Rhino Home Protect
Rhino Home Protect is a UK-based insurance broker offering fixed-price home buyer and seller protection policies covering conveyancing, solicitor, and survey fees when property transactions fail. The company sells direct-to-consumer via its website and through a white-label partner network.
- Company typePrivate
- Founded2013
- HeadquartersThurcaston, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Rhino Home Protect does
Rhino Home Protect (legal entity: Rhino Protect Limited, formerly Vantage Protect Ltd) is a UK-based insurance broker specialising in home buyer and seller protection insurance. The company was established in 2013 and is headquartered at Windsor House, Troon Way Business Centre, Leicester. It is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 772055) and serves consumers across England, Scotland, Wales, and Northern Ireland. Over its decade-plus operating history, Rhino has insured approximately 15,000 property transactions per year, with cumulative claims payouts exceeding £50,000 to policyholders whose transactions collapsed. Note: firmographic data records a 2007 founding year while corporate records indicate 2013 establishment of the legal entity — this analysis uses the legal incorporation date.
The product portfolio centres on three core policies: Home Buyers Protection Insurance, Home Sellers Protection Insurance, and Gazumping Insurance. The flagship buyers product is priced at a fixed £79 with no excess, available in 4-month or 6-month terms and tiered across Essential, Premium, and Premium Plus coverage. Each policy covers conveyancing fees, solicitor fees, mortgage arrangement fees, and survey fees when a property transaction collapses for reasons outside the policyholder's control — including property withdrawal, gazumping, mortgage valuation shortfall, compulsory purchase orders, and buyer death or relocation. Distribution is built on a proprietary online quote engine, a customer-facing Hub platform for document and policy management, and a white-label Web-Shop platform that enables conveyancers, mortgage brokers, and estate agents to sell policies under their own branding via delegated authority arrangements.
The business operates a hybrid B2C and B2B2C go-to-market model. Direct revenue derives from one-time insurance premiums sold through the company website, supported by an inbound phone team available Monday-Friday 08.30-17.30 and Saturday 10.00-14.00. The partner channel generates commission-based revenue, with Rhino providing white-label web-shops, commission tracking, ringfenced attribution, and delegated authority administration for larger partners. Marketing combines SEO-driven content marketing (an extensive blog on property transaction risks), a marketing partnership with Rightmove (the UK's primary property portal), and referrals from a partner network including 99Home, Arag, Doorsteps, Hoa, and Lc. A related trading style, Rhino Trade Insurance (rhinotradeinsurance.com), indicates an adjacent insurance line outside the core residential property transaction cover. The company is privately held, with no disclosed external funding, M&A activity, or parent company structure.
Rhino Home Protect firmographics
Firmographics- Name
- Rhino Home Protect
- Legal name
- Rhino Protect Limited
- Website
- https://rhinohomeprotect.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rhino Home Protect is a UK-based insurance broker offering fixed-price home buyer and seller protection policies covering conveyancing, solicitor, and survey fees when property transactions fail. The company sells direct-to-consumer via its website and through a white-label partner network.
- Ownership category
- akta.pro rank
Rhino Home Protect industry classification
Industry- Product category
- Property Transaction Insurance Brokerage
- NAICS
- Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Released Value (Basic Carrier Liability) Coverage (HSAKANAA)
- akta.pro secondary industry
- Homeowners Insurance (FSAJACAA)
Keywords
Where Rhino Home Protect is headquartered
LocationHeadquarters
- HQ city
- Thurcaston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rhino Home Protect business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Home Buyers Protection Insurance: One-time insurance premium covering property transaction costs if purchase falls through. Policy covers conveyancing fees, solicitor fees, mortgage arrangement fees, and survey fees with no excess. Sold directly to consumers and via partner channels at commission rates.
- Home Sellers Protection Insurance: One-time insurance premium protecting sellers against costs if property sale falls through outside their control. Covers solicitor fees and conveyancing costs.
- Partner Commission Revenue: Revenue generated through partner channel where partners earn commission on each policy sold via white-label web-shops or delegated authority arrangements. Partners set customer rates and receive monthly statements with commission payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Instant Cover - £79 |
| One time/ perpetual license | Pay-as-you-go | 4-month or 6-month coverage options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Rhino Home Protect product offering
Product offeringCore offering
Rhino Home Protect is a UK-based insurance broker offering protection insurance products for residential property transactions. Its core products cover home buyers and home sellers against the financial loss of upfront costs (conveyancing, solicitor, mortgage arrangement, and survey fees) when a property purchase or sale falls through for reasons outside the policyholder's control. Policies are sold direct-to-consumer online and via a B2B white-label partner platform.
Product overview
Rhino Home Protect is a UK-based insurance broker offering a unified portfolio of property transaction protection products, all centred on protecting buyers and sellers when property transactions fall through. The core offering consists of Home Buyers Protection Insurance, Home Sellers Protection Insurance, and Gazumping Insurance, with Home Buyers Protection available across three named tiers: Essential Property Protection, Premium Property Protection, and Premium Plus Property Protection. All products are distributed via a proprietary online quote engine and purchase platform, a Leicester-based telephone team, and two partner-facing platforms — the White Labelled Web-Shop (a white-label sales platform) and the HUB Platform (a delegated authority administration platform).
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buyers Protection Insurance
Companies that use Rhino Home Protect
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Rhino Home Protect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rhino Home Protect partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- 99HomecoreConveyancing and property services partner offering Rhino Home Buyers and Sellers Protection Insurance to their customers through the partner network.
- AragcoreLegal and insurance services partner integrated into the Rhino partner network for home buyers and sellers protection products.
- DoorstepscoreProperty services platform partner offering Rhino insurance products to customers going through property transactions.
- HoacorePartner in the Rhino Home Protect network providing insurance distribution to home buyers and sellers.
- LccorePartner offering Rhino Home Buyers and Sellers Protection Insurance to their customers through the partner programme.
- RightmoveminorMajor UK property portal partnership. Rhino Home Protect logo featured on website indicating marketing/partnership relationship. Rightmove is the primary property search platform where buyers and sellers research properties.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Rhino Home Protect competitors and assessment
Company assessmentBroad incumbents
- Aviva UK: One of the largest UK insurers offering home, landlord and property protection products through broker and direct channels. Comparable as a broad UK property-insurance incumbent able to bundle or expand into transaction-stage cover.
- Hiscox UK: UK specialist insurer offering home, contents and specialty personal and commercial lines through broker channels. Comparable as a specialist-leaning UK insurer with strong broker relationships that could expand into transaction-failure cover.
- Admiral Group: Major UK personal-lines insurer with home, motor and multi-product cover distributed via price-comparison sites. Comparable due to heavy reliance on online aggregator and partner channels for UK personal-lines volume.
- Markerstudy Group: UK specialist insurance group underwriting and distributing niche personal-lines products including home. Comparable as a UK specialty insurer serving niche customer segments through broker and partner channels.
- Legal & General General Insurance: Major UK insurer offering home, landlord and protection insurance products through mortgage and broker distribution. Comparable due to overlapping distribution through mortgage brokers — a key Rhino partner channel.
- Direct Line Group: Major UK personal-lines insurer offering home, motor and other property/casualty products through direct, broker and partner channels. Comparable as a broad UK P&C incumbent whose home product overlaps the same end-customer and partner ecosystem.
Direct peers
- Homeprotect: UK specialist home insurance broker focused on niche home and property risks, selling direct and through comparison sites. Most directly comparable to Rhino in terms of specialty UK property insurance focus and broker-led distribution model, although Homeprotect sells traditional home cover rather than transaction-failure cover.
- iGO4 Insurance: UK specialist home and landlord insurance broker, focused on niche/online distribution and aggregator channels. Closely comparable operating model — specialty broker serving niche UK property segments via direct and partner channels.
- ERS Insurance: UK specialist motor and home insurer underwriting niche property and casualty products through broker and affinity channels. Comparable as a specialist UK P&C underwriter serving niche customer segments rather than mass-market generalist.
- Surewise: UK specialist insurance broker offering niche cover including home, landlord and specialty personal lines, sold direct online. Comparable as a UK niche-insurance specialist operating through online and partner channels with similar customer bases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Rhino Home Protect social profiles
Digital presenceRhino Home Protect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhino Home Protect leadership team
Management profileNumber of profiles
Profiles3 records
Rhino Home Protect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhino Home Protect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhino Home Protect
What does Rhino Home Protect do?
Rhino Home Protect is a UK-based insurance broker offering protection insurance products for residential property transactions. Its core products cover home buyers and home sellers against the financial loss of upfront costs (conveyancing, solicitor, mortgage arrangement, and survey fees) when a property purchase or sale falls through for reasons outside the policyholder's control. Policies are sold direct-to-consumer online and via a B2B white-label partner platform.
Is Rhino Home Protect a public or private company?
Rhino Home Protect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rhino Home Protect founded?
Rhino Home Protect was founded in 2013. It employs 51 to 100 people.
Where is Rhino Home Protect based?
Rhino Home Protect is headquartered in Thurcaston, United Kingdom, in the Europe region.
How does Rhino Home Protect make money?
Three revenue lines are on record. Home Buyers Protection Insurance is the primary driver. The others are home Sellers Protection Insurance and partner Commission Revenue.
Who are Rhino Home Protect's main competitors?
Broad incumbents on record are Aviva UK, Hiscox UK, Admiral Group, Markerstudy Group, Legal & General General Insurance and Direct Line Group. Direct peers are Homeprotect, iGO4 Insurance, ERS Insurance and Surewise.
Does Rhino Home Protect have an API?
No public API is recorded for Rhino Home Protect.
What industry is Rhino Home Protect in?
Rhino Home Protect's product category is Property Transaction Insurance Brokerage. Its primary akta.pro industry code is HSAKANAA, Released Value (Basic Carrier Liability) Coverage, with a secondary code of FSAJACAA, Homeowners Insurance. Its NAICS code is 524126 and its SIC code is 6331.