What Tile Roofing Industry Alliance does

The Tile Roofing Industry Alliance (TRIA), founded in 1971 and headquartered in Seattle, Washington, is a 501(c)(6) nonprofit trade association representing concrete and clay tile roofing manufacturers, suppliers, and professional roofing contractors in the United States. The organization develops and publishes building code-recognized installation manuals — including the IAPMO Uniform ES-ER-2015-approved Concrete and Clay Roof Tile Installation Manual, the 7th Edition Florida High Wind manual (in partnership with FRSA), and the Cold & Snow Design Criteria manual (with WSRCA) — and maintains a library of technical briefs, technical bulletins, marketing materials, and a Discontinued Tile Guide. Its technical assets are the only steep-slope tile installation manual set with a code-issued evaluation report, giving the manuals de facto regulatory standing under IRC/IBC and CBC frameworks.

TRIA runs manual certification training, hands-on demonstration courses, and online educational videos for roofers and contractors, and operates a member portal and "Find A Member" contractor directory that connects homeowners, architects, builders, and consultants with certified installers and manufacturers. The organization conducts an annual DC Fly-In and participates in NRCA's Roofing Day in DC, with additional state-level advocacy in Florida through a Tallahassee-based lobbyist; coalition activity includes the Construction Industry Safety Coalition and regular engagement with NAHB, OSHA, the U.S. Chamber, and the Department of Labor.

Revenue is generated primarily through recurring membership dues from manufacturers, suppliers, and contractors, supplemented by training and certification fees and modest direct sales of printed installation manuals (priced at $20-$25 per copy, with free PDF downloads). The "Find A Member" directory and the code-recognized status of the manuals function as the primary economic flywheel: member dues fund technical content, and that content reinforces membership value. With 1-10 employees, TRIA is operationally lean and member-driven, with no parent company, no equity funding, and no publicly disclosed revenue or budget.

Name

Tile Roofing Industry Alliance

Legal name

Tile Roofing Industry Alliance

Website

https://tileroofing.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tile Roofing Industry Alliance (TRIA) is a Seattle-based nonprofit trade association serving concrete and clay tile roofing manufacturers, suppliers, and professional contractors. It publishes code-recognized installation manuals, runs training and certification programs, and advocates for the industry in federal and state regulatory forums.

Ownership category

akta.pro rank

Product category

Trade Association Services for Tile Roofing Industry

NAICS

Roofing Contractors (23816), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)

SIC

Services-Membership Organizations (8600), Structural Clay Products (3250)

akta.pro primary industry

Clay & Concrete Roof Tiles (IMADAFAC)

akta.pro secondary industries

Roof Installation & Replacement (HSAPAKAA), Roofing (EDAOAAAD)

Keywords

• Tile roofing association
• Roofing installation manuals
• Roofer training certification
• Building code advocacy
• Concrete clay roofing

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: TRIA operates as a membership-based trade association. Manufacturers, suppliers, and professional roofing contractors join as members to access resources, training, certification, and industry advocacy. The member portal and membership application are available through the organization's website.
2. Training and Certification Programs: The organization offers training and certification programs for roofers and roofing professionals on code-approved installation methods. Training includes manual certification training, hands-on demonstrations, and educational videos. Printed copies of installation manuals are available for purchase ($25 each for current editions).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Tile Roofing Industry Alliance is a membership-based trade association that develops and publishes building code-recognized installation manuals for concrete and clay tile roofing systems, delivers hands-on training and certification programs for roofing professionals, publishes technical briefs and educational resources, and conducts federal and state government advocacy on behalf of the tile roofing industry. Its commercial outputs include paid training programs, paid printed copies of installation manuals, and contractor directory listings sold to manufacturers, suppliers, and roofing contractors.

Product overview

The Tile Roofing Industry Alliance (TRIA) is a trade association serving manufacturers, suppliers, and professional roofing contractors in the tile roofing industry. The organization does not offer a unified software platform but provides a portfolio of essential services including building code-recognized installation manuals (Concrete and Clay Roof Tile Installation Manual and Florida High Wind editions), training and certification programs, technical briefs, marketing materials, and government relations advocacy. The core offerings center on industry education, standards development, and member support through a secure member portal and contractor directory.

Differentiator

Problem solved

Functional benefit

Products and services

• Training and Certification Programs Comprehensive training programs for roofers and roofing professionals on code-approved installation methods for concrete and clay tile roofing. Includes manual certification training, free hands-on demonstrations, and educational videos.
• Concrete and Clay Roof Tile Installation Manual (2024 Edition) Building code recognized installation manual providing updated color drawings and latest ASCE-7-16 and ASCE 7-22 wind uplift design criteria compliant with IRC/IBC and CBC code requirements. Carries IAPMO Uniform ES-ER-2015 code approval (only steep-slope tile roofing installation manual with such a code-issued evaluation report).
• Florida High Wind Concrete & Clay Tile Installation Manual (7th Edition) Specialized installation manual for high wind applications in Florida, developed in partnership with the Florida Roofing and Sheet Metal Contractors Association (FRSA). 7th Edition includes updated wind codes, recognizes latest products, and enhanced installation practices.
• Cold & Snow Concrete and Clay Tile Design Criteria Manual Companion manual to manufacturer installation guides, designed for cold-weather climate installation of concrete and clay tile roofing, providing answers for roofers, contractors, architects, and building officials.
• Technical Briefs Library Technical guidance documents covering installation guidance, code requirements, flashings, underlayments, adhesives, hail resistance, storm damage assessment, and other tile roofing topics.
• Discontinued Roofing Tiles in North America Technical Bulletin Comprehensive reference guide covering roofing tiles discontinued in North America over the past two to three decades, helping contractors and homeowners identify legacy tiles and determine replacement options.
• Marketing Materials Attractive, informative guides provided at no cost to members to support their business marketing efforts, including the Roof Maintenance Guide and Beautifully Unbeatable brochure.
• TRIA Member Portal Secure online portal for TRIA members to access exclusive resources, training materials, certification information, and industry updates.
• Find A Member Directory Online directory enabling homeowners, architects, builders, and consultants to find certified tile roofing manufacturers, suppliers, and professional contractors across the United States.
• Government Relations Advocacy Industry advocacy and lobbying services representing tile roofing manufacturers, suppliers, and contractors on Capitol Hill and with federal agencies including the Department of Labor, OSHA, and NLRB, plus state-level lobbying in Florida.

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, regional and minor.

• National Roofing Contractors Association (NRCA)coreGTM or Marketing Partner · 8 April 2025TRIA holds its DC Fly-In in conjunction with NRCA's Roofing Day in DC, coordinating advocacy efforts and sharing access to legislators, Department of Labor officials, and industry stakeholders. NRCA arranged the April 2025 meeting with Secretary of Labor Lori Chavez-DeRemer for TRIA and other Roofing Day attendees.
• Florida Roofing and Sheet Metal Contractors Association (FRSA)coreStrategic or Co-development Partner · 31 December 2020TRIA has partnered with FRSA for over two decades on developing installation manuals representing proper installation practices, industry standards, and the latest code requirements for Florida's high wind regions. This partnership produced the 6th and 7th Edition Florida High Wind Concrete and Clay Tile Installation Manuals.
• Western States Roofing Contractors Association (WSRCA)coreStrategic or Co-development PartnerTRIA and WSRCA partnered to create the Cold & Snow Concrete and Clay Tile Design Criteria manual for cold weather installation. WSRCA also collaborated on the 2015 Concrete and Clay Roof Tile Installation Manual, submitting it for IAPMO Uniform ES Evaluation Report recognition.
• National Association of Home Builders (NAHB)coreGTM or Marketing PartnerTRIA meets regularly with NAHB policy staff to discuss mutual issues including OSHA regulations, workforce development, immigration reform, building codes, and building energy-efficiency tax credits. NAHB coordinates the Construction Industry Safety Coalition which TRIA helped found and participates in.
• Construction Industry Safety Coalition (CISC)coreStrategic or Co-development PartnerTRIA is a member of the Construction Industry Safety Coalition, participating in coalition comments on OSHA rulemakings including Personal Protective Equipment (PPE) regulations and other safety standards affecting the construction industry.
• Florida State Lobbyist - Carol G. BowenregionalOthersTRIA hired Carol G. Bowen as a Florida-based lobbyist to represent the organization in Tallahassee, advocating against counterproductive legislation and educating elected officials about tile roofs. Carol has extensive background in construction government affairs.
• U.S. Chamber of CommerceminorGTM or Marketing PartnerTRIA participates in the U.S. Chamber's Labor Relations Committee meetings, engaging on OSHA regulations, NLRB matters, immigration, and EEOC issues affecting the construction industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Single Ply Roofing Industry (SPRI): Trade association for the single-ply membrane roofing industry, focused on technical standards and code development for commercial roofing. Directly comparable to TRIA as a material-specific roofing trade body with technical-publication and advocacy missions.
• Asphalt Roofing Manufacturers Association (ARMA): Trade association representing asphalt roofing manufacturers in North America. Directly comparable to TRIA as a material-specific roofing industry association focused on manufacturer members, technical standards, and advocacy — though TRIA covers clay and concrete tile where ARMA covers asphalt.
• Western States Roofing Contractors Association (WSRCA): Regional roofing contractors association in the Western U.S. that has co-developed manuals with TRIA. Comparable as a roofing trade body with shared training, manual publication, and code advocacy activities targeting professional roofing contractors.
• Cedar Shake & Shingle Bureau: Trade association representing the cedar shake and shingle roofing industry. Highly comparable to TRIA as a steep-slope roofing category association promoting a traditional roofing material through certifications, technical manuals, and code advocacy.
• Metal Construction Association (MCA): Trade association representing metal roofing and wall product manufacturers. Comparable to TRIA as a material-specific roofing association promoting its category through technical resources, code advocacy, and member services.
• Florida Roofing and Sheet Metal Contractors Association (FRSA): Florida-focused roofing contractors association that has co-developed the Florida High Wind Installation Manual with TRIA for over two decades. Directly comparable as a roofing trade association producing technical content and providing training and advocacy.
• EPDM Roofing Association (ERA): Trade association for EPDM (synthetic rubber) membrane roofing manufacturers. Closely comparable to TRIA in form (material-specific manufacturer trade body) with similar focus on technical publications, code engagement, and category advocacy.

Broad incumbents

• National Association of Home Builders (NAHB): Large U.S. trade association representing home builders, remodelers, and suppliers — including construction material categories like roofing. Comparable to TRIA as an advocacy partner engaging on building codes, OSHA, workforce, and tax policy, though NAHB's scope is far broader.
• National Roofing Contractors Association (NRCA): One of the largest U.S. roofing trade associations, representing the full roofing industry (contractors, manufacturers, distributors). Directly comparable to TRIA as a membership organization driving advocacy, training, and code development, but operates at much broader scope across all roofing materials.

Emerging players

• National Tile Contractors Association (NTCA): Trade association for tile installation contractors focused primarily on floor and wall tile. Adjacent to TRIA in tile-industry advocacy and contractor certification; partial overlap in installer training and standards development but different end-product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/tileroofingorg1
• LinkedInlinkedin.com/company/tile-roofing-industry-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tile Roofing Industry Alliance