Asosiasi Game Indonesia

What Asosiasi Game Indonesia does

Asosiasi Game Indonesia (AGI) is a non-profit industry association founded in 2013 by six senior figures from the Indonesian game industry—representing LYTO, Megaxus, GudangVoucher, Agate, Toge Productions, and Jotter Productions—to unify the voice of Indonesia's developers and publishers, protect copyrights, develop talent, and advocate for favorable regulation. Headquartered in Indonesia with 11–50 employees and led via five-yearly elected governance, AGI serves as the official body representing the Indonesian game ecosystem. Since 2019 it has focused its strategy on two sub-sectors of the value chain: game development and game publishing.

AGI's core offerings are membership-based services organized across seven annual tiers: industry (INTI I at Rp 10,000,000 for large studios and INTI II at Rp 3,500,000 for mid-sized developers), individual (Rp 1,250,000 for freelancers and indie developers), international (Rp 50,000,000 for foreign companies), and academic (Akademik I at Rp 6,000,000, Akademik II at Rp 3,000,000, and SMK starting at Rp 1,000,000). Member benefits include networking, regulatory advocacy, inclusion in the Indonesia Game Catalogue, press release distribution, devkit lending, priority event access, and (for academic members) curriculum reviews aligned with SKKNI standards and student portfolio reviews. Flagship events include Indonesia Game Developer Exchange (IGDX), Game Prime, and the annual Musyawarah Nasional assembly. Distribution is direct-to-member via the agi.or.id website and online application forms.

The association does not develop or sell technology products; its "core technology" is the association itself—an organizing platform, advocacy channel, and event producer for the Indonesian game industry. It has 40+ listed industry members spanning enterprise (Agate, Lyto, Megaxus, Garena Indonesia), mid-market (Toge Productions, Rolling Glory Jam, Lapak Gaming), startups (Mojiken, ForgeFun, Clay Game Studio, and many others), and six academic institutions (UI, Telkom University, Polimedia, PENS, BINUS, UPI). AGI is independent, member-owned, with no disclosed parent, PE/VC ownership, or external funding rounds.

Name

Asosiasi Game Indonesia

Legal name

Asosiasi Game Indonesia

Website

https://agi.or.id

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Asosiasi Game Indonesia (AGI) is a nonprofit industry association founded in 2013 that provides advocacy, networking, talent development, and regulatory engagement for Indonesian game developers, publishers, and educational institutions through tiered annual memberships and flagship events like IGDX and Game Prime.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees: AGI generates revenue through annual membership fees from three categories: Industri (INTI I, INTI II, Individu, Internasional) and Akademik (Akademik I, Akademik II, SMK). Fees range from Rp 1,000,000 to Rp 50,000,000 annually depending on membership tier and organization type.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Asosiasi Game Indonesia (AGI) is a non-profit industry association founded in 2013 that serves as the official body representing Indonesian game developers, publishers, and related stakeholders. It delivers membership-based services including tiered annual memberships (Industri, Individu, Internasional, Akademik), flagship industry events (IGDX, Game Prime, Musyawarah Nasional), regulatory advocacy, talent development programs, devkit lending, and publication services such as the Indonesia Game Catalogue.

Product overview

Asosiasi Game Indonesia (AGI) is a non-profit industry association founded in 2013 that serves as the official organization for Indonesian game developers and publishers. Rather than offering a unified software product, AGI provides a portfolio of membership-based services including industry events (IGDX, Game Prime), governance programs (Musyawarah Nasional), development resources (Devkit Lending), talent development initiatives, and publication services (Indonesia Game Catalogue). The association operates through multiple membership tiers—Industry (Inti I/II), Individual, Academic, and International—each with differentiated benefits aimed at accelerating Indonesia's game industry growth and global competitiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• Indonesia Game Developer Exchange (IGDX)
• Game Prime
• Musyawarah Nasional AGI
• Industry Membership (INTI I and INTI II)
• Individual Membership
• Academic Membership
• International Membership
• Devkit Lending Program
• Indonesia Game Catalogue
• Talent Development Program
• Press Release Distribution

Named customers46 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Indonesian Game IndustrycoreOthersAGI serves as the official association representing the Indonesian game industry, bridging developers, publishers, government, investors, and international communities. AGI actively participates in major events like IGDX and Game Prime, and accompanies local developers in international exhibitions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• JOGAR (Associação Brasileira das Desenvolvedoras de Jogos Digitais): Brazilian game developers association. Comparable as an emerging-market trade body for game developers in a Portuguese-speaking country, serving as an industry advocacy and networking organization.
• Korea Digital Gaming Industry Association (KDGI): Korean industry association for digital game developers and publishers. Comparable as an Asian national trade body representing game industry interests and running events, though serving a different geography.

Direct peers

• UK Interactive Entertainment Association (UKIE): UK trade body for the interactive entertainment industry. Comparable as a national membership organization providing advocacy, networking, and policy engagement for game companies.
• TIGA (The Independent Game Developers' Association): UK trade association representing game developers and publishers. Comparable to AGI as a national trade body offering membership tiers, policy advocacy, and networking for the UK game industry.
• International Game Developers Association (IGDA): Global non-profit membership organization for video game developers. Most direct functional peer to AGI as both serve as industry advocacy and networking bodies for game developers, with chapters in multiple countries.
• Interactive Games & Entertainment Association (IGEA): Australian industry association representing video game publishers, developers, and related businesses. Closely comparable model — a national trade association providing policy advocacy and industry representation.
• European Games Developer Federation (EGDF): Federation of national game developer associations across Europe. Directly comparable as an umbrella trade body representing game industry interests to policy makers, similar to AGI's role in Indonesia.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AsosiasiGameIndonesia
• LinkedInlinkedin.com/company/asosiasi-game-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asosiasi Game Indonesia