GUM Studios
GUM Studios is a woman-owned rental studio in Industry City, Brooklyn, renting approximately 20,000 sq ft of film, photography, TV, commercial, and fashion production space — including virtual production LED walls and a Bolt High-Speed Cinebot — to enterprise brands and production companies.
- Company typePrivate
- Founded2007
- HeadquartersLong Island City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GUM Studios does
GUM Studios is an independent, woman-owned rental studio operating from a multi-stage complex at 162 44th Street in Industry City, Brooklyn. The company rents film, photography, television, commercial, and fashion-production space to enterprise brands, advertising agencies, and production companies, with a current footprint of approximately 18,000-20,000 sq ft across Stages C (4,500 sq ft column-free with NYC's largest 45ft x 71ft corner CYC), Stage D (5,000 sq ft black-box with FUSE LED walls, 1,200-amp power, and drive-in/water hook-up), Annex E (10,500 sq ft of production offices, kitchens, and support space), and Studio F (1,900 sq ft corner CYC targeted at e-commerce clients). Beyond space, GUM offers turnkey Virtual Production services using FUSE LED walls on two stages, an on-site Bolt High-Speed Cinebot for high-speed precision cinematography, an equipment rental catalog (lighting, grip, lifts, expendables), and production-support services including catering, craft services, and event hosting — with new Prop + Wardrobe Departments slated for 2026.
The business model is project-based rental revenue: stage and equipment bookings priced on a quote basis (hourly, daily, or long-term), with no public pricing or subscription disclosure. Distribution is direct via website contact forms, phone, and email to a centralized bookings inbox, supported by organic social channels (Instagram, YouTube, LinkedIn) showcasing client work. The studio is M/WBE-certified by New York City and operates within the NY State Film Tax Credit Incentive framework. Notable enterprise clients include Laneige, Zara Man, Zales, and Roku Gin; the facility has hosted productions involving tier-one talent and directors such as Sofia Coppola directing Elle Fanning.
GUM Studios firmographics
Firmographics- Name
- GUM Studios
- Legal name
- GUM Studios
- Website
- https://gumstudios.nyc
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GUM Studios is a woman-owned rental studio in Industry City, Brooklyn, renting approximately 20,000 sq ft of film, photography, TV, commercial, and fashion production space — including virtual production LED walls and a Bolt High-Speed Cinebot — to enterprise brands and production companies.
- Ownership category
- akta.pro rank
GUM Studios industry classification
Industry- Product category
- Film and Photography Studio Rental Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Soundstage & Stage Rental (Film/TV) (MPADAIAA)
- akta.pro secondary industries
- Camera, Grip & Lighting Equipment Rental (MPADAFAB), Studio Operations, Scheduling & Stage Management (MPADAIAH)
Keywords
Where GUM Studios is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
GUM Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Studio Space Rental: Rental of various studio spaces including Stages C, D, Annex E, and Studio F with configurable terms for hourly, daily, or long-term rental. Spaces include production offices, green rooms, and support facilities.
- Equipment Rental: Rental of film and photo equipment including LED, continuous lighting, strobes, grip and electric gear, scissor lifts, and production supplies. Pay-per-use expendables also available.
- Virtual Production Services: Turnkey virtual production services using FUSE LED walls, including technical guidance on workflow requirements and pricing considerations.
- Motion Control Robot Rental: On-site access to Bolt High-Speed Cinebot for high-speed filming applications.
- Production Services: Additional production support including catering, craft services, and event hosting capabilities in versatile spaces including rooftop deck.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Stage rental pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
GUM Studios product offering
Product offeringCore offering
GUM Studios rents film and photography production stages (Stage C, Stage D, Annex E, Studio F) along with film and photo equipment, FUSE Virtual Production LED walls, and Bolt High-Speed Cinebot access to film, TV, commercial, fashion, and e-commerce production clients. Bookings are made by quote through the studio's website contact form, email, or phone.
Product overview
GUM Studios is a woman-owned rental studio offering a portfolio of specialized film, photo, TV, commercial, and fashion production spaces. The core offering consists of five distinct stage products: Stage C (4,500 sq ft column-free CYC), Stage D (5,000 sq ft black-box with FUSE LED wall), Annex E (10,500 sq ft office and support complex with E1/E2/E3 studios), and Studio F (1,900 sq ft corner CYC for e-commerce). These are complemented by two technology add-ons—FUSE Virtual Production LED walls and the Bolt High-Speed Cinebot motion control system—plus Equipment Rental and Production Services. The modular nature allows clients to combine spaces from 1,900 sq ft to 18,000+ sq ft depending on project scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Stage C 4,500 sq ft column-free corner CYC studio (45 ft x 71 ft, described as NYC's largest CYC) with 25 tons of HVAC, high-speed internet, three support rooms, three bathrooms (one with shower), and two furnished greenrooms with makeup stations. Connects to Stage D to form a 9,500 sq ft combined space. Targeted at film, TV, commercial, and fashion productions requiring large cyclorama photography or video shoots.
- Stage D 5,000 sq ft column-free black-box studio with FUSE LED wall virtual production capability, drive-in access, water hook-up for vehicle and water shoots, 1,200 amps of power (400 amp 3-phase), 22 ft ceiling height with rigging points, 25 tons of HVAC, two greenrooms on a mezzanine, and a VIP lounge. Targeted at virtual production, high-amp film/TV shoots, and productions requiring vehicle or water elements.
- Annex E 10,500 sq ft production office and support complex comprising E1 (6,000 sq ft), E2 (2,600 sq ft), and E3 (1,900 sq ft) — including 2 shooting studios, cubicles, meeting rooms, 13 offices, green rooms, 8 bathrooms, 2 kitchens, outdoor roof deck, 200 amps of power (65 amp 3-phase), 40 tons of silent HVAC, full kitchen, four private flex spaces, large elevator access, and three bathrooms with shower. Targeted at film and television productions needing production office and support space connected to Stages C and D.
- Studio F 1,900 sq ft corner CYC studio (21 ft x 27 ft) designed for e-commerce, photo shoots, tabletop work, and small sets. Features 200 amps of power (65 amp 3-phase), 10 tons of HVAC, kitchenette, two private rooms, three bathrooms, Sonos audio system, and high-speed internet. Targeted at e-commerce brands, DTC companies, and smaller-budget productions needing professional corner cyc space.
- Equipment Rental Rental of state-of-the-art film and photo equipment including LED, continuous lighting, strobes, grip and electric gear, scissor lifts, boom lifts, forklifts, and production supplies (tables, chairs, makeup mirrors, steamers, work lights, director's chairs). Pay-per-use expendables are also available. Targeted at film, TV, commercial, and photography productions needing professional equipment.
- Production Services Versatile studio spaces, modern office areas, fully equipped prep kitchen, rooftop deck, and in-house production team assistance. Includes event hosting capabilities for productions, sit-down dinners, and gatherings. Targeted at productions and events needing flexible support space and on-site production assistance.
Quantifiable outcome
- Flexible production space ranging from 1,900 sq ft to 20,000 sq ft
Companies that use GUM Studios
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
GUM Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GUM Studios partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
GUM Studios competitors and assessment
Company assessmentDirect peers
- Silvercup Studios: Long-established NYC film and television studio complex in Long Island City offering soundstage rental, production offices, and support facilities. Directly competes with GUM for the same enterprise film/TV and commercial production clients in the NYC metro area.
- Steiner Studios: Major Brooklyn Navy Yard film/TV studio operator with multiple large soundstages and full-service production support. Closest geographic competitor to GUM and a primary alternative for high-end film, TV, and streaming productions in NYC.
- Broadway Stages: NYC-based film and television studio operator with multiple soundstages across Brooklyn and Queens. Competes with GUM directly for stage rental bookings and production office space for episodic and feature work.
- Kaufman Astoria Studios: Historic Queens-based studio complex offering soundstages, production offices, and post-production services. A direct peer for GUM in servicing NYC-based film, TV, and commercial productions with comparable infrastructure.
- Pier59 Studios: Manhattan-based photography and film studio complex historically serving the fashion and advertising industries. Directly comparable to GUM's fashion, beauty, and commercial photography offerings, with similar cyc-based stage infrastructure.
- East End Studios: NYC studio operator providing soundstage rentals and production support. Competes with GUM in the same NYC studio rental market, particularly for commercial and independent film/TV productions.
Broad incumbents
- Keslow Camera: Large-scale film and digital camera, lens, and lighting equipment rental house with a strong NYC presence. Overlaps with GUM's equipment rental offering and is often co-located at or alongside major studio productions.
- Panavision: Major cinema equipment rental and services provider with NYC operations. Competes with GUM's equipment rental offering and is a standard vendor for film and commercial productions working out of NYC studios.
- ARRI Rental: Global cinema equipment rental company offering cameras, lighting, and grip packages used on high-end film, TV, and commercial productions. Operates in NYC and competes with GUM for equipment rental revenue on productions using GUM's stages.
Regional players
- Smashbox Studios: Los Angeles-based photography and film studio rental facility known for large cyc walls and fashion/commercial production. Highly comparable business model to GUM but operates in a different geographic market, making it a useful regional analog rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GUM Studios social profiles
Digital presenceGUM Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
GUM Studios leadership team
Management profileNumber of profiles
GUM Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GUM Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GUM Studios
What does GUM Studios do?
GUM Studios rents film and photography production stages (Stage C, Stage D, Annex E, Studio F) along with film and photo equipment, FUSE Virtual Production LED walls, and Bolt High-Speed Cinebot access to film, TV, commercial, fashion, and e-commerce production clients. Bookings are made by quote through the studio's website contact form, email, or phone.
Is GUM Studios a public or private company?
GUM Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GUM Studios founded?
GUM Studios was founded in 2007. It employs 11 to 50 people.
Where is GUM Studios based?
GUM Studios is headquartered in Long Island City, United States, in the North America region.
How does GUM Studios make money?
Five revenue lines are on record. Studio Space Rental is the primary driver. The others are equipment Rental, virtual Production Services, motion Control Robot Rental and production Services.
Who are GUM Studios's main competitors?
Direct peers on record are Silvercup Studios, Steiner Studios, Broadway Stages, Kaufman Astoria Studios, Pier59 Studios and East End Studios. Broad incumbents are Keslow Camera, Panavision and ARRI Rental. Smashbox Studios is listed as a regional player.
Does GUM Studios have an API?
No public API is recorded for GUM Studios.
What industry is GUM Studios in?
GUM Studios's product category is Film and Photography Studio Rental Services. Its primary akta.pro industry code is MPADAIAA, Soundstage & Stage Rental (Film/TV), with a secondary code of MPADAFAB, Camera, Grip & Lighting Equipment Rental. Its NAICS code is 512110 and its SIC code is 7819.