What Arete Wellness does

Arete Wellness is a Nashville, Tennessee-based integrative longevity and performance clinic founded in 2016 by Adam Bobo and operated under Arete Holdings, LLC. The single-location practice delivers a multi-modal service catalog spanning intravenous (IV) nutrient therapy (12+ infusion formulations including NAD+, Methylene Blue, Quercetin, and Curcumin), whole-body cryotherapy, hyperbaric oxygen therapy (HBOT), infrared sauna, red light therapy, intramuscular injections, and hormone replacement therapy (TRT for men and HRT for women), supported by an in-house proprietary Longevity Quotient (LQ) assessment that integrates cognitive (Cognivue), body composition (InBody), and biomarker diagnostics.

The business operates on a hybrid revenue model combining a tiered membership structure (Essential through Executive) with transactional per-treatment pricing across modalities. New patient entry is gated by a $149 consultation, and the clinic maintains a base of 2,000+ active hormone therapy patients, creating a recurring-revenue anchor alongside episodic wellness visits. The clinic has extended its offering with the Boundless Protocols, co-created with biohacking author Ben Greenfield, and has formalized clinical governance via a Medical Advisory Board in partnership with Agentis, which also provides a digital patient engagement platform.

Arete is founder-operated and bootstrapped with no disclosed external funding. Go-to-market emphasizes brand-building through high-profile Nashville-area endorsements (athletes, country music figures, influencers), positioning the clinic within the local longevity and biohacking consumer segment rather than pursuing scaled geographic expansion. The headcount range of 11-50 employees reflects the operational scale required to staff multiple treatment modalities within a single clinical footprint.

Name

Arete Wellness

Legal name

Arete Holdings, LLC

Website

https://arete-wellness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Arete Wellness is a Nashville-based integrative longevity clinic founded in 2016 by Adam Bobo, offering IV therapy, cryotherapy, HBOT, hormone replacement, and the proprietary Longevity Quotient assessment to performance-focused and biohacking-oriented consumers in the Nashville metro area.

Ownership category

akta.pro rank

Product category

Concierge Wellness and Longevity Services

NAICS

Other Ambulatory Health Care Services (6219), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI)

akta.pro secondary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

Keywords

• IV therapy services
• Hormone replacement therapy
• Cryotherapy treatments
• Hyperbaric oxygen therapy
• Longevity assessment programs

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Tiered monthly membership programs (Essential, Preferred, Premium, Elite, HRT Membership, Executive) with monthly billing and select credits that can be redeemed for various treatments. 6-month minimum commitment for Essential tier.
2. Individual Treatment Sessions: One-time payments for individual services including infrared sauna, whole-body cryotherapy, hyperbaric oxygen therapy, red light therapy, IV infusions, injections, and skin treatments.
3. Consultation Fees: $149 in-clinic Longevity Quotient consultation at Arete Nashville as entry point to the Boundless protocol program.
4. HRT/TRT Programs: Hormone replacement therapy programs for men and women including personalized protocols, ongoing optimization, and regular check-ins with nurse practitioners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Arete Wellness operates a single Nashville clinic delivering advanced wellness therapeutics including whole-body cryotherapy, infrared sauna, hyperbaric oxygen therapy, and red light therapy, alongside a broad IV infusion and injection menu and clinical hormone replacement therapy for men and women. Services are anchored by a proprietary Longevity Quotient biomarker assessment and physician-guided longevity protocols (including the Boundless Protocols program co-created with Ben Greenfield), with access sold through memberships and individual treatment sessions.

Product overview

Arete Wellness is a wellness center offering a comprehensive suite of therapeutic treatments and health optimization services. The core offerings include infrared saunas, whole-body cryotherapy, hyperbaric oxygen therapy chambers, and red light therapy beds. The company provides extensive IV infusion therapies (Methylene Blue, Quercetin, Curcumin, Hangover, Wellness, Sick, Pregnancy, Beauty, Breastfeeding, Longevity, Athlete) and vitamin injections (B12, D, Lipo-C, CoQ10, Thymosin Alpha-1). Additional medical services include Peptides, Advanced Provider Consults, Restorative Medicine, Lab Services, Ozone Therapy, and NAD+ Infusions. Skin wellness treatments include RF Microneedling, Exosomes, and Placental Serum. The company offers hormone therapy programs (TRT and HRT) and the Longevity Quotient (LQ) Assessment diagnostic system. The Boundless Protocols program, co-created with Ben Greenfield, provides a comprehensive 12-week performance and longevity protocol. Membership tiers (Essential, Preferred, Premium, Elite, HRT, Executive) provide varying levels of access to treatments and services. The company serves a diverse clientele from professional athletes to general wellness consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Infrared Sauna Uses infrared light to heat the body directly, producing a deep detoxifying sweat that helps reduce stress, ease muscle pain, and improve circulation; offered to wellness clients at the Nashville center.
• Whole-Body Cryotherapy Exposes the body to extremely cold temperatures for 2-3 minutes to reduce inflammation and swelling, improve circulation, promote healing and recovery, reduce stress, and increase energy.
• Hyperbaric Oxygen Therapy (HBOT) Uses pure oxygen at higher-than-normal atmospheric pressure to increase oxygen in the blood, reduce inflammation, improve circulation, and promote healing for sports injuries, wound healing, and related conditions.
• Red Light Therapy Bed Uses red-spectrum light to reduce pain, inflammation, and speed up healing on a cellular level, with benefits including improved circulation, weight loss support, tissue regeneration, and increased collagen production.
• Signature IV Infusions Vitamin and nutrient infusions administered by registered nurses, formulated to provide immediate benefits such as enhanced energy, improved hydration, and boosted immunity; includes specialty blends such as Methylene Blue, Quercetin, Curcumin, Hangover, Wellness, Sick, Pregnancy, Beauty, Breastfeeding, Longevity, and Athlete bags.
• Vitamin Injections Efficient injections providing swift health boosts ranging from energy enhancement to vitamin supplementation, administered by skilled professionals; offerings include Vitamin B12, Vitamin D, Lipo-C, CoQ10, and Thymosin Alpha-1.
• NAD+ Infusions Advanced treatment to replenish the body's supply of NAD+, a vital coenzyme that supports healthy cell function, energy levels, and metabolism; benefits include improved focus, mood, mental clarity, decreased inflammation, and enhanced physical and cognitive performance.
• Ozone Therapy Triggers cellular reactions that activate healing, enhance endurance, fight inflammation, and boost the immune system.
• Peptides Rejuvenation and recovery peptide treatments offered as part of advanced medical services.
• Advanced Provider Consults Personalized wellness plans developed through advanced provider consultations with licensed nurse practitioners and physicians.
• Restorative Medicine Restorative medical treatments offered as part of the advanced medical services menu.
• Lab Services State-of-the-art laboratory providing accurate and comprehensive testing used to understand each client's unique health profile and design personalized wellness plans.
• RF Microneedling Radiofrequency microneedling treatment for skin rejuvenation and anti-aging.
• Exosomes Advanced skin treatment using exosomes for rejuvenation.
• Placental Serum Cosmetic serum derived from placental tissue used for skin health and anti-aging.
• Testosterone Replacement Therapy (TRT) Clinical TRT programs for men designed to restore optimal testosterone levels safely and sustainably, addressing fatigue, decreased libido, brain fog, loss of muscle mass, mood changes, and poor sleep quality.
• Hormone Replacement Therapy (HRT) Personalized HRT plans for women from perimenopause to postmenopause designed to restore hormonal rhythm and address hot flashes, mood swings, fatigue, low libido, weight gain, and brain fog.
• Longevity Quotient (LQ) Assessment Comprehensive performance physical combining a 45+ biomarker blood panel, COSEHC-17 Cardiometabolic Risk assessment, Cognivue Cognitive Test, InBody Composition Analysis, and Grip Strength testing to produce a proprietary LQ score across 8 longevity domains.
• Boundless Protocols Performance and longevity 12-week protocol co-created by Arete Wellness and Ben Greenfield. Includes the LQ assessment, 60+ biomarker blood panel, peptide and supplement protocol matched to lab values, 12 video modules with Ben Greenfield, physician-guided care, and concierge clinical access via the Agentis app.

Quantifiable outcome

• 98% of patients report improved energy after hormone optimization
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Ben GreenfieldcoreStrategic or Co-development PartnerPerformance and longevity expert Ben Greenfield co-created the Boundless Protocols program with Arete Wellness. Greenfield recorded 12 custom video modules specifically for the program, walking participants through each week and explaining the reasoning behind every intervention. The program combines Greenfield's expertise with Arete's clinical capabilities.
• AgentiscoreTechnology or IntegrationAgentis Medical Advisory Board developed the proprietary Longevity Quotient (LQ) assessment. The Agentis app provides concierge clinical access for Boundless protocol participants, enabling direct messaging with clinicians, protocol adjustments, and results consultations with same-day response from real clinicians.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AgeRejuvenation: Multi-clinic wellness operator combining hormone replacement therapy (TRT/HRT), IV therapy, weight management, and aesthetics. Directly comparable to Arete's hormone-therapy-led service mix.
• Next Health: Concierge wellness and longevity clinic chain offering IV therapy, hormone optimization, HBOT, cryotherapy, and advanced diagnostics. Closely comparable to Arete's premium, longevity-positioned service stack.
• Restore Hyper Wellness: Multi-state franchise offering cryotherapy, IV drip therapy, HBOT, infrared sauna, and red light therapy under a standardized membership model. Directly overlaps Arete's core modality menu and consumer (recovery/wellness) customer base.
• Hydrate IV Bar: Multi-location IV therapy and wellness clinic chain offering drip therapy, injections, and recovery services. Competes for the same general wellness consumer with a comparable modality mix.
• REVIV: Global wellness brand specializing in IV nutrient therapy, booster injections, and recovery protocols with both clinic and concierge delivery. Direct competitor in Arete's IV and injection line of business.
• iCRYO Cryotherapy: Franchised cryotherapy and recovery center chain offering whole-body cryotherapy, IV therapy, infrared sauna, and compression services with a membership-driven model similar to Arete's.

Regional players

• Mobile IV Medics: Mobile IV therapy service delivering drips, NAD+, and injections on-demand to homes and offices. Competes with Arete's IV infusion line on convenience rather than in-clinic experience.
• Thrive Health Nashville: Nashville-based wellness and hormone therapy clinic offering HRT, peptide therapy, IV therapy, and weight management. Local competitor in Arete's home market.

Emerging players

• Marek Health: Telehealth-focused men's TRT and hormone optimization provider with at-home lab testing and physician-supervised protocols. Competes for Arete's TRT customer segment via a remote-first model.

Others

• Ben Greenfield (consulting & brand): Health/fitness/longevity influencer and author with a content platform, supplement line, and consulting business. Partnered with Arete on Boundless Protocols; comparable as a brand-driven longevity authority rather than a clinic competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arete-nashville

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arete Wellness