Interior Design Hub
The Interior Design Hub is a London-based e-learning platform founded in 2018 by Kate Hatherell, delivering an Ofqual-regulated Level 3 Diploma in interior design alongside a tiered curriculum of memberships, accelerators, and courses to aspiring and practicing interior designers.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Interior Design Hub does
The Interior Design Hub is a London-based e-learning platform founded in 2018 by Kate Hatherell, serving aspiring and practicing interior designers through structured education, certification, and ongoing business support. The company operates a vertically integrated learning ecosystem anchored by an Ofqual-regulated Level 3 Diploma in Professional Interior Design, awarded in partnership with AIM Qualifications and recognized under the UK Regulated Qualifications Framework, with additional accreditation from SBID. The platform spans a three-stage career pathway: the diploma as the foundational qualification, Hub Insiders (monthly subscription) as the recurring business-support tier, and Launch Lab Experience (12-week premium accelerator) as the scaling tier for practicing design entrepreneurs. Adjacent offerings include SketchUp-focused training, standalone masterclasses (Mood Board, Instagram marketing), contract templates, and SketchUp software licenses.
The business is delivered through a SaaS-style stack — Kajabi for course hosting and membership management, Stripe and PayPal for payments, Microsoft Teams for mentorship sessions, Missive for customer support, and a private Facebook Group for community — with Trimble's SketchUp licensed and embedded into the curriculum. The go-to-market relies on content marketing, free lead magnets (Business 5-Step Roadmap), and the Hub Reward affiliate program (15% commission), with supplementary revenue from FF&E supplier referral transactions and ancillary product sales. Customer segments are organized by career stage — aspiring designers beginning with the diploma, practicing designers running studios, and entrepreneurs scaling toward sustainable businesses — and pricing is diversified across one-time course fees, diploma installments, monthly subscription, and Launch Lab installment or one-time payment.
The operation is founder-led with a small team (1–10 employees) and no disclosed external funding, indicating a bootstrapped growth model reliant on organic acquisition, content marketing, and reinvested cash flow. The combination of regulated credentials, recurring membership, and premium accelerator revenue creates a layered monetization structure that supports unit economics but constrains absolute scale absent external capital.
Interior Design Hub firmographics
Firmographics- Name
- Interior Design Hub
- Legal name
- The Interior Designers Hub Limited
- Website
- https://interiordesignershub.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Interior Design Hub is a London-based e-learning platform founded in 2018 by Kate Hatherell, delivering an Ofqual-regulated Level 3 Diploma in interior design alongside a tiered curriculum of memberships, accelerators, and courses to aspiring and practicing interior designers.
- Ownership category
- akta.pro rank
Interior Design Hub industry classification
Industry- Product category
- Interior Design Education and Training
- akta.pro primary industry
- Design Colleges (Graphic, Industrial, UX/UI, Interior) (EDAHAJAB)
- akta.pro secondary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Interior Design Hub is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Interior Design Hub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Diploma Course Fees: One-time fees for Level 3 Diploma in Professional Interior Design. Students can pay in full with discount, or spread payments over 12 or 18 monthly instalments. Modules must be completed within 2 years.
- Hub Insiders Membership: Paid membership programme with joining fee and monthly subscription that automatically renews. Includes access to training vault, mentorship, weekly hot seats calls, Facebook group support, monthly Smash It pack, and meetup invitations.
- Launch Lab Experience: Premium 12-week programme with structured video training, personalised mentorship, templates, and legal documentation. Payment via full payment or 6 monthly instalments.
- SketchUp's Not Scary Training: Training courses for SketchUp 3D design software combined with software licence. Payable in 12 monthly instalments.
- Training Services: Individual courses including Mood Board Masterclass, Instagram for Interior Designers, and other training programmes. Fee payable in full in advance.
- Hub Reward Affiliate Programme: 15% affiliate fees paid to Hub Insiders members who introduce new members to the programme
- Third Party Retailer FF&E: Hub Insiders members access discounts on furniture, fixtures and equipment from third party retailers through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Level 3 Diploma in Professional Interior Design - 12 monthly instalments |
| Subscription | Monthly | Level 3 Diploma in Professional Interior Design - 18 monthly instalments |
| One time/ perpetual license | Pay-as-you-go | Level 3 Diploma in Professional Interior Design - Full payment |
| Subscription | Monthly | Hub Insiders Membership |
| Subscription | Monthly | Launch Lab Experience |
| Subscription | Monthly | SketchUp's Not Scary |
| Other | Pay-as-you-go | Hub Reward Affiliate |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Interior Design Hub product offering
Product offeringCore offering
Interior Design Hub is an e-learning platform that sells an Ofqual-regulated Level 3 Diploma in Professional Interior Design alongside business launch programmes (Launch Lab Experience), a recurring Hub Insiders membership community, and SketchUp software licences and training. Its offering follows a three-step pathway (Get Qualified, Set Up Your Business, Run Your Business) targeting aspiring and practising interior designers in the UK.
Product overview
The Interior Designers Hub is an education and training platform for aspiring and practising interior designers in the UK, operating through two legal entities: The Interior Designers Hub Limited and Kathryn (Kate) Hatherell trading as The Interior Designers Hub. Founded in 2018, the company provides a three-stage career pathway: (1) qualifying via the Ofqual-regulated Level 3 Diploma in Professional Interior Design (10-module online course with SketchUp training and Student Campus community); (2) setting up a business via training programmes such as Launch Lab Experience (12-week mentorship programme with 1:1 sessions, Teams support, and contract templates) and SketchUp's Not Scary courses; and (3) running and growing a business through Hub Insiders membership (ongoing mentorship, training vault, weekly hot seats, community Facebook groups, FF&E supplier discounts, and marketing resources). Additional standalone offerings include Mood Board Masterclass, Instagram for Interior Designers, and downloadable contract templates. The company also offers a free 5-step business roadmap guide and blog content. The portfolio spans accreditation-led qualifications, premium structured programmes, recurring membership communities, and à la carte training and digital products.
Differentiator
Problem solved
Functional benefit
Products and services
- Level 3 Diploma in Professional Interior Design A 10-module flexible online interior design qualification regulated by Ofqual at RQF Level 3 and externally verified by AIM Qualifications, designed for aspiring UK interior designers to gain a recognised diploma entirely online at their own pace within two years.
- Hub Insiders Membership A recurring paid membership providing interior designers with a training vault, weekly hot seats calls, monthly Smash It packs, daily social media content, private Facebook community access, mentorship, and FF&E supplier discounts.
- Launch Lab Experience A premium 12-week structured programme with video lessons, personalised 1:1 mentoring, Microsoft Teams support, and business setup templates that helps interior designers launch their own design business.
- SketchUp's Not Scary A training course teaching interior designers how to use Trimble SketchUp 3D design software, bundled with a SketchUp licence and sold as a standalone purchase.
- Mood Board Masterclass A standalone training course teaching interior designers how to create professional mood boards for client projects.
- Instagram for Interior Designers A standalone training course teaching interior designers how to use Instagram as a marketing and business development channel.
- Residential Contract Template A legally drafted downloadable contract template for residential interior design projects, available as a standalone purchase or included within the Launch Lab Experience programme.
- SketchUp Software Licences Standalone Trimble SketchUp software licences, plug-ins, and extensions sold to interior designers for purchase, renewal, or upgrade through the website.
Companies that use Interior Design Hub
Customer profileSegments3 records
Ideal customer profiles3 records
Interior Design Hub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Interior Design Hub partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- AIM Qualifications and Assessment GroupcoreAIM Qualifications is the external awarding body that verifies the Level 3 Diploma in Professional Interior Design. Students are registered as students with AIM upon enrolment, and the qualification is externally verified through AIM.
- OfqualcoreThe Level 3 Diploma is registered with Ofqual, The Office of Qualifications and Examinations Regulation, a non-ministerial government department that regulates qualifications, exams and tests in England.
- Society of British and International Interior Design (SBID)coreCourse is SBID Accredited, recognised by the Society of British and International Interior Design as meeting professional standards.
- Trimble Inc. (SketchUp)coreThe Interior Designers Hub is a recognised reseller of Trimble SketchUp Software and authorised as an agent to market and facilitate sales of SketchUp Software to end-users. A 24-month SketchUp licence is included in the Diploma Fee.
- StripecoreStripe is used as the payment gateway for all credit and debit card payments on the website. Payment details are stored on Stripe secure servers.
- KajabicoreKajabi platform is used for website hosting, course delivery, membership management, and email communications.
- Skills Funding Agency / Learning Records ServicecoreStudent data may be shared with Skills Funding Agency, part of the UK Department for Education, to issue Unique Learner Numbers (ULN) and create Personal Learning Records.
- Third Party RetailersminorHub Insiders members access discounts on furniture, fixtures and equipment (FF&E) from third party retailers. The company acts as agent facilitating orders between members and retailers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Interior Design Hub competitors and assessment
Company assessmentBroad incumbents
- Skillshare: Subscription-based online learning community with significant interior design course inventory taught by practitioners. Comparable in self-paced online interior design education, but broader and not regulated/credentialed.
- Domestika: Global online creative learning platform with a strong interior design catalogue taught by practising designers. Comparable as a creator-economy online design education platform competing for the same learner mindshare on interior design topics, though broader in scope.
- Udemy: Large global online course marketplace with extensive interior design course inventory at varied price points. Comparable as a low-friction online channel for aspiring interior designers seeking self-paced training, though lacking the regulated credential positioning.
- KLC School of Design: Long-established UK interior and garden design school based in London with both in-person and online pathways. Comparable in subject matter and UK regulatory positioning, though broader in scope and more established/incumbent in brand.
Direct peers
- National Design Academy: UK distance-learning design college offering interior design diplomas and degree pathways via online study. Directly comparable as a UK distance-learning interior design educator serving career changers, with similar instalment-based fee structures.
- QC Design School: Online design school offering self-paced interior decorating and design courses with certification and mentorship add-ons. Highly comparable in online-only delivery, instalment pricing, and focus on aspiring/intermediate designers seeking credentials.
- New York Institute of Art and Design (NYIAD): US-based online career-focused design school offering interior design certificate programmes delivered self-paced with tutor support. Comparable in online interior design education model, instalment pricing, and tutor-supported online delivery.
- The Interior Design Institute: UK-based online interior design education provider offering diploma-style courses to aspiring designers globally. Most direct comparable on online interior design training with similar target customer (career changers and aspiring designers) and similar pricing/installment structure.
Regional players
- Interior Design Academy (IDA): Australia-based online interior design education provider serving a similar career-changer audience in a different geography. Comparable in online interior design diploma delivery, but primarily serves the Australian/NZ market and does not directly compete in the UK.
Emerging players
- Centre of Excellence: UK-based online learning platform offering a broad catalogue of courses including interior design. Comparable as a UK online course marketplace with interior design curriculum, though broader in scope and less specialised than the subject-matter focus of Interior Designers Hub.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Interior Design Hub social profiles
Digital presenceInterior Design Hub compliance and trust
Trust signalCompliance6 records
Interior Design Hub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interior Design Hub leadership team
Management profileNumber of profiles
Profiles1 record
Interior Design Hub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interior Design Hub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interior Design Hub
What does Interior Design Hub do?
Interior Design Hub is an e-learning platform that sells an Ofqual-regulated Level 3 Diploma in Professional Interior Design alongside business launch programmes (Launch Lab Experience), a recurring Hub Insiders membership community, and SketchUp software licences and training. Its offering follows a three-step pathway (Get Qualified, Set Up Your Business, Run Your Business) targeting aspiring and practising interior designers in the UK.
Is Interior Design Hub a public or private company?
Interior Design Hub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Interior Design Hub founded?
Interior Design Hub was founded in 2018. It employs 1 to 10 people.
Where is Interior Design Hub based?
Interior Design Hub is headquartered in London, United Kingdom, in the Europe region.
How does Interior Design Hub make money?
Seven revenue lines are on record. Diploma Course Fees are the primary driver. The others are hub Insiders Membership, launch Lab Experience, sketchUp's Not Scary Training, training Services, hub Reward Affiliate Programme and third Party Retailer FF&E.
Who are Interior Design Hub's main competitors?
Broad incumbents on record are Skillshare, Domestika, Udemy and KLC School of Design. Direct peers are National Design Academy, QC Design School, New York Institute of Art and Design (NYIAD) and The Interior Design Institute. Interior Design Academy (IDA) is listed as a regional player. Centre of Excellence is listed as an emerging player.
Does Interior Design Hub have an API?
No public API is recorded for Interior Design Hub.
What industry is Interior Design Hub in?
Interior Design Hub's product category is Interior Design Education and Training. Its primary akta.pro industry code is EDAHAJAB, Design Colleges (Graphic, Industrial, UX/UI, Interior), with a secondary code of BPAHAKAB, Interior Design Services.