HealthyLifetime

What HealthyLifetime does

HealthyLifetime is a technology-driven health platform that helps aging adults and the organizations that serve them identify and reduce risk of losing independence. Built on 30+ years of aging research at the University of Michigan School of Nursing and spun off as an independent company in January 2026, the company offers an integrated three-product stack: Know Your Score (a web-based Independent Living Risk Assessment that evaluates 10 contributing factors via proprietary algorithms validated against 3,000 U.S. participants), Inspire (interactive goal-setting and action planning), and Soar (one-on-one virtual health coaching delivered by National Board-Certified Health & Wellness Coaches). The platform also generates aggregate population reports for organizational customers and includes an AI-powered pipeline that converts de-identified coaching audio to text and uses LLMs to verify coach adherence to clinical guidelines. The supporting Independent Living Index methodology and a portfolio of registered trademarks (HealthyLifetime, Know Your Score, Soar, Independent Living Index) underpin the IP base.

The company operates a sales-led, dual-channel go-to-market. On the B2B side, HealthyLifetime licenses the full platform to Continuing Care Retirement Communities (CCRCs), Continuing Care at Home (CCaH) programs, Medicare Advantage plans, home health agencies, and self-insured employers, with subscription pricing that varies by organization size and includes hosting, marketing materials, and annual participation reports. Named customers include Resthaven (MI), Sun Health At Home (AZ), Rose Villa Senior Living (OR), and Thryve/Guardian Angels Senior Services (MN). On the B2C side, individuals can purchase an $89.99 starter package covering Know Your Score, Inspire, and one 50-minute Soar coaching session, with bookings handled through a GetHealthie integration. The company employs 11-50 staff and is led by President & CEO Gene Huang (former head of Oxford Health Plans' Medicare Advantage unit, ex-Remedy Partners) alongside co-founders Dr. Kathleen Potempa (Executive Director, National Academy of Medicine member) and Dr. Margaret Calarco (former UM Health System Chief Nurse Executive). Revenue is not publicly disclosed and no institutional funding rounds have been announced.

Name

HealthyLifetime

Legal name

HealthyLifetime Inc.

Website

https://healthylifetimeinc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

HealthyLifetime is a health-tech platform spun off from the University of Michigan in 2026 that delivers risk assessments, action planning, and virtual coaching to help aging adults maintain independence. It sells to senior-living organizations and directly to individual consumers.

Ownership category

akta.pro rank

Product category

Senior Independent Living Risk Assessment Platform

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Home Health Care Services (8082), Services-Prepackaged Software (7372), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Lifestyle & Habit Change Coaching (HSADAGAB), Wellness Program Design & Accountability Coaching (HSADAGAC), Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition) (EDAAAMAG)

Keywords

• Independent living risk assessment
• Senior health coaching
• Aging in place platform
• Virtual wellness programs
• Population health analytics

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Organizational Program Licensing: HealthyLifetime provides fully scalable solutions to organizations including CCRCs, CCaH programs, Medicare Advantage plans, and home health agencies. Organizations receive the complete HealthyLifetime platform experience including Know Your Score, Inspire, and Soar programs along with consultation, marketing materials, hosting, and annual participation reports. Revenue is generated through organizational licensing and service agreements with pricing varying by organization size and scope.
2. Individual Health Coaching: Direct-to-consumer individual health coaching program through the Soar platform. Individuals purchase starter packages that include the Know Your Score assessment, Inspire goal-setting activity, one 50-minute virtual coaching session, and platform access. Limited-time pricing of $89.99 for individual starter packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

HealthyLifetime provides a web-based technology platform for independent aging consisting of three integrated products: Know Your Score (a proprietary Independent Living Risk Assessment that calculates an individual's risk of losing independence based on 10 factors), Inspire (interactive goal-setting and action planning), and Soar (personalized virtual health coaching with National Board-Certified Health & Wellness Coaches). The platform is delivered to organizations (CCRCs, CCaH programs, Medicare Advantage plans, home health agencies) through subscription licensing and to individual consumers through direct purchase of starter packages, with AI-powered quality assurance for coaching interactions.

Product overview

HealthyLifetime offers a unified platform-plus-services model for independent aging. The core system consists of three integrated products: Know Your Score (Independent Living Risk Assessment using a proprietary 10-factor algorithm validated with 3,000+ participants), Inspire (goal-setting and action planning), and Soar (personalized virtual health coaching). These are delivered through an all-in-one hosting platform with supporting add-ons including marketing materials, annual participation reports, and strategic planning services. The Independent Living Index provides the underlying assessment methodology developed over 30+ years at the University of Michigan School of Nursing.

Differentiator

Problem solved

Functional benefit

Products and services

• Know Your Score Web-based Independent Living Risk Assessment (ILRA) that calculates an individual's risk of losing independence using a proprietary 10-factor algorithm validated with 3,000 U.S. participants. Generates personalized individual reports and aggregate population reports for organizational clients (CCRCs, CCaH programs, Medicare Advantage plans, home health agencies) and individual consumers.
• Inspire Interactive goal-setting and action planning online activity that helps participants turn healthy intentions into realistic, manageable goals with personalized and customizable reports. Designed for organization clients and individual consumers to use following Know Your Score.
• Soar Personalized virtual health coaching service delivered by National Board-Certified Health & Wellness Coaches (including Vanderbilt-trained coaches). Includes one-on-one coaching sessions to help participants build healthy habits and make lasting changes; offers ongoing follow-up and progress tracking.
• Independent Living Index Proprietary assessment methodology and trademarked brand for the personalized intake assessment that provides insights into individual participant's level of independence. Developed at University of Michigan over 30+ years of research as the underlying engine of the Know Your Score program.
• Individual Health Coaching Program Direct-to-consumer starter package through the Soar platform including the Know Your Score assessment, Inspire goal-setting activity, one 50-minute virtual coaching session, and platform access with tracking tools and educational resources. Limited-time pricing of $89.99.

Quantifiable outcome

• 3,000 U.S. participants validated the reliability and impact of HealthyLifetime's Independent Living Risk Assessment across diverse demographics
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered foundational, flagship, core and supporting.

• University of MichiganfoundationalStrategic or Co-development Partner · 20 January 2026HealthyLifetime was developed at the University of Michigan School of Nursing through decades of research. The company officially spun off as an independent company from University of Michigan Innovation Partnerships in January 2026. The research arm (Health & Independent Living Coaching Program) continues within the University of Michigan School of Nursing. Dean Patricia Hurn and the Innovation Partnerships team provided leadership and collaboration throughout the spin-off process.
• Thryve (Guardian Angels Senior Services)flagshipChannel Partner/ Reseller/ Distributor · 20 January 2026Thryve, a community-powered initiative from Guardian Angels Senior Services in rural Minnesota, signed on as HealthyLifetime's first customer following incorporation. Thryve helps older adults stay well, connected, and independent by strengthening access to local resources and building an integrated network of health and social services. Beginning in 2026, Thryve will expand to include Inspire and Soar programs alongside Know Your Score.
• Sun Health At HomecoreChannel Partner/ Reseller/ DistributorSun Health At Home, Arizona's only research-backed Continuing Care at Home (CCaH) program, partnered with HealthyLifetime for the Know Your Score initiative. The partnership helped Sun Health At Home attract new members and provide existing members with valuable insights into their independence risk. 44% of their members participated in the Know Your Score program.
• ResthavencoreChannel Partner/ Reseller/ DistributorResthaven, a faith-based not-for-profit CCRC with 80 years of service in Holland, Michigan, partnered with HealthyLifetime to implement Know Your Score across their three independent living sites. Over 110 residents completed assessments within three weeks, achieving 42% participation. Resthaven used the aggregate population data to guide programming decisions.
• Rose Villa Senior LivingcoreChannel Partner/ Reseller/ DistributorRose Villa Senior Living, a nonprofit single-site CCRC in Portland, Oregon, announced its partnership with HealthyLifetime in December 2024 to offer the Independent Aging Program to their residents.
• GetHealthiesupportingTechnology or IntegrationHealthyLifetime uses GetHealthie for appointment booking and payment processing for individual consumer programs. The platform integration enables embedded appointment scheduling and purchase capabilities for the coaching program.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Optum (UnitedHealth Group): Optum is the health services arm of UnitedHealth Group, serving seniors through care management, home health, and MA programs — HealthyLifetime's VP of Strategic Partnerships previously held a national role at Optum, indicating direct competitive overlap.
• Welltower: Welltower is a major REIT and operating partner for senior living operators including CCRCs — represents the broader CCRC/senior living ecosystem that HealthyLifetime sells into and that could build or acquire competing in-house independence programs.
• Brookdale Senior Living: Brookdale is the largest U.S. operator of senior living communities including independent living and CCRCs — a potential large customer for HealthyLifetime's organizational platform as well as a potential competitor with internal wellness programs.
• Amedisys: Amedisys is a major home health and hospice provider serving aging adults — one of HealthyLifetime's named customer segments (home health agencies) and a scaled competitor that could develop or acquire similar risk-assessment tools.
• CenterWell (Humana): Humana's CenterWell operates home health, primary care, and pharmacy services for seniors, including MA plan members — a broad incumbent that HealthyLifetime's Medicare Advantage and home health agency customers also work with.

Direct peers

• CarePredict: CarePredict uses AI-driven wearables and analytics to detect early health changes and independence decline in older adults — comparable to HealthyLifetime in its focus on proactive independence risk identification for aging populations and senior living operators.
• GreatCall (Lively): Lively (formerly GreatCall, owned by Best Buy Health) offers health and safety technology for older adults including personal emergency response and engagement tools — comparable to HealthyLifetime as a technology platform focused on supporting aging adults' independence.
• Papa: Papa provides companion care and social support services for older adults, often through Medicare Advantage partnerships — comparable to HealthyLifetime in its focus on non-clinical aging support delivered via partnerships with payer and senior care organizations.
• Independa: Independa offers a senior engagement and care platform integrating with senior living communities to support independence — closely comparable to HealthyLifetime's organizational platform model for CCRCs and aging services providers.
• Honor Technology: Honor operates a technology platform powering in-home care for older adults, serving home care agencies and senior living operators — directly comparable to HealthyLifetime's B2B platform model targeting organizations that serve aging adults.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/healthylifetime
• Facebookfacebook.com/healthylifetimeprogram

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthyLifetime