Asphalt Roofing Manufacturers Association

What Asphalt Roofing Manufacturers Association does

The Asphalt Roofing Manufacturers Association (ARMA) is a U.S.-headquartered nonprofit trade association representing the majority of North America's asphalt roofing manufacturers along with their raw material, equipment, and service suppliers. Operating from Forest Hill, Maryland, the association serves both Regular Members (manufacturers of bitumen-based shingles, built-up roofing, and modified bitumen systems) and Associate Members (component suppliers and service providers), as well as downstream audiences of residential homeowners, commercial building owners, architects, and contractors seeking authoritative information on asphalt roofing systems.

ARMA's core technology consists of a content and standards platform rather than a software product. The association produces and distributes a portfolio of technical publications - notably the Residential Asphalt Roofing Manual ($30.00), the Modified Bitumen Design Guide ($24.99), Technical Bulletins, MAT Releases, White Papers, and a Video Library - available through an online storefront and the main asphaltroofing.org website. Industry tracking is delivered through Quarterly Product Shipment Reports, and recognition and demand generation are driven by the annual Excellence in Asphalt Roofing Awards Program and the International Roofing Expo (IRE) partnership. Sustainability programming includes the Asphalt Roofing Recycling Committee and the annual Virtual Asphalt Roofing Recycling Forum.

Revenue is generated primarily through recurring annual membership dues from Regular and Associate Members, with a small ancillary stream from publication sales. The association's competitive positioning rests on its self-reported representation of the majority of North American asphalt roofing manufacturers, its authoritative voice on technical standards and sustainability, and its coalition structure spanning committees in Technical, Communications/Marketing/Education, Health/Safety/Environment, and Government Affairs.

Name

Asphalt Roofing Manufacturers Association

Legal name

Asphalt Roofing Manufacturers Association

Website

https://asphaltroofing.org

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

11–50 employees

Short description

ARMA is a U.S.-based nonprofit trade association representing the majority of North America's asphalt roofing manufacturers and their suppliers, providing technical publications, regulatory advocacy, and an annual awards program for residential and commercial roofing professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Forest Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: ARMA generates revenue through annual membership dues from Regular Members (manufacturers of bitumen-based shingles, built-up roofing materials, modified bitumen roofing systems) and Associate Members (raw material suppliers, equipment providers, service providers supporting the asphalt roofing industry).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ARMA is a trade association representing the majority of North America's asphalt roofing manufacturers plus their raw material suppliers. Its core offerings include membership services, technical publications (Residential Asphalt Roofing Manual, Modified Bitumen Design Guide), the Excellence in Asphalt Roofing Awards Program, quarterly shipment tracking, regulatory advocacy, and recycling/sustainability initiatives for the asphalt roofing industry.

Product overview

ARMA offers a portfolio of educational publications, technical resources, and industry programs centered on asphalt roofing systems. The core offerings include the Residential Asphalt Roofing Manual (covering system components, ventilation, underlayment, and shingles) and the Modified Bitumen Design Guide for Building Owners (covering materials, construction techniques, and innovative uses like solar and garden roofs). Additional resources include MAT Releases (marketing-ready articles on industry trends), Technical Bulletins (covering residential, built-up, and modified bitumen roofing), White Papers, and a Video Library. ARMA also operates the Excellence in Asphalt Roofing Awards Program recognizing contractor achievements with Gold, Silver, and Bronze medals. The organization provides industry tracking through Quarterly Product Shipment Reports and sustainability resources through its Asphalt Roofing Recycling Committee and annual Recycling Forums.

Differentiator

Problem solved

Functional benefit

Products and services

• Modified Bitumen Design Guide for Building Owners A $24.99 paperback/print-on-demand guide describing materials, substrates, construction techniques, and innovative uses (solar, garden, recreational surfaces) of modified bitumen roofing systems for building owners and roofing professionals.
• Residential Asphalt Roofing Manual – Design and Application Methods (2022 Edition) A comprehensive $30 manual covering components of an asphalt roofing system, including how ventilation, underlayment, and shingles work together, aimed at residential roofing professionals.
• MAT Releases (Marketing-Ready Articles) Downloadable, media-ready feature articles on asphalt roofing topics including attic ventilation, green roofing innovation, shingle benefits, and comparisons with alternative roofing materials.
• Technical Bulletins Technical publications covering residential roofing, built-up roofing, modified bitumen roofing, and shingle installation and maintenance.
• White Papers Technical white papers on asphalt roofing topics and industry research.
• Video Library Collection of educational and promotional videos about asphalt roofing systems and industry topics.
• Excellence in Asphalt Roofing Awards Program Annual competition recognizing outstanding craftsmanship in asphalt roofing for steep- and low-slope applications, with Gold, Silver, and Bronze medal categories plus Best-in-Class awards and monetary prizes.
• Quarterly Product Shipment Report Industry tracking and reporting service providing data on asphalt roofing product shipments and market trends.
• Asphalt Roofing Recycling Resources Resources from the Asphalt Roofing Recycling Committee, Measurement Working Group, Low-Slope Asphalt Roofing Recycling Task Force, Asphalt Roofing Recycling Forum Working Group, and annual recycling forums.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Regular Members (Asphalt Roofing Manufacturers)coreOthersRegular Members are companies that manufacture bitumen-based shingles, built-up roofing materials, modified bitumen roofing systems, or allied products in North America. They receive committee participation, regulatory monitoring, technical publications, networking, and industry promotional resources.
• Associate Members (Raw Material Suppliers)coreOthersAssociate Members are business entities supplying components, equipment, or services for the manufacture or installation of bitumen-based roofing materials. They support the purposes and activities of the association.
• International Roofing Expo (IRE)minorGTM or Marketing PartnerARMA recognizes Excellence in Asphalt Roofing award winners at member company booths during the International Roofing Expo, providing networking opportunities between contractors and manufacturers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Asphalt Institute: International trade association representing the asphalt industry; comparable to ARMA as an industry-body that promotes asphalt-based products (predominantly paving, but overlaps in asphalt material expertise and standards-setting).
• National Roofing Contractors Association (NRCA): The leading U.S. trade association for roofing contractors; directly comparable to ARMA as a roofing-industry association providing technical resources, advocacy, and member services across North America.

Others

• National Asphalt Pavement Association (NAPA): Trade association representing asphalt pavement producers; thematically related through shared raw materials and member profiles, though focused on paving rather than roofing.
• Polyisocyanurate Insulation Manufacturers Association (PIMA): Trade association for polyisocyanurate insulation manufacturers used in roofing assemblies; adjacent to ARMA as a roofing-system component association serving overlapping manufacturer constituencies.

Emerging players

• EPDM Roofing Association (ERA): Trade association promoting EPDM single-ply membrane roofing; comparable to ARMA as a roofing-material association but representing a competing product category.
• Single Ply Roofing Industry (SPRI): Trade association for manufacturers of single-ply roofing membranes; directly comparable in form (roofing-material association) but represents a competing category to asphalt.
• Tile Roofing Institute: Trade association promoting concrete and clay tile roofing; comparable as a roofing-material association representing an alternative product category to asphalt.
• Metal Building Contractors and Erectors Association (MBCEA): Association for metal building contractors and erectors; comparable trade-association structure but focused on metal as an alternative roofing/cladding material.
• Cedar Shake & Shingle Bureau: Trade bureau representing wood shake and shingle manufacturers; similar association model but promotes an alternative roofing material.

Broad incumbents

• Metal Construction Association (MCA): Trade association representing metal construction product manufacturers; comparable structure to ARMA but focused on metal roofing as a competing material category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/asphalt_roofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asphalt Roofing Manufacturers Association