What Murmur does

Murmur is a cloud-based supplier marketplace platform designed to manage the long-tail vendor ecosystem for contingent workforce programs. Founded in 2023 and headquartered in Canada (inferred from LinkedIn presence), the company serves enterprise contingent workforce leaders, HR and talent acquisition partners, DE&I leaders, and Managed Service Provider (MSP) organizations. The platform addresses the gap in managing non-primary staffing vendors—the 80% of placements that come from 20% of vendors—by providing tools to curate, evaluate, and rationalize vendor relationships outside of traditional primary supplier arrangements.

The Murmur Platform operates on a four-stage vendor lifecycle methodology—Attract, Engage, Graduate, and Retire—supported by six specialized modules: Long-tail Supplier Management, Supplier Marketplace, Diverse Supplier Network, Supplier Rationalization, Primary Supplier 2.0, and Supplier Evaluation & Selection. The technology is VMS-compatible and cloud-based, designed to integrate with existing vendor management infrastructure used by both self-managed and MSP-operated programs. A self-service supplier portal at app.hellogustv.com/signup enables boutique and diverse staffing firms to join the marketplace independently.

Murmur operates a B2B SaaS subscription model with quote-based enterprise pricing and no publicly disclosed pricing tiers. Distribution combines enterprise field sales (Calendly-scheduled demos) with a self-service supplier registration funnel and channel partnerships targeting MSP providers. As of the most recent data, the platform reported 273 buyers, 962 active sub-vendors, and 962 placements facilitated in the preceding 12 months. In 2024, Murmur was acquired by Raise, with the company now operating as part of Raise's broader supplier marketplace platform.

Name

Murmur

Legal name

Murmur

Website

https://murmurhq.com

Company type

Private

Founded year

2023

Operating status

Acquired

Headcount range

1–10 employees

Short description

Murmur is a cloud-based supplier marketplace platform that helps enterprises and MSPs manage long-tail contingent workforce vendors through vendor lifecycle tools (Attract, Engage, Graduate, Retire) and modules for vendor rationalization, diverse supplier access, and in-program evaluation. Acquired by Raise in 2024.

Ownership category

akta.pro rank

Product category

Contingent Workforce Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF)

Keywords

• Contingent workforce management
• Vendor management software
• Supplier marketplace platform
• Staffing vendor lifecycle
• Sub-vendor management

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: SaaS platform subscription model for sub-vendor management, targeting self-managed contingent workforce programs and MSP providers. Revenue generated through recurring platform fees based on program scale or vendor count.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Murmur operates a cloud-based sub-vendor management platform designed for contingent workforce programs. The platform enables organizations to attract, engage, graduate, and retire staffing suppliers through a vendor lifecycle framework, with curated marketplace access to boutique, local, and diverse suppliers. It is VMS-compatible and serves both self-managed programs and MSP-operated contingent workforce operations.

Product overview

Murmur offers a unified sub-vendor management platform designed for contingent workforce programs. The core Murmur Platform provides four integrated workflow stages—Attract, Engage, Graduate, and Retire—that organizations use to manage the complete vendor lifecycle. Built on this platform are six specialized modules: Long-tail Supplier Management for consolidating and managing boutique suppliers, Supplier Marketplace for building curated vendor pools, Diverse Supplier Network for accessing pre-vetted diverse vendors, Supplier Rationalization for gracefully exiting non-material vendors, Primary Supplier 2.0 for vendor-neutral program support, and Supplier Evaluation & Selection for evaluating vendors against in-program performance data rather than traditional RFPs. The platform is VMS compatible and designed to work with both self-managed and MSP-operated programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Murmur Platform The central sub-vendor management platform enabling organizations to attract, engage, graduate, and retire staffing suppliers throughout the vendor lifecycle. Targets enterprise contingent workforce leaders and MSP providers managing vendor ecosystems.
• Long-tail Supplier Management Enables organizations to consolidate and manage long-tail vendors through a single supply arrangement, single VMS instance, and single point of contact. For organizations seeking to manage the 80% of vendors that produce only 20% of placements.
• Supplier Marketplace Allows organizations to build a vendor farm team, curate sub-vendor pools, and access staffing vendors at their fingertips. Provides supply chain resilience against vendor disruptions.
• Diverse Supplier Network Provides immediate access to pre-vetted diverse suppliers to help organizations build a more diverse vendor ecosystem. Designed as a turnkey solution for supplier diversity and DE&I initiatives.
• Supplier Rationalization Helps organizations gracefully exit non-material vendors, consolidate vendors without disrupting contractors, and maintain contracts with only material vendors. Includes re-engagement capability through retained marketplace access.
• Primary Supplier 2.0 Provides a vendor-neutral boost for self-managed programs, allowing organizations to remain self-managed while staying supplier-neutral and reducing program delivery costs.
• Supplier Evaluation & Selection Upgrades the RFP process with in-program evaluation, allowing organizations to evaluate and select vendors against in-program performance data rather than relying solely on traditional RFP responses.

Quantifiable outcome

• 962 placements facilitated in the past 12 months
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Raise (Recruiting/Supplier Marketplace)coreStrategic or Co-development Partner · 1 January 2024Murmur has merged with Raise to form a connected, compliant supplier marketplace. The company states 'Murmur is now part of Raise — visit RaiseRecruiting/supplier-marketplace to learn more. Together, we're building a more connected, compliant supplier marketplace.' This represents a significant strategic partnership where Murmur's sub-vendor management capabilities are being integrated into Raise's broader recruiting/supplier marketplace platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Workday VNDLY: Workday-owned VMS for direct sourcing and contingent workforce management; overlaps with Murmur on supplier marketplace, vendor engagement, and SOW management for large enterprises.
• SAP Fieldglass: Enterprise VMS leader owned by SAP; competes with Murmur by offering integrated contingent workforce management, SOW, services procurement, and analytics inside a broader SAP ecosystem.
• JAGGAER (direct sourcing): Large procurement suite with direct sourcing and supplier management capabilities; addresses parts of Murmur's supplier marketplace and rationalization use cases for procurement-led organizations.
• Magnit (formerly Workforce Software / TAPFIN): Large MSP/VMS platform with broad contingent workforce program management; competes with Murmur on vendor management, supplier rationalization, and program analytics for enterprise buyers.
• Beeline (Newburn): Established VMS provider competing in contingent workforce and supplier management; serves similar enterprise buyers to Murmur with broader workforce program capabilities.

Emerging players

• TealBook: Supplier intelligence and diversity-focused platform; competes with Murmur's Diverse Supplier Network module for enterprise DE&I-led supplier activation workflows.
• Wand (VMS): Mid-market VMS offering vendor management and contingent workforce program tools; smaller scale than Fieldglass/Magnit but directly addresses Murmur's long-tail vendor management use case.
• Direct Sourcing platforms (e.g., Sift / Yulife): Emerging direct-sourcing and talent marketplace players overlap with Murmur's supplier marketplace and curated sub-vendor pools for enterprise buyers.

Direct peers

• Raise Recruiting: Acquirer of Murmur; operates a recruiting and supplier marketplace platform serving enterprise buyers and staffing suppliers, directly overlapping with Murmur's contingent workforce vendor management offering.
• Lightning (by Avature): Vendor management system focused on direct sourcing and freelance management; competes with Murmur on long-tail vendor onboarding, supplier marketplace, and direct-sourcing workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/murmurhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murmur