Samuel & Audrey Media Network

What Samuel & Audrey Media Network does

Samuel & Audrey Media Network is an independent, bootstrapped media network founded in 2010 and operated by co-founders Samuel Jeffery and Audrey Bergner from seasonal bases in South Alberta, Canada and Sierras de Córdoba, Argentina. The company operates a platform-plus-properties architecture coordinating six owned media properties: three travel websites (Nomadic Samuel, That Backpacker, Che Argentina Travel), one quantitative finance research site (Picture Perfect Portfolios), and five YouTube channels spanning English and Spanish content, supplemented by structured travel datasets published across Hugging Face, Kaggle, Zenodo, Figshare, Harvard Dataverse, and Mendeley Data. The network's content spans 75+ countries with a specialized focus on Argentina through Project 23, an ongoing initiative to systematically document all 23 Argentine provinces led by Bergner, who grew up in the country and brings native logistics knowledge. Jeffery's Picture Perfect Portfolios publishes systematic asset allocation research including the Expanded Canvas portfolio framework, which is cited by Mt. Lucas, Nasdaq, and Moontower. Combined YouTube viewership exceeds 250 million views across nearly 1 million subscribers across the bilingual channel footprint.

Revenue is generated entirely through advertising and partnership channels: brand partnerships (TripAdvisor, Viator, Expedia, Merrell, RØDE, Google, Lenovo), tourism board campaigns (German National Tourism Board, Visit Britain, Tourism Nova Scotia, Visit Finland), YouTube ad revenue, and affiliate referrals. The company has won consecutive World Travel Awards for Europe's Leading Marketing Campaign (2017, 2018) and has been an invitee to the White House Travel Blogger Summit, with academic citations in SAGE Journals and Springer Nature lending credibility beyond the travel creator category. The business operates with no disclosed external funding and a co-founder headcount of two, making it a lifestyle-scale media enterprise rather than a venture-backed platform.

The go-to-market motion is community-led organic content production: SEO-driven travel guides, bilingual YouTube monetization, affiliate referrals, and episodic sponsored content with tourism boards and consumer brands. Customer segments split across three primary personas — travel enthusiasts seeking authentic destination content, DIY/retail investors seeking quantitative portfolio education, and government tourism boards seeking campaign-level destination marketing services — with a secondary segment of travel and lifestyle brands seeking authentic brand integration.

Name

Samuel & Audrey Media Network

Website

https://samuelandaudrey.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Samuel & Audrey Media Network is an independent bootstrapped bilingual media network publishing travel content spanning 75+ countries plus quantitative finance research, reaching nearly 1 million YouTube subscribers and 250 million views through owned websites, channels, and tourism board campaigns.

Ownership category

akta.pro rank

Product category

Travel Media & Content Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

akta.pro secondary industries

Community-Integrated Publishing Platforms (MPACAIAI), Travel & Outdoors Magazines (MPAJAEAH), Travel & Adventure Documentaries (MPADADAM)

Keywords

• Travel media publishing
• YouTube content creation
• Finance research
• Destination marketing campaigns
• Photography archives

Headquarters

HQ city

Bellevue

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Brand Partnerships and Sponsorships: Partnerships with travel brands (TripAdvisor, Viator, Expedia, Merrell, Rode, Google, Lenovo) and tourism board campaigns generating revenue through sponsored content, product placement, and marketing campaigns.
2. Tourism Board Campaigns: Commissioned content for tourism boards including German National Tourism Board, Visit Britain, Tourism Nova Scotia, and Visit Finland. Revenue from creating destination marketing content.
3. YouTube Ad Revenue: Monetization through nearly 1 million combined subscribers and 250+ million views across multiple YouTube channels including English and Spanish language channels.
4. Affiliate Revenue: Affiliate partnerships with travel brands and platforms for booking referrals, tours, and accommodations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Samuel & Audrey Media Network operates an independent digital publishing network producing travel media content (destination guides, photography, video, documentary series) across multiple owned websites and five bilingual YouTube channels, along with a quantitative finance research publication (Picture Perfect Portfolios). The network monetizes its audience through brand partnerships, tourism board campaigns, YouTube ad revenue, and affiliate referrals with travel platforms. It also publishes structured travel datasets on academic data repositories.

Product overview

Samuel & Audrey Media Network is an independent multi-platform publishing network built around co-founders Samuel Jeffery and Audrey Bergner. The network operates as a platform-plus-properties architecture with a parent hub (samuelandaudrey.com) coordinating six distinct travel media properties (Nomadic Samuel, That Backpacker, Che Argentina Travel), one finance research property (Picture Perfect Portfolios), five YouTube channels across travel and finance content in English and Spanish, and a structured dataset publishing operation. The travel media portfolio covers 75+ countries with deep specialization in Argentina (Project 23) and Canada (BC/Alberta), while the finance arm publishes quantitative investment research. All content is distributed across owned websites, YouTube, and structured datasets on eight academic data platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Project 23: Audrey's mission to document all 23 provinces of Argentina, representing the couple's deep-dive exploration of her home country.
• Building a Life in Argentina
• PPP Finance

Products and services

• Nomadic Samuel Flagship global travel media site covering destination guides, travel videos, photography, cultural travel, Patagonia, Argentina, and long-form travel documentation spanning 75+ countries.
• That Backpacker

Quantifiable outcome

• Nearly 1 million combined YouTube subscribers
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• TripAdvisorcoreGTM or Marketing PartnerBrand partnership for travel content and destination marketing. TripAdvisor is a major travel platform providing review and booking services.
• ViatorcoreGTM or Marketing PartnerAffiliate and brand partnership for tours and activities content. Viator is a TripAdvisor-owned tours and activities platform.
• ExpediacoreGTM or Marketing PartnerBrand partnership for travel booking and accommodation content.
• MerrellcoreGTM or Marketing PartnerOutdoor footwear and apparel brand partnership for travel content featuring outdoor activities and hiking.
• RØDE MicrophonescoreGTM or Marketing PartnerAudio equipment brand with published case study featuring the network's use of their microphones for video production.
• GooglecoreGTM or Marketing PartnerTechnology brand partnership for travel and tech content creation.
• LenovocoreGTM or Marketing PartnerTechnology brand partnership for computing hardware used in content production.
• German National Tourism BoardcoreGTM or Marketing PartnerTourism board campaign partnership for Germany destination marketing content.
• Visit BritaincoreGTM or Marketing PartnerTourism board campaign partnership winning World Travel Awards for #24HoursUK campaign (2017). Major UK destination marketing initiative.
• Tourism Nova ScotiacoreGTM or Marketing PartnerProvincial tourism board campaign partnership for Nova Scotia destination marketing content.
• Visit FinlandcoreGTM or Marketing PartnerNational tourism board campaign partnership for Finland destination marketing content.
• Mt. Lucas Investment ManagementminorOthersManaged futures investment firm that references Samuel Jeffery's Expanded Canvas portfolio framework in their research materials.
• NasdaqminorOthersNasdaq references Picture Perfect Portfolios finance content in market commentary and investor education materials.
• MoontowerminorOthersFinance research platform that references the Expanded Canvas portfolio framework developed by Samuel Jeffery.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• A Broken Backpack: Independent travel publishing business run by two co-founders (Wandering Earl and other contributors), with revenue from ads, affiliates, and brand deals. Closest structural analog in terms of two-person creator team and long-form destination content.
• Mr. Money Mustache: Independent, founder-led personal-finance publishing platform cited widely in the FIRE movement. Directly comparable to the Picture Perfect Portfolios arm of the network as a single-author finance-education site with strong third-party citations.
• Two Wandering Soles: Independent couple-founded travel blog and YouTube channel with revenue from brand partnerships, affiliate, and tourism collaborations. Direct structural and content parallel to Samuel & Audrey's founding archetype.
• The Blonde Abroad: Kiersten Rich's independent travel media brand with blog, YouTube, and Instagram properties and brand-deal monetization. Comparable as a creator-founded, multi-channel travel publishing business with strong destination-coverage verticals.
• Adventurous Kate: Kate McCulley's independent travel blog and newsletter with brand partnerships and affiliate monetization. Closely comparable as a solo-driven, content-first travel publishing business with deep destination expertise.
• World of Wanderlust: Brooke Saward's independent travel blog and Instagram-heavy media presence. Operates the same creator-led, brand-sponsored model focused on global travel content and photography.
• Nomadic Matt: Matt Kepnes's independent travel publishing business (blog, books, YouTube). Operates on the same bootstrapped, creator-led, multi-revenue-stream model (ads, sponsorships, affiliate, tourism partnerships) as Samuel & Audrey, with a comparable global-travel audience scale.
• Expert Vagabond: Matthew Karsten's independent travel blog and YouTube channel monetized through affiliate, brand sponsorships, and tourism-board partnerships. Closely mirrors Samuel & Audrey's content-led, multi-platform GTM motion targeting adventure and budget travelers.

Broad incumbents

• Lonely Planet: Long-established global travel-content and guidebook publisher with broader scope but overlapping monetization through destination content, partnerships, and travel media services. Represents the scaled incumbent that independents like Samuel & Audrey compete against for tourism-board budgets.
• National Geographic Travel: Premium travel-content brand under National Geographic with destination storytelling, photography, and tourism-board partnerships. Comparable as a higher-tier destination-content publisher, though corporately owned and vastly broader than the subject company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nomadicsamuel
• GitHubgithub.com/samuelandaudreymedianetwork
• YouTubeyoutube.com/@samuelandaudrey
• Facebookfacebook.com/samuelandaudrey
• LinkedInlinkedin.com/company/samueljefferymedia
• Instagraminstagram.com/nomadicsamuel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samuel & Audrey Media Network