Worried About a Veteran
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
Worried About a Veteran firmographics
Firmographics- Name
- Worried About a Veteran
- Legal name
- Worried About a Veteran
- Website
- https://worriedaboutaveteran.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Worried About a Veteran industry classification
Industry- Product category
- Veteran Suicide Prevention Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Administration of Veterans' Affairs (92314)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industries
- Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG), Crisis Intervention & Emergency Planning/Response Coordination (HSABAIAN), Military & Veterans Public Health Departments (HLAJAAAI)
Keywords
Worried About a Veteran business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Grant and foundation funding: WAV is funded through grants and foundation support. Initial funding came from the New York State Health Foundation (NYSHealth). Additional funding has come from Face the Fight (a USAA-led social impact effort). Administrative support is provided by the Bronx Veterans Medical Research Foundation (BVMRF).
- Donations: WAV launched a direct donation capability in late 2025, enabling individuals and community members to contribute financially to support the organization's mission of empowering loved ones to prevent Veteran gun suicide. Donations help improve the website, expand partnerships, keep information current, and reach more families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free resources for all users |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Worried About a Veteran product offering
Product offeringCore offering
Worried About a Veteran (WAV) is a digital education and peer support platform that empowers loved ones of Veterans with evidence-based resources to prevent Veteran gun suicide. It offers free digital content, a 24/7 peer support line, and a physical "Key into Care Package" designed to help families support at-risk Veterans through safe firearm storage, crisis planning, and conversation tools.
Product overview
Worried About a Veteran (WAV) is a resource and education platform focused on preventing Veteran gun suicide through empowering loved ones. The core offering is the WAV Website Platform, which provides comprehensive guidance across multiple areas including recognizing warning signs, starting difficult conversations about suicide, safeguarding homes through secure firearm storage, and connecting to professional support. The platform complements its digital resources with a physical product called the Key into Care Package (a key lockbox for firearm storage), and a 24/7 Peer Support Line service staffed by Veterans through a Vets4Warriors partnership. Additional products include video vignettes featuring real stories and expert tips, a state-specific firearm storage laws directory covering all 50 states, the WAV Blog with expert-informed articles, and safety planning tools including forms and app recommendations. The platform also collects user feedback through a Site Survey to continuously improve resources.
Differentiator
Problem solved
Functional benefit
Products and services
- WAV Peer Support Line
- Key into Care Package
- WAV Educational Video Vignettes
- State-Specific Firearm Storage Laws Directory
- WAV Blog
Quantifiable outcome
- Over 40,000 people visited the WAV website seeking guidance and support
- +4 more outcomes
Companies that use Worried About a Veteran
Customer profileSegments3 records
Ideal customer profiles3 records
Worried About a Veteran technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Worried About a Veteran partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Vets4WarriorscoreWAV and Vets4Warriors jointly launched the 'Key into Care' campaign, distributing 250 free Key into Care Packages (key lockboxes designed to securely store firearm storage keys, plus conversation starters and peer support resources) to help prevent Veteran gun suicide. Peer support specialists follow up with recipients to check in and make a connection.
- Vets4WarriorscoreWAV partnered with Vets4Warriors, the nation's leading 24/7 military peer support network staffed entirely by Veterans, to provide a dedicated peer support phone line (844-255-2928 / 844-CLL-2WAV). Vets4Warriors peer supporters help callers navigate WAV resources, have tough conversations, explore ways to make homes safer, and connect to additional help — providing immediate, confidential support at any hour, day or night.
- Counseling on Access to Lethal Means (CALM / CALM America)coreWAV was developed in collaboration with CALM (Counseling on Access to Lethal Means) training as part of the Governor's Challenge to Prevent Suicide. Catherine Barber, co-founder of CALM America and senior researcher at Harvard, was a lead writer for the original WAV content. CALM's framework on lethal means safety is foundational to WAV's approach.
- Blue Star FamiliesmajorBlue Star Families is a mutual support organization for military and Veteran family members. WAV partners with Blue Star Families to expand outreach and connect families to WAV resources, including peer-to-peer support programs and training on firearm storage and suicide prevention.
- Veteran Spouse Network (VSN)majorVeteran Spouse Network provides evidence-based peer support, training, and tools to military and Veteran spouses. WAV partners with VSN to strengthen support for Veterans and their loved ones, with VSN promoting WAV resources to its community of spouses. VSN's content (such as relationship tips blog posts) is also featured on WAV's blog.
- American Foundation for Suicide Prevention (AFSP)minorWAV partners with AFSP as part of its network of organizations working to reduce suicide and support Veteran families. AFSP is referenced as a partner that helps strengthen WAV's reach and impact.
- Robert Irvine FoundationminorThe Robert Irvine Foundation supports WAV's mission and outreach efforts to prevent Veteran gun suicide, contributing to expanded training and partnership activities.
- Governor's Challenge to Prevent Suicide among Service Members, Veterans, and their Families (SMVF)coreThe Governor's Challenge to Prevent Suicide (a multi-state initiative led by New York State) collaborated with CALM training to develop WAV as a pilot program in 2022. The initiative's workgroup (including lethal means safety workgroup coordinated by Garra Lloyd-Lester) guided WAV's development and implementation.
- VA Center of Excellence for Suicide PreventioncoreThe VA Center of Excellence for Suicide Prevention (Canandaigua, NY) contributes expertise to WAV through team members Dr. Stephanie Gamble (Deputy Director, leads the Behavioral Health Autopsy Program) and Kristen Vescera (Associate Director of Education). The center helps develop, disseminate, and evaluate national training and education programs for Veteran suicide prevention.
- Harvard Injury Control Research CentercoreCatherine Barber, Senior Researcher at the Harvard Injury Control Research Center and co-founder of CALM America, was a lead writer for the original WAV content. Her work on lethal means safety, the Gun Shop Project, and Means Matter deeply informs WAV's approach to firearm safety and suicide prevention.
- Suicide Prevention Center of New York State (SPCNY)coreGarra Lloyd-Lester, Coordinator of Community and Coalition Initiatives for SPCNY, serves as a WAV Consultant and has been a founding member of WAV since its inception. SPCNY works with state and county partners to build suicide prevention capacity across New York State.
- Center for Practice InnovationsminorCenter for Practice Innovations provided consulting on video and design team selection for WAV, supporting the production of WAV's video vignettes and website design.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Worried About a Veteran competitors and assessment
Company assessmentDirect peers
- Vets4Warriors: 24/7 peer support network staffed entirely by Veterans and WAV's flagship operational partner for the peer support hotline. Directly comparable mission of providing Veteran-centered peer support, and is also a Face the Fight coalition member alongside WAV.
- Blue Star Families: National nonprofit supporting military and Veteran family members with research, programs, and community building — the same primary audience WAV targets. Blue Star Families is an active WAV GTM partner, jointly promoting resources to military and Veteran spouses and families.
- Tragedy Assistance Program for Survivors (TAPS): National nonprofit providing compassionate care and survivor support for those grieving the loss of a military loved one, including those lost to suicide. Highly comparable in serving families of military/Veterans and in the suicide bereavement and prevention space.
- Stop Soldier Suicide: Veteran-focused nonprofit providing direct clinical intervention and prevention programs for Active Duty, Veterans, and their families. Highly comparable to WAV in target audience and mission, but with a clinical-intervention orientation versus WAV's family-education approach.
Emerging players
- Give an Hour: Nonprofit network of licensed mental health providers donating free services to Veterans, Active Duty, and their families. Comparable in mission and free-access model, with partial overlap on the Veteran family audience that WAV serves.
- Headstrong Project: Nonprofit providing confidential, cost-free mental health treatment to Veterans and their families through a network of clinicians. Comparable target audience and free-access model, but with a clinical-treatment focus versus WAV's education and peer support focus.
Broad incumbents
- Iraq and Afghanistan Veterans of America (IAVA): Leading post-9/11 Veteran advocacy organization with programming across mental health, suicide prevention, and family support. Overlaps with WAV on the Veteran suicide prevention theme but operates at much larger scale across advocacy, policy, and direct services.
- Cohen Veterans Network: National network of mental health clinics providing confidential, high-quality care to Veterans, Active Duty, and their families at no cost. A well-resourced incumbent in the Veteran mental health space, with significant overlap in target audience but a clinical-care model rather than WAV's family-education model.
- American Foundation for Suicide Prevention (AFSP): The largest nonprofit dedicated to suicide prevention research, education, and loss support in the US. AFSP is a listed WAV partner and operates across all populations (not Veterans specifically), making it a broader incumbent that competes for the same donor and partner attention as WAV.
- Wounded Warrior Project: Large, well-funded nonprofit serving post-9/11 wounded Veterans and families with mental health, physical康复, and long-term support programs including suicide prevention. A broad incumbent that intersects with WAV on the Veteran/family mental health audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Worried About a Veteran social profiles
Digital presenceWorried About a Veteran financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worried About a Veteran leadership team
Management profileNumber of profiles
Worried About a Veteran funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worried About a Veteran M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worried About a Veteran
What does Worried About a Veteran do?
Worried About a Veteran (WAV) is a digital education and peer support platform that empowers loved ones of Veterans with evidence-based resources to prevent Veteran gun suicide. It offers free digital content, a 24/7 peer support line, and a physical "Key into Care Package" designed to help families support at-risk Veterans through safe firearm storage, crisis planning, and conversation tools.
Is Worried About a Veteran a public or private company?
Worried About a Veteran is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Worried About a Veteran founded?
Worried About a Veteran was founded in 2022. It employs 1 to 10 people.
How does Worried About a Veteran make money?
Two revenue lines are on record. Grant and foundation funding is the primary driver. The others are donations.
Who are Worried About a Veteran's main competitors?
Direct peers on record are Vets4Warriors, Blue Star Families, Tragedy Assistance Program for Survivors (TAPS) and Stop Soldier Suicide. Emerging players are Give an Hour and Headstrong Project. Broad incumbents are Iraq and Afghanistan Veterans of America (IAVA), Cohen Veterans Network, American Foundation for Suicide Prevention (AFSP) and Wounded Warrior Project.
Does Worried About a Veteran have an API?
No public API is recorded for Worried About a Veteran.
What industry is Worried About a Veteran in?
Worried About a Veteran's product category is Veteran Suicide Prevention Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of HSABAAAG, Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical). Its NAICS code is 62412 and its SIC code is 8000.