Lucky Strike Entertainment (formerly Bowlero Corp.)

What Lucky Strike Entertainment (formerly Bowlero Corp.) does

Lucky Strike Entertainment (NYSE: LUCK), formerly Bowlero Corp., is the world's largest operator of location-based bowling entertainment, operating 368+ venues across North America under the AMF, Bowlero, and Lucky Strike brands, with adjacent operations in family entertainment centers (Boomers Parks) and water parks (Raging Waters, Raging Waves, Big Kahuna's, Shipwreck Island, Wet'n Wild Emerald Pointe). The company also owns the Professional Bowlers Association (PBA), the major league of bowling, with broadcast distribution across CBS, Paramount+, The CW, and ESPN. Revenue is generated through four principal streams—bowling (approximately $432.7M in the first nine months of FY2026), food and beverage (approximately $327.2M), amusements and other (approximately $181.4M), and corporate events and Season Pass subscriptions—supported by over 40 million annual guest visits and a 30.6% Adjusted EBITDA margin in FY2025.\n\nThe company operates a direct-to-consumer model through owned physical locations, with no third-party resellers. Customer acquisition relies on walk-in traffic, league bowling programs (the PBA has 180,000+ enrolled league bowlers), corporate events, private parties, and recurring Season Pass subscriptions. Growth has been driven primarily by aggressive M&A: AMF Bowling Centers (2013), Brunswick's bowling business (2014), the PBA (2019), Bowl America ($44M, 2021), Lucky Strike Entertainment ($90M, 2023), Boomers Parks and Spectrum Entertainment Complex (2024), Thunderbowl Lanes (2024), and multiple water parks and FECs (2025-2026). The company went public via merger with Isos in December 2021 and rebranded from Bowlero Corp. to Lucky Strike Entertainment in 2025.\n\nThe underlying technology platform includes a mobile ordering system deployed across all locations, an AI-driven operational toolset for labor scheduling, pricing optimization, purchasing, and capital allocation, and a centralized data infrastructure providing real-time performance metrics and predictive analytics. The technology stack is led by President and CFO Bobby Lavan, who has built consumer-facing data infrastructure since 2023, with management citing "significant annualized savings" from these initiatives. Strategic real estate is anchored by an equity method investment with VICI Properties, an experiential real estate investment trust, supporting the company's owned-and-operated location model.

Name

Lucky Strike Entertainment (formerly Bowlero Corp.)

Legal name

Lucky Strike Entertainment Corporation

Website

https://ir.luckystrikeent.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lucky Strike Entertainment (NYSE: LUCK), formerly Bowlero Corp., is the world's largest operator of location-based bowling entertainment with 368+ venues across North America under the AMF, Bowlero, and Lucky Strike brands, plus water parks, family entertainment centers, and ownership of the Professional Bowlers Association, serving over 40 million guest visits annually through consumer walk-ins, league play, corporate events, and Season Pass subscriptions.

Ownership category

akta.pro rank

Product category

Location-Based Entertainment

NAICS

Amusement Arcades (713120), Bowling Centers (713950)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industry

Bingo Tournaments & Special Events (MPAEAGAK)

Keywords

• Bowling entertainment centers
• Family entertainment centers
• Water park operations
• Location-based entertainment
• League bowling tournaments

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Bowling: Revenue from bowling activities including open play, league bowling, and tournament entry fees. Bowling represents the largest single revenue segment at approximately $432.7 million (nine months FY2026).
2. Food & Beverage: Food and beverage sales at restaurant and bar facilities within entertainment centers. Represents approximately $327.2 million (nine months FY2026).
3. Amusement & Other: Revenue from arcade games, amusements, water parks, family entertainment center attractions, and other entertainment offerings. Represents approximately $181.4 million (nine months FY2026).
4. Season Passes: Season pass programs offering unlimited visits to bowling locations and water parks, generating $13.4 million at bowling locations and $4.2 million across water parks and family entertainment centers (FY2025).
5. Corporate Events & Private Parties: Revenue from hosting corporate events, birthday parties, and private group bookings at venues.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lucky Strike Entertainment operates over 360 owned-and-operated location-based entertainment centers across North America, offering bowling (under AMF, Bowlero, and Lucky Strike brands), water parks, family entertainment centers, and racing venues, complemented by on-site food and beverage service. The company also owns and operates the Professional Bowlers Association (PBA), the major league of bowling and a media property with broadcast distribution across CBS, Paramount+, The CW, and ESPN. Recurring revenue is generated through Summer Season Passes at bowling centers and water parks.

Product overview

Lucky Strike Entertainment operates as a unified platform-plus-sub-brands architecture, combining bowling centers (Bowlero, AMF, Lucky Strike), water parks (Raging Waves, Raging Waters, Big Kahuna's, Shipwreck Island, Wet'n Wild Emerald Pointe), family entertainment centers (Boomers Parks), and the Professional Bowlers Association media property. The company is implementing a major rebrand from Bowlero to Lucky Strike, while simultaneously launching a nationwide AMF rebrand. The portfolio spans over 360 locations across North America, with recent expansion into water parks and family entertainment centers through acquisitions. The platform leverages AI-driven data infrastructure for operational optimization, labor scheduling, and personalized customer experiences through Season Pass programs.

Differentiator

Problem solved

Functional benefit

Brands

• AMF: American bowling entertainment brand since 1900, known for engineering the automatic pinsetter and hosting major championships.
• Bowlero
• Lucky Strike
• Boomers
• Professional Bowlers Association (PBA)
• Big Kahuna's
• Raging Waters
• Shipwreck Island
• Wet'n Wild Emerald Pointe

Products and services

• Bowling Center Operations (AMF, Bowlero, Lucky Strike brands) Open-play bowling, league bowling, tournament play, and corporate/private events at over 360 owned-and-operated bowling centers across North America, with on-site food and beverage service.
• Water Parks (Raging Waters Los Angeles, Raging Waves, Big Kahuna's, Shipwreck Island, Wet'n Wild Emerald Pointe) Seasonal water park attractions and entertainment with Summer Season Pass programs, including Raging Waters Los Angeles, Raging Waves (largest water park in Illinois), Big Kahuna's, Shipwreck Island, and Wet'n Wild Emerald Pointe in Charlotte, NC.
• Family Entertainment Centers (Boomers Parks) Family entertainment centers in California and Florida offering rides, games, amusements, and attractions, with Summer Season Pass programs.
• Professional Bowlers Association (PBA) Media Property The major league of bowling featuring the PBA Tour, PBA Regional Tour, and PBA50 Tour, with over 180,000 league bowlers enrolled nationwide and millions of fans globally, broadcast across CBS, Paramount+, The CW, and ESPN.
• Summer Season Pass Program Recurring summer season pass programs at bowling centers and water parks offering unlimited visits, generating $13.4 million at bowling locations and $4.2 million across water parks and family entertainment centers in FY2025.
• Corporate Events and Private Party Bookings Hosted corporate events, team-building activities, birthday parties, and private group functions at entertainment center venues across the portfolio, with dedicated sales support and integrated food and beverage service.
• Octane Raceway Indoor racing entertainment venue offering kart racing and racing experiences, part of the company's diversified entertainment offerings.

Quantifiable outcome

• Over 40 million guest visits annually
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• CBS SportscoreStrategic or Co-development Partner · 13 June 2026Broadcast partner for PBA World Championship Finals and ongoing PBA Tour coverage. CBS airs live championship events and play-in stepladder semi-finals, reaching millions of viewers and promoting company bowling venues.
• Paramount+coreStrategic or Co-development Partner · 13 June 2026Streaming partner for PBA World Championship Finals and select PBA Tour events. Provides over-the-top distribution of professional bowling content to streaming subscribers.
• The CWcoreStrategic or Co-development Partner · 22 February 2026Broadcast partner for PBA Tour with Sunday coverage of four major championships across 10 consecutive Championship Sundays. New media partnership launching February 2026.
• ESPNcoreStrategic or Co-development Partner · 1 September 2024Media partner for PBA Tour providing extensive television and digital coverage of professional bowling events and expanding audience reach globally.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• SeaWorld Entertainment: Operates theme parks, water parks, and family entertainment destinations across the U.S. Comparable in water park operations, season pass model, and discretionary leisure customer base.
• Six Flags Entertainment: Operates regional theme parks and water parks with strong season pass economics. Comparable as a multi-park, season-pass-driven operator serving families and groups in discretionary leisure.
• Brunswick Corporation: Diversified marine, fitness, and former bowling equipment/center business. Historical bowling operations (sold to Bowlero in 2014) give it industry knowledge, and it remains a leading supplier of bowling equipment globally to venues including Lucky Strike.
• Topgolf Callaway Brands: Owns the Topgolf tech-enabled driving range entertainment business as well as Callaway golf equipment. Comparable as a large, venue-based experiential entertainment operator targeting similar group/outing and corporate event spend.
• Cedar Fair Entertainment: Owns and operates regional amusement parks and water parks across North America. Comparable in seasonal water park operations, F&B-heavy economics, and group/corporate event exposure at the parks part of Lucky Strike's portfolio.

Emerging players

• Pinstripes: Operates upscale bowling, bistro, and event venues across major U.S. metros. Direct overlap in the experiential bowling-plus-dining-plus-events positioning that Lucky Strike pioneered with its Lucky Strike brand.
• Andretti Indoor Karting & Games: Operates large-format indoor entertainment centers featuring karting, bowling, laser tag, arcade, and dining. Directly competes for the corporate event, group outing, and family entertainment dollar that Lucky Strike targets.

Direct peers

• Dave & Buster's Entertainment: Owns and operates 200+ large-format entertainment venues combining arcade gaming, sports viewing, and full-service dining. Comparable destination-based experiential model with similar food/beverage mix and group/corporate event reliance.
• Round One Entertainment: Japanese-headquartered operator of bowling-and-amusement entertainment centers with a growing U.S. footprint. Directly competes in the bowling-plus-arcade FEC format with similar value-based pricing and family/group customer base.
• Main Event Entertainment: Operates family entertainment centers featuring bowling, laser tag, arcade games, and food/beverage across the U.S. Closely comparable in core offering (bowling-led FECs) and customer segments to Lucky Strike.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BowleroBowl
• LinkedInlinkedin.com/company/bowlero-corp
• Instagraminstagram.com/luckystrikeent
• Xx.com/BowleroBow

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries10 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucky Strike Entertainment (formerly Bowlero Corp.)