99home
99home is a UK-based online and hybrid estate and letting agent offering fixed-fee sales (from £99) and lettings (from £39) services to individual property sellers and landlords, with properties syndicated across Rightmove, Zoopla, OnTheMarket, and PrimeLocation.
- Company typePrivate
- Founded2017
- HeadquartersWembley, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 99home does
99home Limited is a UK-based online and hybrid estate and letting agent founded in 2017, incorporated in England and Wales (Company No. 10469887), with its registered office in Wallington, Surrey. The company operates a direct-to-consumer model targeting individual residential property sellers and landlords, offering fixed-fee sales packages from £99 to £1,499 and lettings packages from £0 to £199, undercutting the percentage-based commissions charged by traditional high-street agents. Properties are syndicated across Rightmove, Zoopla, OnTheMarket, and PrimeLocation, and the company claims a database of 400,000+ active buyers, £2 billion+ in cumulative property sales, and 25,000+ customers served.
The underlying technology is a self-service web platform with a customer-facing dashboard for listing management, complemented by valuation tools (RICS, in-person, virtual, and instant online estimates) and integrations with Stripe and Customate for payments, MyDeposits/DPS/TDS for deposit protection, and AMLTeam.co.uk for compliance. The business model blends one-time transactional revenue from sales and lettings fees with subscription-based recurring revenue from property management tiers (£55-£129/month) and affiliate referral income from mortgage advisors, conveyancers, surveyors, and certificate providers.
The leadership team comprises founder Sachin Gupta (CEO), Richard Luckman (Chairman), and Vijay Vashistha (COO, CTO and Co-founder). The company has expanded its product surface to include commercial property, shared ownership resales (including a Bromford integration), block management, a 0%-fee auction platform (WebSold), and Renters' Rights Act 2025 compliance training, while securing regulatory licensing in Scotland and Wales. Headcount is reported at 1-10 employees, consistent with a capital-efficient, bootstrapped operating model funded primarily by a single disclosed 2018 round of approximately $380,646.
99home firmographics
Firmographics- Name
- 99home
- Legal name
- 99home Limited
- Website
- https://99home.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 99home is a UK-based online and hybrid estate and letting agent offering fixed-fee sales (from £99) and lettings (from £39) services to individual property sellers and landlords, with properties syndicated across Rightmove, Zoopla, OnTheMarket, and PrimeLocation.
- Ownership category
- akta.pro rank
Where 99home is headquartered
LocationHeadquarters
- HQ city
- Wembley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
99home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Property Sales Fees: Fixed-fee estate agency services for property sellers with tiered packages: Standard (£99), Combo (£799), and High Street (£1499). No Sale No Fee option also available at £1499 payable on completion.
- Property Letting Fees: Fixed-fee letting services for landlords with packages from £0 (Free) to £199 (Premium), including Express (£39), Standard (£99), and Premium (£199) tiers.
- Property Management Services: Recurring monthly management packages: Silver (£55 PCM), Gold (£99 PCM), Platinum (£129 PCM), plus set-up fees from £199-£899 depending on property size.
- Referral Fees - Financial Services: Commission from mortgage advisors (Mortgage Genius, Clever Financial Services, Modern Finance Solutions) ranging from £100-£500 per case for recommending their services to clients.
- Referral Fees - Conveyancing: Commission of £100-£400 per legal completion when clients use recommended solicitors for conveyancing services.
- Referral Fees - Surveys: Commission of £40-£350 per survey referral for recommending Houze Check Surveyors and other independent surveyors.
- Referral Fees - Certificates: Commission of £10-£150 per certificate (EPC, Gas Safety, EICR, Legionella, PAT Test, Check-in/out inventories) for recommending service suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Package - Basic online listing from £99 |
| One time/ perpetual license | Pay-as-you-go | Combo Package - Mid-tier service at £799 |
| One time/ perpetual license | Pay-as-you-go | High Street Package - Full service at £1499 |
| Outcome Based/ Performance | Pay-as-you-go | No Sale No Fee - Risk-free at £1499 |
| Freemium | Pay-as-you-go | Letting - Free Package |
| One time/ perpetual license | Pay-as-you-go | Letting Express - DIY from £39 |
| One time/ perpetual license | Pay-as-you-go | Letting Standard - £99 with Rightmove |
| One time/ perpetual license | Pay-as-you-go | Letting Premium - Enhanced DIY at £199 |
| Subscription | Monthly | Management Silver - £55/month |
| Subscription | Monthly | Management Gold - £99/month |
| Subscription | Monthly | Management Platinum - £129/month |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels13 records
99home product offering
Product offeringCore offering
99home is a UK-based online/hybrid estate and letting agent that provides fixed-fee property sales, lettings, and management services through a digital self-service platform with hybrid human support from dedicated account managers. Properties are marketed across all major UK property portals (Rightmove, Zoopla, OnTheMarket, PrimeLocation) with tiered packages ranging from £99 for sales and £39 for lettings up to full-service offerings.
Product overview
99home is an online and hybrid real estate agent offering a tiered portfolio of property sales and lettings services with transparent flat-fee pricing. The core offering comprises four sales packages (Standard at £99, Combo at £799, High Street at £1499, and No Sale No Fee) and four lettings packages (Free, Express at £39, Standard at £99, and Premium at £199), with additional add-on services including property management (Silver/Gold/Platinum tiers), professional photography and floor plans, tenant referencing, EPC/gas/electrical safety certificates, legal/conveyancing referrals, and mortgage advisory services. The platform differentiates through its online-first approach, listing properties across major portals (Rightmove, Zoopla, OnTheMarket, PrimeLocation) while offering hybrid support options including accompanied viewings and dedicated account managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Package (Sales) Fixed-fee property sales package at £99 inc VAT including listing on Zoopla, OnTheMarket, and PrimeLocation for four months. Rightmove listing available as £149/month add-on. Suits sellers willing to self-manage viewings and negotiations.
- Combo Package (Sales) Mid-tier sales package at £799 inc VAT where the seller hosts viewings. Includes marketing on Rightmove, Zoopla and other portals, professional photography, 2D floor plan, sales progression, negotiation support, and a 'For Sale' board.
- High Street Package (Sales) Full-service sales package at £1,499 inc VAT upfront with £0 on completion. Includes Rightmove listing for 6 months, Zoopla/OTM/PrimeLocation for 12 months, up to 10 accompanied viewings, professional photography, floor plans, sales progression, and negotiation.
- No Sale No Fee Package Success-based sales package with no upfront fee; £1,499 inc VAT payable only upon successful sale, subject to a minimum 18-week sole agency agreement.
- Express Package (Lettings) DIY lettings package at £39 inc VAT including listing on Zoopla, OnTheMarket and other portals for 3 months, digital tenancy set-up, and deposit protection.
- Standard Package (Lettings) DIY lettings package at £99 inc VAT including Rightmove listing, tenant reference checks, deposit registration, first-month rent collection, and a free desktop market appraisal.
- Premium Package (Lettings) Enhanced DIY lettings package at £199 inc VAT with 2x tenant reference checks, rent standing order request, negotiation tool, and compliance check and monitoring.
- No Let No Fee Package Success-based lettings package with no upfront payment; charges 6% inc VAT of annual rental upon successful tenant placement, subject to minimum 8-week sole agency terms.
- Property Management Services Subscription-based ongoing property management for landlords with Silver (£55/month), Gold (£99/month), and Platinum (£129/month) tiers, covering rent collection, inspections, maintenance coordination, and tenancy renewals. Also includes Residential Management and Block Management offerings.
- Commercial Property Services Commercial sales package at £249 and commercial lettings package at £149, including marketing, viewings arrangement, negotiation, and lease preparation for commercial properties. Commercial Management is also offered.
- Shared Ownership Services Specialist services for shared ownership property sales and resales, including dedicated platform integration with Bromford and a general shared ownership resale service.
- Property Auction Platform (WebSold) Online property auction platform operated at websold.co.uk, enabling sellers to list and sell properties with 0% fees through an auction process.
Quantifiable outcome
- Average selling time of 25 days
- +5 more outcomes
Companies that use 99home
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
99home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
99home partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- RightmovecoreProperty listing partnership - 99home syndicates property listings to Rightmove.co.uk as part of marketing packages. Rightmove is the UK's largest property portal.
- ZooplacoreProperty listing partnership - 99home syndicates property listings to Zoopla.co.uk as part of marketing packages.
- OnTheMarketcoreProperty listing partnership - 99home syndicates property listings to OnTheMarket.com as part of marketing packages.
- PrimeLocationcoreProperty listing partnership - 99home syndicates property listings to PrimeLocation.com as part of marketing packages.
- Mortgage GeniusminorReferral partnership for mortgage advisory services. 99home recommends Mortgage Genius to clients and receives £100-£500 commission per successful case.
- Clever Financial ServicesminorReferral partnership for mortgage advisory services. 99home receives referral commission when clients use this mortgage advisor.
- Modern Finance SolutionsminorReferral partnership for mortgage advisory services. 99home receives referral commission when clients use this mortgage advisor.
- Houze Check SurveyorsminorReferral partnership for survey services. 99home recommends Houze Check Surveyors and receives £40-£350 referral fee per survey depending on service type.
- AMLTeam.co.uk (A7Z Ltd)coreAnti-Money Laundering compliance partner. AMLTeam.co.uk conducts identity verification and AML checks on behalf of 99home. Charge of £25 per buyer.
- MyDepositscoreTenancy deposit protection scheme. 99home uses MyDeposits.co.uk for deposit protection services in England and Wales.
- DPS (Deposit Protection Service)coreTenancy deposit protection scheme. 99home uses DPS for deposit protection as an alternative scheme.
- TDS (Tenancy Deposit Scheme)coreTenancy deposit protection scheme. 99home uses TDS for deposit protection as an alternative scheme.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
99home competitors and assessment
Company assessmentDirect peers
- Tepilo: Tepilo is a UK online estate agency offering fixed-fee sales and lettings packages with portal listings, closely overlapping 99home's pricing tiers and target customer (individual sellers and landlords).
- Strike: Strike (which acquired Purplebricks in 2023) is one of the UK's largest online/hybrid estate agents, offering fixed-fee packages with portal syndication and human support — directly comparable to 99home's hybrid model and target SMB/individual sellers and landlords.
- Housesimple: Housesimple is a UK online estate agent providing flat-fee property sales and lettings services with hybrid agent support and portal syndication — a direct competitor in the same value segment as 99home.
- OpenRent: OpenRent is a UK online lettings platform offering landlords self-service listings on Rightmove/Zoopla at low fixed fees, directly comparable to 99home's letting tiers and a key competitor in the landlord segment.
- Emoov: Emoov (relaunched online estate agent) sells and lets properties on a fixed-fee basis with portal listings and agent support, overlapping directly with 99home's hybrid service proposition in the UK.
- Yopa: Yopa is a UK online/hybrid estate agent providing fixed-fee property sales packages with local agents and Rightmove/Zoopla listing inclusion, competing head-to-head with 99home for cost-conscious sellers across the UK.
Others
- Purplebricks (legacy): Purplebricks pioneered the UK online/hybrid estate agency model and was the highest-profile comparable to 99home before being acquired by Strike in 2023; its legacy brand and customer base continue to define competitive expectations in the segment.
Broad incumbents
- Savills: Savills is a global full-service real estate agency; while its UK residential division competes for the same sellers and landlords as 99home, it operates a premium percentage-fee model with broader advisory services rather than fixed-fee listings.
- Foxtons: Foxtons is a large London-focused high-street estate agency offering full-service sales and lettings — overlapping with 99home in London and the South East but with a percentage-fee, full-service model rather than 99home's fixed-fee hybrid model.
- haart: haart (part of the Connells Group) is one of the UK's largest high-street estate agency networks, operating a full-service percentage-fee model that competes with 99home's hybrid offerings, particularly outside London.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
99home social profiles
Digital presence99home compliance and trust
Trust signalCompliance14 records
99home financial estimates
Financial estimateRevenue estimate
Valuation estimate
99home leadership team
Management profileNumber of profiles
Profiles3 records
99home funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
99home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 99home
What does 99home do?
99home is a UK-based online/hybrid estate and letting agent that provides fixed-fee property sales, lettings, and management services through a digital self-service platform with hybrid human support from dedicated account managers. Properties are marketed across all major UK property portals (Rightmove, Zoopla, OnTheMarket, PrimeLocation) with tiered packages ranging from £99 for sales and £39 for lettings up to full-service offerings.
Is 99home a public or private company?
99home is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 99home founded?
99home was founded in 2017. It employs 1 to 10 people.
Where is 99home based?
99home is headquartered in Wembley, United Kingdom, in the Europe region.
How does 99home make money?
Seven revenue lines are on record. Property Sales Fees are the primary driver. The others are property Letting Fees, property Management Services, referral Fees - Financial Services, referral Fees - Conveyancing, referral Fees - Surveys and referral Fees - Certificates.
Who are 99home's main competitors?
Direct peers on record are Tepilo, Strike, Housesimple, OpenRent, Emoov and Yopa. Purplebricks (legacy) is listed as an others. Broad incumbents are Savills, Foxtons and haart.
Does 99home have an API?
No public API is recorded for 99home.