World of Wanderlust

What World of Wanderlust does

World of Wanderlust is a digital media brand and solo female travel publication founded in December 2012 by Australian entrepreneur Brooke Saward (also referenced as Brooke Bellamy). The company operates as a content-first business under the legal entity WOW & Co Pty Ltd, an Australian proprietary limited company headquartered in Broadbeach, Queensland. Its core product is a WordPress-based travel blog covering destinations across Africa, Asia, Europe, the Americas, Oceania, and the Middle East, with editorial focus on solo female travel, luxury accommodation, and adventure itineraries. The brand has accumulated approximately 1.4 million aggregated followers across Instagram, Facebook, Bloglovin, Twitter, and Pinterest, with a published book via Penguin Australia (2016) and an active YouTube channel.

The business model is multi-revenue-stream and content-commerce hybrid. Primary monetization includes affiliate commissions through Amazon Associates and Booking.com referral links, sponsored content and press-trip partnerships with hospitality and tourism brands (Four Seasons, Taiwan Tourism, Spicers Retreats, Rosetta Stone, Holafly), one-time course sales via the Travel Blogger Master Course hosted on Teachable, and residual book royalties through retail distribution. The company employs 1-10 people, with Brooke Saward serving as the singular founder, editor-in-chief, and brand face. There are no institutional investors, no parent company, and no publicly disclosed financial figures.

The go-to-market motion is community-led content marketing, leveraging the founder's personal narrative of solo travel across 80+ countries as the primary differentiation. Distribution relies entirely on owned digital channels — the blog, social platforms, and email newsletter — with no app presence, no API offering, and no proprietary technology beyond a standard CMS. The addressable customer base is two-fold: end consumers seeking solo female travel inspiration, and a secondary segment of aspiring travel bloggers purchasing educational content. Geographic reach is global, but commercial operations and brand partnerships remain anchored to English-speaking markets (Australia, UK, US) with selective coverage of European and Asian destinations.

Name

World of Wanderlust

Legal name

WOW & Co Pty Ltd

Website

https://worldofwanderlust.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

World of Wanderlust is an Australian solo female travel blog and digital media brand operated by founder Brooke Saward, serving solo female travelers and aspiring travel bloggers through destination guides, sponsored content, affiliate marketing, and a paid travel blogging course.

Ownership category

akta.pro rank

Product category

Travel Media and Online Travel Content

NAICS

Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Solo Travel & Singles Travel Agencies (THAKAFAE)

akta.pro secondary industries

Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Travel content publishing
• Solo travel guides
• Travel blog
• Travel blogging courses
• Travel media

Headquarters

HQ city

Broadbeach

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Affiliate Revenue: Commission-based revenue through Amazon Associates, Booking.com affiliate links, and similar services. The site periodically monetizes outbound product links via affiliate programs.
2. Sponsored Content: Paid collaborations and sponsorships with travel brands, hotels, tourism boards, and product companies. All paid partnerships are disclosed within respective editorial content.
3. Online Course Sales: The Travel Blogger Master Course (hosted on Teachable platform) provides guided program for creating travel blogs and earning money through travel. One-time purchase model.
4. Book Sales: Published 'World of Wanderlust' book with Penguin Australia in October 2016 featuring travel photography and anecdotes, city guides, and travel packing tips. Sold through Book Depository and other retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

World of Wanderlust is a solo female travel content platform publishing destination guides, travel tips, hotel reviews, and itinerary content across Africa, Asia, Europe, Americas, Oceania, and the Middle East. It monetizes through affiliate marketing, sponsored travel content, a paid travel blogging course on Teachable, and a published travel book with Penguin Australia.

Product overview

World of Wanderlust is a solo female travel blog operated by Brooke Saward, offering a content platform with travel destination guides, hotel reviews, and travel tips. The portfolio includes the core World of Wanderlust Blog as the primary content product, complemented by a Travel Blogger Master Course available through Teachable, and a published book with Penguin Australia. The blog covers destinations across all continents with a focus on solo female travel, luxury travel, and adventure content.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Blogger Master Course: A guided online program to help aspiring travel bloggers create their own travel blog and earn money while traveling.

Products and services

• World of Wanderlust Blog A solo female travel blog offering destination guides, travel tips, hotel reviews, and trip inspiration across Africa, Asia, Europe, Americas, Oceania, and the Middle East. The blog is free to access and monetized via affiliate links, sponsorships, and advertising.
• Travel Blogger Master Course

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Rosetta StoneminorGTM or Marketing PartnerSponsored partnership for language learning content. Brooke Saward created sponsored content about using Rosetta Stone to learn French during quarantine. The partnership was disclosed and included her authentic experience with the platform.
• HolaflyminorGTM or Marketing PartnereSim provider partnership for travel connectivity content. Holafly provided eSim product for review during European travel. Content explained benefits of using eSims while traveling.
• Amazon AssociatescoreGTM or Marketing PartnerAffiliate marketing partnership. Site periodically monetizes outbound product links via Amazon Associates program, earning commission on qualifying purchases.
• Booking.comcoreChannel Partner/ Reseller/ DistributorAffiliate partnership for hotel booking referrals. Site includes Booking.com links for hotel recommendations with affiliate commission on bookings.
• WOW & Co Pty LtdcoreOthersWorld of Wanderlust is a division of WOW & Co Pty Ltd, the legal business entity behind the brand.
• ReStyleMeminorGTM or Marketing PartnerAffiliate partnership for outbound product links. Site periodically monetizes links via ReStyleMe service.
• Taiwan TourismminorGTM or Marketing PartnerPress trip partnership for Taiwan tourism coverage. Brooke traveled to Taiwan as a guest of Taiwan Tourism and Lalu Hotels for coverage.
• Four Seasons HotelsminorGTM or Marketing PartnerHotel partnership for review content. Brooke has partnered with various Four Seasons properties (Golden Triangle, Chiang Mai, Koh Samui, Bangkok) for editorial coverage.
• Spicers RetreatsminorGTM or Marketing PartnerHotel partnership for Spicers Peak Lodge review. Brooke stayed as a guest in exchange for website and Instagram exposure.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Blonde Abroad: The Blonde Abroad (Kiersten Rich) is a solo female travel blog with a similar content, course, and brand-partnership model. It serves the same solo-female-traveler persona and monetizes via affiliate, sponsored content, and digital products, making it the closest direct comparable.
• Adventurous Kate: Adventurous Kate is a long-running solo female travel blog with destination guides, hotel reviews, and a course offering. It targets the same audience and operates on a similar affiliate-plus-sponsorship model.
• Legal Nomads: Legal Nomads (Kristin Addis) is a solo female travel and food blog that combines personal narrative with destination guides. It overlaps with World of Wanderlust on solo female travel focus, sponsored content, and book-adjacent authority.
• A Broken Backpack: A Broken Backpack is a long-running solo travel blog covering destinations worldwide with affiliate monetization. It targets a similar solo-traveler audience, though positioned slightly more toward budget/backpacking than World of Wanderlust's mix.
• Solo Traveler: Solo Traveler (Janice Waugh) is a blog and community specifically focused on solo travel, with destination guides, meetups, and solo-travel advice. It competes directly for the same solo-travel reader and sponsorship dollars.
• Be My Travel Muse: Be My Travel Muse (Kristin Addis's earlier brand, now run by other solo female creators) is a solo female travel blog with destination guides, safety content, and a similar monetization mix.
• The Planet D: The Planet D is a travel blog and brand with destination guides, adventure content, and partnerships. It overlaps with World of Wanderlust on long-form destination content and sponsorship-driven revenue, though run by a couple rather than a solo founder.
• Y Travel Blog: Y Travel Blog (Caz & Craig Makepeace) is a long-running travel blog with destination guides, courses, and travel resources. It operates on a similar content-plus-course-plus-affiliate model in the same competitive set.
• Two Wandering Soles: Two Wandering Soles is a travel blog covering global destinations with affiliate and sponsorship revenue. It is comparable in audience scale, content format, and revenue mix to World of Wanderlust.
• Drifter Planet: Drifter Planet is a travel blog and YouTube channel with destination guides and travel-planning content. It competes in the same solo/couple travel content space with similar monetization through affiliate and sponsored content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/worldofwlust
• YouTubeyoutube.com/brookehaute
• Facebookfacebook.com/WorldOfWanderlust
• Instagraminstagram.com/worldwanderlust
• Pinterestpinterest.com.au/worldofwanderlust
• LinkedInlinkedin.com/company/world-of-wanderlust

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Wanderlust