American Society of Mexico

What American Society of Mexico does

American Society of Mexico A.C. (AmSoc) is a binational nonprofit civil association founded in 1941 and headquartered in Mexico City, operating as the primary institutional bridge between American companies, NGOs, and civil society in Mexico and the governments of both countries. With over 80 years of history, the organization unites roughly two million Americans residing in Mexico with 138+ American civil organizations and a roster of enterprise members spanning automotive (GM), pharmaceuticals (Pfizer), banking and finance (HSBC, American Express), technology (Oracle, IBM, Amazon), professional services (Deloitte, EY, PwC), agribusiness (Cargill), energy (Sempra), and consumer goods (Nestlé). Its core offerings are not technology products but institutional services: working groups (Public Affairs Task Force, Organizations Steering Group), high-level forums (Texas Policy Summit, T-MEC dialogues, Women Economic Forum Iberoamérica), bilateral policy advocacy, and structured networking that convenes C-suite executives with government decision-makers, particularly around USMCA treaty review and nearshoring dynamics.

The organization is funded through voluntary financial contributions from sponsoring members and event sponsorships; pricing is not publicly disclosed. AmSoc's go-to-market is community-led and event-driven, with member recruitment through direct outreach, existing network engagement, and high-profile convenings. It does not develop proprietary technology — its stated technology profile is "not applicable" — and there are no software products, APIs, or AI systems in scope. Distribution is delivered through direct membership engagement, events, and working groups, with geographic scope concentrated in Mexico and the broader US-Mexico bilateral corridor.

Leadership is anchored by President Larry Rubin, who represents the American community alongside the US Ambassador, and CEO Enrique Huesca, appointed in 2026 with prior senior Mexican federal government experience and an MPA from Syracuse's Maxwell School. Governance rests on a Board of Directors staffed by senior executives from member companies. In 2026 the organization received the Medal for Business Merit from the Mexico City Congress's Economic Development Commission in the category of Business Culture and Ethics, reinforcing its institutional positioning as the USMCA review cycle intensifies.

Name

American Society of Mexico

Legal name

American Society of Mexico A.C.

Website

https://amsoc.mx

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1–10 employees

Short description

American Society of Mexico (AmSoc) is a binational nonprofit association founded in 1941 that convenes American companies, NGOs, and government stakeholders in Mexico to advance US-Mexico trade, USMCA policy, and bilateral business dialogue through working groups, forums, and advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: The organization operates through voluntary financial contributions from sponsoring members and third parties. Affiliated companies pay membership fees to be part of the binational business network and gain access to networking, advocacy, and institutional influence.
2. Event Participation and Sponsorships: Revenue generated from event sponsorships, forum participation, and collaborative initiatives organized by the organization.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

American Society of Mexico (AmSoc) is a binational nonprofit membership organization that unites American companies, NGOs, civil society, and the American community residing in Mexico. It provides high-level networking, advocacy on USMCA trade policy and nearshoring, strategic insights on the binational economic environment, and institutional engagement with US and Mexican government decision-makers. The organization also coordinates working groups and high-impact forums that connect corporate leaders with policymakers to shape the North American agenda.

Product overview

American Society of Mexico is a binational nonprofit organization that serves as a strategic bridge between Mexico and the United States, facilitating dialogue between businesses, civil organizations, and government institutions. The organization does not offer traditional technology products or software services; instead, it provides programs including working groups (Public Affairs Task Force and Organizations Steering Group), events, forums, networking opportunities, and newsletters. Its core offerings are institutional engagement, policy advocacy, and bilateral cooperation facilitation rather than commercial product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Membership Program A sponsoring membership program for American and Mexican companies that provides access to the binational business network, USMCA policy engagement, C-level networking, and institutional advocacy with US and Mexican governments. Members include GM, Pfizer, HSBC, Oracle, American Express, Deloitte, EY, PwC, IBM, Amazon, Cargill, Axalta, Nestlé, and others.
• Organizations Steering Group (Civil Organization Membership) A membership body integrating 138+ American civil organizations and NGOs operating across Mexico's 32 states, coordinating humanitarian support networks and multisectoral cooperation to generate social impact programs benefiting more than 10 million people.
• Public Affairs Task Force A working group platform within AmSoc for members to coordinate on public affairs, USMCA and nearshoring policy, and bilateral advocacy. It enables structured engagement with governmental institutions on regulatory, legal certainty, and economic issues affecting American companies in Mexico.
• Bilateral Forums and Policy Events High-level policy forums and events such as the Texas Policy Summit, T-MEC forums, bilateral dialogues, Women Economic Forum Iberoamérica, Festival Mentes Brillantes, and Medal for Business Excellence ceremony that convene corporate leaders and government officials to advance the binational agenda.
• Strategic Insights and Binational Analysis Analysis and perspectives delivered to members on the binational economic environment, USMCA developments, nearshoring opportunities, and the public policy agenda, supported by sectoral studies, impact analyses, and non-individualized statistical content.

Quantifiable outcome

• 500+ social programs with 10M+ people impacted
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, key, minor and social impact.

• Organizations Steering Group (138+ American Organizations)coreStrategic or Co-development PartnerThe Organizations Steering Group is an organizational body integrated by 138+ American organizations operating across Mexico's 32 states. It promotes communication and multisectoral cooperation to build humanitarian support networks generating a more prosperous, safe, healthy, and harmonious society in Mexico.
• Texas Public Policy FoundationcoreStrategic or Co-development PartnerCo-organized the Texas Policy Summit 2026 in Austin, Texas, one of the most relevant public policy forums focusing on economic growth, security, innovation, energy, and regional cooperation between Texas and Mexico.
• Instituto Mexicano de Ejecutivos de Finanzas (IMEF)keyStrategic or Co-development PartnerCo-presented the forum 'T-MEC 2026: ¿renovación estratégica o punto de quiebre para Norteamérica?' addressing USMCA review topics including rules of origin, dispute resolution mechanisms, labor compliance, energy, digital commerce, and regional supply chains.
• ActinverkeyStrategic or Co-development PartnerCo-organized the 'Acuerdos Bilaterales' dialogue addressing the strategic importance of Mexico-United States relations ahead of T-MEC review, focusing on legal certainty, bilateral cooperation, and regulatory stability.
• OraclekeyStrategic or Co-development PartnerCo-organized the C&IA Strategy Summit where Enrique Huesca, CEO of AmSoc, participated in the 'Visionarios 2030' panel discussing artificial intelligence's role in Mexico-United States competitiveness and regional economic integration.
• B2V MXminorStrategic or Co-development PartnerCo-organized the C&IA Strategy Summit alongside Oracle, focusing on AI strategy and its implications for regional competitiveness between Mexico and the United States.
• AeroméxicokeyStrategic or Co-development PartnerFourth consecutive year of co-organizing 'Kids Day' at AICM's East Hangar, an initiative bringing children closer to aviation and creating memorable experiences for families in the community.
• Fundación Lilosocial impactStrategic or Co-development PartnerOrganizations Steering Group supports Fundación Lilo's mission to save lives of Mexican children with congenital heart conditions through surgeries, medical evaluations, emotional support, transportation, and guidance for families.
• MVSminorOthersMedia appearances for Larry Rubin, President of American Society of Mexico, discussing economic impact and binational policy topics.
• Forbes MexicominorOthersLarry Rubin provides perspective on T-MEC renegotiation implications for businesses in Mexican media coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• CANACINTRA (Cámara Nacional de la Industria de Transformación): CANACINTRA is Mexico's national chamber of the manufacturing and transformation industry, representing industrial companies across the country. It is a relevant institutional counterpart for AmSoc's manufacturing-focused member engagement and nearshoring programming.
• AmCham Brazil (American Chamber of Commerce for Brazil): AmCham Brazil is a US-Brazil binational business association offering trade, policy, and networking services to multinationals operating in Brazil. It represents a comparable binational business association model in another key Latin American market.
• CANACO (Cámara Nacional de Comercio, Servicios y Turismo): CANACO is Mexico's national chamber of commerce, services, and tourism, representing service-sector businesses across the country. It is a relevant institutional counterpart for AmSoc's work on commercial policy and bilateral trade facilitation.
• AmCham Argentina (Cámara de Comercio de los Estados Unidos en Argentina): AmCham Argentina is a US-Argentina binational business chamber that provides a comparable membership, networking, and policy advocacy model in a different Latin American geography. It illustrates the broader AmCham model that AmSoc partially parallels.

Direct peers

• US-Mexico Chamber of Commerce: US-Mexico Chamber of Commerce is a binational membership organization focused on trade, investment, and policy advocacy between the two countries. It directly competes with AmSoc for corporate members and policy convening mandates around USMCA.
• Consejo Coordinador Empresarial (CCE): CCE is Mexico's apex business coordinating council, representing the country's leading private-sector chambers and industry associations. It is a key counterpart for AmSoc's bilateral advocacy and a participant in shared policy forums.
• Texas Association of Business: Texas Association of Business is the Texas state chamber of commerce, led by Glenn Hamer who is also Vice President of AmSoc. The organizations co-organize the Texas Policy Summit and share overlapping trade, energy, and security policy agendas relevant to the US-Mexico corridor.
• American Chamber of Commerce of Mexico (AmCham Mexico): AmCham Mexico is the largest and longest-established binational business chamber representing US companies in Mexico, offering networking, advocacy, and policy services to a similar enterprise membership base. It is the most direct competitor to AmSoc's binational convening role.
• Consejo Empresarial Mexicano de Comercio Exterior (COMCE): COMCE is Mexico's leading business council on foreign trade, investment, and integration with global markets. It directly overlaps with AmSoc's trade advocacy and nearshoring agenda.
• Instituto Mexicano de Ejecutivos de Finanzas (IMEF): IMEF is Mexico's professional association of senior financial executives, focused on economic and policy analysis. AmSoc has co-organized USMCA forums with IMEF, making it both a partner and an adjacent peer for high-level financial and policy convening.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amsocmx
• Facebookfacebook.com/amsocmx
• LinkedInlinkedin.com/company/amsocmx
• Instagraminstagram.com/amsocmx

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Society of Mexico