tops.
• MAGLIERIA (Knitwear) Women's knitwear collection including cardigans, knit jackets, and knit tops in various necklines and silhouettes.
• T-SHIRTS Women's t-shirt collection with various style and color options, sized XS-XL.
• PANTALONI (Pants) Women's pants collection in multiple leg styles (baggy, chino, tapered, straight, wide, New York), plus knit pants and shorts.
• DENIM (Nenette Blue) Denim-focused sub-collection under NENETTE BLUE, including jeans in multiple leg styles and chinos, sized 25-34 with multiple color washes.
• GONNE (Skirts) Women's skirt collection including pencil, denim, knit, long, and midi silhouettes.
• ACCESSORI (Accessories) Women's accessories collection including bags (multiple named styles like KAORI02, SAKI07, AKIKO04, FUJIKO02, RIKO04, ZING, SAKI08, IZUMI02), socks, charms, shoulder coverings, and stoles.
• A COSA PENSA LA LUNA? (SS26 Capsule Drop) SS26 capsule collection featuring hand-painted and embroidered garments designed as unique, expressive pieces for the spring/summer 2026 season.
• SPECIAL OCCASION Collection Capsule of formal/ceremony looks featuring paillettes, crystals, embroidery, and lurex in long and short silhouettes for special events.
• SUITS Collection Coordinated jacket-and-pants suit capsule designed to be worn as a set or mixed with other collection pieces.
• NENETTE x Lady Oscar Capsule (SS25) Licensed capsule collaboration with Lady Oscar featuring five t-shirts and one field jacket for SS25, reinterpreted in NENETTE style with rose motif from 'La Rosa di Versailles'.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Lady OscarminorStrategic or Co-development Partner · 1 January 2025Capsule collaboration dedicated to Lady Oscar character. Five t-shirts and one field jacket created for SS25 collection. Subjects authenticated by Japanese parent company, reinterpreted in Nenette style with emphasis on the rose symbol from Lady Oscar - 'La Rosa di Versailles'.
• Fondazione IEO-MONZINO ETSminorStrategic or Co-development Partner · 1 January 2021Nenette participates in Follow The Pink campaign promoted by Fondazione IEO-MONZINO ETS to raise funds for clinical and scientific research on female oncological pathologies at Istituto Europeo di Oncologia and promote prevention awareness. Dedicated t-shirts are created for the cause.
• Eva KantminorStrategic or Co-development Partner · 1 January 2018Collaboration celebrating Eva Kant character in FW18 and SS19 collections. Iconic and limited edition shirts and t-shirts with custom packaging. Includes mini illustrated women's self-defense manual created by Astorina and Nenette.
• Anna Dello Russo (ADR)minorStrategic or Co-development Partner · 1 January 2018Limited Edition capsule presented during Milano Fashion Week September 2018. Four best-selling Nenette items reinterpreted according to Anna Dello Russo's unmistakable aesthetic with 'Made in Italy' theme.
• Cedrata TassoniminorStrategic or Co-development PartnerCollaboration between Tassoni (historic Italian beverage company since 1793) and Nenette. Shared values of tradition, authenticity, quality, and Italian heritage. Dedicated shirts and t-shirts for FW22, SS23, FW23, SS24 collections with color palette inspired by Tassoni brand.
• Associazione Libellule ONLUSminorStrategic or Co-development PartnerCharitable partnership from 2018-2021 with association founded by Dr. Paola Martinoni in memory of Franca Veronesi. Nenette created dedicated t-shirts and donated part of proceeds. Core values: welcome, complete patient follow-up, and rebirth.
• Bicchierino BarminorGTM or Marketing PartnerEvent venue for exclusive Nenette Magnétisme evening presenting SS26 denim collection. Included tarot reading by Dafne and wine among friends.
• ERIS MilanominorGTM or Marketing PartnerPop-up venue for 'A Cosa Pensa La Luna?' three-day event launching SS26 collection with exclusive pieces. Featured talk by Alina Specialina and closing DJ set by Kat.
• Circolino del Pane / Fame ClubminorGTM or Marketing PartnerPartner venue for Nenette Morning Club event showcasing SS25 lace drop. Event included exclusive DJ set by Fame Club.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Compagnia Italiana: Made-in-Italy women's contemporary fashion brand selling dresses, jackets and knitwear at accessible premium price points through DTC e-commerce and select boutiques — closely overlapping Nenette's product mix and channel strategy.
• Forte Forte: Italian contemporary womenswear brand with a Made-in-Italy, slow-fashion production philosophy and premium pricing, overlapping directly with Nenette's design-led, small-batch positioning.
• Gentry Portofino: Italian contemporary womenswear brand with Made-in-Italy knitwear, shirts and outerwear sold through DTC e-commerce and Italian boutiques — a direct comparable on product mix, price tier and channel strategy.
• Marina Rinaldi: Italian womenswear brand in the MaxMara-affiliated group offering Made-in-Italy, design-led women's apparel at premium prices — comparable in craftsmanship ethos and customer demographic overlap.

Emerging players

• N°21: Italian designer womenswear brand with a Made-in-Italy production model and runway-led collections that intersects with Nenette's premium, design-driven positioning at a higher price tier.

Broad incumbents

• Pinko: Italian contemporary womenswear brand operating a much larger DTC, wholesale and franchise network — directly competing for the same 30-50 Italian female customer with broader scale and capital.
• Liu Jo: Established Italian women's fashion brand with broad multi-category apparel and a wider retail/wholesale footprint than Nenette — a relevant incumbent benchmark for category overlap and competitive pressure.
• Patrizia Pepe: Italian contemporary womenswear brand with DTC e-commerce and boutiques across Italy, sharing Nenette's emphasis on feminine styling and Italian production heritage at a similar accessible-premium tier.
• Elisabetta Franchi: Bologna-based Italian women's fashion house with Made-in-Italy production and a comparable feminine, occasion-led aesthetic — overlapping with Nenette's 'Special Occasion' capsule and core dresses range.
• Twinset: Italian women's fashion brand with a multi-category apparel assortment, international DTC presence, and Made-in-Italy positioning — a benchmark for how a comparable Italian brand scales beyond domestic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nenetteofficial
• Instagraminstagram.com/nenette_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cotton