Magnit
- Company typePrivate
- Founded1994
- HeadquartersFolsom, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Magnit firmographics
Firmographics- Name
- Magnit
- Legal name
- Magnit Global
- Website
- https://magnitglobal.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Magnit industry classification
Industry- Product category
- Contingent Workforce Management Software and Services
- NAICS
- Professional Employer Organizations (561330), Temporary Help Services (56132), Professional Employer Organizations (56133), Temporary Help Services (561320), Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361), Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF)
- akta.pro secondary industries
- Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB), Workforce Management & Scheduling (BPACAPAI), Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)
Keywords
Where Magnit is headquartered
LocationHeadquarters
- HQ city
- Folsom
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Magnit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Service Provider (MSP): End-to-end management of contingent workforce programs, from sourcing through offboarding, optimized for speed and cost control at any scale. This is a core managed services revenue stream.
- Vendor Management System (VMS): SaaS platform providing total visibility into contingent labor programs with configurable workflows, automate tasks, track spend, and reduce errors.
- Employer of Record (EOR): Engage and support contingent workers across locations with full compliance, streamlined payroll, and elevated worker experience. Magnit becomes the employer of record.
- Direct Sourcing: Curate private talent pools under client brand, using AI-matching and expansive market data to hire faster, reduce costs, and improve candidate experience.
- Pay Intelligence: Access the largest real-time compensation benchmarking data set to determine competitive pay, lower sourcing costs, and strengthen hiring and retention strategies globally.
- Services Procurement: Centralize SOW engagements with turnkey solution that enhances visibility, compliance, and strategic sourcing outcomes.
- Strategic Advisory: Expert advisors help clients forecast, plan, and pivot as business evolves, turning real-time data and market insights into smarter workforce strategies.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Magnit product offering
Product offeringCore offering
Magnit delivers tech-enabled contingent workforce management solutions for enterprise clients globally. The offering combines an integrated AI-powered software platform (Magnit Platform with VMS, Pulse, Gateway, and Maggi Gen AI companion) with managed service capabilities including Managed Service Provider (MSP), Employer of Record (EOR), Services Procurement, Direct Sourcing, Pay Intelligence, Shift-Based Workforce Management, and Strategic Advisory. The company serves as a vendor-neutral partner managing end-to-end contingent labor programs across 130+ countries.
Product overview
Magnit offers a unified contingent workforce management platform comprising core technology products (Magnit VMS, Magnit Pulse, Magnit Gateway, and the overarching Magnit Platform), supplemented by service offerings (MSP, EOR, Services Procurement, Direct Sourcing, Pay Intelligence, Shift-Based Workforce Management, Strategic Advisory, and DEI Solution). Maggi serves as the platform's Gen AI companion embedded within the System of Engagement. The portfolio integrates with Microsoft Teams for conversational AI interactions, and leverages Eightfold AI for talent matching. Sub-brands include Wand VMS and Workforce Logiq VMS. Additional modules include Total Talent Intelligence, Contractor Compliance Services, Magnit Shift, and EarlyPay Magnit for independent contractor payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Magnit Platform Integrated AI-powered workforce management platform combining System of Engagement, System of Action, and System of Record into a unified platform for enterprise contingent workforce management.
- Magnit VMS Configurable Vendor Management System platform providing total visibility into contingent labor programs, automating tasks, tracking spend, and optimizing every step of the contingent workforce workflow for enterprises.
- Magnit Pulse Conversational AI platform that embeds contingent workforce management capabilities directly into workplace collaboration tools such as Microsoft Teams, enabling hiring managers to complete workforce tasks without logging into a traditional VMS portal.
- Magnit Gateway Supplier intelligence and integration platform providing staffing suppliers with live requisition data, AI-driven opportunity prioritization, performance benchmarking, and predictive analytics.
- Maggi Generative AI companion embedded within Magnit Platform's System of Engagement, providing natural language interactions, automating tasks, and simplifying workflows for program teams.
- Managed Service Provider (MSP)
Quantifiable outcome
- Suppliers using Magnit Gateway see 17% increase in win rates
- +5 more outcomes
Companies that use Magnit
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Magnit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Magnit partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MicrosoftcoreMagnit Pulse integrates directly with Microsoft Teams, enabling contingent workforce management capabilities within the workplace collaboration platform. Hiring managers can complete workforce tasks including requisition creation, interview scheduling, onboarding, and expense approvals without leaving Teams.
- Eightfold AIcoreMagnit's DirectSource platform leverages Eightfold's AI technology to more effectively and intelligently identify, engage, and secure the best talent globally while achieving diversity goals.
- Josh Bersin CompanyminorCo-authored white paper 'Unlocking the Power of the Extended Workforce: 5 Leading Practices' providing research and insights on contingent workforce management best practices.
- Staffing Industry Analysts (SIA)minorPartnership with SIA on white paper 'Platform Approach vs. Point: The Promise of End-to-End Solution Suites in Flexible Workforce Management' covering MSP and VMS model evolution.
- ServiceNowcoreMagnit Platform offers integration with ServiceNow, enabling seamless workflow automation and enterprise platform interoperability for contingent workforce management.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Magnit competitors and assessment
Company assessmentDirect peers
- Workday VNDLY: Workday's VNDLY (acquired 2022) is a native VMS within the Workday HCM platform, directly competing with Magnit for contingent workforce management and increasingly bundling with Workday HCM/financials deals.
- Beeline: Beeline is one of the longest-standing VMS platforms globally and the most direct competitor to Magnit VMS, serving enterprise contingent workforce programs with comparable requisition, supplier, and spend management functionality.
- SAP Fieldglass: SAP Fieldglass is a leading enterprise VMS for contingent labor and services procurement, integrated tightly into SAP's broader ERP/HCM suite. It competes head-to-head with Magnit for global MSP/VMS RFPs at the largest multinationals.
- Pontoon Solutions: Pontoon (part of Adecco Group) is a global MSP and talent advisory provider offering vendor-neutral and staff-owned programs, directly competing with Magnit's MSP and Strategic Advisory offerings at enterprise scale.
- Alexander Mann Solutions (AMS): AMS is a global talent acquisition and contingent workforce solutions provider, with RPO/MSP/consulting offerings that overlap directly with Magnit's MSP, EOR, Direct Sourcing, and Strategic Advisory portfolio.
- Randstad Sourceright: Randstad Sourceright is the MSP/RPO arm of Randstad, one of the largest staffing firms globally, competing directly with Magnit for enterprise MSP contracts and contingent workforce outsourcing mandates.
- Kelly OCG: Kelly OCG (Outsource Consulting Group) is Kelly's contingent workforce solutions provider, offering MSP, VMS-adjacent managed services, and Direct Sourcing capabilities that compete directly with Magnit's services portfolio.
- Hays Talent Solutions: Hays Talent Solutions is the MSP/RPO arm of Hays, providing vendor-neutral and staff-owned MSP services; it competes with Magnit in EMEA especially and overlaps on EOR, pay intelligence, and direct sourcing use cases.
Emerging players
- Cielo: Cielo is a global talent acquisition partner offering RPO, MSP, and Direct Sourcing solutions; it competes with Magnit in mid-to-large enterprise deals, particularly for Direct Sourcing and strategic advisory talent programs.
- Eightfold AI: Eightfold AI is a talent intelligence platform that Magnit itself integrates with (DirectSource). As an AI-native competitor it pressures Magnit's talent matching and pay intelligence moats with skills-graph-based sourcing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Magnit social profiles
Digital presenceMagnit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnit leadership team
Management profileNumber of profiles
Profiles1 record
Magnit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnit M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnit
What does Magnit do?
Magnit delivers tech-enabled contingent workforce management solutions for enterprise clients globally. The offering combines an integrated AI-powered software platform (Magnit Platform with VMS, Pulse, Gateway, and Maggi Gen AI companion) with managed service capabilities including Managed Service Provider (MSP), Employer of Record (EOR), Services Procurement, Direct Sourcing, Pay Intelligence, Shift-Based Workforce Management, and Strategic Advisory. The company serves as a vendor-neutral partner managing end-to-end contingent labor programs across 130+ countries.
Is Magnit a public or private company?
Magnit is a private company. It is classified as unknown and is currently operating.
When was Magnit founded?
Magnit was founded in 1994. It employs 1,001 to 5,000 people.
Where is Magnit based?
Magnit is headquartered in Folsom, United States, in the North America region.
How does Magnit make money?
Seven revenue lines are on record. Managed Service Provider (MSP) is the primary driver. The others are vendor Management System (VMS), employer of Record (EOR), direct Sourcing, pay Intelligence, services Procurement and strategic Advisory.
Who are Magnit's main competitors?
Direct peers on record are Workday VNDLY, Beeline, SAP Fieldglass, Pontoon Solutions, Alexander Mann Solutions (AMS), Randstad Sourceright, Kelly OCG and Hays Talent Solutions. Emerging players are Cielo and Eightfold AI.
Does Magnit have an API?
Yes. Magnit offers API access through its Magnit API Toolkit, including a Supplier API and Reporting as a Service. The Supplier API connects staffing suppliers to Magnit's VMS system. API availability and access appear to be oriented toward enterprise/supplier partners rather than general public developers. Developer documentation is at magnitglobal.com/us/en/workforce-management-platform/magnit-platform-integrations/magnit-api/supplier-api.html.
What industry is Magnit in?
Magnit's product category is Contingent Workforce Management Software and Services. Its primary akta.pro industry code is BPACAGAF, Vendor Management System (VMS) & MSP-Led Contractor Programs, with a secondary code of BPACAGAB, Agent of Record (AOR) / Contractor Engagement Services. Its NAICS code is 561330 and its SIC code is 7361.