Worried About a Veteran

Name

Worried About a Veteran

Legal name

Worried About a Veteran

Website

https://worriedaboutaveteran.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Veteran Suicide Prevention Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Administration of Veterans' Affairs (92314)

SIC

Services-Health Services (8000)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG), Crisis Intervention & Emergency Planning/Response Coordination (HSABAIAN), Military & Veterans Public Health Departments (HLAJAAAI)

Keywords

• Veteran suicide prevention
• Firearm safety education
• Peer support services
• Mental health resources
• Crisis intervention support

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grant and foundation funding: WAV is funded through grants and foundation support. Initial funding came from the New York State Health Foundation (NYSHealth). Additional funding has come from Face the Fight (a USAA-led social impact effort). Administrative support is provided by the Bronx Veterans Medical Research Foundation (BVMRF).
2. Donations: WAV launched a direct donation capability in late 2025, enabling individuals and community members to contribute financially to support the organization's mission of empowering loved ones to prevent Veteran gun suicide. Donations help improve the website, expand partnerships, keep information current, and reach more families.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Worried About a Veteran (WAV) is a digital education and peer support platform that empowers loved ones of Veterans with evidence-based resources to prevent Veteran gun suicide. It offers free digital content, a 24/7 peer support line, and a physical "Key into Care Package" designed to help families support at-risk Veterans through safe firearm storage, crisis planning, and conversation tools.

Product overview

Worried About a Veteran (WAV) is a resource and education platform focused on preventing Veteran gun suicide through empowering loved ones. The core offering is the WAV Website Platform, which provides comprehensive guidance across multiple areas including recognizing warning signs, starting difficult conversations about suicide, safeguarding homes through secure firearm storage, and connecting to professional support. The platform complements its digital resources with a physical product called the Key into Care Package (a key lockbox for firearm storage), and a 24/7 Peer Support Line service staffed by Veterans through a Vets4Warriors partnership. Additional products include video vignettes featuring real stories and expert tips, a state-specific firearm storage laws directory covering all 50 states, the WAV Blog with expert-informed articles, and safety planning tools including forms and app recommendations. The platform also collects user feedback through a Site Survey to continuously improve resources.

Differentiator

Problem solved

Functional benefit

Products and services

• WAV Peer Support Line
• Key into Care Package
• WAV Educational Video Vignettes
• State-Specific Firearm Storage Laws Directory
• WAV Blog

Quantifiable outcome

• Over 40,000 people visited the WAV website seeking guidance and support
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Vets4WarriorscoreStrategic or Co-development Partner · 30 June 2026WAV and Vets4Warriors jointly launched the 'Key into Care' campaign, distributing 250 free Key into Care Packages (key lockboxes designed to securely store firearm storage keys, plus conversation starters and peer support resources) to help prevent Veteran gun suicide. Peer support specialists follow up with recipients to check in and make a connection.
• Vets4WarriorscoreStrategic or Co-development Partner · 31 March 2026WAV partnered with Vets4Warriors, the nation's leading 24/7 military peer support network staffed entirely by Veterans, to provide a dedicated peer support phone line (844-255-2928 / 844-CLL-2WAV). Vets4Warriors peer supporters help callers navigate WAV resources, have tough conversations, explore ways to make homes safer, and connect to additional help — providing immediate, confidential support at any hour, day or night.
• Counseling on Access to Lethal Means (CALM / CALM America)coreStrategic or Co-development PartnerWAV was developed in collaboration with CALM (Counseling on Access to Lethal Means) training as part of the Governor's Challenge to Prevent Suicide. Catherine Barber, co-founder of CALM America and senior researcher at Harvard, was a lead writer for the original WAV content. CALM's framework on lethal means safety is foundational to WAV's approach.
• Blue Star FamiliesmajorGTM or Marketing PartnerBlue Star Families is a mutual support organization for military and Veteran family members. WAV partners with Blue Star Families to expand outreach and connect families to WAV resources, including peer-to-peer support programs and training on firearm storage and suicide prevention.
• Veteran Spouse Network (VSN)majorGTM or Marketing PartnerVeteran Spouse Network provides evidence-based peer support, training, and tools to military and Veteran spouses. WAV partners with VSN to strengthen support for Veterans and their loved ones, with VSN promoting WAV resources to its community of spouses. VSN's content (such as relationship tips blog posts) is also featured on WAV's blog.
• American Foundation for Suicide Prevention (AFSP)minorGTM or Marketing PartnerWAV partners with AFSP as part of its network of organizations working to reduce suicide and support Veteran families. AFSP is referenced as a partner that helps strengthen WAV's reach and impact.
• Robert Irvine FoundationminorGTM or Marketing PartnerThe Robert Irvine Foundation supports WAV's mission and outreach efforts to prevent Veteran gun suicide, contributing to expanded training and partnership activities.
• Governor's Challenge to Prevent Suicide among Service Members, Veterans, and their Families (SMVF)coreStrategic or Co-development PartnerThe Governor's Challenge to Prevent Suicide (a multi-state initiative led by New York State) collaborated with CALM training to develop WAV as a pilot program in 2022. The initiative's workgroup (including lethal means safety workgroup coordinated by Garra Lloyd-Lester) guided WAV's development and implementation.
• VA Center of Excellence for Suicide PreventioncoreStrategic or Co-development PartnerThe VA Center of Excellence for Suicide Prevention (Canandaigua, NY) contributes expertise to WAV through team members Dr. Stephanie Gamble (Deputy Director, leads the Behavioral Health Autopsy Program) and Kristen Vescera (Associate Director of Education). The center helps develop, disseminate, and evaluate national training and education programs for Veteran suicide prevention.
• Harvard Injury Control Research CentercoreStrategic or Co-development PartnerCatherine Barber, Senior Researcher at the Harvard Injury Control Research Center and co-founder of CALM America, was a lead writer for the original WAV content. Her work on lethal means safety, the Gun Shop Project, and Means Matter deeply informs WAV's approach to firearm safety and suicide prevention.
• Suicide Prevention Center of New York State (SPCNY)coreStrategic or Co-development PartnerGarra Lloyd-Lester, Coordinator of Community and Coalition Initiatives for SPCNY, serves as a WAV Consultant and has been a founding member of WAV since its inception. SPCNY works with state and county partners to build suicide prevention capacity across New York State.
• Center for Practice InnovationsminorStrategic or Co-development PartnerCenter for Practice Innovations provided consulting on video and design team selection for WAV, supporting the production of WAV's video vignettes and website design.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Vets4Warriors: 24/7 peer support network staffed entirely by Veterans and WAV's flagship operational partner for the peer support hotline. Directly comparable mission of providing Veteran-centered peer support, and is also a Face the Fight coalition member alongside WAV.
• Blue Star Families: National nonprofit supporting military and Veteran family members with research, programs, and community building — the same primary audience WAV targets. Blue Star Families is an active WAV GTM partner, jointly promoting resources to military and Veteran spouses and families.
• Tragedy Assistance Program for Survivors (TAPS): National nonprofit providing compassionate care and survivor support for those grieving the loss of a military loved one, including those lost to suicide. Highly comparable in serving families of military/Veterans and in the suicide bereavement and prevention space.
• Stop Soldier Suicide: Veteran-focused nonprofit providing direct clinical intervention and prevention programs for Active Duty, Veterans, and their families. Highly comparable to WAV in target audience and mission, but with a clinical-intervention orientation versus WAV's family-education approach.

Emerging players

• Give an Hour: Nonprofit network of licensed mental health providers donating free services to Veterans, Active Duty, and their families. Comparable in mission and free-access model, with partial overlap on the Veteran family audience that WAV serves.
• Headstrong Project: Nonprofit providing confidential, cost-free mental health treatment to Veterans and their families through a network of clinicians. Comparable target audience and free-access model, but with a clinical-treatment focus versus WAV's education and peer support focus.

Broad incumbents

• Iraq and Afghanistan Veterans of America (IAVA): Leading post-9/11 Veteran advocacy organization with programming across mental health, suicide prevention, and family support. Overlaps with WAV on the Veteran suicide prevention theme but operates at much larger scale across advocacy, policy, and direct services.
• Cohen Veterans Network: National network of mental health clinics providing confidential, high-quality care to Veterans, Active Duty, and their families at no cost. A well-resourced incumbent in the Veteran mental health space, with significant overlap in target audience but a clinical-care model rather than WAV's family-education model.
• American Foundation for Suicide Prevention (AFSP): The largest nonprofit dedicated to suicide prevention research, education, and loss support in the US. AFSP is a listed WAV partner and operates across all populations (not Veterans specifically), making it a broader incumbent that competes for the same donor and partner attention as WAV.
• Wounded Warrior Project: Large, well-funded nonprofit serving post-9/11 wounded Veterans and families with mental health, physical康复, and long-term support programs including suicide prevention. A broad incumbent that intersects with WAV on the Veteran/family mental health audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/worriedaboutaveteran.org
• LinkedInlinkedin.com/company/worriedaboutaveteran-org
• Instagraminstagram.com/worriedaboutavet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worried About a Veteran