MoneyTime

What MoneyTime does

MoneyTime is an Ireland-based mobile gaming platform that operates a play-to-earn model where users earn real cash rewards for playing mobile games. Founded and launched in January 2024, the company has reached over 2 million downloads across 30 countries via its free Android app on Google Play. Its primary legal entity is HIDESEEK GAMES LIMITED, headquartered at Connaught House, 1 Burlington Road, Dublin 4, Ireland, with a secondary entity MONEYTIME, SAS in France.

The core product is a single mobile application supported by a loyalty-program reward system. Users accumulate loyalty coins called "Monies" through gameplay, in-game milestones, daily streaks, and partner offerwall tasks. Monies are converted to local currency every 3 hours based on a dynamic exchange rate influenced by user-generated ad revenue, proprietary fraud scoring, and engagement metrics. Withdrawals are processed via PayPal or TangoCard once users meet the minimum threshold, with account balances capped at USD 100. Identity is verified through FaceTec biometric face-scanning, and a proprietary fraud scoring system evaluates behavioral and IP signals to enforce single-account usage and prevent abuse.

The business model is two-sided and advertising-driven. Game developers pay MoneyTime to promote their games to the user base (developer game promotion fees), and MoneyTime also earns revenue from in-game advertising. The pool of user rewards is funded from these ad and promotion revenues, with the residual representing company margin. Users are acquired through Google Play Store visibility, a broad ad partner network, and earned media. The platform targets individual mobile gamers aged 18+ seeking to monetize gaming time without the financial risk of crypto-based play-to-earn models like Axie Infinity, positioning itself as a mainstream, cash-based alternative.

Name

MoneyTime

Legal name

HIDESEEK GAMES LIMITED

Website

https://moneytime.dev

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

MoneyTime is an Ireland-based mobile gaming app where users earn real cash rewards by playing games, monetizing through developer promotion fees and in-game advertising across 30 countries with 2M+ downloads since its January 2024 launch.

Ownership category

akta.pro rank

Product category

Mobile Gaming

akta.pro primary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

Keywords

• Play-to-earn gaming
• Mobile gaming rewards
• Loyalty coin system
• Rewarded mobile gaming
• User acquisition platform

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Developer Game Promotion Fees: Game developers pay MoneyTime to promote their games to the user base. This is the primary revenue model where developers purchase user attention/acquisition through the platform.
2. In-Game Ad Revenue: Revenue generated through in-game ads viewed by users. This ad revenue contributes to the pool used to pay user rewards, with the remainder representing margin.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

MoneyTime is a free-to-download mobile app where users play a curated library of games to earn a loyalty currency called "Monies," which is converted into the user's local currency every three hours based on a dynamic exchange rate driven by ad revenue, proprietary fraud scoring, and engagement metrics. Rewards are paid out in real cash via PayPal or TangoCard once users cross the minimum withdrawal threshold, with account balances capped at USD 100. The platform is funded by mobile game developers who pay MoneyTime to promote their games to its user base, supplemented by in-game advertising revenue.

Product overview

MoneyTime offers a single unified mobile application focused on rewarded gaming. The core MoneyTime app serves as the play-to-earn platform where users download and play games to earn rewards, while the MoneyTime Loyalty Program is the embedded reward mechanism that powers the earning and redemption of Monies currency. Users earn Monies through gameplay, which are converted to real cash based on ad revenue, engagement metrics, and fraud scoring, then redeemed via PayPal or Tangocard.

Differentiator

Problem solved

Functional benefit

Products and services

• MoneyTime Mobile App A play-to-earn mobile gaming application for Android that rewards users aged 18+ with real cash for playing a curated library of games. Users earn "Monies" loyalty coins through gameplay, in-game milestones, daily streaks, partner offerwall tasks, and special events; Monies convert into the user's local currency every three hours based on a dynamic exchange rate tied to ad revenue, proprietary fraud scoring, and engagement metrics, with cash paid out via PayPal or TangoCard once the minimum threshold is reached (account balance capped at USD 100).

Quantifiable outcome

• Users earn $2-$5 per hour of gameplay
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Axie Infinity (Sky Mavis): Former crypto play-to-earn leader whose collapse (and that of the broader P2E token model) created the demand gap MoneyTime targets. Relevant as a cautionary comparable and category-defining predecessor, not a direct cash-rewards competitor.

Direct peers

• Swagbucks / Prodege: Long-standing consumer rewards platform paying users for activities including gaming, surveys, and shopping. Operates the same freemium rewards-for-engagement model as MoneyTime, though with a broader vertical mix beyond mobile gaming.
• AppStation: European (Dutch) rewarded gaming app paying users to play mobile games via an offerwall-style mechanic. Closest direct geographic and functional peer to MoneyTime, often cited as a comparable case study.
• FeaturePoints: Rewards app paying users for trying apps and games, with developer-funded offerwall mechanics. Closely comparable to MoneyTime on the developer-funded UA side of the marketplace.
• Cashyy: Mobile app offering cash rewards for playing games and completing tasks. Operates a near-identical value proposition to MoneyTime, targeting the same mobile gamer persona.
• Tapjoy: One of the largest mobile offerwall and rewarded ad platforms, connecting advertisers (game developers) with users completing rewarded actions. Competes directly with MoneyTime for developer UA budgets and user attention in rewarded-play.
• Mistplay: Leading rewarded mobile gaming platform where users earn rewards for playing games. Operates a directly comparable play-to-earn model funded by developer UA spend; same core mechanics, audience (mobile gamers), and revenue model (developer fees + ads) as MoneyTime.
• InboxDollars / InboxPounds: Prodege-owned rewards platform paying users cash for gaming, surveys, and other activities. Comparable on user-side value proposition (real cash rewards, free to use, funded by advertisers/developers).

Broad incumbents

• AppLovin (with AXON and SparkLabs/Unity ads): Public mobile adtech and monetization platform serving game developers with rewarded ad formats (including via SparkLabs/ironSource assets) and UA tools. A much larger incumbent competing for the same developer wallets MoneyTime targets.
• ironSource (now part of AppLovin): Major mobile UA and rewarded ad platform historically powering offerwalls at scale for app developers. Direct upstream competitor for developer spend; broader portfolio but overlapping rewarded-play functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoneyTime